ProAge
ProAge Ilukliinik is a privately held, direct-to-consumer aesthetic medicine clinic in Tartu, Estonia, offering injectable procedures, device-based treatments (IPL, RF, HIFU, diode laser hair removal), chemical peels, and facials to individual consumers seeking non-surgical anti-aging and skin rejuvenation services.
- Company typePrivate
- Founded2021
- HeadquartersTartu, Estonia
- Headcount—
- GTM typeB2C
- OfferingServices
What ProAge does
ProAge Ilukliinik is a privately held direct-to-consumer aesthetic medicine clinic located at Paju 1A, Tartu, Estonia, operating under Terviseamet (Estonian Health Board) activity license L05325. The clinic self-positions as Estonia's first beauty clinic integrating age management, medicine, and aesthetics, serving individual consumers seeking non-surgical aesthetic improvements including anti-aging, skin rejuvenation, pigmentation correction, acne treatment, laser hair removal, and body contouring. It employs seven named team members including a Medical Director (Olga Laško), a urologist/surgeon (Dr. Roman Rusman), aesthetic medicine nurses, body treatment specialists, and an administrator.
The clinic operates a comprehensive service catalog across multiple modalities: injectable procedures (botulinum toxin, hyaluronic acid fillers, biorevitalization with Neauvia/Sunekos, polynucleotide injections with Vitaran and Pluryal, PRP plasmalifting, Sculptra PLLA biostimulator, Cog thread lifts), device-based treatments (LUMECCA IPL, Morpheus8 RF microneedling, HIFU SMAS-lifting with Doublo, LDM ultrasound massage, vibrocompression massage), chemical peels (PRX-T33, Green Sea Peel, Brightening Peel, Golden Lift), laser hair removal using the Asclepion MeDioStar 6th generation diode laser (described as the only such device in Estonia), and a range of classic and Korean-origin facials including exosome treatments.
ProAge generates revenue primarily through one-time pay-as-you-go procedures priced in euros, with services ranging from €21 (single-area laser hair removal) to €705 (Radiesse collagen stimulation). Revenue diversification includes gift cards in €50 and €100 denominations valid for six months, a 50% first-time customer discount on selected laser and IPL procedures, and a corporate discount partnership with Tartu University Clinic. The clinic's distribution is exclusively in-person at the single Tartu location, with appointments scheduled through an integrated online booking system; the website (proage.ee) functions as the primary marketing and information channel, complemented by 176 Google reviews indicating sustained consumer activity.
ProAge firmographics
Firmographics- Name
- ProAge
- Legal name
- ProAge Ilukliinik
- Website
- https://proage.ee
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- ProAge Ilukliinik is a privately held, direct-to-consumer aesthetic medicine clinic in Tartu, Estonia, offering injectable procedures, device-based treatments (IPL, RF, HIFU, diode laser hair removal), chemical peels, and facials to individual consumers seeking non-surgical anti-aging and skin rejuvenation services.
- Ownership category
- akta.pro rank
ProAge industry classification
Industry- Product category
- Aesthetic Medicine Services
- NAICS
- Beauty Salons (812112), Offices of Other Health Practitioners (6213)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)
- akta.pro secondary industries
- Classic/European Facials (HSALADAA), Brightening & Hyperpigmentation Treatments (HSALADAE), Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ)
Keywords
Where ProAge is headquartered
LocationHeadquarters
- HQ city
- Tartu
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
ProAge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Aesthetic Medical Procedures: Revenue generated from injectable procedures including botulinum therapy, dermal fillers, biorevitalization, collagen stimulation, PRP plasmalifting, Sculptra, and mesonites. These are one-time procedures with results lasting 2-18 months depending on treatment type.
- Device-Based Cosmetic Treatments: Revenue from IPL Lumecca, RF Morpheus8 lifting, HIFU SMAS lifting, laser hair removal, LDM massage, and vibrocompression massage. Treatments offered as single sessions or multi-session courses.
- Classic Facial Treatments: Revenue from skincare treatments including classic facials, deep cleansing, enzyme therapy, exosome treatments, Swiss lifting infusion, and Korean facials (Green Sea Peel, Brightening Peel, Golden Lift, V-TOX).
- Gift Cards: Pro-Age gift cards available in 50€ and 100€ denominations, valid for 6 months. Sold directly to customers as gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dermal Fillers - Full face areas |
| Unit Pricing | Pay-as-you-go | Botulinum Therapy |
| Unit Pricing | Pay-as-you-go | Biorevitalization |
| Unit Pricing | Pay-as-you-go | Collagen Stimulation (Radiesse) |
| Unit Pricing | Pay-as-you-go | PRP Plasmalifting |
| Unit Pricing | Pay-as-you-go | RF Lifting (Morpheus8) |
| Unit Pricing | Pay-as-you-go | HIFU SMAS Lifting |
| Unit Pricing | Pay-as-you-go | LUMECCA IPL Procedures |
| Unit Pricing | Pay-as-you-go | Laser Hair Removal |
| Unit Pricing | Pay-as-you-go | Facial Treatments |
| Unit Pricing | Pay-as-you-go | LDM Massage |
| Unit Pricing | Pay-as-you-go | Vibrocompression Massage |
| Unit Pricing | Pay-as-you-go | Ear Piercing |
| Unit Pricing | Pay-as-you-go | Consultation |
| Unit Pricing | Pay-as-you-go | Special Offers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ProAge product offering
Product offeringCore offering
ProAge Ilukliinik is an aesthetic medicine and beauty clinic in Tartu, Estonia, delivering in-person injectable procedures (botulinum toxin, dermal fillers, biorevitalization, collagen stimulation with Radiesse, polynucleotides, PRP plasmalifting, Sculptra), device-based cosmetic treatments (LUMECCA IPL, RF Morpheus8, HIFU SMAS Doublo, LDM massage, vibrocompression massage), laser hair removal with the Asclepion MeDioStar diode laser, chemical peels, microneedling, thread lifts, and traditional facials. Services are sold per treatment via online booking for individual consumers at the Paju 1A clinic.
Product overview
ProAge is Estonia's first beauty clinic combining age management, medicine, and aesthetics. The clinic offers a comprehensive portfolio of aesthetic services organized into distinct categories: Injectable Cosmetic Procedures (botulinum toxin, dermal fillers, biorevitalization, collagen stimulation with Radiesse, polynucleotides, PRP plasma therapy, Sculptra), Thread Lifting (Cog threads), Microneedling, Device-Based Cosmetology (LUMECCA IPL, RF Lifting with Morpheus8, HIFU SMAS-Lifting with DOUBLO, LDM local-dynamic massage, vibrocompression massage), Laser Hair Removal (Asclepion MeDioStar 6th generation diode laser), Chemical Peels (PRX-T33 injection-free biorevitalization, traditional chemical peels), Korean Facials (Green Sea Peel, Brightening Peel, Golden Lift, V-TOX + carboxytherapy), and Traditional Cosmetology Facials (Exosome facial, Swiss Lifting Infusion, ProHydro deep hydration, ProCalm for sensitive skin, deep cleansing, vitamin C brightening, classic facial, youth acne facial, enzyme therapy). The clinic also provides consultation services and gift cards. Services are performed by experienced physicians and aesthetic medicine nurses using quality preparations and state-of-the-art equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Botulinum Toxin Therapy
Quantifiable outcome
- Results from HIFU SMAS lifting last 12-18 months
- +6 more outcomes
Companies that use ProAge
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ProAge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ProAge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tartu University Clinic (Tartu Ülikooli Kliinikum)minorTartu University Clinic and Pro-Age have a corporate partnership where university clinic employees receive a permanent 10% discount on laser hair removal procedures. This B2B relationship helps drive referrals from healthcare professionals who may recommend aesthetic services to their own patients.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
ProAge competitors and assessment
Company assessmentBroad incumbents
- sk:n Clinics: UK-wide chain of doctor-led skin clinics offering injectables, laser and dermatology services; comparable regulated medical-aesthetic positioning at multi-site scale.
- Thérapie Clinic: Large UK/Ireland aesthetic clinic chain offering injectables, laser hair removal, skin treatments and body contouring at scale; useful benchmark for unit economics, marketing playbook and multi-site roll-out of a model like ProAge's.
- The Harley Medical Group: Established UK cosmetic surgery and non-surgical aesthetics brand with a clinic network; comparable premium positioning, regulated-clinic status and reliance on repeat injectable/device-based revenue.
Direct peers
- Medemis: Medemis is one of Estonia's largest private aesthetic medicine and plastic surgery clinic brands, operating multiple locations and offering injectable, device-based, and skincare services overlapping directly with ProAge's service portfolio in the same national market.
- Cabinette Clinic: Tallinn-based aesthetic clinic offering injectable, device-based and cosmetology services with a similar premium positioning; shares target customer and treatment menu with ProAge.
- Christinas Clinic (Klinika Christinas): Estonian aesthetic clinic offering injectables, laser and skincare treatments with a comparable one-stop medspa model; competes for the same Tartu/Tallinn consumer base seeking non-surgical aesthetic procedures.
- SkinMed Estonia: Estonian dermatology and aesthetic medicine clinic providing injectables, laser and skin treatments using a combined medical-aesthetic positioning structurally similar to ProAge's clinic model.
- Renew Skin Clinic: EU-focused aesthetic clinic offering injectables, PRP, peels, thread lifts and device-based treatments overlapping with ProAge's full-service menu; serves a similar cross-border clientele.
Regional players
- Cocoon Medical spa: Estonian beauty and wellness brand offering skincare and body treatments; addresses overlapping aesthetic needs though from a more salon-oriented rather than medical-clinic positioning.
- Dr. Leons Aleksandrovics' clinic / L-Esthetica (Latvia): Latvian clinic offering aesthetic medicine and injectable treatments; comparable medical-aesthetic clinic model in a neighbouring Baltic market, useful for cross-border benchmarking rather than direct in-territory competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ProAge social profiles
Digital presenceProAge compliance and trust
Trust signalCompliance1 record
ProAge financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProAge leadership team
Management profileNumber of profiles
Profiles7 records
ProAge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProAge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProAge
What does ProAge do?
ProAge Ilukliinik is an aesthetic medicine and beauty clinic in Tartu, Estonia, delivering in-person injectable procedures (botulinum toxin, dermal fillers, biorevitalization, collagen stimulation with Radiesse, polynucleotides, PRP plasmalifting, Sculptra), device-based cosmetic treatments (LUMECCA IPL, RF Morpheus8, HIFU SMAS Doublo, LDM massage, vibrocompression massage), laser hair removal with the Asclepion MeDioStar diode laser, chemical peels, microneedling, thread lifts, and traditional facials. Services are sold per treatment via online booking for individual consumers at the Paju 1A clinic.
Is ProAge a public or private company?
ProAge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProAge founded?
ProAge was founded in 2021.
Where is ProAge based?
ProAge is headquartered in Tartu, Estonia, in the Europe region.
How does ProAge make money?
Four revenue lines are on record. Aesthetic Medical Procedures are the primary driver. The others are device-Based Cosmetic Treatments, classic Facial Treatments and gift Cards.
Who are ProAge's main competitors?
Broad incumbents on record are sk:n Clinics, Thérapie Clinic and The Harley Medical Group. Direct peers are Medemis, Cabinette Clinic, Christinas Clinic (Klinika Christinas), SkinMed Estonia and Renew Skin Clinic. Regional players are Cocoon Medical spa and Dr. Leons Aleksandrovics' clinic / L-Esthetica (Latvia).
Does ProAge have an API?
No public API is recorded for ProAge.
What industry is ProAge in?
ProAge's product category is Aesthetic Medicine Services. Its primary akta.pro industry code is HSALADAN, Medical-Grade / Clinical Facials (Dermatology & Med Spa), with a secondary code of HSALADAA, Classic/European Facials. Its NAICS code is 812112 and its SIC code is 8011.