Name

Epic Armoury

Legal name

Epic Armoury America

Website

https://us.epicarmoury.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

LARP Equipment and Medieval Costume Gear

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159), Leather and Allied Product Manufacturing (316)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

akta.pro secondary industries

Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ), Archery Equipment & Accessories Retail (CRAMAKAB)

Keywords

• LARP equipment
• Foam weapons
• Medieval costumes
• LARP armor
• Historical reenactment gear

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through us.epicarmoury.com selling LARP weapons, armor, clothing, and accessories to individual consumers globally.
2. B2B Reseller/Wholesale: Wholesale distribution to Recommended Retailers and resellers worldwide, with tiered pricing structures based on store type, order volume, and purchase frequency.
3. Product Accessories and Maintenance: Sales of maintenance products including Protection Gel Silicone, Liquid Latex, and Repair Glue for LARP equipment care.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Epic Armoury designs, manufactures, and sells Live Action Role Playing (LARP) equipment and costumes, including foam weapons (latex-coated Ready For Battle swords, axes and spears as well as the premium latex-free Stronghold Master Collection), polyurea Light Kit Armour, metal chainmail, medieval clothing, capes and cloaks, leather accessories, latex prosthetics, event tents, and archery equipment. Products are sold direct-to-consumer via its Shopify storefront and through a tiered global Recommended Retailer network.

Product overview

Epic Armoury is a Direct-to-Consumer e-commerce company specializing in Live Action Role Playing (LARP) equipment and costumes. The product portfolio consists of foam weapons (both Ready For Battle latex-coated and Stronghold Master Collection premium EVA/PU hybrid lines), Light Kit Armour (polyurea-based lightweight armor), chainmail, medieval clothing, capes & cloaks, leather accessories, tents, prosthetics, archery equipment, and maintenance products (Protection Gel, Liquid Latex, Repair Glue). The company also operates sub-brand Yoremade for historically-inspired medieval clothing. Products are sold primarily through the Shopify e-commerce platform with warehouses in Denmark and USA. The company serves both direct consumers and B2B resellers globally.

Differentiator

Problem solved

Functional benefit

Brands

• Yoremade: A historically inspired sub brand of Epic Armoury featuring Early Medieval, High Medieval and Renaissance clothing and accessories.

Products and services

• Stronghold Master Collection Premium low-maintenance foam weapon line for LARP combat. Hybrid material system: injection-moulded EVA foam blade with polyurethane (PU) hilt, no latex coating required, designed for heavy-contact LARP with reinforced blade construction for durability and safety. Targeted at LARP players seeking low-maintenance performance weapons.
• Yoremade Historically inspired clothing sub-brand of Epic Armoury featuring Early Medieval, High Medieval and Renaissance clothing and accessories. Targeted at LARP and Renaissance faire participants seeking period-appropriate apparel.
• Foam Weapons (Ready For Battle) Classic latex-coated foam weapons for LARP combat, including swords, axes, staffs, and spears in Viking, curved, medium, and two-handed styles; available in multiple lengths and colors. Targeted at LARP players using traditional boffer construction.
• Light Kit Armour Lightweight polyurea-based armour with foam padding built for conventions, events, photoshoots and LARP activities. Includes cuirass, pauldrons, gorget, arm protection, leg protection and belt shields. Prioritizes comfort, wearability, and visual appeal. Targeted at LARP players and cosplayers who need lightweight, wearable armour for extended wear.
• Chainmail Metal chainmail armour in mild steel, aluminum, and stainless steel variants, including chainmail shirts, coifs, and components. Targeted at LARP and historical reenactment participants.
• Medieval Clothing Historical-inspired clothing including robes, tunics, dresses, vests, skirts, and medieval pants in various colors and materials. Targeted at LARP, Renaissance faire, cosplay and theatrical costume use.
• Capes & Cloaks Outerwear including capes, cloaks, and mantles in wool, cotton, and canvas materials for LARP, cosplay and Renaissance fairs (styles include Cape Wool, Cape Godfrey, Cape Regulus, Cape Edrahil, Cape Aramis). Targeted at LARP and Renaissance faire participants.
• Medieval Tents Durable canvas pavilion tents (e.g., 5x8m Marquee Pavilion Tent) for LARP events and Renaissance festivals, designed for outdoor multi-day use. Targeted at event organizers and festival participants.
• Leather & Textile Accessories LARP accessories including vegetable-tanned leather goods (X-Belt, Bounty Hunter Pouch, Warrior Bag, Sword Holder), journals (Sailor's Diary), belts, pouches and costume accessories. Targeted at LARP and Renaissance faire participants seeking durable character accessories.
• Latex Prosthetics Latex prosthetic ears, noses, brows, horns, and facial pieces for fantasy and character costumes, including elf, halfling and orc ears in various skin tones. Targeted at cosplayers and LARP players building fantasy characters.
• Archery Equipment Archery gear including quivers and arrows for LARP and reenactment. Targeted at LARP and historical reenactment participants.
• Ryūgan the Katana Premium LARP katana from the Stronghold Master Collection. Features injection-moulded EVA foam blade and polyurethane hilt, weighted handle with internal balance, curved core foam blade, removable tsuba, and available in 8 color variations (Ruby, Citrine, Emerald, Sapphire, Amethyst, Gold, Noble, Shadow). Targeted at LARP players seeking a battle-ready low-maintenance katana.
• Stronghold Knightly Sword Premium LARP sword from the Stronghold Master Collection featuring a 65cm fullered blade; lightweight EVA foam around a fiberglass core with polyurethane details; available in 87cm and 105cm lengths and Steel Gray or Gold colors. Targeted at LARP players seeking low-maintenance knight-style swords.
• Stronghold Marauder Sword Stronghold Master Collection sword featuring a 67cm fullered blade, closed-cell foam around a fiberglass core, polyurethane hand-painted details, skeleton-face crossguard, and spiked ring pommel; available in 96cm and 107cm lengths and Epic Black or Purple. Targeted at LARP players wanting a themed dark-fantasy look.
• Epic Armoury Vanguard Series Series of highly durable, price-competitive foam weapons and protection gear for LARP. Targeted at price-sensitive LARP players needing reliable, affordable equipment.
• Protection Gel Silicone 100ml silicone gel for maintenance of latex and foam LARP weapons; high viscosity (MPH 350) coating for strike surfaces; protects against heat, sunlight and latex drying, reduces friction. Targeted at LARP players maintaining latex weapons.
• Liquid Latex Black or clear liquid latex (natural rubber) for creating and repairing LARP foam weapons; available in 0.1L, 0.5L, 1L, and 2.5L sizes. Targeted at DIY LARP players customising or repairing weapons.
• Repair Glue - Sword & Shield 10g cyanoacrylate adhesive for repairing latex and foam LARP weapons; fixes small tears and cracks in foam equipment. Targeted at LARP players repairing equipment.

Quantifiable outcome

• Stronghold weapons designed to be as soft as latex-coated weapons but more sturdy in battle
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Epic Armoury AustraliacoreChannel Partner/ Reseller/ DistributorForemost distributor, wholesaler, and retailer of Epic Armoury brand in Australia. Established as dependable supplier and collaborator with larp dealers, theatres, and filmmakers worldwide. Run by passionate larpers who say 'Epic Armoury is made by larpers, for larpers.'
• LARP Gear - JapancoreChannel Partner/ Reseller/ DistributorLARP gear store started by LARPers in Japan. After encouraging support from Epic Armoury Denmark, opened their own store in Aichi-ken, Seto-shi in May 2017 along with online store.
• LARP Box - USAcoreChannel Partner/ Reseller/ DistributorLevel 2 Return Centre. Started in 2016 as subscription box for LARPers by LARPers, grown into US's first brick-and-mortar LARP store. Features items from best manufacturers worldwide with close ties to local LARP communities.
• Le Rune - ItalycoreChannel Partner/ Reseller/ DistributorLevel 2 Return Centre. Offers high-quality armour, leather goods, padded protection, fabric costumes and accessories. 13 years of industry experience with relationships with renowned manufacturing companies and custom-made capabilities.
• Les Artisans d'Azure - CanadacoreChannel Partner/ Reseller/ DistributorLevel 2 Return Centre. Founded in 2005 providing products for local LARP scene. Grown to over 20 individuals passionate about roleplaying and costumed events in Montreal and North America.
• Battle-Merchant - GermanyminorChannel Partner/ Reseller/ DistributorLevel 1 Recommended Retailer. Store for live-action role-playing and reenactment on the battlefield since 2002. Supplies historical products from classical antiquity to late medieval period.
• Iron Fortress GroupcoreStrategic or Co-development PartnerParent company of Epic Armoury. Epic Armoury is part of Iron Fortress Group with separate regional terms: Iron Fortress Europe and Iron Fortress USA.
• GAMA (Game Manufacturers Association)minorOthersDisplayed as partner logo on Epic Armoury website. Industry association for game manufacturers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Palnatoke: Danish LARP equipment maker specializing in foam arrows, bows, and weapons. Geographic and product-line overlap with Epic Armoury, particularly in archery gear and Northern European LARP markets.
• Calimacil: Canadian manufacturer specializing in LARP foam weapons using proprietary Calimacil foam technology. Direct head-to-head competitor to Epic Armoury in LARP swords, axes, and shields sold globally to enthusiasts.
• Italian Division Vendita (IDV): Italian LARP weapons and armor manufacturer (part of the Calimacil group). Comparable product mix and EU/Italian distribution overlap with Epic Armoury Europe's customer base.
• Mytholon: German maker of LARP, medieval, and fantasy apparel, armor, and accessories. Comparable to Epic Armoury's Yoremade line and medieval clothing range, with similar DTC and European-reseller distribution.
• Red Lion Clothing: UK-based historical clothing and costume maker covering medieval, Renaissance, and pirate themes. Comparable to Epic Armoury's Yoremade and medieval clothing lines, with overlap in festival and reenactment customers.
• Battle-Merchant: German retailer and manufacturer of LARP, reenactment, and medieval products since 2002. Sells a broad catalog of weapons, armor, and historical gear with comparable audience and competitive positioning.
• House of Warfare: Polish-based LARP equipment manufacturer offering foam weapons, armor, and shields at competitive price points. Competes with Epic Armoury across the EU enthusiast segment and on lower-priced Vanguard-tier SKUs.
• Ateliers Nemesis: French manufacturer of LARP weapons, armor, and accessories with a strong reputation in the European LARP scene. Overlaps directly with Epic Armoury on foam weaponry, leather armor, and historically inspired gear.

Others

• Les Artisans d'Azure: Canadian LARP retailer and distributor (Level 2 Return Centre partner of Epic Armoury). Overlap on audience and product mix but operates as a reseller/partner rather than competing brand; useful peer for North American distribution dynamics.

Emerging players

• Medieval Collectibles: US-based retailer of medieval, LARP, and historical reenactment gear. Serves an overlapping US audience but is primarily a multi-brand retailer rather than a vertically integrated manufacturer like Epic Armoury.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Epic-Armoury

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic Armoury