Name

TrueCount Services Inc.

Legal name

TrueCount Services (operated by Danielle Williams, doing business as TrueCount Services)

Website

https://truecountservices.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Juliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Bookkeeping Services: Ongoing monthly bookkeeping services provided on a retainer-like basis. The company offers a free first month with a minimum 3-month engagement requirement. Pricing is quote-based and customized based on business size, transaction volume, and service needs.
2. Payroll Processing Services: Payroll processing including wage calculations, tax withholdings, direct deposit setup, payroll tax filings, and year-end W-2/1099 preparation. Integrated with QuickBooks Payroll, Gusto, Paychex, or ADP depending on client preference.
3. QuickBooks Consulting: QuickBooks Online setup, cleanup, periodic tune-ups, and ongoing support services. Provided by a certified QuickBooks ProAdvisor with multiple Intuit certifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TrueCount Services provides monthly bookkeeping, payroll processing, and QuickBooks Online consulting for food & beverage businesses and small business owners in the Greater Nashville area and Middle Tennessee. Services include transaction categorization, account reconciliation, financial reporting (P&L, balance sheet, cash flow), payroll tax filings, W-2/1099 preparation, restaurant prime cost monitoring, POS integration with QuickBooks, and QuickBooks setup, cleanup, and ongoing support. All work is delivered personally by founder Danielle Williams as a one-person operation.

Product overview

TrueCount Services is a boutique bookkeeping firm offering a unified suite of financial services for food & beverage businesses and small business owners. The core portfolio consists of four interconnected services: Restaurant Specialist Services (specialized bookkeeping for restaurants and food & beverage businesses with industry-specific features like food cost tracking, prime cost monitoring, and POS integrations), Monthly Bookkeeping (ongoing accounting, reconciliation, and financial reporting), Payroll Services (full-service payroll processing across multiple platforms), and QuickBooks Online Consulting (setup, cleanup, and ongoing guidance). Danielle Williams serves as founder and sole bookkeeper, providing personalized, one-on-one service rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Specialist Services Specialized bookkeeping services for restaurants, cafés, bars, bakeries, food trucks, and catering businesses, featuring a 3-step accounting system (CPA-ready books, daily reports, seamless payroll) with food cost tracking, prime cost monitoring, inventory management, and POS integrations with Toast, Square, Clover, and Aloha. Targeted at restaurant operators who need industry-specific financial management.
• Monthly Bookkeeping Ongoing monthly bookkeeping services including chart of accounts organization, transaction categorization, account reconciliation, and financial reporting (profit & loss, balance sheet, cash flow) delivered personally by Danielle Williams. New clients receive their first month free with a minimum 3-month engagement.
• Payroll Services Full-service payroll processing including direct deposit setup, multi-state tax handling, garnishments, overtime calculations, payroll tax filings, W-2/1099 preparation, tipped employee management, and time tracking integration. Delivered across QuickBooks Payroll, Gusto, Paychex, and ADP platforms depending on client preference.
• QuickBooks Online Consulting QuickBooks ProAdvisor consulting services including setup and customization, account cleanup and review, periodic tune-ups, and ongoing support for QuickBooks Online users. Provided by a Gold-tier certified QuickBooks ProAdvisor with multiple Intuit certifications.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

One partnership is on record.

• Intuit (QuickBooks)coreTechnology or IntegrationTrueCount Services is a certified QuickBooks ProAdvisor with Gold tier status. The company uses QuickBooks Online as the primary accounting platform for client bookkeeping services. Danielle Williams holds multiple Intuit certifications including QuickBooks Online Level 1 & 2, QuickBooks Payroll, Intuit Bookkeeping, and Client Advisory Services Foundations. All client work is performed within the QuickBooks ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• inDinero: Outsourced bookkeeping, accounting and tax services for small businesses, with specific industry verticals including restaurants and food & beverage. Direct comparable in both delivery model and restaurant-vertical focus.
• Bench: SMB-focused bookkeeping subscription service pairing clients with a dedicated bookkeeper and using software for categorization. Directly comparable business model to TrueCount's monthly bookkeeping subscription, serving similar micro/SMB clients.
• Pilot: Outsourced bookkeeping and accounting for SMBs, including restaurants and food & beverage operators. Closely comparable professional-services bookkeeping model targeting similar customer segments.
• Bookkeeper.com: Subscription online bookkeeping service for small businesses, covering monthly close, bank reconciliation and reporting. Direct comparable in pricing model (monthly subscription) and target customer (micro/SMB owners).
• Xendoo: Cloud-based bookkeeping, accounting and tax services for small businesses on a subscription basis. Directly comparable in delivery model (bookkeeper + cloud platform stack) and target market.
• AccountingDepartment.com: Outsourced bookkeeping and accounting department services for small and mid-sized businesses across multiple industries. Comparable in the recurring outsourced-bookkeeping value proposition targeting owner-operated SMBs.

Broad incumbents

• QuickBooks Live: Intuit's in-house virtual bookkeeping service staffed by certified bookkeepers using QuickBooks Online. Comparable because it sits on the same platform TrueCount is built on and competes head-to-head for the same SMB clientele, but at Intuit scale.
• 1-800Accountant: Large SMB-focused virtual accounting and bookkeeping service with national reach. Comparable in core service offering (bookkeeping and tax support for small businesses) and customer base, though broader in scope and much larger in scale.
• Wave Financial: Free / low-cost accounting and bookkeeping platform for micro-businesses and freelancers. Adjacent comparable — represents the do-it-yourself automation alternative to outsourced bookkeepers like TrueCount for very small clients.

Emerging players

• Botkeeper: AI-assisted bookkeeping service combining machine learning with human reviewers for SMBs. Emerging comparable representing the automation-first threat to traditional bookkeeper-led models like TrueCount.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrueCount Services Inc.