NAMI GROUP S.R.L.
Nami Kids is an Italian educational parental control platform serving parents of children aged 6-12, combining a whitelist-based child-device safety app with a parent management app and pedagogical mini-lessons. Revenue is subscription-based at €5.99/month or €49.99/year; the company is currently pre-launch in Italy.
- Company typePrivate
- Founded-
- HeadquartersGorgonzola, Italy
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What NAMI GROUP S.R.L. does
Nami Group S.r.l. is an Italian private company that operates Nami Kids, a dual-app educational parental control platform designed for families with children aged 6 to 12. The system pairs Nami Kids, which is installed on the child's Android device, with Nami Parents, which is installed on the parent's device. The two apps are linked via QR code or pairing code, with a 15-minute TTL security window and authenticated parent verification. The platform's distinguishing feature is a whitelist-based safety model — parents approve which apps the child can access, and everything else is excluded by default — augmented by interactive mini-lessons on sciences, coding, history, and emotional education, and by the "Pausa Pedagogica Narrativa" (Narrative Pedagogical Pause), a 7-8 minute narrated story that replaces abrupt screen termination to reduce parent-child conflict.
The platform is built on Firebase infrastructure (Cloud Functions, Cloud Firestore, Cloud Messaging) with HTTPS-encrypted connections and COPPA-compliant data handling for children under 14. Functional capabilities include app whitelisting, per-app screen time limits, real-time notifications for cyberbullying keyword detection in incoming notifications (without accessing message content), an educational progress dashboard, multi-child support, optional GPS location tracking, and a library of age-segmented educational games covering children ages 3-12. Content is co-developed with a network of 7+ pedagogists led by Emily Zamora, who brings practical expertise from personally following more than 400 families in her private practice.
The revenue model is direct-to-consumer subscription at €5.99/month or €49.99/year (a roughly 30% discount on annual billing), with a 2-week free trial that does not require a credit card. Distribution is entirely digital and self-serve via the Google Play Store; iOS support is listed as in development. The namikids.app website functions as the primary landing page, waitlist capture mechanism, and content marketing hub with 50+ SEO articles on digital parenting. As of April 2026 the company is in pre-launch development, capturing email waitlist signups ahead of full commercial availability. Operations are concentrated in the Italian market (Italian-language site, Italian VAT P.IVA 14622510965, headquartered in Gorgonzola, Italy), and the company appears bootstrapped by a five-person founding team covering CEO, CTO, CMO, developer, and pedagogist functions, with no disclosed institutional funding or external investors.
NAMI GROUP S.R.L. firmographics
Firmographics- Name
- NAMI GROUP S.R.L.
- Legal name
- Nami Group S.r.l.
- Website
- https://namikids.app
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nami Kids is an Italian educational parental control platform serving parents of children aged 6-12, combining a whitelist-based child-device safety app with a parent management app and pedagogical mini-lessons. Revenue is subscription-based at €5.99/month or €49.99/year; the company is currently pre-launch in Italy.
- Ownership category
- akta.pro rank
NAMI GROUP S.R.L. industry classification
Industry- Product category
- Parental Control Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adaptive & Personalized Learning Platforms for ECE (EDACANAJ)
- akta.pro secondary industry
- Educational Games & Kids/Families Game Studios (MPAFAAAI)
Keywords
Where NAMI GROUP S.R.L. is headquartered
LocationHeadquarters
- HQ city
- Gorgonzola
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
NAMI GROUP S.R.L. business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Subscription - Monthly Plan: Recurring monthly subscription at €5.99/month. User can cancel anytime. Includes access to Nami Kids and Nami Parents apps, whitelist management, screen time controls, pedagogical pauses, and educational content.
- Subscription - Annual Plan: Recurring annual subscription at €49.99/year (reduced from €59.99 full price). Billed upfront for 12 months. Represents approximately €4.17/month, offering ~30% discount vs monthly plan. Cancel anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription - €5.99/month |
| Subscription | Annual | Annual subscription - €49.99/year (save ~30%) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
NAMI GROUP S.R.L. product offering
Product offeringCore offering
NAMI GROUP S.R.L. operates Nami Kids, a dual-app educational parental control ecosystem for children aged 6-12. Nami Kids (installed on the child's Android device) provides a whitelist-based safe environment, interactive mini-lessons on sciences, coding, history, and emotional education, and Narrative Pedagogical Pauses that replace abrupt screen termination with calming stories. Nami Parents (installed on the parent's device) provides remote configuration, app approval, screen time limits, cyberbullying alerts, and educational progress dashboards.
Product overview
NAMI GROUP S.R.L. operates Nami Kids, a dual-app educational parental control ecosystem for children aged 6–12, comprising the Nami Kids app (installed on the child's device, running on Android) and the Nami Parents app (installed on the parent's device for real-time management). The system centers on a whitelist-based safe environment, Narrative Pedagogical Pauses (Pausa Pedagogica Narrativa), and structured mini-lessons on sciences, coding, emotional education, and digital citizenship — all co-designed with child development experts. The portfolio also includes age-grouped educational games (ages 3–12), a Digital Parent Test diagnostic tool, an expert-led parenting guide library, and a digital education news section. Pricing is offered on a monthly (€5.99/month) or annual (€49.99/year) subscription with a 2-week free trial. Android is the current platform; iOS is in development.
Differentiator
Problem solved
Functional benefit
Brands
- Nami Kids: Parental control educational app for children 6-12 years, designed with pedagogists to combine security and learning content.
- Nami Parents
Products and services
- Nami Kids Educational parental control app installed on the child's Android device, providing a whitelist-based safe environment, interactive mini-lessons on sciences, coding, history, and emotional education, and Narrative Pedagogical Pauses (Pausa Pedagogica Narrativa) that replace abrupt screen termination with calming 7-8 minute stories to help children transition off the device. Designed for children aged 6-12 and intended for use under parental supervision.
- Nami Parents Companion parental control management app installed on the parent's device that pairs with Nami Kids via QR code or pairing code (15-minute TTL), enables app whitelisting approval, configures screen time limits per app, delivers real-time notifications for suspicious messages detected by cyberbullying keyword filters, and provides an educational progress dashboard monitoring the child's learning.
Quantifiable outcome
- Reduction in family conflicts over device usage (many parents report significantly fewer arguments)
- +3 more outcomes
Companies that use NAMI GROUP S.R.L.
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
NAMI GROUP S.R.L. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NAMI GROUP S.R.L. partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
NAMI GROUP S.R.L. competitors and assessment
Company assessmentDirect peers
- Kids360: Direct competitor in the parental control app category with focus on families and child device management. Nami publishes a head-to-head comparison page targeting Kids360's audience.
- Kaspersky Safe Kids: Paid parental control app from a major security vendor covering screen time, app control, and location. Comparable feature set to Nami Kids in the cross-platform parental control category.
- Qustodio: Direct competitor offering a paid parental control app across iOS and Android with screen time, app filtering, and content monitoring. Nami explicitly compares itself against Qustodio and targets the same parent buyer.
- OurPact: Direct competitor parental control app for families with screen time scheduling, app blocking, and family locator features. Targets the same parent buyer in the same device category.
- Bark Technologies: Parental control and child-monitoring service focused on social media, messaging, and content safety. Comparable on the cyberbullying-detection and content-monitoring dimensions of Nami Kids.
Broad incumbents
- Norton Family: Parental control offering within Norton's broader consumer security suite. Comparable in core functionality (screen time, web filtering, location) but bundled with a wider security portfolio.
- Apple Screen Time: Built-in iOS parental control feature that limits app usage, content, and purchases. Relevant as a free incumbent competing with Nami on Apple devices and shaping consumer expectations.
- Google Family Link: Free, OS-level parental control bundled into Android. The single most important competitive threat to Nami on price and accessibility; Nami positions itself as the educational alternative.
Others
- Khan Academy Kids: Free educational platform for young children. Not a parental control product, but adjacent in the educational content-for-kids category and a potential content partner or substitute for the mini-lessons feature.
- Duolingo ABC: Free early-literacy educational app for children. Not a parental control product, but adjacent in structured educational content for kids; illustrates the consumer expectation of free in the kids-content category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NAMI GROUP S.R.L. social profiles
Digital presenceNAMI GROUP S.R.L. financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAMI GROUP S.R.L. leadership team
Management profileNumber of profiles
Profiles5 records
NAMI GROUP S.R.L. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAMI GROUP S.R.L. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAMI GROUP S.R.L.
What does NAMI GROUP S.R.L. do?
NAMI GROUP S.R.L. operates Nami Kids, a dual-app educational parental control ecosystem for children aged 6-12. Nami Kids (installed on the child's Android device) provides a whitelist-based safe environment, interactive mini-lessons on sciences, coding, history, and emotional education, and Narrative Pedagogical Pauses that replace abrupt screen termination with calming stories. Nami Parents (installed on the parent's device) provides remote configuration, app approval, screen time limits, cyberbullying alerts, and educational progress dashboards.
Is NAMI GROUP S.R.L. a public or private company?
NAMI GROUP S.R.L. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NAMI GROUP S.R.L. founded?
NAMI GROUP S.R.L. was founded in -1. It employs 1 to 10 people.
Where is NAMI GROUP S.R.L. based?
NAMI GROUP S.R.L. is headquartered in Gorgonzola, Italy, in the Europe region.
How does NAMI GROUP S.R.L. make money?
Two revenue lines are on record. Subscription - Monthly Plan is the primary driver. The others are subscription - Annual Plan.
Who are NAMI GROUP S.R.L.'s main competitors?
Direct peers on record are Kids360, Kaspersky Safe Kids, Qustodio, OurPact and Bark Technologies. Broad incumbents are Norton Family, Apple Screen Time and Google Family Link. Others are Khan Academy Kids and Duolingo ABC.
Does NAMI GROUP S.R.L. have an API?
No public API is recorded for NAMI GROUP S.R.L..
What industry is NAMI GROUP S.R.L. in?
NAMI GROUP S.R.L.'s product category is Parental Control Software. Its primary akta.pro industry code is EDACANAJ, Adaptive & Personalized Learning Platforms for ECE, with a secondary code of MPAFAAAI, Educational Games & Kids/Families Game Studios. Its NAICS code is 611710 and its SIC code is 7372.