Eesti Elektroonikaromu

What Eesti Elektroonikaromu does

Eesti Elektroonikaromu OÜ (operating as WEEE Estonia) is an accredited Estonian producer responsibility organization that coordinates collection, transportation, and recycling of waste electrical and electronic equipment (WEEE), batteries, and accumulators on behalf of producers placing electronics on the Estonian market. The organization is licensed by the Estonian Environment Agency (Keskkonnaagentuur) under the country's implementation of the EU WEEE Directive and Estonian Waste Act, making membership effectively mandatory for any manufacturer, importer, or distributor of covered equipment. The company runs a national collection infrastructure spanning all municipal waste stations, dedicated electronics collection points, the first permanent shopping-center e-waste station at Ülemiste Keskus (with planned expansion to Tartu Lõunakeskus), 29 small-electronics boxes across Selver grocery stores, and 42 e-cigarette collection points in Tallinn, complemented by a web-based map application for citizens to locate drop-off points. Beyond compliance services, the organization coordinates corporate device reuse via GreenDice (with documented participation from ERGO Estonia), supports electric-vehicle battery second-life and recycling pathways, and provides marketplace seller onboarding for cross-border platforms such as Temu.

The company's product portfolio consists of fee-based recycling tariff services (annual per-kg or per-unit pricing by device category, with 2026 reductions for industrial lithium-ion batteries from 0.95 €/kg to 0.50 €/kg and small electronics Category 500 from 0.10 €/kg to 0.09 €/kg), a national physical collection network, the web-based collection-point locator, and structured reuse/redistribution coordination. Revenue is generated primarily from producer-responsibility fees paid by registered manufacturers and importers — a recurring, usage-priced stream — plus value-add services to corporate partners and marketplace sellers. The customer base is structurally long-tail: all producers placing covered electronics on the Estonian market are legally required to be members. Public awareness campaigns are anchored around European Waste Prevention Week (Nov 16-30 annually), and the organization's marketing is largely educational and regulatory, emphasizing free citizen disposal, lithium-battery fire prevention, and recovery of critical raw materials.

Demand fundamentals support expansion: only approximately 25% of small electronics sold in Estonia are currently collected for recycling, an estimated 4-5 kg of unused electronics per person sits in Estonian households, roughly 4,000 tonnes of e-waste enter mixed household waste annually, and the Estonian EV fleet is projected to grow from 8,600 (2025) to over 70,000 by 2030, materially expanding the industrial-battery compliance opportunity. The company is privately held, with no disclosed equity funding rounds, parent company, or revenue figures in the source materials.

Name

Eesti Elektroonikaromu

Legal name

OÜ Eesti Elektroonikaromu

Website

https://elektroonikaromu.ee

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Eesti Elektroonikaromu OÜ is an accredited Estonian producer responsibility organization that coordinates nationwide collection and recycling of waste electrical and electronic equipment, batteries, and accumulators on behalf of manufacturers, importers, and distributors required by Estonian and EU law to finance end-of-life product management.

Ownership category

akta.pro rank

Product category

Electronic Waste Management Services

NAICS

Waste Collection (5621), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953)

akta.pro primary industry

E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH)

akta.pro secondary industries

E-waste & Universal Waste Collection/Transfer (Electronics, Lamps, Batteries) (EUAIABAG), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL)

Keywords

• WEEE collection services
• Producer responsibility organization
• Electronic waste recycling
• Battery recycling compliance
• Environmental compliance services

Headquarters

HQ city

Maardu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Producer Responsibility Fees (Recycling Tariffs): Fees paid by manufacturers, importers, and distributors of electrical/electronic equipment who are members of the organization. Fees are calculated per device category and weight, based on recycling tariff rates set annually. These fees fund the collection network, transportation, and recycling operations.
2. Recycling Tariffs by Category: Annual recycling tariffs per kg or per unit for different WEEE categories (industrial lithium-ion batteries, small electronics category 500, etc.). Rates are published in the organization's price list. Reduced tariffs were introduced for 2026 to incentivize proper disposal.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Eesti Elektroonikaromu is an accredited producer responsibility organization (PRO) coordinating the collection, transportation, and recycling of waste electrical and electronic equipment (WEEE), batteries, and accumulators across Estonia. It manages a national network of collection points including waste stations, retail collection boxes, and shopping-center stations, and provides membership-based compliance services to manufacturers, importers, and retailers obligated under the EU WEEE Directive and the Estonian Waste Act.

Product overview

Eesti Elektroonikaromu is a producer responsibility organization (tootjavastutusorganisatsioon) that operates a comprehensive electronic waste management system in Estonia. The organization's portfolio consists of a nationwide collection network including permanent collection stations, small electronics collection boxes in retail chains (Selver stores), battery collection boxes, and the Ülemiste shopping centre pilot station. The services extend to corporate equipment redistribution programs, electric vehicle battery second-life coordination, and fee-based recycling tariff services for producers and importers under Estonia's WEEE regulations. The organization coordinates with Temu marketplace sellers for compliance and provides free disposal services for consumers at waste yards, electronics retailers over 400 m², and dedicated collection points across Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Waste Collection Network (Kogumisvõrgustik) Nationwide network of collection points for electronic waste, batteries, and accumulators across Estonia, enabling free disposal of end-of-life electronic equipment for consumers and providing compliant collection infrastructure for producers.
• Small Electronics Collection Boxes (Väikeelektroonika kogumiskastid) Collection boxes installed in retail locations for small electronic devices under 25 cm, chargers, phones, e-cigarettes, and batteries, making e-waste disposal accessible during routine shopping trips.
• Battery Collection Boxes (Patareide kogumiskastid) Specialized collection containers for used batteries and accumulators placed in stores where batteries are sold, ensuring proper disposal and recycling of hazardous battery materials.
• Ülemiste Shopping Centre Collection Station Estonia's first permanent electronic-waste collection station located in a shopping centre, opened as a pilot with Ülemiste Keskus to allow consumers to drop off small electronics, batteries, e-cigarettes, and light sources during regular shopping visits.
• Recycling Tariff Services Fee-based recycling services for producers and importers of electronic equipment, with differentiated tariffs per equipment category including industrial lithium-ion batteries and small electronic devices, calculated per kg or per unit.
• Corporate Device Redistribution Services Coordination services for businesses to redirect functioning electronic equipment to schools and families in need, including technical inspection, maintenance, and logistics support.
• Electric Vehicle Battery Second-Life Coordination Coordination services for the reuse of electric-vehicle batteries as energy storage systems in renewable-energy installations after their automotive life, followed by eventual recycling.

Quantifiable outcome

• Over 200 kg of small electronics collected within two months at the Ülemiste Centre collection station
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TemucoreGTM or Marketing Partner · 26 February 2026International e-commerce platform Temu signed an agreement with Eesti Elektroonikaromu OÜ, accredited by the Estonian Environment Agency, to support its platform sellers in Estonia with compliance for electrical equipment and battery waste management. The partnership helps sellers fulfill quarterly reporting, fee payment, and registration obligations under Estonian producer responsibility regulations.
• SelvercoreChannel Partner/ Reseller/ Distributor · 25 November 2025Eesti Elektroonikaromu installed 29 small electronics collection boxes across Selver stores throughout Estonia as part of the European Waste Prevention Week campaign (Nov 16-30, 2025). Selver's CEO Kristi Simonsen stated the company aims to make e-waste disposal as natural as shopping. Several other retail and shopping centers have expressed interest in permanent cooperation.
• Ülemiste KeskuscoreChannel Partner/ Reseller/ Distributor · 1 September 2024Pilot project: Eesti Elektroonikaromu opened Estonia's first permanent shopping center e-waste collection station at Ülemiste Centre. The station collects small electronics, batteries, e-cigarettes, and light sources. Over 200 kg of small electronics were collected within two months of opening.
• Tartu LõunakeskusminorChannel Partner/ Reseller/ DistributorPlanned expansion of shopping center e-waste collection station to Tartu Lõunakeskus following the successful Ülemiste pilot.
• GreenDiceminorStrategic or Co-development PartnerPartnership with GreenDice, a technology reuse company, to redirect corporate end-of-life office equipment to reuse rather than recycling. Eesti Elektroonikaromu facilitates connections between businesses with surplus equipment and GreenDice for reuse purposes, supporting digital equality.
• ERGO Insurance EstoniaminorStrategic or Co-development PartnerERGO Estonia partnered through GreenDice to redirect surplus office equipment from their office concept change to schools and families in need, supporting digital equality in Estonia. Over 2,000 devices and 32 tonnes of electronics have been redirected to reuse through such partnerships.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Landbell Group: European PRO offering WEEE, battery, and packaging compliance services across multiple jurisdictions. Comparable fee-based producer-membership model and pan-European compliance infrastructure.
• El-Kretsen: Sweden's nationwide producer responsibility organization for electronics, batteries, and lighting. Closest functional analog as a Nordic PRO that coordinates WEEE compliance, member fees, and national collection infrastructure.
• European Recycling Platform (ERP): Pan-European WEEE and battery compliance scheme offering cross-border producer registration across multiple EU markets. Closest comparable in terms of taking on the producer-compliance interface at scale.
• Reloop Eesti: Estonian producer responsibility organization active in WEEE compliance. Direct in-country peer competing for the same membership base of Estonian producers, importers, and retailers.
• Recupel: Belgian accredited PRO for end-of-life electrical and electronic equipment, running member-fee collection and recycling schemes. Directly comparable business model of paid producer membership funding collection networks.
• ECOTIC: Spanish accredited PRO for WEEE and batteries, with member-producer fee structure and national collection network. Comparable regulated-PRO business model in another EU member state.
• Wecycle: Dutch foundation acting as PRO for WEEE and batteries in the Netherlands. Operates a national collection system funded by producer fees, structurally identical to Eesti Elektroonikaromu's model.
• EES-Ringlus: Estonian PRO specialized in battery and accumulator compliance. Direct in-country competitor in the battery-WEEE segment that Eesti Elektroonikaromu also covers under its fee schedule.
• Take-e-back: German PRO for WEEE, batteries, and electrical equipment. Comparable producer-fee business model and focus on member compliance plus national collection network.

Broad incumbents

• Stena Recycling: One of the Nordics' largest recycling groups, operating across metals, electronics, and hazardous waste. Broader incumbent that competes for downstream recycling contracts while overlapping with WEEE collection activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weee-estonia-eesti-elektroonikaromu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eesti Elektroonikaromu