What OPENML LIMITED does

OpenML Limited is a UK-based private fintech building an AI-driven Open Finance platform focused on cash deposit management for Independent Financial Adviser (IFA) firms. The company targets the UK DIY cash marketplace and cash management industry, where approximately 30% of household financial assets are held in currency and cash, predominantly with the top four UK banks. OpenML's stated mission is to address an advice gap by enabling advisers to diversify client cash deposits across challenger banks and optimise allocations based on liquidity needs and rate comparisons across savings products.

The company's core product is the Cash Deposit Software (CDS), a search engine and prediction system for advisers, combined with an AI-powered onboarding and financial prediction system. The technology uses proprietary machine learning models to identify and estimate individual income, expenditure, and changes in financial circumstances over a lifetime in near real-time. The system automates the adviser fact-find process, condensing what is described as a three-hour manual exchange into under sixty seconds. The platform is cloud-hosted with an open-architecture API design that consumes Open Banking consent-driven financial data and exposes OpenML's own data search, categorisation, and prediction services to partners.

OpenML operates a sales-led B2B go-to-market, licensing its software to regulated distributors and adviser firms, and is evolving from a white-labelled SaaS partner into a standalone whole-of-market DIY retail cash platform. The business model is described as recurring subscription-based software licensing, though pricing is not publicly disclosed. The company is pursuing regulation as an investment firm and a payment services firm, which would permit it to provide regulated investment advice and payment services directly. The company is privately held, founded around 2019, headquartered in London's West End, and currently operates only in the United Kingdom with two named principals (Alex Jackson and Örn Greif).

Name

OPENML LIMITED

Legal name

OpenML Limited

Website

https://openml.digital

Company type

Private

Founded year

2019

Operating status

Operating

Short description

OpenML Limited is a UK-based fintech building an AI-driven Open Finance platform that helps Independent Financial Adviser firms automate client onboarding, predict income and expenditure, and optimise cash deposit allocations across challenger banks for mass affluent clients.

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Portfolio Management and Investment Advice (523940), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Investment Advice (6282)

akta.pro primary industry

Open Finance Expansion (investments, pensions, insurance, utilities data) (FSAGACAK)

akta.pro secondary industry

Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG)

Keywords

• Open finance platform
• Cash deposit software
• Financial data analytics
• Open banking integration
• Wealth management tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Software Licensing: Cash Deposit Software (CDS) licensed to regulated distributors and adviser firms. The business model is evolving from a white labelled SaaS partner to a stand-alone whole-of-market DIY retail cash platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

OpenML builds a cloud-hosted Cash Deposit Software (CDS) — a search engine and prediction system that uses AI/ML and Open Banking to automate the adviser fact-find process, aggregate multi-bank client accounts, and optimise cash deposit allocations across competing FSCS/DGS-guaranteed challenger banks. It is offered alongside an Onboarding & Financial Prediction System that condenses a 3-hour manual fact-find into under 60 seconds and provides near real-time income and expenditure analytics for advisers serving mass affluent clients.

Product overview

OpenML is an Open Finance data, intelligence, and payments platform built as a white-labelled open architecture SaaS solution. The core offering consists of the Cash Deposit Software (CDS), which is a search engine and prediction system for financial advisers, combined with an AI-powered Onboarding & Financial Prediction System. Together, these products enable advisers to understand mass affluent clients' finances, automate compliance fact-finds, and optimise cash deposit allocations across competing deposit takers. The CDS manages mass volume individual retail customer accounts and is licensed to regulated distributors and adviser firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash Deposit Software (CDS) A cloud-hosted cash deposit management platform functioning as a search engine and prediction system for UK IFA firms, enabling retail customers to manage cash deposits across a panel of FSCS/DGS-guaranteed challenger banks and optimise deposit allocations based on liquidity needs.
• Onboarding & Financial Prediction System AI-powered onboarding system for UK IFA firms that automates the required fact-find process, condensing a 3-hour manual exchange into under 60 seconds, while providing near real-time income, expenditure and cash-flow analysis for mass affluent clients.
• Open Finance Data, Intelligence & Payments API Platform Open architecture API platform offering Open Finance data search, categorisation and prediction software to partners, consuming Open Banking consent-driven financial data and providing controlled access to services, products and data for integration into adviser and partner software.

Quantifiable outcome

• Fact-find process reduced from 3 hours to under 60 seconds

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tink: Open banking platform (owned by Visa) providing account aggregation, categorisation and income/expense insights across Europe — highly comparable to OpenML's transaction analytics, cash-flow prediction and adviser productivity use cases.
• Yapily: Open banking infrastructure and data API provider in Europe (UK-anchored) connecting applications to bank data with consent-driven access — directly comparable to OpenML's open architecture, API-first design and Open Banking data layer for adviser and fintech partners.
• Bud Financial: UK open-banking AI platform that categorises transactions, predicts income/affordability and serves lenders and financial institutions — directly comparable to OpenML's ML-driven income/expenditure modelling and open-banking-driven analytics for regulated customers.
• Moneyhub: UK Open Finance data and analytics platform offering open-banking aggregation, transaction categorisation and financial predictions to advisers and financial institutions — directly overlapping with OpenML's combination of Open Banking connectivity, ML-driven cash-flow insights and IFA distribution.
• Plaid: Global open banking/data aggregation infrastructure that connects bank accounts, categorises transactions and supports financial applications — directly analogous to OpenML's core capability of bank-data connectivity, cash-flow visibility and adviser-facing analytics.
• TrueLayer: UK open-banking API provider enabling applications to access consent-driven financial data and initiate payments — closely comparable to OpenML's open architecture, Open Banking integration and platform/API distribution model targeting UK financial services.

Broad incumbents

• Nutmeg: Large UK-established digital wealth manager offering diversified investment products to retail consumers — broadly comparable as a regulated UK investment and cash platform addressing mass-affluent savers through a digital proposition.

Emerging players

• Wealthify: UK DIY investment/cash platform offering diversified savings and investing products to mass-affluent consumers — overlaps with OpenML's ambition to become a 'DIY retail cash platform for advisers' addressing the UK cash marketplace target market.

Regional players

• Atom bank: UK challenger bank/app-based deposit-taker operating as an FSCS-protected alternative to the top 4 incumbents — directly relevant to OpenML's deposit-diversification thesis that funnels retail cash from dominant banks to challenger institutions.

Others

• ClearBank: UK cloud-based clearing bank providing banking-as-a-service and payment infrastructure to fintechs and embedded finance providers — comparable to OpenML's payment-services regulatory ambition and infrastructure-style B2B distribution to UK financial firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPENML LIMITED