LIFESTYLE HOME SCENT LTD

What LIFESTYLE HOME SCENT LTD does

Lifestyle Home Collection is a UK-based luxury home fragrance brand founded in 2023 by Gemma Schofield and headquartered in Knutsford, England, with a secondary warehouse and returns center in Deeside, Wales. The company designs and sells oversized reed diffusers and candles targeted at design-conscious consumers, including 2500ml XXL reed diffusers with over 12 months of longevity, 3.5kg XL five-wick candles with 150+ hour burn time, and 5kg XXL candles with 180 hours of burn time. Its product range spans six signature fragrances (Amber Fie, Sable Onyx, White Musk, Fig Citrine, Oud Sapphire, Rosa Blanco) and is differentiated by alcohol-free fragrance formulations, natural soy wax, and signature embossed base trays with stainless-steel lids. A sub-brand, LI Home, was introduced in 2025 as a contemporary evolution featuring clean-lined square bottles in three sizes.

The company operates a direct-to-consumer e-commerce model via a Shopify-powered storefront with multi-currency support across approximately 35 countries (UK, broader Europe, UAE, Saudi Arabia, Qatar, and the United States), offering next-day UK delivery via DPD and Royal Mail for orders placed before 12pm. Revenue is generated from one-time product sales (unit pricing $7–$185), recurring Subscribe & Save refills (8% discount), engraving personalization services (from £10), and bundle savings of £17.98–£67.97. Marketing relies on organic social (Instagram, TikTok), earned media (press features in Grazia, Sunday Times, Cheshire Life, and others), an affiliate program via Uppromote, email newsletters, and content marketing through an on-site journal. Payment options include Shop Pay Instalments, PayPal Pay Later, and a broad set of regional gateways (Bancontact, iDEAL) supporting its international footprint.

The business is privately held, founder-owned, and bootstrapped, with no disclosed funding rounds, institutional investors, or parent company. Operations are concentrated in the luxury home decor consumer segment with a secondary segment of interior design professionals, and the company has no enterprise customers, wholesale distribution, or mobile application disclosed.

Name

LIFESTYLE HOME SCENT LTD

Legal name

Lifestyle Home Collection

Website

https://lifestylehomecollection.org

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Lifestyle Home Collection is a UK-based DTC luxury home fragrance brand founded in 2023, selling oversized reed diffusers and candles through its Shopify storefront to design-conscious consumers across Europe, the Middle East, and the United States.

Ownership category

akta.pro rank

Product category

Luxury Home Fragrance

NAICS

Home Furnishings Retailers (44912), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

akta.pro secondary industries

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Luxury home fragrance
• Reed diffusers
• Scented candles
• Home fragrance refills
• Decorative home scents

Headquarters

HQ city

Knutsford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of luxury home fragrance products including diffusers, candles, refills, and accessories through their e-commerce platform
2. Subscription Refills: Subscribe & Save program offering 8% discount on refill orders with automatic deliveries, free reeds for subscribers, and free P&P
3. Personalization Services: Engraving add-on service priced from £10, adding personalization to diffusers and candles for gifting purposes

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Lifestyle Home Collection designs, produces, and sells premium oversized home fragrance products, including XXL reed diffusers (up to 2,500ml) and large-format soy wax candles (up to 5kg), across six signature scent families. Offerings are sold direct-to-consumer via a Shopify storefront with international shipping, supported by a Subscribe & Save refill program, discovery sets, replacement reeds, and an engraving personalization service.

Differentiator

Problem solved

Functional benefit

Brands

• LI Home: A contemporary evolution of the Lifestyle Home Collection brand featuring modern refinement through clean-lined square bottles and versatile three-size offerings. Maintains the exquisite detail and scent quality of the parent brand.
• Lifestyle Home Collection Premium XXL Collection

Products and services

• Luxury XXL Room Diffuser (2,500ml) Flagship oversized 2,500ml reed diffuser designed for statement home fragrance in large rooms; alcohol-free formulation delivers up to 12 months of scent and sits on a signature decorative base tray.
• Luxury Square Diffusers (250ml, 500ml, 1000ml) Square-format reed diffusers offered in three sizes (250ml, 500ml, 1000ml) for flexible room coverage; alcohol-free fragrance formulations paired with signature base trays.
• XL Luxury Candle (3.5kg) Hand-poured 3.5kg soy wax luxury candle delivering 150–180 hours of burn time, designed as a statement home centerpiece in each signature fragrance.
• 3-Wick Luxury Candle (1kg) 1kg three-wick hand-poured soy wax candle providing strong scent throw and an extended burn time for medium-to-large rooms.
• 5kg XXL Luxury Candle 5kg extra-large hand-poured soy wax candle positioned as the brand's ultimate statement candle, delivering extended burn performance across the signature scent range.
• Discovery Sets Candle and fragrance discovery sets that allow new customers to sample the six signature scent families in smaller formats before purchasing full-size products.
• Fragrance Refills (Square and XXL) Refill fragrance bottles compatible with both the Square Diffuser and XXL Room Diffuser lines, supporting the brand's sustainable refill program and available on a Subscribe & Save basis.
• Replacement Fibre Reeds Replacement fibre reeds sold as accessories to refresh and maintain scent throw in Lifestyle Home Collection reed diffusers.
• Engraving Personalization Service Bespoke engraving personalization service applied to signature trays and select products, enabling customized premium gifts.
• Rosa Blanco Collection Signature Rosa Blanco fragrance range offered across the Square Diffuser and candle lines as part of the brand's evolving fragrance portfolio.

Quantifiable outcome

• XXL diffusers last over 12 months
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting their online store, providing payment processing, shipping integrations, and store infrastructure
• DPDcoreTechnology or IntegrationPrimary UK delivery partner offering next-day delivery service for UK orders
• Shop PaycoreTechnology or IntegrationProvides Shop Pay Instalments for flexible payment options at checkout
• PayPalcoreTechnology or IntegrationPayPal Pay Later payment option available at checkout for flexible financing
• UppromoteminorChannel Partner/ Reseller/ DistributorAffiliate marketing platform powering their affiliate partner program

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Voluspa: US-based luxury candle and home fragrance brand with a DTC-led, design-forward positioning and a comparable range of oversized and decorative candles targeting the premium gift market.
• Jo Malone London: Iconic British luxury fragrance house offering premium candles, reed diffusers, and home scenting products at premium price points with a similar design-led, gifting-oriented positioning.
• Rituals: Dutch luxury home and body care brand with a sizable home scent range, broad DTC and retail footprint, and comparable premium positioning targeting design-conscious consumers across Europe.
• Molton Brown: British luxury fragrance house offering premium candles, reed diffusers, and home scenting products with similar heritage-led positioning and broad department-store distribution.
• Neom Organics: British premium home fragrance and wellness brand with oversized candles and reed diffusers, operating DTC and via retail partners, directly competing in the natural/clean luxury home scent niche.
• Diptyque: French luxury home fragrance brand best known for its iconic candles and room sprays, serving a design-conscious premium consumer base worldwide with comparable AOVs and lifestyle-led branding.
• Nest Fragrances: Premium home fragrance brand known for luxury candles, reed diffusers, and home mists, sold via DTC and department stores, with comparable AOVs and design-led brand identity.

Emerging players

• Homesick: Digital-native candle and home fragrance brand with strong social media presence and gifting-led positioning; overlaps with Lifestyle Home Collection in DTC-led luxury home fragrance and influencer marketing tactics.

Broad incumbents

• Bath & Body Works: Large-scale US personal care and home scent retailer with a significant candle and home fragrance assortment, serving as a broad-incumbent reference for distribution scale and category breadth.
• Yankee Candle: Mass-market home fragrance incumbent offering candles and home scent products at lower price points; provides a broad-incumbent benchmark for category scale and pricing benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lifestylehomecollection
• TikToktiktok.com/@lifestyle_interiors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIFESTYLE HOME SCENT LTD