What HORSE FEEDING SOLUTIONS LTD does

HORSE FEEDING SOLUTIONS LTD is a privately held, United Kingdom-based e-commerce business that designs and sells the "NetBox" hay feeder system for horses. The company was incorporated in 2025 and operates from a warehouse and pickup facility in Catesby, Daventry (NN11 6LB), serving customers domestically in the UK only. It targets individual horse owners, livery yards and farms, and horses with specific health or behavioural issues such as ulcers, colic, and cribbing.

The product line consists of two hardware SKUs. The NetBox (Basic) is a frame-based hay feeder constructed from tough, food-grade, UV-resistant, and frost-resistant plastic, with slotted sides and a slotted base that allow dust, debris and water to fall through. It holds up to three conventional bales and is offered with either 45mm or 60mm net hole sizes to regulate consumption. The NetBox (Auto) is a premium variant featuring a timer-controlled lid that periodically opens and closes to control access to hay; it holds up to two bales. Both products are positioned around reduced hay waste, faster feeding routines, natural grazing posture, and safer construction with no sharp edges or loose netting.

The business runs a direct-to-consumer model powered by Shopify, with marketing concentrated on the company's own website and a Facebook page, plus an email newsletter subscription funnel. Pricing is a one-time purchase of £480 GBP for the Basic unit; no subscription, rental, or financing terms are disclosed. No funding rounds, headcount, patents, certifications, management team, or third-party distribution partnerships are reported, and the operating footprint is restricted to a single country.

Name

HORSE FEEDING SOLUTIONS LTD

Legal name

Horse Feeding Solutions

Website

https://horsefeedingsolutions.com

Company type

Private

Founded year

2025

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sale of NetBox hay feeders (basic and automated versions) directly to consumers through the company's Shopify e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Horse Feeding Solutions designs and sells the NetBox hay feeder system — a frame-based, ventilated hay and haylage feeder made from food-grade, UV-resistant, frost-resistant plastic. The line comprises two SKUs: the standard NetBox (Basic) holding up to three conventional bales, and the NetBox (Auto) with a timer-controlled lid for scheduled access holding up to two bales. Both are available with 45mm or 60mm net hole sizes and are sold direct to horse owners, livery yards, and farms via the company's Shopify storefront.

Product overview

Horse Feeding Solutions offers the NetBox hay feeder system, a hardware product designed to simplify horse feeding by reducing hay waste and promoting natural grazing behavior. The portfolio consists of two product variants: the standard NetBox (Basic) and the automated NetBox (Auto) with a timer-controlled lid. Both variants use a frame-based loading system where users open the frame, drop in bales, cut strings, and close. The ventilated box design allows dust and debris to fall through, keeping hay cleaner. The products are made from frost-resistant, food-grade, UV-resistant plastic and are suitable for use in stables, paddocks, fields, and track systems.

Differentiator

Problem solved

Functional benefit

Brands

• NetBox: A highly durable, horse-friendly hay station feeder. Available in basic version and automated/timed version with timer-controlled lid. Holds up to three conventional bales, designed to reduce hay waste and promote natural feeding.

Products and services

• NetBox (Basic) Hay Feeder A frame-based hay and haylage feeder for horse owners, livery yards, and farms. Sturdy frame opens to accept up to three conventional bales (or loose hay slices/armfuls), strings are cut, and the frame is closed to secure hay. Constructed from frost-resistant, food-grade, UV-resistant plastic with a ventilated slotted design that lets dust, debris, and water fall through. Available with 45mm or 60mm net hole sizes to control consumption rate. Priced at £480 GBP.
• NetBox (Auto) Timed Hay Feeder Automated version of the NetBox hay feeder featuring a timer-controlled lid that periodically opens and closes to control when horses can access hay. Holds up to two conventional bales. Designed for owners who want scheduled/slow feeding to manage consumption, reduce waste, and support natural grazing behaviour for horses with digestive or behavioural issues.

Quantifiable outcome

• Keeps hay cleaner by allowing dust and debris to fall through ventilated design
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers the company's e-commerce platform, enabling the online store functionality including product listings, shopping cart, checkout, payment processing, and order management. The privacy policy states 'Horse Feeding Solutions is powered by Shopify.'

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Weaver Leather: Large US equine equipment manufacturer with broad tack and accessory lines including hay nets and feeding products. Established industry incumbent offering overlapping capabilities in equine feeding accessories.
• Schneiders Saddlery: Long-established US equine retailer and brand (Saddle Shop / Schneiders) offering hay nets, slow-feed bags, and equine feeding equipment. Comparable as a multi-category equine feeding equipment provider with strong DTC retail presence.
• Cashel Company: US equine products manufacturer known for fly masks and equine accessories, with hay bag and feeding product lines. Established equine goods brand serving similar hobbyist and professional horse-owner segments.
• Tough-1: Major US equine equipment brand with extensive product range including hay bags, hay nets, and slow-feed products. Competes broadly across equine feeding category as an established incumbent with much wider distribution.
• Horseware Ireland: Global Irish equine products brand (Rambo, Amigo) with hay net and feeding accessory ranges. Large established player in equine goods with significantly greater brand recognition and international distribution.
• Derby Originals: US equine products brand with hay bags, slow-feed hay nets, and feeding accessories. Broad equine product portfolio including feeding category, competing on price-point accessibility versus NetBox's premium positioning.

Regional players

• Shires Equestrian: UK-based equine products brand with hay nets, haylage nets, and feeding accessories. Directly competes in the same UK market as Horse Feeding Solutions with broader product portfolio and established retail distribution.

Direct peers

• Hi-Hog Farm & Ranch Equipment: Canadian manufacturer of round-bale feeders and equine farm equipment with horse-specific product lines. Closely comparable as a hardware manufacturer of bale-feeding solutions for the equine market.
• Haygain: UK-origin equine feeding specialist making hay steamers and slow-feed hay nets targeting digestive health in horses. Most directly comparable peer as another innovation-led equine feeding equipment company with overlapping customer base and welfare-focused positioning.
• HayBoss Feeder: Manufacturer of large round-bale hay feeders specifically designed for horses to reduce waste and slow consumption. Directly competes with NetBox in the bale-feeding hardware category serving similar equestrian customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HORSE FEEDING SOLUTIONS LTD