Newtab OÜ
- Company typePrivate
- Founded2021
- HeadquartersTartu, Estonia
- Headcount—
- GTM typeB2B
- OfferingServices
What Newtab OÜ does
Newtab OÜ is a privately-held Estonian creative and digital agency operating under the trade name Topeltklikk, headquartered in Tartu at Vabriku 10, Vahi tööstuspark. The company was founded in 2021 and serves primarily Estonian clients with an 8-person in-house team spanning web development, UX/UI design, graphic design, project management, and administration. Its service portfolio centers on custom WordPress website and e-commerce development, complemented by graphic design (logos, branding materials), social media management (8 posts per month across Facebook, Instagram, and LinkedIn), photo and video production with AI-assisted video creation, content writing, and translation. Customer segments are diversified across Estonian SMBs (the primary segment), government and municipalities, educational institutions, nonprofits and cultural organizations, and startups, with named logos including XFM, BIGfm, MK Autobuss, Hansab IT, Safedrone Systems, Viljandi Linn, and Võru Gümnaasium.
The underlying technology stack is WordPress-based for website builds, with add-on tooling covering hosting partnerships (Veebimajutus, zone), payment integration (Montonio) for e-commerce clients, and email marketing (Smaily). Larger photo and video projects are delivered through partner Robi Zuts, while the agency uses generative AI tools and stock video libraries for cost-efficient short-form video production targeted at social media and digital signage. A separate training line is operated under the Mastaap.ee domain, extending beyond agency services.
The business model blends one-time project fees (website and e-commerce builds, design work, content projects) with monthly recurring retainers for website maintenance (starting at €39/month) and social media management packages. Pricing is otherwise project-specific and quote-based. Go-to-market is sales-led through phone (+372 5624 8330), email ([email protected]), and a website contact form, supplemented by partner referrals and word-of-mouth within the Estonian market. There is no disclosed funding, parent company, or external institutional investment.
Newtab OÜ firmographics
Firmographics- Name
- Newtab OÜ
- Legal name
- Newtab OÜ
- Website
- https://topeltklikk.ee
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Ownership category
- akta.pro rank
Newtab OÜ industry classification
Industry- Product category
- Digital Marketing and Web Design Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media Creative Agencies (Content & Community) (MPAAAAAE)
- akta.pro secondary industries
- SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where Newtab OÜ is headquartered
LocationHeadquarters
- HQ city
- Tartu
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Newtab OÜ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Website and E-commerce Development: One-time project fees for creating websites and e-commerce platforms. Includes comprehensive guidelines for self-management after delivery.
- Website Maintenance Services: Monthly recurring revenue from website maintenance and management services, starting at 39€/month.
- Social Media Management: Monthly retainer for social media content creation and management: 8 posts per month across 3 platforms (Facebook, Instagram, LinkedIn), including content and design.
- Design Services: Logo design, business cards, posters, banners, outdoor advertising, stickers, and graphic design work.
- Photo/Video Production: Video content creation using AI or stock footage, photo services, and larger video projects through partner Robi Zuts.
- Content Writing Services: Website content, social media content, product descriptions, translation services, and creative writing including personalized poems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Website Maintenance - Starting tier at 39€/month |
| Subscription | Monthly | Social Media Management - 8 posts/month across 3 platforms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Newtab OÜ product offering
Product offeringCore offering
Newtab OÜ (trading as Topeltklikk) provides custom WordPress website and e-commerce development, graphic design (logos, business cards, posters, banners), social media management with 8 posts per month across Facebook, Instagram, and LinkedIn, AI-assisted photo and video production, multilingual content writing, and recurring website maintenance services starting at €39 per month. The agency serves Estonian SMBs, municipalities, schools, nonprofits, and startups as a one-stop creative and digital partner.
Product overview
Newtab OÜ (trading as Topeltklikk) is a creative and digital marketing agency offering a comprehensive suite of digital services. The core offering consists of website and e-commerce development, complemented by graphic design services, social media management (8 posts/month across Facebook, Instagram, and LinkedIn), photo/video production with AI-assisted video creation, and content writing services. Add-on services include website maintenance and hosting (starting at €39/month) with security monitoring, backups, and malware recovery. Larger photography and video projects are handled through partner Robi Zuts. The agency operates from Tartu, Estonia, serving clients throughout Estonia with a team of developers, designers, and project managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Website and E-shop Development (Kodulehed / e-poed)
- Website Maintenance and Administration (Kodulehe hooldus ja haldus)
- Graphic Design (Graafiline disain)
- Social Media Management (Sotsiaalmeedia haldamine)
- Photo and Video Production (Foto / video)
- Content Writing (Sisutekstide loomine)
Quantifiable outcome
- Social media management: 8 posts per month across 3 platforms included in standard package
- +2 more outcomes
Companies that use Newtab OÜ
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
Newtab OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Newtab OÜ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Robi ZutsminorPhotography and larger video project partner. Collaborates with Topeltklikk for professional photo services and major video productions.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Newtab OÜ competitors and assessment
Company assessmentBroad incumbents
- Frog Design: Global design and engineering firm offering strategy, design and digital product services. Comparable across creative and web disciplines but at enterprise scale rather than SMB focus.
- IDEO: Global design and innovation consultancy spanning digital, brand and product design. Comparable at the creative services level but operates at vastly larger scale and price point than Topeltklikk.
- ustwo: Global digital product studio delivering design, technology and content services. Comparable as a multi-disciplinary creative and digital agency but with global reach and significantly larger scale than Topeltklikk.
Direct peers
- ADM Interactive: Estonian digital and creative agency offering web development, design, social media and digital marketing services to SMB and enterprise clients across the Baltics. Directly comparable as a full-service Estonian agency of similar profile.
- Skeleton OÜ: Estonian creative agency delivering branding, web design and digital marketing for Estonian clients. Comparable as a domestic full-service creative shop serving the same SMB and public-sector segments as Topeltklikk.
- Taevakivi OÜ: Estonian creative and digital agency focused on websites, branding and content for SMBs. Comparable in size, geography and service mix to Topeltklikk's website and design offering.
- Dots OÜ: Estonian design and development studio offering branding, web design and digital services. Comparable as a Baltic creative shop competing for similar design-driven SMB work.
- Velvet OÜ: Estonian digital agency providing web development, e-commerce, branding and social media services. Directly comparable as an Estonia-based multi-disciplinary digital agency targeting similar SMB and mid-market clients.
Regional players
- Propeller: Nordic digital and creative agency serving Scandinavian clients with web, branding and content. Comparable as a regional peer operating a similar full-service creative model but in a different geography.
- Made by Folk: Danish digital agency offering strategy, design and web development. Comparable in service mix (strategy, design, web) but primarily Nordic-focused rather than Estonian.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Newtab OÜ social profiles
Digital presenceNewtab OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newtab OÜ leadership team
Management profileNumber of profiles
Profiles8 records
Newtab OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newtab OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newtab OÜ
What does Newtab OÜ do?
Newtab OÜ (trading as Topeltklikk) provides custom WordPress website and e-commerce development, graphic design (logos, business cards, posters, banners), social media management with 8 posts per month across Facebook, Instagram, and LinkedIn, AI-assisted photo and video production, multilingual content writing, and recurring website maintenance services starting at €39 per month. The agency serves Estonian SMBs, municipalities, schools, nonprofits, and startups as a one-stop creative and digital partner.
Is Newtab OÜ a public or private company?
Newtab OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newtab OÜ founded?
Newtab OÜ was founded in 2021.
Where is Newtab OÜ based?
Newtab OÜ is headquartered in Tartu, Estonia, in the Europe region.
How does Newtab OÜ make money?
Six revenue lines are on record. Website and E-commerce Development is the primary driver. The others are website Maintenance Services, social Media Management, design Services, photo/Video Production and content Writing Services.
Who are Newtab OÜ's main competitors?
Broad incumbents on record are Frog Design, IDEO and ustwo. Direct peers are ADM Interactive, Skeleton OÜ, Taevakivi OÜ, Dots OÜ and Velvet OÜ. Regional players are Propeller and Made by Folk.
Does Newtab OÜ have an API?
No public API is recorded for Newtab OÜ.
What industry is Newtab OÜ in?
Newtab OÜ's product category is Digital Marketing and Web Design Services. Its primary akta.pro industry code is MPAAAAAE, Social Media Creative Agencies (Content & Community), with a secondary code of BPAFAJAH, SEO Content Strategy & Production (Topic Research, Editorial Planning). Its NAICS code is 541810 and its SIC code is 7311.