PROJECT B PRIVATE LIMITED
Project B Private Limited, founded in 2023 in Singapore, operates a global women's basketball league and develops related sports media and lifestyle apparel products aimed at fans and consumers of women's basketball worldwide.
- Company typePrivate
- Founded2023
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What PROJECT B PRIVATE LIMITED does
Project B Private Limited is a Singapore-incorporated, privately held company founded in 2023 that operates a global women's basketball league. According to the available firmographic data, its activities extend beyond the league itself into adjacent sports media and lifestyle apparel products, positioning it as a multi-vertical sports and lifestyle venture rather than a single-event operator. Its stated short description frames the business as both a competition platform and a content-and-commerce brand centered on women's basketball.
PROJECT B PRIVATE LIMITED firmographics
Firmographics- Name
- PROJECT B PRIVATE LIMITED
- Legal name
- PROJECT B PRIVATE LIMITED
- Website
- https://projectb.global
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- Project B Private Limited, founded in 2023 in Singapore, operates a global women's basketball league and develops related sports media and lifestyle apparel products aimed at fans and consumers of women's basketball worldwide.
- Ownership category
- akta.pro rank
PROJECT B PRIVATE LIMITED industry classification
Industry- Product category
- Professional Sports League Operations
- NAICS
- Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industries
- Team Sports & On-Field Performance Apparel (CRAAAEAE), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ), Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI)
Keywords
Where PROJECT B PRIVATE LIMITED is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
PROJECT B PRIVATE LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
PROJECT B PRIVATE LIMITED product offering
Product offeringCore offering
Project B operates a global women's basketball league and develops related sports media content and lifestyle apparel products. The company combines professional sports league operations with consumer-facing apparel and media offerings targeting women's basketball fans and participants worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Women's Basketball League
- Sports Media Content
- Lifestyle Apparel Products
Companies that use PROJECT B PRIVATE LIMITED
Customer profileIdeal customer profiles2 records
PROJECT B PRIVATE LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PROJECT B PRIVATE LIMITED partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights3 records
PROJECT B PRIVATE LIMITED competitors and assessment
Company assessmentEmerging players
- Overtime: A youth-sports-focused media and apparel brand with original leagues, content, and DTC merchandise. Comparable in its combination of sports content, league-style competition, and lifestyle apparel — and in its digitally native, next-gen fan orientation.
- Skims: A high-margin, culture-led women's lifestyle apparel brand. Comparable as a model for how a women's-focused, lifestyle-positioned apparel brand can scale globally and command premium pricing — relevant to Project B's apparel commercial design.
- Premier Basketball League: An independent men's professional basketball league in North America. Comparable as a standalone league operator attempting to compete against the NBA ecosystem; useful for benchmarking independent-league economics and brand-building tactics.
Others
- Athletes First: A leading basketball-focused sports management and marketing agency. Relevant ecosystem peer as it represents the talent and commercial-partnership infrastructure around women's basketball players, which Project B must access to recruit athletes and brand partners.
Broad incumbents
- Fanatics: The dominant global sports merchandise and licensing platform, producing licensed and athlete-led apparel at scale. Comparable as the apparel/merchandise pillar benchmark Project B's lifestyle apparel line will be measured against.
- BIG3: A professional basketball league (3-on-3, men's) with league operations, media content, and lifestyle merchandise. Comparable in league-plus-content-plus-merch operating model, though focused on men's basketball — useful as a structural comparator for Project B's go-to-market approach.
- Women's National Basketball Association (WNBA): The dominant North American professional women's basketball league, operating franchises, media rights, and merchandise at scale. It is the closest comparable in core product (women's basketball league) and represents the primary incumbent Project B must compete with for sponsors, athletes, and broadcast inventory.
Regional players
- EuroLeague Women: The leading European women's professional basketball club competition. Comparable as a women's basketball league operator; regional rather than global, but a likely competitor for European broadcast rights, sponsorships, and franchise participation.
Direct peers
- Unrivaled: A U.S.-based women's basketball league launched in 2024/2025 with elite player ownership stakes and an off-season format. Direct peer on product (women's basketball league), target market (top-tier women's players and global audiences), and business model (league plus media content).
- Athletes Unlimited Basketball: An innovative women's basketball league using a player-led, points-based competition format with strong media and content orientation. Comparable in its women's basketball focus, season structure, and integration of content/media as a core revenue line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
PROJECT B PRIVATE LIMITED social profiles
Digital presencePROJECT B PRIVATE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROJECT B PRIVATE LIMITED leadership team
Management profileNumber of profiles
PROJECT B PRIVATE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROJECT B PRIVATE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROJECT B PRIVATE LIMITED
What does PROJECT B PRIVATE LIMITED do?
Project B operates a global women's basketball league and develops related sports media content and lifestyle apparel products. The company combines professional sports league operations with consumer-facing apparel and media offerings targeting women's basketball fans and participants worldwide.
Is PROJECT B PRIVATE LIMITED a public or private company?
PROJECT B PRIVATE LIMITED is a private company. It is classified as unknown and is currently operating.
When was PROJECT B PRIVATE LIMITED founded?
PROJECT B PRIVATE LIMITED was founded in 2023.
Where is PROJECT B PRIVATE LIMITED based?
PROJECT B PRIVATE LIMITED is headquartered in Singapore, Singapore, in the Asia region.
Who are PROJECT B PRIVATE LIMITED's main competitors?
Emerging players on record are Overtime, Skims and Premier Basketball League. Athletes First is listed as an others. Broad incumbents are Fanatics, BIG3 and Women's National Basketball Association (WNBA). EuroLeague Women is listed as a regional player. Direct peers are Unrivaled and Athletes Unlimited Basketball.
Does PROJECT B PRIVATE LIMITED have an API?
No public API is recorded for PROJECT B PRIVATE LIMITED.
What industry is PROJECT B PRIVATE LIMITED in?
PROJECT B PRIVATE LIMITED's product category is Professional Sports League Operations. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of CRAAAEAE, Team Sports & On-Field Performance Apparel. Its NAICS code is 711211 and its SIC code is 7997.