Tokee OÜ
Tokee OÜ is an Estonian private limited company operating a single Buster Cabin E vessel to provide boat trips, sea taxi transport, cruises, and small-group fishing and diving excursions to individual travelers seeking access to small islands in Estonian waters, booked via phone and website contact form.
- Company typePrivate
- Founded2005
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Tokee OÜ does
Tokee OÜ is an Estonian private limited company (OÜ) founded in 2005 that today operates as a single-vessel maritime services provider. Its core offering consists of boat trips, sea taxi transport, and coastal cruises using a Buster Cabin E boat, targeting individual travelers and small groups seeking access to small islands, fishing excursions, and diving activities in Estonian waters. The company prices on a usage basis, charging per hour at sea ("Tund merel") and per mile ("Miili hind"), and sells exclusively through direct channels — phone (+372 51 76 207) and a contact form on its website (tokee.ee).
The business operates from Estonia with no disclosed office address beyond headquarters, and its only identified principal is Mait Kuldmaa. There are no published headcount, revenue, financial, or customer-logo disclosures, and no employees, investors, subsidiaries, or partnerships are reported. The technology footprint is minimal: a basic WordPress website (Tale Travel theme) with a placeholder blog post from April 2019 still reading "Koduleht on valmimisel" (website under construction), no mobile app, no API/SDK, and no integrations. Tokee OÜ was originally established for software development project management, software rental, and hosting, then expanded into maritime services in 2015 and acquired the Buster Cabin E in 2019; legacy IT services are not actively marketed on the current site.
Tokee OÜ firmographics
Firmographics- Name
- Tokee OÜ
- Legal name
- Tokee OÜ
- Website
- https://tokee.ee
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Tokee OÜ is an Estonian private limited company operating a single Buster Cabin E vessel to provide boat trips, sea taxi transport, cruises, and small-group fishing and diving excursions to individual travelers seeking access to small islands in Estonian waters, booked via phone and website contact form.
- Ownership category
- akta.pro rank
Tokee OÜ industry classification
Industry- Product category
- Marine Transportation and Coastal Tourism
- NAICS
- Scenic and Sightseeing Transportation, Water (487210), Coastal and Great Lakes Passenger Transportation (483114)
- SIC
- Water Transportation (4400)
- akta.pro industry
- Day-Cruise & Excursion Boat Operators (Non-overnight)Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching)Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)Shore Excursion & Port Services OperatorsTravel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)
Keywords
Tokee OÜ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Marine Transportation Services: Revenue generated through hourly rates for time on water and per-mile pricing. Customers pay for boat trips, cruises, marine taxi services, and individual excursions including fishing and diving trips.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly rate for sea time |
| Unit Pricing | Pay-as-you-go | Per mile pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Tokee OÜ product offering
Product offeringCore offering
Tokee OÜ operates maritime tourism and transportation services in Estonia using the Buster Cabin E vessel. The company offers individual and small-group boat trips to small islands, sea taxi services, coastal cruises, fishing excursions, and diving trips. Pricing is based on hours at sea and per-mile charges.
Product overview
Tokee OÜ is a maritime tourism company offering boat trips, cruises, and sea taxi services primarily centered around their vessel Buster Cabin E. Originally established in 2005 as a software development and hosting company, they diversified in 2015 to offer sea services, acquiring the Buster Cabin E boat in 2019 for individual island trips, fishing excursions, and diving activities. The company operates on a simple pricing model based on hours at sea and price per mile.
Differentiator
Problem solved
Functional benefit
Products and services
- Kaatrite merereisid (Boat trips) Boat trips to sea destinations using the Buster Cabin E vessel, offering individual trips to small islands, fishing excursions, and diving trips for travelers and tourists in Estonia.
- Meretakso teenus (Sea taxi service) Sea taxi service providing transportation via waterways for individual travelers needing to reach coastal and island destinations in Estonia.
- Kruiisid (Cruises) Cruise services offered on the Buster Cabin E boat for individual travelers and tourists in Estonian coastal waters.
Companies that use Tokee OÜ
Customer profileSegments1 record
Ideal customer profiles1 record
Tokee OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tokee OÜ partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Tokee OÜ competitors and assessment
Company assessmentBroad incumbents
- Tallink: Major Estonian-headquartered passenger ferry operator in the Baltic — competes for coastal and island passenger travel demand, but at a much larger scale and with international routes.
- Boatsetter: Peer-to-peer and operator boat rental marketplace with strong presence in leisure boating, charters, and water-based experiences — competes for the same end-customer use cases as Tokee.
- GetMyBoat: Global boat rental and charter marketplace that aggregates small-boat operators for tourism, water taxi, and excursions — directly overlapping Tokee's offering at a much larger scale.
- Viking Line: Passenger shipping operator in the Baltic Sea providing cruises and ferry services — a broad incumbent in maritime passenger leisure overlapping with Tokee's cruise and excursion offerings.
- SamBoat: Boat rental platform operating across Europe that competes for the same small-boat leisure and excursion demand Tokee addresses, including day cruises and water-based sightseeing.
- Click&Boat: European boat rental platform connecting private boat owners and small operators with renters for day cruises and excursions — directly comparable marketplace model to Tokee's manual booking approach.
Direct peers
- Linda Line: Estonian fast ferry operator running passenger routes in the Tallinn area — overlaps with Tokee's sea taxi and coastal passenger transportation use cases in the same Estonian geography.
Regional players
- Saaremaa Turism: Estonian regional tourism operator focused on Saaremaa island experiences — comparable small-island excursion and tour positioning to Tokee's small-island trip offering within Estonia.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Tokee OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tokee OÜ leadership team
Management profileNumber of profiles
Profiles1 record
Tokee OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tokee OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tokee OÜ
What does Tokee OÜ do?
Tokee OÜ operates maritime tourism and transportation services in Estonia using the Buster Cabin E vessel. The company offers individual and small-group boat trips to small islands, sea taxi services, coastal cruises, fishing excursions, and diving trips. Pricing is based on hours at sea and per-mile charges.
Is Tokee OÜ a public or private company?
Tokee OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tokee OÜ founded?
Tokee OÜ was founded in 2005.
How does Tokee OÜ make money?
One revenue line is on record: marine Transportation Services.
Who are Tokee OÜ's main competitors?
Broad incumbents on record are Tallink, Boatsetter, GetMyBoat, Viking Line, SamBoat and Click&Boat. Linda Line is listed as a direct peer. Saaremaa Turism is listed as a regional player.
Does Tokee OÜ have an API?
No public API is recorded for Tokee OÜ.
What industry is Tokee OÜ in?
Tokee OÜ's product category is Marine Transportation and Coastal Tourism. Its primary akta.pro industry code is THAEAGAG, Day-Cruise & Excursion Boat Operators (Non-overnight), with a secondary code of THAJAJAA, Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching). Its NAICS code is 487210 and its SIC code is 4400.