MOVE EASY MORTGAGES LIMITED

Name

MOVE EASY MORTGAGES LIMITED

Legal name

Move Easy Mortgages Limited

Website

https://moveeasymortgages.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Loan Brokers (6163), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Mortgage brokerage
• Mortgage advice
• Protection insurance
• Remortgage services
• Buy-to-let mortgages

Headquarters

HQ city

Chippenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Mortgage Advice Fees: Charged directly to clients for mortgage advice and recommendation services. Standard clean-credit cases £295; complex cases (impaired credit, debt consolidation) £495; product transfers with existing lenders are free. Fee is payable upon submission of recommendation.
2. Lender Procuration Fees: Commission paid by mortgage lenders to the firm upon successful mortgage placement. Disclosed to clients. Additionally, when an application is submitted via a third-party packager, commission is received from the packager and fully disclosed.
3. Insurance Commission: No client-facing fee for insurance advisory services. Commission is received from the insurance product provider, calculated as a proportion of premiums paid. Disclosed in quotations provided to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Move Easy Mortgages Limited is a UK mortgage brokerage and protection insurance advisory firm. It provides personalised mortgage advice across residential, buy-to-let, first-time buyer, home-mover, and remortgage cases, accessing hundreds of mortgage products through the PRIMIS Mortgage Network. The firm also arranges life insurance, critical illness cover, income protection, and home insurance referrals, charging client fees for mortgage advice and receiving commission from lenders and insurers for placements.

Product overview

Move Easy Mortgages is a mortgage and protection advisory firm offering three core service lines: Mortgages (mortgage brokering and advisory services with access to hundreds of products through the PRIMIS network), Protection (life insurance, critical illness cover, and income protection), and Home Insurance (referral services to specialist home insurance providers). The company operates as an Appointed Representative of PRIMIS Mortgage Network and provides services through its principal adviser David Lenehan, offering both face-to-face and remote consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgages Mortgage brokerage and advisory services providing access to hundreds of mortgage products including exclusive deals through the PRIMIS network. Covers first-time buyer, home mover, landlord (buy-to-let), and remortgage cases, delivered via face-to-face and remote consultations. Standard advice fee £295, complex cases from £495, product transfers with existing lenders are free; lender procuration fees also received and disclosed.
• Protection Insurance protection advisory service arranging life insurance, critical illness cover, and income protection from a range of insurers, with tailored quotes and no client service fee; commission is received from the product provider and disclosed in the quotation.
• Insurance (Home Insurance) Comprehensive home insurance advisory and referral service connecting customers with specialist home insurance providers, with no service fee to the client and commission received from the provider and disclosed.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• PRIMIS Mortgage Network (TenetLime Ltd)coreChannel Partner/ Reseller/ DistributorMove Easy Mortgages Limited is an Appointed Representative of PRIMIS Mortgage Network, a trading name of TenetLime Ltd. TenetLime Ltd is authorised and regulated by the Financial Conduct Authority. Through this network, the firm gains access to hundreds of mortgage products including exclusive deals, and submits mortgage applications on behalf of clients. The network also handles regulatory compliance and retains client information for a minimum of six years.
• Legal services providers, estate agents, surveyors and valuersminorImplementation/ SI/ Consulting PartnerReferrals to trusted third parties for legal work, surveys, and valuations during the property purchase or remortgage process. Neither Move Easy Mortgages Ltd nor PRIMIS are responsible for the service received from these third parties.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Better.co.uk: UK digital mortgage broker providing whole-of-market advice and execution-only services. Directly comparable as a residential mortgage intermediary using technology to scale adviser access while maintaining FCA-regulated advice.
• Habito: UK online mortgage broker offering whole-of-market advice with a digital-first, fee-disclosed model. Comparable as a residential mortgage intermediary targeting first-time buyers and home movers with an advice-led (rather than execution-only) proposition.
• LifeSearch: UK specialist protection and life insurance broker offering whole-of-market advice on life, critical illness, and income protection. Comparable as the protection-advisory counterpart to Move Easy Mortgages' insurance revenue stream, with a similar fee-disclosed, commission-disclosed advisory model.
• Trussle: UK digital mortgage broker focused on remortgage customers with an automated recommendation engine and adviser follow-up. Comparable as a residential mortgage intermediary with overlapping remortgage customer focus and panel-driven distribution.
• L&C Mortgages: One of the UK's largest fee-free mortgage brokers, offering whole-of-market residential and buy-to-let advice with strong digital tooling. Directly comparable as a residential mortgage intermediary serving UK consumers with similar product breadth and a panel-driven distribution model.
• Mojo Mortgages: UK mortgage broker offering whole-of-market advice with a hybrid online-plus-adviser model. Comparable as a residential mortgage intermediary combining panel access with personal adviser engagement, targeting similar first-time-buyer and remortgage segments.
• MortgageGym: UK mortgage platform combining AI-driven matching with human adviser support across residential and buy-to-let products. Comparable as a residential mortgage intermediary with a technology-augmented advice model aimed at similar consumer segments.

Broad incumbents

• Openwork Partnership: One of the UK's largest mortgage and protection networks, supporting thousands of appointed representatives with panel access, compliance, and training. Comparable as the umbrella network layer to Move Easy Mortgages' PRIMIS arrangement, though operating at vastly greater scale.

Others

• PRIMIS Mortgage Network (TenetLime Ltd): The FCA-authorised mortgage network of which Move Easy Mortgages is an Appointed Representative. Listed as a peer because it provides the regulatory and panel infrastructure that defines the firm's go-to-market — effectively an enabler/platform rather than a direct competitor.

Emerging players

• Tembo: Newer UK mortgage broker focused on helping customers borrow more affordably through income-boosting and shared-ownership-style schemes. Comparable as a residential mortgage intermediary targeting first-time buyers, but differentiated by a niche affordability-enhancement proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/move-easy-mortgages

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVE EASY MORTGAGES LIMITED