What GreenDice does

GreenDice AS is an Estonia-based circular economy platform, founded in 2021 and headquartered in Tallinn (Härgmäe 22). The company operates a dual-sided IT equipment service that combines a consumer-facing computer subscription with a B2B sustainability and IT lifecycle management product. Individual subscribers receive functional business-class laptops or desktops for €6.90 per month, with no joining fees, no fixed contract period, and included warranty, insurance, and support; subscribers can add, exchange, upgrade, or cancel at any time.

On the enterprise side, GreenDice sells four tiered annual subscription packages — Basic (€200+ VAT/yr), Standard (€500+ VAT/yr), Premium (€1,000+ VAT/yr), and Custom — that give Estonian companies transparent IT equipment lifecycle management, CO2 footprint monitoring for ESG/sustainability reporting, secure data destruction, and responsible recycling. The technology backbone is a cloud-based platform that tracks each device from active corporate use through refurbishment, redeployment to individual community members, and end-of-life recycling, while exposing ecological footprint data to corporate partners.

GreenDice's go-to-market is hybrid: a self-serve web subscription funnel for individuals and a direct sales motion for businesses, supplemented by a partner network of 230+ Estonian companies (including SEB, Nordea, Prisma, Forus Group, Enterprise Estonia, KeMIT, Scania, Tele2, Coop Bank, and Lidl) that supply decommissioned equipment and serve as referral channels. The company has signed strategic collaborations with banks and municipalities — most notably with SEB to provide every grades 7–12 student in Tõrva Municipality with computer access — and holds a Google Startup Badge under the Startups for Sustainable Development program. All operations are concentrated in Estonia; the firm is privately held with 1–10 employees, led by CEO Argo Alaniit, and has not disclosed external funding.

Name

GreenDice

Legal name

GreenDice AS

Website

https://greendice.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

GreenDice is an Estonia-based circular economy platform offering subscription-based access to refurbished IT equipment (€6.90/month for individuals) and annual B2B sustainability packages (€200–€1,000+) that combine IT lifecycle management, CO2 footprint monitoring, and responsible recycling for Estonian businesses, schools, and municipalities.

Ownership category

akta.pro rank

Product category

IT Asset Lifecycle Management

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

Keywords

• IT equipment circular economy
• Computer subscription service
• Sustainability as a service
• IT lifecycle management
• E-waste recycling

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Individual Computer Subscription: Individuals pay €6.90/month for a fully functional laptop or desktop with warranty, insurance, and support. No binding commitment; cancelable at any time.
2. Business Sustainability Packages: Annual subscription packages for companies (Basic, Standard, Premium, Custom tiers) providing IT lifecycle transparency, CO2 reporting, data destruction, and recycling services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GreenDice operates a circular economy IT equipment service. Individuals subscribe to laptops or desktops starting at €6.90 per month with warranty, insurance, and support. For businesses, GreenDice offers tiered annual sustainability packages (Basic €200+/yr, Standard €500+/yr, Premium €1,000+/yr, Custom) providing IT equipment lifecycle management, CO2 footprint monitoring, data destruction, and responsible recycling.

Product overview

GreenDice operates as a circular economy platform providing subscription-based computer services for both individuals and enterprises. The core offering is a computer subscription service starting at €6.90 per month that includes functional devices with warranty, insurance, and support. For enterprise clients, GreenDice offers a four-tiered package structure (Basic, Standard, Premium, Custom) ranging from €200 to €1,000+ annually, enabling companies to implement transparent IT equipment lifecycle management, carbon footprint monitoring, and circular economy practices. Additional account management platforms allow partners to track equipment and CO2 metrics while community members access device management and IT knowledge resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Subscription Service Subscription-based computer service providing functional work devices (laptops or desktops) with warranty, insurance, and support starting at €6.90 per month. Users can add, exchange, or upgrade equipment, or cancel the service at any time. Includes no joining fees, no self-liability, and no fixed contract period.
• Basic Package Entry-level sustainability package for companies taking first steps towards sustainability, billed at €200 + VAT per year. Includes transparent IT equipment lifecycle extension, company logo placement at GreenDice website.
• Standard Package Mid-tier sustainability package for companies reducing environmental impact, billed at €500 + VAT per year. Includes Basic features plus annual PDF report with metrics and IT equipment packaging circularity.
• Premium Package Comprehensive sustainability package for companies actively reducing and measuring environmental impact, billed at €1,000 + VAT per year. Includes Standard features plus workshops for staff, calculating carbon emissions of current IT infrastructure, and branding of used devices.
• Custom Package Tailored sustainability solution for companies creating positive social impact. Includes Premium features plus cooperation with local government or school, 'Zero e-waste' circular economy goal, and social responsibility initiatives. Pricing on contact.

Quantifiable outcome

• Over 230 Estonian companies have implemented their green strategy using GreenDice
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

64 partnerships are on record, tiered core and minor.

• Prisma PeremarketcoreStrategic or Co-development Partner · 1 May 2024Prisma and GreenDice began a collaboration to promote environmentally friendly technology recycling. Prisma handed over 200+ decommissioned computers and IT devices to GreenDice.
• Forus GroupcoreStrategic or Co-development Partner · 1 January 2022Forus Group joined in 2022. GreenDice provides an open model for constant ecological footprint visibility of Forus's computer park and simplifies ESG/sustainability reporting.
• SEBcoreStrategic or Co-development PartnerSEB and GreenDice launched a collaboration providing every student in grades 7–12 in Tõrva municipality with computer access. SEB uses GreenDice to support its sustainability strategy and CSR requirements.
• NordeacoreStrategic or Co-development PartnerNordea partnered with GreenDice to extend the lifespan of its devices, giving old technology a new life and supporting those who need it most. Aligns with Nordea's 2050 climate neutrality goal.
• Enterprise Estonia (EAS)coreGTM or Marketing PartnerEnterprise Estonia is a member of the GreenDice community, supporting the circular economy and digital literacy initiatives.
• Coop BankminorStrategic or Co-development PartnerCoop Bank is listed as a GreenDice member/partner sharing GreenDice values.
• Tele2minorStrategic or Co-development PartnerTele2 is listed as a GreenDice member/partner.
• Scania EstoniaminorStrategic or Co-development PartnerScania Estonia is listed as a GreenDice member/partner sharing GreenDice values.
• OmnivaminorStrategic or Co-development PartnerOmniva is listed as a GreenDice member/partner.
• Inchcape Motors EstoniaminorStrategic or Co-development PartnerInchcape participates in GreenDice's technique cycling (tehnikaringlus) to reduce ecological footprint through sustainable choices.
• Yolo GroupminorStrategic or Co-development PartnerYolo Group uses GreenDice to monitor and reduce its IT sector CO2 footprint, as the main factor in its environmental impact.
• LidlminorStrategic or Co-development PartnerLidl is listed as a GreenDice member/partner.
• TallinkminorStrategic or Co-development PartnerTallink is listed as a GreenDice member/partner.
• ElengerminorStrategic or Co-development PartnerElenger is listed as a GreenDice member/partner.
• Port of TallinnminorStrategic or Co-development PartnerPort of Tallinn joined GreenDice to extend the lifecycle of its IT devices, directing them to responsible reuse and recycling including social projects. GreenDice helps fulfill sustainability reporting obligations.
• KatanaminorStrategic or Co-development PartnerKatana is listed as a GreenDice member/partner.
• KeMITminorStrategic or Co-development PartnerKeMIT (Ministry of the Environment IT Centre) partnered with GreenDice to extend the lifecycle of IT devices, creating double positive outcomes for nature and people who need computers.
• kood/JõhviminorStrategic or Co-development Partnerkood/Jõhvi joined GreenDice to implement green and circular economy principles from day one. Both organizations work towards making technology skills available to everyone.
• TammerminorStrategic or Co-development PartnerTammer joined GreenDice to send old IT equipment to recycling, monitor its IT equipment footprint, and support the green club's sustainability goals.
• TuumminorStrategic or Co-development PartnerTuum joined GreenDice to gain better overview of carbon footprint of its technology park, simplify ESG reporting, and give back to the community.
• Triple Net CapitalminorStrategic or Co-development PartnerTriple Net Capital joined GreenDice to contribute to the reduction of technical waste and creation of a sustainable technology consumption culture.
• LindströmminorStrategic or Co-development PartnerLindström joined as a sustainable company contributing to the well-being of society through GreenDice's circular economy projects.
• R8techminorStrategic or Co-development PartnerR8tech joined GreenDice as an organization sharing similar understanding of sustainability pain points and the goal of making the world a better place.
• Reitan Convenience EstoniaminorStrategic or Co-development PartnerReitan Convenience Estonia (R-Kiosk, Caffeine) joined GreenDice as part of its sustainability strategy, transforming convenience into sustainability.
• SorainenminorStrategic or Co-development PartnerSorainen joined GreenDice to help organize recycling of used electronics so less ends up in landfills and more goes to another cycle of use.
• Go GroupminorStrategic or Co-development PartnerGo Group joined GreenDice to ensure products are used for their intended purpose at end of lifecycle and handled in an environmentally friendly manner.
• Manpower EestiminorStrategic or Co-development PartnerManpower Eesti joined GreenDice as part of its sustainability commitment, contributing to reducing environmental impact through responsible e-waste management.
• MaruminorStrategic or Co-development PartnerMaru joined GreenDice to help make the circular economy work by giving old computers a new life.
• Mapri EhitusminorStrategic or Co-development PartnerMapri Ehitus joined GreenDice so that replaced computers (still high quality after 3–4 years) find new owners instead of being disposed.
• RevismominorStrategic or Co-development PartnerRevismo joined GreenDice motivated by the joy of return and belief in the GreenDice business model as the only way to create a more sustainable world.
• TimbecominorStrategic or Co-development PartnerTimbeco joined GreenDice to monitor equipment life and give it new purpose, extending the life of equipment and contributing to better consumer culture of computer technology.
• KinemaminorStrategic or Co-development PartnerKinema joined GreenDice to create a more informed consumer culture of computer technology, sharing the same sustainable operating principles.
• CRONIMET NordicminorStrategic or Co-development PartnerCRONIMET Nordic is listed as a GreenDice member/partner in the circular economy sector.
• Manor EnergyminorStrategic or Co-development PartnerManoir Energy is listed as a GreenDice member/partner.
• Mainor ÜlemisteminorStrategic or Co-development PartnerMainor Ülemiste is listed as a GreenDice member/partner.
• ERG OminorStrategic or Co-development PartnerERGO is listed as a GreenDice member/partner.
• Hansa GruppminorStrategic or Co-development PartnerHansa Grupp joined GreenDice motivated by the desire to contribute to environmental sustainability and reduce carbon footprint.
• EuropcarminorStrategic or Co-development PartnerEuropcar joined GreenDice motivated by the desire to contribute to environmental sustainability and reduce carbon footprint.
• Finora CapitalminorStrategic or Co-development PartnerFinora Capital joined GreenDice to give used computers new life in schools and other places where they are needed, as opposed to throwing them away.
• ISIS MedicalminorStrategic or Co-development PartnerISIS Medical joined GreenDice to find new owners for still-functional equipment that was replaced after 3–5 years, supporting students through circular economy.
• LOOV OrganicminorStrategic or Co-development PartnerLOOV Organic joined GreenDice to ensure used electronics are reused or recycled with minimal material waste.
• GlassenseminorStrategic or Co-development PartnerGlassense joined GreenDice to extend IT device lifespan and support the sustainability mindset.
• RoadplanminorStrategic or Co-development PartnerRoadplan joined GreenDice motivated by values of caring for and respecting the environment. Most computers at Roadplan find their way to a new cycle through the secondary market.
• TarconminorStrategic or Co-development PartnerTarcon joined GreenDice to give new life to digital devices and contribute to raising IT awareness in Estonia.
• TuumminorStrategic or Co-development PartnerTuum joined GreenDice to gain better overview of the carbon footprint of its technology park and simplify ESG reporting.
• TPJ InseneribüroominorStrategic or Co-development PartnerTPJ Inseneribüroo joined GreenDice motivated by the desire to redirect technical waste to reuse, reducing ecological footprint.
• Raha24minorStrategic or Co-development PartnerRaha24 joined GreenDice motivated by the opportunity to provide IT equipment to those in need while reducing its own footprint.
• Luku-Expert/ Vonk TechnologiesminorStrategic or Co-development PartnerLuku-Expert/Vonk Technologies joined GreenDice to make the computer journey transparent, ensuring devices remain in best condition and are properly utilized.
• EvoconminorStrategic or Co-development PartnerEvocon joined GreenDice as part of its journey to measure and reduce its own environmental footprint.
• Logistika PlussminorStrategic or Co-development PartnerLogistika Pluss joined GreenDice motivated by GreenDice's approach to IT hardware obsolescence and disposal, and the passion with which it solves this problem.
• NUMERIminorStrategic or Co-development PartnerNUMERI joined GreenDice inspired by the opportunity to contribute to environmental sustainability and circular economy principles.
• TeloraminorStrategic or Co-development PartnerTelora joined GreenDice motivated by the company's clear vision and desire to contribute to the development of people with smaller income base.
• OMD EestiminorStrategic or Co-development PartnerOMD Eesti joined GreenDice as part of its sustainability efforts, offering quality service combined with sustainability.
• EstateguruminorStrategic or Co-development PartnerEstateguru joined GreenDice to give something back and leave the world in better conditions, promoting activities that help save the environment.
• Estonian Ski AssociationminorStrategic or Co-development PartnerEstonian Ski Association joined GreenDice motivated by climate change concerns and the opportunity to manage its computer fleet more sustainably.
• Forus GruppminorStrategic or Co-development PartnerForus Grupp joined GreenDice to reduce the negative environmental effects of its activities, track ecological footprint of its computer park, and simplify ESG reporting.
• Green Wave (Roheline Laine)minorStrategic or Co-development PartnerGreen Wave joined GreenDice motivated by the desire to contribute to a greener future and become more aware of its ecological footprint.
• Lasita MajaminorStrategic or Co-development PartnerLasita Maja joined GreenDice as part of its strategic goal to reduce CO2 footprint, with the opportunity to reduce IT CO2 footprint.
• HML Project ManagementminorStrategic or Co-development PartnerHML joined GreenDice to solve multiple problems: new equipment, maintenance of existing equipment, handling obsolete/broken equipment with charitable and environmental aspects.
• IuteCredit EuropeminorStrategic or Co-development PartnerIuteCredit Europe is listed as a GreenDice member/partner.
• FinnlogminorStrategic or Co-development PartnerFinnlog joined GreenDice to put old laptops, monitors, and office equipment back into practice instead of sending them to landfills.
• Frank EventsminorStrategic or Co-development PartnerFrank Events joined GreenDice to give technology a new opportunity where someone really needs it.
• KodalityminorStrategic or Co-development PartnerKodality joined GreenDice motivated by the idea of using technology on green principles and helping those who are less fortunate.
• LINGVISTminorStrategic or Co-development PartnerLINGVIST joined GreenDice seeking a reliable partner to manage its computer fleet with competitive prices and technical support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tier1: US-based IT asset disposition and circular IT platform that refurbishes, redeploys, and resells enterprise hardware while providing chain-of-custody and sustainability reporting. Highly comparable to GreenDice's B2B lifecycle and CO2 footprint service, focused on enterprise IT estates.
• Wisetek: Global IT asset disposition (ITAD) and refurbished-hardware company providing secure data destruction, refurbishment, and resale of enterprise laptops and desktops. Overlaps with GreenDice's data destruction, recycling, and device-reuse offerings for B2B clients.
• ReBOUND Technology: UK-based IT asset disposition and circular IT company that buys, refurbishes, and resells enterprise IT equipment with data destruction and reporting. Operates a very similar refurbished-IT-plus-sustainability-reporting model to GreenDice's enterprise offering.
• Grover: German consumer-electronics subscription/rental company offering laptops, smartphones, and other devices on monthly subscriptions with warranty and the ability to swap or return. Closest direct analogue to GreenDice's €6.90/month individual subscription model, though at a larger, multi-country scale.
• Circular Computing: UK-based manufacturer of ' remanufactured' business-class laptops with a focus on CO2 savings and corporate ESG reporting. Directly comparable to GreenDice's positioning of refurbished business laptops as a sustainability solution with measurable carbon impact.

Broad incumbents

• Apto Solutions: US-based IT asset disposition and lifecycle services provider handling enterprise hardware resale, data sanitization, and recycling. Overlaps with GreenDice on the secure data destruction and corporate IT disposal side of the business.
• Lindström Group: Finnish-based circular-economy services company best known for workwear and mat rental, now expanding into broader textile and sustainability services. Listed as a GreenDice member/partner but operates a comparable subscription-based circular services model and could expand into IT circular services in the Nordics/Baltics.
• Sims Lifecycle Services: Global e-waste and IT asset disposition arm of Sims Limited, offering enterprise-scale secure data destruction, refurbishment, and recycling. A larger incumbent that competes for the same corporate IT disposal and lifecycle-transparency contracts that GreenDice serves in Estonia.

Emerging players

• Foxtek: European IT asset disposition and circular IT services firm offering refurbishment, remarketing, and ESG reporting for enterprise IT. Comparable emerging player in the same refurbished-IT-plus-sustainability niche that GreenDice occupies.
• Grover Business / Grover for Business: Grover's B2B device-as-a-service arm that supplies laptops and IT equipment to businesses on a subscription basis with lifecycle management. Comparable to GreenDice's B2B packages and relevant as a benchmark for cross-sell from consumer to enterprise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenDice