INAYAH LTD

Name

INAYAH LTD

Legal name

Inayah LLC

Website

https://inayah.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

INAYAH LTD is a privately held, direct-to-consumer modest womenswear brand designing and retailing hijabs, dresses, co-ord sets, and gowns through a Shopify storefront for women seeking modern, full-coverage fashion across six countries.

Ownership category

akta.pro rank

Product category

Modest Fashion Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Modest & Religious Apparel Retail (CRAAABAK)

akta.pro secondary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Modest fashion apparel
• Womenswear e-commerce
• Hijab clothing
• Contemporary modest wear
• Full coverage clothing

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for apparel and accessories. Customers buy individual items at set prices with no subscription component. Revenue generated through direct consumer transactions on the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

INAYAH designs, produces, and retails contemporary modest womenswear through its own direct-to-consumer e-commerce store at inayah.com. The assortment includes hijabs, dresses (casual, formal, and occasion), formal gowns, coordinated two-piece sets, skirts, and tops, all engineered for full coverage with modern styling.

Product overview

INAYAH is a Shopify-powered modest fashion e-commerce brand offering a curated portfolio of women's clothing and accessories. The product line centers on modest yet contemporary designs including dresses (casual, formal, and occasion wear), skirts, tops, coordinate sets, and hijabs. Designs are created in-house in the US using premium globally-sourced materials, with production by artisans in Asia under fair and ethical conditions. The core products include The Everyday Hijab accessory, various dress styles (Sabriyah Chiffon Banded Dress, Maariyyah Falling Petal Dress, Brea Draped Wrap Dress, Maisah Sandstorm Dress, Jamilyah Dress), formal gowns (Catalina Balloon Gown, Tiveria Gown, Laila Velvet Gala Gown, Nevaeh Princess Gown, Lilah Olive Cloud Gown), co-ord sets (Carolina Oat Set, Giselle Sweater Set, Ciara Two Piece Set, Virginia Bloom Set, Daniela Lounge Set, Clau Two Piece Ruched Bib Set, Jamilah Executive Set), tops (Zaria Cotton Top), and skirts (Sumyah Leather Maxi Skirt). The Summer 2026 Collection features lightweight warm-weather statement pieces including the Catalina Balloon Gown, Tiveria Gown, and Blueberry Gathered Maxi Dress.

Differentiator

Problem solved

Functional benefit

Products and services

• The Everyday Hijab One-piece jersey hijab in 95% viscose and 5% spandex, designed for effortless wear without pins, buttons, magnets, or tape; offered in multiple colorways including Black, Navy, Chocolate, Light Grey, and Cream.
• Catalina Balloon Gown Formal Summer 2026 gown with soft ruched draping across the waist and bodice, balloon sleeves, floor-skimming maxi length, side zip closure, and 100% viscose crepe fabric.
• Tiveria Gown Summer 2026 gown with attached asymmetrical cape shawl and full sweeping maxi skirt, in lightweight 100% viscose chiffon with a soft sand hue.
• Blueberry Gathered Maxi Dress

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store, checkout functionality, payment processing, hosting, and customer account management. Shopify collects and processes personal information to provide ecommerce services.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Aab Collection: UK-based modest fashion brand offering contemporary womenswear. Comparable as a Western-headquartered modest-fashion specialist targeting similar occasions (everyday, formal, occasion wear) with international shipping.
• Lasaky: US-based modest fashion e-commerce retailer selling abayas, hijabs, and modest dresses. Comparable in product range, Muslim-women target customer, and DTC-only distribution.
• SHUKR: Modest apparel brand offering natural, ethically produced Islamic clothing. Comparable to INAYAH in ethical/fair-trade positioning, modest-wear product mix, and DTC international model.
• East Essence: US-based online retailer specializing in Islamic and modest clothing including abayas, hijabs, and dresses. Comparable in DTC modest-fashion positioning, though operating at a broader/more value-oriented assortment.
• Modanisa: Turkey-based modest fashion e-commerce platform offering contemporary hijabs, abayas, dresses, and full-coverage apparel globally. Closest direct competitor to INAYAH given overlap in product range, target customer, and DTC international shipping model.
• Niswa Fashion: US-based modest womenswear brand focused on full-coverage contemporary styles. Comparable in target customer (Muslim women seeking modern modest apparel) and DTC e-commerce model.
• Haute Hijab: US-based premium hijab and modest apparel brand selling directly to consumers. Highly comparable in product mix (hijabs, dresses, modest essentials), target customer (Muslim women in the West), and Shopify-DTC model.
• Veiled Collection: US-based modest womenswear brand carrying dresses, abayas, and hijabs. Overlaps with INAYAH in full-coverage contemporary apparel, target demographic, and Shopify-DTC distribution.

Broad incumbents

• Dolce & Gabbana: Luxury fashion house that released a widely-covered Abaya collection. Comparable as a broader incumbent moving into modest-occasion wear, demonstrating both the market opportunity and the competitive risk of high-end brands encroaching on the segment.
• H&M: Global fast-fashion incumbent that has launched modest-fashion collections. Comparable as a competitor that may erode INAYAH's addressable market through mainstream price points and scale advantages, though it lacks INAYAH's specialization and community authenticity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shopinayah
• LinkedInlinkedin.com/company/inayahc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INAYAH LTD