Furamo OÜ

What Furamo OÜ does

Furamo OÜ is a privately held Estonian limited liability company (Osaühing, registry code 11793201, VAT EE101382397) that operates as a specialized distributor and retailer of floor-covering materials, headquartered at Veskiposti 2 (Electra maja, ground floor) in Tallinn. The company maintains a single physical showroom (Tallinn) and a single warehouse (Reti tee 6, Peetri, Harju County) and sells through its e-commerce storefront at furamo.ee, with customers able to pick up orders at the warehouse or arrange Estonia-wide delivery via logistics partners. International delivery is possible only via separate inquiry.

The product portfolio spans parquet (Parkett, Puitpõrandad), LVT/SPC click flooring (including Arbiton's Woodric family with HD Mineral Core, Capital Collection Amaron Herringbone, and Tarkett iD Click Ultimate 70), PVC vinyl flooring (including Grabo Silver Knight with antibacterial PUR surface), commercial carpet tiles (Plaatvaibad, e.g., Berlin 50x50cm), sports flooring systems (Sportpõrandad) and floor protection covers (ProtectSport), entrance mats (Porimatid), trims and skirting boards (Liistud), and accessories and maintenance products (Lisatarvikud ja hooldusvahendid). Pricing is per square meter (€/m²), ranges from approximately €12.40 to €129.00 including 20% VAT, and excludes transport; payment is by bank transfer, installment (järelmaks), or gift card.

Furamo serves two customer segments: business buyers such as Estonian construction companies (ehitusettevõtted) and individual consumers (eraisikud) renovating or building homes, with optional installation services layered on top of product sales. The company displays partnership or commercial relationships with multiple major Estonian construction-sector firms (Merko, Nordecon, Harmet, Espak, Hausers, Messiehitus, MEK) as well as floor-covering-related counterparties (Loyatic, Colonna, Fund2x). The company was established in 2015, is independently owned with no disclosed external investors or parent entity, and currently shows no disclosed revenue, headcount, M&A, or external funding activity.

Name

Furamo OÜ

Legal name

Furamo OÜ

Website

https://furamo.ee

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Furamo OÜ is an Estonian flooring distributor and retailer selling parquet, LVT/SPC, PVC, sports flooring, carpet tiles, and accessories through a Tallinn showroom, a Peetri warehouse, and the furamo.ee e-commerce store, serving construction companies and private individuals across Estonia.

Ownership category

akta.pro rank

Product category

Flooring Materials Retail

NAICS

Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273)

akta.pro industry

PRIMARYCRAIAGAK

Flooring Installation Services (Retailer-Affiliated)

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAE

Carpet & Area Rug Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAI

Flooring Underlayment, Moldings & Trim Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIALAC

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

Keywords

• Floor covering materials
• Parquet flooring supply
• Vinyl flooring products
• Sports flooring systems
• Carpet tiles distribution

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Floor covering product sales: One-time sale of floor covering materials including parquet, PVC, LVT/SPC, sports floors, and accessories. Products are sold per square meter (€/m2). Revenue generated from direct sales to construction companies and private individuals.
2. Installation services: The company offers installation services in addition to product sales, providing an additional revenue stream and enhancing customer value proposition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Furamo OÜ is a Tallinn-based specialist retailer and distributor of floor covering materials, supplying parquet, LVT/SPC vinyl, PVC, sports flooring, carpet tiles, entrance mats, skirtings, and flooring accessories to construction companies and private individuals across Estonia. The company sells through its own e-commerce store and a physical showroom (by appointment), with warehouse pickup available at its Peetri facility, and complements product sales with professional installation services.

Product overview

Furamo OÜ is a flooring specialist (põrandakatete spetsialistid) based in Tallinn, Estonia, operating since 2015. The company offers a comprehensive portfolio of floor covering materials including wood parquet (Parkett), LVT/SPC vinyl flooring, PVC flooring, sports floors (Sportpõrandad), carpet tiles (Plaatvaibad), entrance mats (Porimatid), floor trims and moldings (Liistud), and accessories and maintenance products (Lisatarvikud ja hooldusvahendid). Key branded product lines include Woodric, Woodric EIR, and Woodric Acoustic by Arbiton (SPC click flooring with HD Mineral Core technology), Silver Knight and Domino by Grabo (PVC/vinyl with antibacterial surfaces), Amaron herringbone SPC by Capital Collection, and iD Click Ultimate 70 by Tarkett (LVT). The company sells primarily to construction companies and private customers, offering both retail and installation services. Furamo operates showrooms in Tallinn and maintains partnerships with major Estonian construction firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Parquet flooring (Parkett)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Harmet OÜminorOthersConstruction company partnership. Harmet OÜ is shown as one of the partner companies on Furamo's website, indicating a commercial relationship in the construction/building sector.
• MerkominorOthersMajor Estonian construction company Merko Ehitus is listed as a partner. Merko is one of the largest construction firms in the Baltic region.
• NordeconminorOthersNordecon, a major Estonian construction company listed on the stock exchange, is shown as a partner company.
• EspakminorOthersBuilding materials supplier Espak is listed as a partner company on Furamo's website.
• HausersminorOthersHausers, a construction/real estate company, is shown as a partner on Furamo's website.
• LoyaticminorOthersLoyatic is a floor covering company that appears as a partner on Furamo's website.
• MessiehitusminorOthersConstruction company Messiehitus is listed as a partner on Furamo's website.
• ColonnaminorOthersColonna is shown as one of the partner companies on Furamo's website.
• Fund2xminorOthersFund2x is shown as a partner company on Furamo's website.
• MEKminorOthersMEK (appears to be a construction/building company) is listed as a partner on Furamo's website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Espak: Estonian building materials wholesaler and retailer carrying flooring, tools and construction supplies. Listed as a Furamo partner; comparable Estonian regional distribution footprint and product overlap in flooring and accessories.
• Decora: Polish flooring retail chain selling parquet, LVT, panels and accessories with showrooms across Central and Eastern Europe. Comparable retail format and product mix to Furamo, operating in a neighboring regional market rather than Estonia.

Direct peers

• Carpetright: UK-based flooring retailer offering carpet, vinyl, LVT, laminate and wood flooring with in-store and online channels plus installation. Comparable product breadth and bundled installation model to Furamo, though operating at much larger scale.
• Saint Maclou: France's largest specialty flooring retailer selling carpet, LVT, parquet and accessories via showrooms plus installation services. Closely comparable multi-channel retail-and-installation model serving both retail and project customers.
• Moduleo (IVC Group): Belgian LVT/SPC flooring brand (part of IVC/Unilin) distributed via specialist flooring retailers across Europe. Furamo stocks comparable Moduleo-style LVT/SPC lines (e.g., Tarkett, Capital Collection) and serves the same LVT-focused installer and renovation customer.
• Kährs Group: Swedish wood flooring manufacturer with own retail and partner distribution across Europe. Comparable in parquet specialization and presence in Nordic/Baltic flooring supply chains.
• Bauwerk Group: Swiss parquet specialist selling engineered wood flooring through partner retailers across Europe. Directly comparable in parquet product focus and reliance on third-party retail and installation channels.

Broad incumbents

• Tarkett: Global flooring manufacturer (vinyl, LVT, carpet, wood, sports) supplying Furamo's iD Click Ultimate 70 line. Operates in the same space as a much larger incumbent with own retail and contract channels, competing indirectly for end-customer relationships.
• Gerflor: French manufacturer of vinyl and sports flooring (homogeneous, heterogeneous, sport PVC) distributed through specialist retailers. Direct overlap with Furamo's PVC and sportpõrandad categories via third-party retail channels.
• Forbo Flooring Systems: Global flooring manufacturer of vinyl, carpet tiles and entrance matting systems with broad commercial and retail presence. Comparable product overlap with Furamo's commercial carpet tile (Berlin) and entrance mat (Porimatid) categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furamo OÜ