COSPLAYWORLD LTD

What COSPLAYWORLD LTD does

Cosplayer World Ltd is a UK-based private limited retailer of tabletop wargaming products, operating both an e-commerce storefront at cosplayerworld.co.uk and a physical showroom at 4 Main Street, Crossgates, Fife. Founded in 2021 by a group of hobbyists connected to WW2 reenactment, cosplay, and re-enactment communities in the Kent area, the company sells miniatures, paints, gaming accessories, books, and magazines from third-party manufacturers — primarily Games Workshop (Warhammer 40K, Age of Sigmar, The Horus Heresy, The Old World, Kill Team, Warcry, Necromunda, Blood Bowl, Middle Earth, Adeptus Titanicus, Legions Imperialis), Warlord Games (Bolt Action, Black Powder, Blood Red Skies, Cruel Seas, Victory at Sea, Judge Dredd), The Army Painter, Colour Forge, and LionTouch. Cosplayer World is an authorised dealer for Games Workshop and Warlord Games, with manufacturer relationships underpinning its inventory.

The business operates a direct-to-consumer model with one-time retail sales at standard list prices, frequently discounted up to 20–25% (including a 25% first-purchase offer). Customer segments are horizontal hobbyists: primary wargaming hobbyists (new and veteran), secondary WW2 reenactment and cosplay participants, and gift buyers. Marketing and community engagement run through Discord, Facebook, Instagram, email newsletters, and in-person Friday game sessions, supported by SEO-optimised category navigation and a pre-order section on the website. The company is founder-owned with 1–10 employees, no disclosed funding rounds, and no parent or subsidiary structure.

Name

COSPLAYWORLD LTD

Legal name

Cosplayer World Ltd.

Website

https://cosplayerworld.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Cosplayer World Ltd is a UK-based online and physical retailer selling tabletop wargaming miniatures, hobby paints, accessories, and books from manufacturers including Games Workshop, Warlord Games, and The Army Painter to wargaming hobbyists and reenactment communities.

Ownership category

akta.pro rank

Product category

Hobby & Tabletop Gaming Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

akta.pro secondary industries

Wargaming Miniatures (Tabletop Armies) (CRALAKAC), Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL), Diorama & Scenery Materials (Terrain, Foliage, Bases) (CRALAKAF)

Keywords

• Tabletop miniatures
• Wargaming supplies
• Hobby paints
• Model assembly tools
• WW2 reenactment gear

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Retail Sales - Miniatures: One-time sales of plastic miniatures and model kits from Games Workshop, Warlord Games, and other manufacturers. Products include Warhammer 40K, Warhammer Age of Sigmar, Bolt Action, and other tabletop wargaming titles.
2. Retail Sales - Paints and Supplies: One-time sales of hobby supplies including Citadel paints, The Army Painter products, Colour Forge paints, brushes, adhesives, and terrain products.
3. Retail Sales - Accessories: One-time sales of gaming accessories including bases, magnets, game mats, storage cases, and LionTouch products.
4. Retail Sales - Books and Magazines: Sales of Games Workshop Black Library novels, codexes, White Dwarf magazines, and Wargames Illustrated publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cosplayworld Ltd operates as a specialist hobby retailer selling tabletop wargames, miniatures, hobby paints, modelling tools, and gaming accessories from brands including Games Workshop, Warlord Games, The Army Painter, The Colour Forge, and LionTouch. The company also offers WW2 reenactment and larp props/accessories, serving tabletop gamers, miniature hobbyists, and historical reenactors.

Product overview

Cosplayer World is an online tabletop wargaming retail store offering a comprehensive range of miniature wargaming products. The company sells popular titles from Warhammer 40K, The Horus Heresy, Warhammer Age of Sigmar, The Old World, Kill Team, Warcry, Warhammer Underworlds, Necromunda, Legions Imperialis, Adeptus Titanicus, Blood Bowl, Middle Earth, and Warlord Games (including Bolt Action, Black Powder, Victory at Sea, Judge Dredd). Their portfolio includes Games Workshop products, Warlord Games miniatures, painting supplies (Citadel paints, The Army Painter, Colour Forge), accessories (bases, adhesives, game mats), magazines/books, storage cases, and LionTouch products. The company provides everything needed to build, paint, and battle miniatures for both new and veteran tabletop gamers.

Differentiator

Problem solved

Functional benefit

Products and services

• Tabletop Wargames Miniatures Tabletop wargaming miniature figures and boxed sets from leading hobby brands including Games Workshop and Warlord Games, sold to individual hobbyists and tabletop gamers for assembly, painting, and play.
• Hobby Paints Acrylic and specialist hobby paints from brands such as The Army Painter and The Colour Forge, used by miniature painters and hobbyists for painting tabletop figures.
• Modelling Tools and Gaming Accessories Modelling tools (cutters, mould-line removers, hobby brushes) and gaming accessories (dice, mats, carrying cases) sold to tabletop gamers and miniature hobbyists.
• WW2 Reenactment and Larp Props Props and accessories for WW2 reenactment and live-action roleplay (larp), including LionTouch products, sold to individual reenactors and larp participants.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered primary, core and minor.

• Games WorkshopprimaryChannel Partner/ Reseller/ DistributorAuthorised dealer for Games Workshop products including Warhammer 40K, Warhammer Age of Sigmar, The Horus Heresy, and all related titles. Stocks the full range including miniatures, paints, books, and accessories.
• Warlord GamesprimaryChannel Partner/ Reseller/ DistributorDealer for Warlord Games products including Bolt Action, Black Powder, Blood Red Skies, Cruel Seas, Victory at Sea, and other historical and sci-fi wargaming titles.
• The Army PaintercoreChannel Partner/ Reseller/ DistributorStocks The Army Painter range including brushes, colour primers, Quickshade products, Speedpaints, and Warpaints products for miniature painting.
• Colour ForgecoreChannel Partner/ Reseller/ DistributorStocks Colour Forge paint products and accessories including spray paints and terrain materials.
• LionTouchminorChannel Partner/ Reseller/ DistributorCarries LionTouch gaming accessories and hobby supplies.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Troll Trader: UK specialist retailer of Warhammer and other miniature wargaming products with both physical and online presence. Comparable assortment and target customer base of UK wargaming hobbyists.
• Frontline Gaming Store: Online US-based retailer specializing in Warhammer, Star Wars Legion, and other tabletop miniature games. Comparable in product mix and hobbyist target customer, though geographically primarily North America.
• Wayland Games: UK-based online hobby retailer stocking Games Workshop, Warlord Games, Kings of War, and a broad range of paints and accessories. Closely comparable product mix, customer base, and one-stop-shop positioning, with significant scale advantage.
• Firestorm Games: UK retailer with physical stores in Cardiff and online storefront, focused on Warhammer, Kings of War, and a broad wargames range. Comparable in product mix, omnichannel strategy, and UK hobbyist target market.
• Element Games: One of the largest UK online specialist retailers of Warhammer, Warlord Games, and Bolt Action miniatures, paints, and hobby supplies. Directly comparable in product range, target customer (UK wargamers), and DTC e-commerce model, but operates at materially greater scale.
• Dark Sphere: UK miniatures and wargaming retailer with both online storefront and a physical store in South London. Comparable across product range (GW, Warlord, paints), target market (UK hobbyists), and omnichannel retail model.

Broad incumbents

• The Army Painter: Manufacturer of miniature paints (Warpaints, Speedpaints) and hobby accessories — a Core partner. Operates its own global DTC channel, so functions as both supplier and indirect competitor on paint and accessory sales.
• Warlord Games: Manufacturer of Bolt Action, Black Powder, Blood Red Skies and other historical wargames — a Primary partner to Cosplayer World. Also sells direct to consumer via its own webstore, making it both a supplier and partial competitor on the historical wargaming range.
• Games Workshop: Manufacturer of Warhammer 40K, Age of Sigmar, and The Old World — Cosplayer World's primary supplier and the dominant force in the niche. Operates its own retail stores and direct-to-consumer website, making it both the company's largest partner and a direct competitor for the same end customer.

Emerging players

• Mighty Lancer Games: Smaller UK-based indie online retailer focused on Warhammer, Bolt Action, and other miniature wargames. Comparable product mix and hobbyist target market but smaller scale than Cosplayer World.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cosplayerworldltd
• Instagraminstagram.com/cosplayerworldltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COSPLAYWORLD LTD