YOGI
YOGI is a private, bootstrapped mobile app company that uses AI-powered computer vision (MediaPipe) to deliver real-time yoga pose analysis, personalized workout recommendations, and live instructor sessions to individual consumers globally via a freemium subscription model.
- Company typePrivate
- Founded2019
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What YOGI does
YOGI, operated by ROXUS INNOVATIVE TECHNOLOGIES L.L.C (a Dubai-registered LLC) with an Estonian business footprint (yogi.mobi), is a private mobile application company that has built an AI-powered yoga coaching app. The app combines a computer-vision-based real-time pose analysis and correction system — built on Google's MediaPipe framework — with a conversational AI assistant and a personalized recommendation engine to deliver guided yoga sessions, progress tracking, asana video libraries, and live instructor sessions.
The product is distributed exclusively as a mobile app on the Apple App Store (iPhone, iPad, Mac on Apple Silicon, and Apple Vision) and Google Play Store, targeting individual consumer end users globally. Underlying technology includes computer vision for pose detection, multimodal AI (video, audio, and chat), an Apple Health integration for ingesting nutrition and exercise data, and personalization logic that adapts workouts, difficulty, and duration to user preferences.
The business model is a freemium consumer subscription. Core features are free; Yogi Premium unlocks the full feature set at multiple price points ranging from $9.99 to $69.99, with auto-renewing monthly billing. The company is bootstrapped, has 1–10 employees, discloses no venture funding, and shows very modest commercial traction to date (500+ Google Play downloads, 49 App Store ratings averaging 4.6/5).
YOGI firmographics
Firmographics- Name
- YOGI
- Legal name
- ROXUS INNOVATIVE TECHNOLOGIES L.L.C
- Website
- https://yogi.mobi
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- YOGI is a private, bootstrapped mobile app company that uses AI-powered computer vision (MediaPipe) to deliver real-time yoga pose analysis, personalized workout recommendations, and live instructor sessions to individual consumers globally via a freemium subscription model.
- Ownership category
- akta.pro rank
YOGI industry classification
Industry- Product category
- AI-Powered Yoga & Fitness Mobile App
- NAICS
- Software Publishers (5132), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where YOGI is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
YOGI business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Premium Subscription: YOGI offers premium features through an optional subscription. Full access to all features including advanced AI pose analysis, personalized programs, and all yoga practices requires an active subscription. Subscriptions automatically renew unless cancelled 24 hours before the end of the current period.
- In-App Purchases: App offers in-app purchases for premium features and access, with multiple pricing tiers available ranging from $9.99 to $69.99 for Yogi Premium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Yogi Premium - Multiple tier options ranging from $9.99 to $69.99 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
YOGI product offering
Product offeringCore offering
YOGI develops and sells an AI-powered yoga coaching mobile application that provides real-time pose analysis and correction, a comprehensive library of yoga asanas with video guides, personalized workout plans, a chat-based personal AI assistant, and live practice sessions with instructors. The app is distributed globally via the Apple App Store and Google Play Store under a freemium model, with an optional paid Premium subscription that unlocks full access to advanced AI coaching, all asana libraries, and live sessions.
Product overview
YOGI is a unified AI-powered yoga coaching platform consisting of a core mobile app with integrated feature modules. The main YOGI App serves as the central product combining real-time AI pose analysis via computer vision, a Progress Tracker for monitoring practice improvements, a Practices library of yoga asanas with video guides, a Personal AI Assistant for conversational guidance, and LIVE Practice sessions with instructors. Yogi Premium is a subscription add-on that unlocks full access to all features. The platform uses MediaPipe integration for motion tracking and delivers content through iOS and Android apps.
Differentiator
Problem solved
Functional benefit
Products and services
- YOGI App AI-powered yoga coaching mobile app for individual consumers that provides real-time pose analysis and correction, personalized workout plans, an asana library with video guides, a personal AI assistant, live practice sessions, and progress tracking. Available on iOS and Android.
- Yogi Premium Subscription Premium subscription add-on for the YOGI App that unlocks full access to advanced AI coaching, all asana libraries, live practice sessions, and premium content. Offered in multiple pricing tiers ranging from $9.99 to $69.99 with automatic monthly renewal.
Quantifiable outcome
- Users can learn new poses and safely improve technique at home with AI guidance
- +2 more outcomes
Companies that use YOGI
Customer profileSegments2 records
Ideal customer profiles2 records
YOGI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature6 records
YOGI partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
YOGI competitors and assessment
Company assessmentEmerging players
- Calm: Calm is a leading meditation, sleep, and mindfulness subscription app. It is comparable to YOGI because YOGI explicitly bundles breathing and mindfulness content alongside yoga, and the two compete for the same consumer wellness subscription wallet.
- Headspace: Headspace is a major guided meditation and mindfulness subscription app with growing movement and yoga content. It is an adjacent peer to YOGI given the overlapping mindfulness, breathing, and movement-tracking features in YOGI's product.
Others
- Future (Future plc fitness portfolio): Future plc owns and operates multiple digital fitness brands and subscription platforms (e.g., yoga and wellness media properties). It is an ecosystem peer — not a direct app competitor — but represents a potential distribution, content, or acquisition counterparty for YOGI.
Direct peers
- Alo Moves: Alo Moves is the digital subscription platform of Alo Yoga, offering video yoga, fitness, and mindfulness classes. It is a direct peer because it sells a similar premium subscription yoga/wellness app and targets the same aspirational consumer audience as YOGI.
- Glo: Glo offers on-demand and live-streamed yoga, Pilates, and meditation classes from named instructors via a subscription app. It competes head-to-head with YOGI for the same at-home yoga practitioner and targets an overlapping premium consumer segment.
- Asana Rebel: Asana Rebel is a mobile-first yoga and HIIT fitness app sold on a subscription basis. It is directly comparable to YOGI because both target individual consumers seeking short, structured yoga/fitness workouts via a freemium-to-premium mobile app.
- Down Dog: Down Dog is a yoga (and other fitness) app that generates randomized or customized sequenced classes with video and audio guidance. It is directly comparable to YOGI because both sell subscription-based mobile yoga experiences to individual consumers seeking at-home practice.
- FitOn: FitOn is a free, ad-supported and premium-tier mobile fitness app offering yoga, Pilates, strength, and live classes. It competes with YOGI for the same at-home yoga consumer and shares the freemium subscription app-store GTM motion.
Broad incumbents
- Peloton: Peloton operates a broad connected-fitness subscription platform that spans cycling, strength, yoga, and meditation. It overlaps with YOGI's yoga and mindfulness offering as part of a larger portfolio and is a benchmark for subscription fitness scale.
- Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service that includes yoga, HIIT, meditation, and Pilates classes integrated with Apple Watch. It is a broad incumbent comparable to YOGI because it delivers yoga and mindfulness content inside Apple's hardware/health ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
YOGI social profiles
Digital presenceYOGI financial estimates
Financial estimateRevenue estimate
Valuation estimate
YOGI leadership team
Management profileNumber of profiles
YOGI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YOGI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YOGI
What does YOGI do?
YOGI develops and sells an AI-powered yoga coaching mobile application that provides real-time pose analysis and correction, a comprehensive library of yoga asanas with video guides, personalized workout plans, a chat-based personal AI assistant, and live practice sessions with instructors. The app is distributed globally via the Apple App Store and Google Play Store under a freemium model, with an optional paid Premium subscription that unlocks full access to advanced AI coaching, all asana libraries, and live sessions.
Is YOGI a public or private company?
YOGI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YOGI founded?
YOGI was founded in 2019. It employs 1 to 10 people.
Where is YOGI based?
YOGI is headquartered in Tallinn, Estonia, in the Europe region.
How does YOGI make money?
Two revenue lines are on record. Premium Subscription is the primary driver. The others are in-App Purchases.
Who are YOGI's main competitors?
Emerging players on record are Calm and Headspace. Future (Future plc fitness portfolio) is listed as an others. Direct peers are Alo Moves, Glo, Asana Rebel, Down Dog and FitOn. Broad incumbents are Peloton and Apple Fitness+.
Does YOGI have an API?
No public API is recorded for YOGI.
What industry is YOGI in?
YOGI's product category is AI-Powered Yoga & Fitness Mobile App. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 5132 and its SIC code is 7372.