Apex Meditations

What Apex Meditations does

Apex Meditations Inc. is a privately held Canadian corporation headquartered in Quebec that operates a single direct-to-consumer mobile application distributed through the Apple App Store and Google Play Store. The product is positioned as performance-focused mental training rather than relaxation, targeting individuals seeking discipline, emotional control, focus under pressure, and resilience. The company segments its users horizontally under one persona — performance-focused individuals — and reaches them purely through self-serve app store downloads and an email newsletter, with no sales channel or enterprise offering.

The underlying product combines a mobile application built around four functional surfaces: 9 science-backed breathwork protocols (Box Breathing, 4-7-8 Breath, Physiological Sigh, Wim Hof Method, Resonance Breathing, Nadi Shodhana, Bhastrika Bellows, CO2 Tolerance, O2 Tolerance), guided meditations, book-inspired content drawn from elite performer literature (The Alchemist, Can't Hurt Me, Extreme Ownership, The Obstacle Is the Way, and others), and a voice-enabled journal. A personalization feature, "Custom Paths," assembles multi-day plans of breathwork, meditation, and journal prompts from user-stated goals; the product copy describes this as "AI-like" rather than AI. Content is organized around ten themes — Discipline, Confidence, Focus, Performance, Resilience, Fear, Identity, Success, Morning, and Sleep — with weekly additions to a library of 100+ sessions. Analytics are handled via Firebase.

The business model is a recurring mobile subscription billed through Apple or Google, beginning with a free trial that converts to a paid plan. Specific pricing is not publicly disclosed. The company holds no disclosed funding, has no identified institutional investors, no named management team in public sources, no patents or trademarks on record, no partnerships, and no M&A activity. Compliance posture includes Quebec's Law 25, Canadian PIPEDA, and GDPR. Operating scale signals are limited to qualitative indicators: a 5-star App Store rating, "120+ weekly sessions" engagement metric, and an active 2025 privacy policy dated June 12, 2025.

Name

Apex Meditations

Legal name

Apex Meditations Inc.

Website

https://apexmeditations.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Apex Meditations Inc. is a Quebec-based, privately held mobile app company that sells a performance-focused mental training subscription to individual consumers via the Apple App Store and Google Play Store, combining breathwork protocols, guided meditations, journaling, and book-inspired content.

Ownership category

akta.pro rank

Product category

Consumer Mental Wellness App

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mental training app
• Breathwork protocols
• Guided meditation
• Performance wellness
• Mobile journaling

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Service: Recurring subscription model with free trials that convert to paid plans. Billed on a recurring basis through Apple, Google, or other third-party app stores. Users can cancel anytime via account settings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Apex Meditations sells a single performance-focused mental training mobile application that combines nine science-backed breathwork protocols, 100+ guided meditation sessions with weekly new content additions, AI-style custom multi-day training paths, book-inspired meditations drawn from titles such as The Alchemist, Can't Hurt Me, and Extreme Ownership, and a voice-enabled journaling system. The app is delivered as a subscription product via the Apple App Store and Google Play Store with a free trial that converts into a recurring paid plan.

Product overview

Apex Meditations is a single mobile application combining mental training, breathwork, meditation, and journaling. The app provides science-backed breathing protocols (Box Breathing, 4-7-8 Breath, Physiological Sigh, Wim Hof Method, Resonance Breathing, Nadi Shodhana, Bhastrika Bellows, CO2 Tolerance, O2 Tolerance), book-inspired guided meditations drawing from titles like The Alchemist, Can't Hurt Me, and Extreme Ownership, custom multi-day training paths, and a voice-enabled journal. Content is delivered through 100+ sessions with weekly additions, organized around themes including Discipline, Confidence, Focus, Performance, Resilience, Fear, Identity, Success, Morning, and Sleep.

Differentiator

Problem solved

Functional benefit

Products and services

• Apex Meditations Mobile App Performance-focused mental training mobile application for individual consumers, combining 9 science-backed breathwork protocols, 100+ guided meditation sessions with weekly new content drops, AI-style Custom Paths that build personalized multi-day plans, book-inspired meditations drawn from titles such as The Alchemist, Can't Hurt Me, and Extreme Ownership, and a voice-enabled journaling system; distributed through the Apple App Store and Google Play Store under a free-trial-to-paid subscription model.

Quantifiable outcome

• 9 protocols covering states from acute stress to deep sleep

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mindspace (app): Subscription mindfulness and meditation app offering guided meditations, sleep content, and courses. Comparable app-store-only D2C distribution and subscription model targeting everyday wellness consumers.
• Oak - Meditation & Breathing: Mobile meditation and breathing app offering guided meditation, breathing exercises, and timer functionality with a minimalist subscription model. Comparable app-store distribution and breathwork-first feature set.
• Simple Habit: Guided meditation app offering 5-minute sessions focused on busy professionals and high-performers. Comparable subscription mobile product with similar on-the-go, time-constrained user framing.
• Prana Breath: Breathwork-focused mobile app with guided breathing patterns and health benefits. Closest peer on the breathwork-protocol core, though Apex combines it with meditation, journaling, and book-inspired content.
• Insight Timer: Largest free meditation app with a large library of guided meditations, courses, and a community/timer feature. Comparable in app-store distribution and breathwork/meditation content breadth; differs by free/community-led model rather than subscription mental-training positioning.
• Waking Up: Subscription meditation and mental-training app founded by Sam Harris, positioned around self-development and understanding the mind rather than relaxation. Closest direct peer given shared 'mental training' framing and similar app-store distribution model.

Emerging players

• BetterUp: Enterprise mental coaching platform serving performance-focused professionals and corporate clients. Comparable performance/coaching positioning, though delivered via human coaching rather than app-based content.
• Open (formerly Lift): Mental training and resilience app built around daily exercises, coaching content, and performance/stress skills. Closely comparable in 'mental training' framing, though more coach-led.

Broad incumbents

• Headspace: Major meditation and mindfulness app with broad consumer brand and enterprise (Headspace for Work) distribution. Directly comparable app-store subscription product; differs by relaxation/wellness framing versus Apex's performance angle.
• Calm: Largest meditation and sleep app with hundreds of millions in funding, broad consumer brand, and celebrity content. Direct overlap in guided meditations, sleep stories, and breathwork; differs by being relaxation- rather than performance-positioned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Meditations