Loyatic

What Loyatic does

Loyatic OÜ is an Estonian private limited company (osaühing) founded in 2007 by Hannes Olop, specializing in floor and wall covering installation, floor restoration, and general construction and repair services. The company operates as a traditional trade contractor, offering seven core service categories: restoration of old floors, floor preparation work, floor covering installation, special floor solutions, strip installation, tiling, and wooden facades. Its technical capabilities span a wide range of materials (PVC, linoleum, LVT, vinyl, laminate, carpet, parquet, rubber, cork, ceramic tile) and substrates, with differentiators in dry leveling systems, composite flooring with integrated underlay, hybrid veneer technology (SPC core with wood veneer), and custom pattern installations including herringbone and 3D effects for cinemas, hospitals, and kindergartens.

The business model is project-based, sales-led, and domestically focused on Estonia. Loyatic serves two main segments: commercial and institutional clients (hotels, office buildings, shopping centers, schools, universities, healthcare facilities, entertainment venues) and private individuals seeking residential installation and renovation. Notable enterprise customers include Tallink (floor installation across multiple ferries including MyStar, Megastar, Victoria, Silja Symphony, and Romantika), Nordecon (Marienthal Centre, Nordea building), T1 Mall of Tallinn, Kaubamaja, TalTech, Apollo Kino, Sony Music, Hilton Tallinn Park, Nordic Hotel Forum, and Linnateater. Material supply partnerships with Grabo, Tarkett, Forbo, and Amtico underpin access to latest European flooring technologies, and additional cooperation partners include Weber, Kiilto, Furamo, Põrandzein, MT Grupp, and Raecon.

The company grew from a single-person operation in 2007 to approximately 15 employees by 2017 and has been continuously operating since, with documented projects from 2008 through 2025. Loyatic is bootstrapped and founder-owned, with Hannes Olop serving as director (Juhataja) and Hants Olop as executive assistant; no external funding rounds, parent company, or M&A activity are disclosed. The company holds Estonian Design License EEP002515, Installation License EEP925915, EU Certification (2018), and has received CreditInfo "Strongest in Estonia" awards in 2018, 2020, and 2023, alongside the Äripäev Gazelle award in 2016. Distribution is entirely direct, relying on the company's multilingual website (Estonian, English, Russian), Facebook presence, and word-of-mouth referrals.

Name

Loyatic

Legal name

OÜ Loyatic

Website

https://loyatic.eu

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Loyatic is an Estonian floor covering installation, restoration, and construction services company founded in 2007, serving commercial clients (hotels, malls, universities, ferries) and private individuals across Estonia with project-based pricing and 15 employees.

Ownership category

akta.pro rank

Product category

Commercial Flooring Services

NAICS

Flooring Contractors (23833), Tile and Terrazzo Contractors (23834)

akta.pro industry

PRIMARYIMAFANAH

Flooring Installation & Finishing (Tile, Wood, Carpet, Resin)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

SECONDARYHSAPAGAE

Tile & Stone Flooring Installation

Home & Personal Services/Residential Renovation Services/Flooring Installation & Refinishing

SECONDARYIMADAJAL

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions)

Industrials, Manufacturing & Construction/Building Materials & Products/Flooring Materials & Systems

Keywords

• Floor covering installation
• Floor restoration services
• Commercial flooring contractors
• Substrate preparation services
• Construction repair services

Headquarters

HQ city

Estonia

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Floor Installation Services: Professional installation of various floor coverings including PVC, linoleum, LVT, vinyl, laminate, carpet, parquet, and rubber flooring for commercial and residential clients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Loyatic provides professional floor covering installation, substrate preparation, floor restoration, and related construction services across Estonia. The company installs a wide range of flooring materials including PVC, linoleum, LVT, vinyl, laminate, carpet, parquet, rubber, cork, and ceramic tiles for both commercial and residential clients. In addition, Loyatic supplies floor covering materials sourced from major European manufacturers such as Grabo, Tarkett, Forbo, and Amtico.

Product overview

Loyatic offers a comprehensive suite of floor covering installation and related services, not a software product or platform. The core offering consists of seven service categories: Restoration of Old Floors, Floor Preparation Work, Floor Coverings Installation, Special Floor Solutions, Installation of Strips, Tiling, and Wooden Facades. Additionally, the company supplies floor covering materials (carpet, PVC, parquet, linoleum, LVT, cork, ceramic tile, rubber, plastic) sourced from manufacturers such as Grabo, Tarkett, Forbo, and Amtico. Services are delivered to clients ranging from private individuals to large commercial enterprises including Tallink, Nordecon, KRC, Tartu Ehitus, and Oma Ehitus.

Differentiator

Problem solved

Functional benefit

Products and services

• Restoration of Old Floors Floor restoration services including sanding, oiling, varnishing, removal of floor coverings and glued parquets, and restoration of different coatings. Targeted at both commercial and residential clients needing to renew existing floors.
• Floor Preparation Work Substrate preparation services including leveling by hand and with pump, stopping and gradients, grinding (with diamond, stone and paper), milling of concrete floors, and construction of wooden underlayments. Used to prepare subfloors before installation of final floor coverings.
• Floor Coverings Installation Installation of various floor coverings including PVC, linoleum, cork, rubber, LVT, vinyl, laminate, strip parquet (glued and floating), carpeting (glued, tightened and floating), sisal, mats, plastic (external ship decks), and ceramic plate. Offered to commercial, institutional, and residential clients.
• Special Floor Solutions Custom floor solutions including various patterns (colors, shades), PVC uprights, gluing different materials to walls and ceilings, installations for cinemas, hospitals, kindergartens, special projects, strip-free solutions, and carpet fringing and welding. Targeted at complex commercial projects requiring custom designs.
• Installation of Strips Installation of various types of strips including wooden strips, MDF strips, metal strips, plastic strips, and veneer strips. Used to finish floor-to-wall transitions after primary floor installation.
• Tiling Tiling services including patterns, natural stones, cornices, different materials and combining techniques. Applied in both wet areas (bathrooms, kitchens) and decorative wall/floor applications.
• Wooden Facades
• Floor Covering Materials Supply Supply of various floor covering materials including carpet, PVC, parquet, linoleum, LVT, cork, ceramic tile, rubber, and plastic. Materials sourced from major European manufacturers including Grabo, Tarkett, Forbo, and Amtico, provided as part of project installations.

Quantifiable outcome

• Successfully completed projects across Estonia from 2008 to 2025 spanning residential, commercial, and institutional clients

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GrabocoreTechnology or IntegrationMajor flooring manufacturer whose products are installed by Loyatic. Grabo is one of the key material suppliers for the company's installation projects.
• TarkettcoreTechnology or IntegrationLeading global flooring manufacturer whose materials are supplied for Loyatic installation projects.
• ForbocoreTechnology or IntegrationFlooring systems manufacturer. Loyatic installed Forbo Flotex Classic carpet at the Nordea building in 2009.
• AmticocoreTechnology or IntegrationLuxury vinyl tile manufacturer whose products are installed by Loyatic.
• NordeconcoreStrategic or Co-development PartnerMajor Estonian construction company. Loyatic's first major project was with Nordecon (then Eesti Ehitus) - the Marienthal Center project. This partnership was instrumental in the company's early growth.
• FuramominorChannel Partner/ Reseller/ DistributorListed as cooperation partner, floor materials supplier.
• PõrandzeinminorChannel Partner/ Reseller/ DistributorListed as cooperation partner.
• MT GruppminorChannel Partner/ Reseller/ DistributorListed as cooperation partner.
• RaeconminorChannel Partner/ Reseller/ DistributorListed as cooperation partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nordecon AS: One of Estonia's largest listed construction groups. Both a customer and strategic partner of Loyatic (subcontracting flooring work), they are directly comparable as Estonian construction/finishing firms with overlapping activity in interior finishing and specialty installation.
• Oma Ehitus O\u00dc: Estonian construction company serving as both customer and strategic partner of Loyatic. Comparable in Estonian general contracting scope with adjacent finishing specialization and similar customer profile.
• Mapri Ehitus O\u00dc: Estonian construction company active in building and finishing projects across Estonia. Comparable as another Estonian specialty/finishing contractor with similar service scope and customer base.
• KRC Ehitus: Estonian construction firm listed as a customer of Loyatic for construction projects. Comparable as a general Estonian construction company with overlapping finishing/installation activity and shared subcontractor relationships.
• Tartu Ehitus AS: Listed Estonian construction company and partner/customer of Loyatic. Directly comparable in size and Estonian market focus, with similar building and finishing scope, serving as a natural subcontracting counterpart for the same commercial pipeline.

Broad incumbents

• YIT Eesti AS: Finnish-owned Estonian construction operations of broader Nordic contractor YIT. Comparable as a sizable Nordic incumbent in Estonian building construction with finishing and specialty trade overlap.
• Merko Ehitus AS: Estonia's largest listed construction group with broad capability including finishing works. Comparable as a top-tier Estonian contractor with adjacent or overlapping flooring capability; significantly broader scope and scale than Loyatic.

Others

• Bonava Estonia: Swedish residential developer with Estonian operations and integrated construction capability (via former Kaamos Ehitus). Adjacent vertically integrated developer rather than a direct specialty-trade competitor; useful as a reference point for developer-side demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/loyatic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyatic