F1RE LTD

What F1RE LTD does

F1RE LTD (legal entity: F1re BV) is a privately held consulting and software engineering firm founded in 2021 in Amsterdam, the Netherlands, during the COVID-19 pandemic. The company specializes in Model-Driven Engineering (MDE) and Domain-Specific Languages (DSLs), a niche intersection it uses to bridge domain expertise and reliable software systems. Its core value proposition is embedding business logic into executable models that generate production-grade applications, documentation, and infrastructure, enabling engineering teams to build, maintain, and evolve complex systems more efficiently.

The firm's offerings are organized around three consulting value areas on top of its core MDE practice: Interoperability (model portability across tools and teams via the LionWeb open protocol), Governed AI (methodologies for incorporating AI into software while retaining control and traceability through formal models and model-based constraints), and Ecosystem (open-source community engagement across LionWeb, MPS, and Xtext). Delivery is hands-on: consultants integrate directly with client development teams as collaborators rather than external advisors, providing technical mentorship, architecture reviews, tooling setup, and implementation support with an explicit handover objective.

Commercially, F1RE is a pure professional services firm with no productized software, no API, no app, and no public pricing tiers. Revenue is generated exclusively through direct consulting engagements, and the firm's distribution is solely direct enterprise sales anchored from its Amsterdam headquarters (Plaza Arena, Dali building). The team comprises roughly eight named professionals led by Managing Director Maarten Fekkers — including Model Driven Software Engineers, a Model Driven Software Architect, Language Engineers, and a Functional Designer — and is described as actively growing. The company is founder-led, independently owned, and has no disclosed external investors, parent company, or acquisition history.

Name

F1RE LTD

Legal name

F1re BV

Website

https://f1re.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

F1RE is an Amsterdam-based boutique consultancy specializing in Model-Driven Engineering and Domain-Specific Languages. It helps enterprise engineering teams build complex systems by embedding business logic in executable models, with practices spanning Interoperability, Governed AI, and open-source ecosystem engagement.

Ownership category

akta.pro rank

Product category

Software Engineering Consulting

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

IT Workflow Automation & Orchestration Platforms (HDAEALAF)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• Model-driven engineering consulting
• Domain-specific language design
• Software engineering services
• Model interoperability consulting
• Governed AI integration

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services delivered through direct engagement with client development teams. Includes technical mentorship, architecture reviews, implementation support, and collaborative design sessions. Revenue generated through consulting engagements with organizations needing model-driven engineering expertise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

F1RE provides consulting and software engineering services focused on Model-Driven Engineering (MDE) and Domain-Specific Languages (DSLs). Engagements are delivered through hands-on collaboration with client development teams, including technical mentorship, architecture guidance, tooling setup, and the development of executable models that generate production-grade applications, documentation, and infrastructure. Service areas are organized around three pillars: Interoperability (model portability across tools using LionWeb), Governed AI (controlled AI integration through formal models), and Ecosystem (community-driven open-source engineering).

Product overview

F1RE is a consulting company, not a product company. The company offers a portfolio of consulting services centered on Model-Driven Engineering (MDE) and Domain-Specific Languages (DSLs). Their service offerings consist of three main consulting value areas: Interoperability (using LionWeb for model portability), Governed AI (AI integration with control), and Ecosystem (collaborative community approach). These are complemented by their core MDE consulting practice. All services are delivered through hands-on collaboration with client teams, technical mentorship, and implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Model-Driven Engineering (MDE) Consulting Core consulting practice relying on model-driven engineering and language engineering, defining systems through structure, rules, and domain logic. Enables informed decisions, accelerated delivery, and straightforward maintenance for enterprise software teams.
• Interoperability Consulting Consulting service enabling teams to create modeling environments where models transfer seamlessly between tools, teams, and platforms using the LionWeb open protocol. Focuses on model portability, scalability, and alignment across teams.
• Governed AI Consulting Methodological consulting for incorporating AI into software while retaining control. Includes methods to represent domain logic as formal models, structuring automation with model-based constraints, and techniques to verify and explain automated behavior.
• Ecosystem Consulting Collaboration-focused consulting involving participation in an expanding ecosystem of engineers, researchers, and practitioners who excel in model-driven methods. Offers open-source community involvement, coaching on feedback-oriented engineering practices, and networked strategy for cross-team challenges.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LionWeb CommunitycoreTechnology or IntegrationF1RE actively participates in the LionWeb ecosystem, an open protocol for model interoperability. They provide expertise in setting up and connecting LionWeb infrastructure, help adapt tools to work with open modeling standards, and guide teams in collaborating across multiple tools. LionWeb enables models to transfer seamlessly between tools, teams, and platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• oose Innovative Informatik: German software engineering and architecture consultancy that also covers model-driven and DSL-adjacent work for enterprise teams. Comparable as a European boutique competitor targeting similar engineering audiences with hands-on delivery.
• itemis AG: Germany-based consulting and product firm specializing in Model-Driven Engineering, with deep JetBrains MPS and Xtext expertise and a track record of DSL and language engineering work for enterprise clients — directly comparable to F1RE's MDE/DSL core practice.
• SodiusWillert: France-based MDE and ALM consulting firm with strong ties to the Eclipse Modeling ecosystem. Comparable to F1RE in the niche combination of MDE consulting, tool integration, and European enterprise delivery.
• TypeFox: A specialist MDE and Language Server Protocol (LSP) tooling and consulting firm rooted in the Xtext/Eclipse ecosystem. Comparable to F1RE in focus on DSL tooling, language engineering, and open-source community participation.
• Componize: MDE and document engineering consulting firm with roots in the Eclipse ecosystem. Comparable to F1RE in DSL-adjacent, model-driven delivery for enterprise software teams.
• LieberLieber: Austrian consulting firm specializing in Model-Driven Engineering with Enterprise Architect and similar tooling. Closely comparable to F1RE in MDE focus, European base, and enterprise systems integration orientation.

Broad incumbents

• Accenture: Global system integrator with a large enterprise software engineering and AI governance practice. Comparable as a competitor that can staff large MDE-adjacent and AI governance engagements at scale that a boutique like F1RE cannot match.

Emerging players

• Holistic AI: UK-based AI governance, risk and compliance vendor. Comparable to F1RE's Governed AI value offering as both serve enterprises that need trustworthy, controlled AI in production software, though Holistic AI is a software vendor rather than a consulting firm.
• Credo AI: AI governance and risk management platform. Comparable to F1RE's Governed AI offering in addressing enterprise demand for safe, auditable AI, but operating as a SaaS vendor rather than a hands-on MDE consultancy.

Others

• JetBrains: Vendor of MPS, a leading DSL and language workbench used by F1RE. Comparable as an ecosystem participant whose tooling strategy and roadmap directly shape F1RE's delivery model and service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/f1re-ignite-change

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F1RE LTD