Floating

Wellness and Therapy Servicesfloating.ee

Company typePrivate
Founded2008
HeadquartersTallinn, Estonia
Headcount—
GTM typeB2C
OfferingServices

Floating firmographics

Firmographics

Name: Floating
Legal name: OÜ FLOATING
Website: https://floating.ee
Company type: Private
Founded year: 2008
Operating status: Operating
Ownership category
akta.pro rank

Floating industry classification

Industry

Product category: Wellness and Therapy Services
akta.pro primary industry: Float Therapy (Sensory Deprivation Tanks) (HSADAKAF)
akta.pro secondary industry: Aquatic Physical Therapy & Hydrotherapy (HSADAIAL)

Keywords

Float tank therapy
Sensory deprivation
Wellness services
REST therapy
Relaxation therapy

Where Floating is headquartered

Location

Headquarters

HQ city: Tallinn
HQ country: Estonia
HQ region: Europe

Offices1 record

Markets served

Floating business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

Float Session Packages: Customers purchase floating sessions in packages (single, double, triple, or 10-session bundles). The company offers three session lengths (60, 75, and 90 minutes). Recurring packages provide cost savings per session - for example, a 3x75 minute package costs 38€ per session. Sessions are pre-booked and paid for in advance.
Epsom Salt Retail Sales: The company sells Epsom salt for home use at 5€ per package (1kg). This is a product add-on sales stream for customers who want to continue magnesium supplementation at home.
Gift Cards: Floating gift cards are available for all package types, allowing customers to purchase floating sessions as gifts for others.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Single 60-minute floating session
Unit Pricing	Pay-as-you-go	3x75-minute recurring float package
Unit Pricing	Pay-as-you-go	10-session floating package
Unit Pricing	Pay-as-you-go	Epsom Salt 1kg Package

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Floating product offering

Product offering

Core offering

Floating offers floatation REST (Restricted Environmental Stimulation Technique) therapy sessions in specialized tanks filled with high-concentration Epsom salt (magnesium sulfate) solution at skin-receptor neutral temperature (35-35.5°C). The tanks eliminate external sensory stimuli including light, sound, and gravity, allowing customers to float effortlessly. The company also sells Epsom salt for home use and offers gift cards for floating session packages.

Product overview

Floating is a wellness and therapy service offering floatation REST (Restricted Environmental Stimulation Technique) sessions in specialized tanks. The core offering is Floating Sessions — individual or recurring session packages (1x, 2x, 3x, 10x) of 60-75+ minutes each, where customers float in dark, silent tanks filled with Epsom salt solution. Complimentary offerings include Gift Cards (Kinkekaart) available for all session packages, and Epsom Salt (Epsomi sool) sold for home use. The company operates from Süda 12, Tallinn as OÜ FLOATING, having opened Estonia's first floating salon in 2009.

Differentiator

Problem solved

Functional benefit

Products and services

Floating Sessions Floatation REST sessions in specialized tanks filled with Epsom salt solution, lasting 60-75+ minutes. Customers float on their back in dark, silent tanks with water at skin-receptor neutral temperature. Available as single bookings or in recurring packages (1x, 2x, 3x, or 10x). Designed for stress relief, meditation, and self-improvement for individual consumers.
Gift Cards (Kinkekaart) Gift certificates available for any floating session package, allowing recipients to experience floating therapy and relaxation. Sold at the physical location in Tallinn.
Epsom Salt (Epsomi sool) Magnesium sulfate (Epsom salt) sold for home use at €5 per 1kg pack. Contains magnesium, oxygen, and sulphur; absorbs through skin to increase blood magnesium levels for continued wellness benefits.

Quantifiable outcome

Theta brainwave production increases and effects last up to 3 weeks after session
+4 more outcomes

Companies that use Floating

Customer profile

Segments3 records

Ideal customer profiles3 records

Floating technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Floating partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Restingwell FloatingcoreTechnology or Integration · 1 January 2008Restingwell Floating is the manufacturer of the floating tanks used at Floating.ee's Süda street salon. The first chamber imported to Estonia in 2008 came from this Swedish manufacturer. Founder Veiko visited Sweden to experience the chambers firsthand and the same manufacturer's tank remains in use at the Tallinn location today.

Scale indicators2 records

Recent moves7 records

Floating competitors and assessment

Company assessment

Regional players

Float Helsinki / Helsinki Float: Finland-based floating center offering float sessions and related wellness services. Nordic/regional peer that overlaps with Floating.ee's customer profile and geography; serves a different national market.

Others

Restingwell Floating: Swedish floating-tank manufacturer that supplied Floating.ee's first and current tank. Functions as both equipment supplier and operator of Swedish float centers — comparable industry participant though primarily a manufacturer.
Samadhi Tank Co. / Samadhi Float Center: Float tank equipment designer/manufacturer and original commercial float center (Samadhi 1979 in Beverly Hills). Comparable to Floating.ee as a pioneer; relevant as the industry trailblazer whose product approach Floating.ee adopted.

Direct peers

Aqua Float & Spa: European-style float center offering individual sessions, couples floats, and memberships. Comparable service and product mix (float sessions + retail) to Floating.ee's Est operations.
Urban Float: Multi-location US-based float spa chain offering 60+ minute float sessions, memberships, and packages. Closest business-model match — direct-to-consumer float therapy packages — to Floating.ee's core offering.
Zero Gravity Float Spa: Independent multi-room float center offering single and recurring sessions, Epsom salt add-ons, and gift cards. Highly comparable operating model and product packaging to Floating.ee.
Float Lab: Float center operator and tank manufacturer/retailer with locations and an online store selling tanks, Epsom salt, and accessories. Direct competitor in float services and complementary retailer of Epsom salt (overlaps with Floating.ee's add-on sales).
Cloud Nine Float Center: Single-site or small float center chain with membership and package pricing models. Comparable as an independent, single-or-few-location float therapy operator serving consumer wellness customers.

Emerging players

Stillpoint Float Spa: Independent floating center offering 60–90 minute float sessions, packages, and gift cards. Compares to Floating.ee as a single-site or small-multi-site float therapy operator with similar session-package pricing structure.

Broad incumbents

True Rest Float Spa: Largest US float therapy chain with multiple locations; offers individual float sessions, memberships, and gift cards. Directly comparable service offering (float tank REST) to Floating.ee, but at multi-location scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Floating financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Floating leadership team

Management profile

Number of profiles

Profiles1 record

Floating funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Floating M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floating

What does Floating do?

Is Floating a public or private company?

Floating is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Floating founded?

Floating was founded in 2008.

Where is Floating based?

Floating is headquartered in Tallinn, Estonia, in the Europe region.

How does Floating make money?

Three revenue lines are on record. Float Session Packages are the primary driver. The others are epsom Salt Retail Sales and gift Cards.

Who are Floating's main competitors?

Float Helsinki / Helsinki Float is listed as a regional player. Others are Restingwell Floating and Samadhi Tank Co. / Samadhi Float Center. Direct peers are Aqua Float & Spa, Urban Float, Zero Gravity Float Spa, Float Lab and Cloud Nine Float Center. Stillpoint Float Spa is listed as an emerging player. True Rest Float Spa is listed as a broad incumbent.

Does Floating have an API?

No public API is recorded for Floating.

What industry is Floating in?

Floating's product category is Wellness and Therapy Services. Its primary akta.pro industry code is HSADAKAF, Float Therapy (Sensory Deprivation Tanks), with a secondary code of HSADAIAL, Aquatic Physical Therapy & Hydrotherapy.