NATURAL SCIENCE GROUP LTD

What NATURAL SCIENCE GROUP LTD does

Natural Science Group Ltd is a privately-held animal nutrition company registered in England and Wales, founded in 2022 and headquartered in Ashford, Kent. The company develops clinically-proven nutraceutical supplements and health solutions across four animal sectors: companion animals (dogs and cats), equine (sport, leisure and working horses), agriculture (dairy, poultry and livestock), and exotic species (zoos, sanctuaries and aquaria). Its core technology is a nutraceutical formulation practice built on a library of 24 peer-reviewed active ingredients (including UC-II® collagen and hydrolysed collagen peptides), combined with veterinary-led, placebo-controlled clinical trial design following the Five Freedoms welfare framework, and UK-based GMP manufacturing across gel, chew and feed-grade premix formats. The company's science-led positioning is grounded in the 20+ years of human-grade nutraceutical formulation experience of co-founder Lisa Hilton and the manufacturing expertise of co-founder Lee Smith.

The company operates a dual go-to-market model. On the consumer side, it sells the AniVatio brand of joint, gut and mobility supplements for dogs and cats directly to pet owners through its own e-commerce storefront. On the B2B side, it runs white-label and co-development programmes that supply science-backed formulations to veterinarians, retailers, agricultural cooperatives and producers, who distribute those formulations under their own brands. Consumer brand products are also distributed through retail channels across the UK, EU and APAC regions. No pricing tiers are publicly disclosed, B2B pricing is described as quote-based and negotiated per partnership, and the company is not capitalised through any disclosed external funding round.

No revenue, headcount, customer concentration, or funding figures are disclosed in the available data. The company is independently owned by its two co-founders with no parent company or institutional investors identified, holds no disclosed patents beyond the use of trademarked active ingredients such as UC-II®, and has not announced any acquisitions, leadership changes or restructuring events. There is no evidence of AI/ML capability in the product, technology or hiring data.

Name

NATURAL SCIENCE GROUP LTD

Legal name

Natural Science Group Ltd

Website

https://naturalsciencesgroup.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Natural Science Group Ltd is a privately-held UK animal nutrition company that formulates clinically-proven nutraceutical supplements and white-label solutions for companion animals, equine, agriculture and exotic species under the AniVatio consumer brand and B2B partnerships.

Ownership category

akta.pro rank

Product category

Animal Nutrition Supplements

NAICS

Animal Food Manufacturing (3111), Dog and Cat Food Manufacturing (311111)

SIC

Medicinal Chemicals & Botanical Products (2833), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYHLAMAHAH

Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI)

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Nutrition & Therapeutic Diets

SECONDARYHLAMALAN

Species-Specific Supplements (Dog/Cat/Other Companion Species)

Healthcare & Life Sciences/Veterinary & Animal Health/Pet Supplements & Nutraceuticals

SECONDARYHLAMAHAE

Equine Nutrition & Therapeutic Diets

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Nutrition & Therapeutic Diets

SECONDARYHLAMAHAG

Specialty Species Nutrition (Exotics, Zoo, Wildlife)

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Nutrition & Therapeutic Diets

Keywords

• Animal nutrition supplements
• Nutraceutical formulation
• Veterinary clinical trials
• White-label manufacturing
• Pet health products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Consumer Brand Sales: Direct-to-consumer and retail sales of owned consumer companion animal brands (e.g., AniVatio) for pets like dogs and cats, covering joint, gut and mobility supplements.
2. White-Label Partnerships: White-label and co-development programmes with veterinarians, retailers, cooperatives and agricultural producers — supplying science-backed formulations they can brand and distribute.
3. B2B Product Supply: Supply of formulated nutraceuticals to equine performance, agricultural and exotic animal sector partners including zoos, sanctuaries and aquaria.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Natural Science Group develops clinically-proven nutraceutical supplements and health solutions across four animal sectors — companion animals (dogs and cats), equine (sport, leisure and working horses), agricultural livestock (dairy, poultry), and exotic species (zoos, sanctuaries, aquaria). Products are formulated from a library of 24 peer-reviewed active ingredients, validated through veterinary-led placebo-controlled clinical trials, manufactured to UK GMP standards, and sold both direct-to-consumer via the AniVatio brand and through B2B white-label and co-development partnerships with veterinarians, retailers, cooperatives and producers.

Product overview

Natural Science Group develops clinically-proven supplements and health solutions across four animal sectors: companion (pet), equine, agricultural, and exotic species. The company operates the AniVatio consumer companion-animal brand for dogs and cats, alongside sector-specific supplement programmes covering joint/gut/mobility (companion), performance/recovery (equine), health/yield (agriculture livestock), and species-specific nutrition (exotic). The portfolio includes a library of 24 peer-reviewed actives (including UC-II collagen and hydrolysed collagen peptides) formulated into various delivery formats. Beyond consumer brands, NSG offers white-label and B2B partnership services for vets, retailers, co-ops and producers seeking science-backed formulations.

Differentiator

Problem solved

Functional benefit

Brands

• AniVatio: Consumer companion-animal brand for dogs and cats, founded by Lisa Hilton, Co-founder of Natural Science Group.

Products and services

• AniVatio Consumer Brand Consumer companion-animal brand offering clinically-proven joint, gut and mobility supplements for dogs and cats, sold direct-to-consumer via the AniVatio website. Targets pet owners seeking evidence-based supplements for their companion animals.
• Companion Animal Supplements Joint, gut and mobility supplements formulated for dogs and cats using peer-reviewed actives from the NSG library. Clinically-proven formulations sold through consumer brands and partner channels for the companion animal sector.
• Equine Performance Nutrition Performance and recovery nutrition formulated for sport, leisure and working horses with veterinary oversight. Supplied to horse owners, trainers and yards seeking science-backed equine nutrition.
• Agriculture Health Solutions Scalable health and yield solutions for dairy, poultry and livestock producers from trial through to supply. Provided to agricultural cooperatives and producers seeking evidence-based formulations at production scale.
• Exotic Species Nutrition Species-specific nutrition programmes designed for zoos, sanctuaries and aquaria where off-the-shelf nutrition is inadequate for non-domestic, exotic or non-standard species.
• White-Label and Co-Development Programmes B2B service offering white-label and co-development programmes with veterinarians, retailers, cooperatives and producers. Partners gain access to NSG's formulation science, clinical trial design and UK GMP manufacturing to brand and distribute science-backed formulations under their own labels.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AniVatiocoreOEM/ Whitelabel/ Licensing PartnerNSG co-founder Lisa Hilton founded AniVatio, NSG's consumer companion animal brand selling clinically-proven joint, gut and mobility supplements for dogs and cats. AniVatio operates as NSG's primary direct-to-consumer channel for the companion animal sector.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zesty Paws: Fast-growing DTC pet supplement brand focused on joint, gut, skin and mobility formulations. Directly comparable to NSG/AniVatio on product category overlap (joint, gut, mobility) and direct-to-consumer pet supplement GTM motion.
• NaturVet: Established US pet supplement brand offering joint, digestive and mobility products for dogs and cats. Directly comparable to NSG's AniVatio line on companion-animal nutraceutical categories and retail/DTC distribution model.
• Nutramax Laboratories: Leading US-based maker of clinically-studied pet joint supplements (Cosequin, Dasuquin). Directly comparable to NSG on pet nutraceutical focus, joint/mobility category overlap, and emphasis on veterinary-recommended evidence-based formulations.
• PetHonesty: DTC pet wellness brand offering supplements across joint, digestive, skin and anxiety categories. Comparable to AniVatio on target customer (dog/cat owners) and DTC supplement distribution, though positioned more on natural ingredients than veterinary-led clinical trials.
• Mazuri (PMI Nutrition): Specialist manufacturer of exotic and zoo animal diets ( primates, birds, reptiles, fish). Directly comparable to NSG's exotic-species sector for species-specific nutrition programmes serving zoos, sanctuaries and aquaria, and is the established incumbent in this niche.
• Kentucky Equine Research: Equine nutrition research and product company developing performance and recovery feeds based on equine-specific research. Directly comparable to NSG's equine sector for performance/recovery nutrition with veterinary oversight and research-led formulation.

Broad incumbents

• Vetoquinol: Global animal health and nutrition company with products spanning companion, equine and livestock. Comparable as a broad incumbent serving NSG's same animal verticals with established veterinary distribution and GMP manufacturing.
• Elanco Animal Health: Global animal health company with companion, livestock and equine nutrition products. Comparable as a broad incumbent in the same animal-health and nutrition space with deeper capital, distribution and regulatory resources than NSG.
• Zoetis: World's largest pure-play animal health company, offering pharmaceuticals, vaccines, diagnostics and nutrition across companion and livestock. Comparable as the dominant incumbent NSG competes against for veterinary-channel mind-share and B2B partnerships across multiple sectors.
• Virbac: Global animal health company offering pharmaceuticals, vaccines and nutrition products across companion, livestock and equine. Comparable as a broad incumbent with overlapping animal-nutrition capabilities and veterinary channel relationships across NSG's served verticals.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/natural-science-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURAL SCIENCE GROUP LTD