MTÜ Villamaa

What MTÜ Villamaa does

MTÜ Villamaa operates Villamaa Puhkeküla, a rural vacation and event venue located on Hiiumaa island in Estonia, between Kärdla and Kõpu in the vicinity of the Luidja sandy beach. The firmographic record lists the entity as a non-profit (MTÜ), while the operating website and contact details identify the running entity as HMPK OÜ, an Estonian private limited company (Reg. nr 10348945, VAT EE100456787), with the site copyrighted to "HPMK OÜ" in 2025; the underlying facts described here are sourced from that single public website.

The offering is a portfolio of distinct physical accommodation units and shared facilities rather than a unified technology platform. Core products include the Saunamaja (a sauna house with jacuzzi, outdoor cooling pool/pond, fireplace, and sleeping capacity for up to 7, also usable as a meeting room for up to 10), Punane ja roheline maja (a vacation house with full kitchen, washing facilities, and sleeping for up to 7), Villamaa onnid (forest-side huts in 4- and 5-person configurations), a shared Grillimaja, and the Kuursaal event hall that accommodates up to 100 guests. Total overnight capacity is up to 60 guests across the houses and huts, with tent and campervan pitches accepted. All units provide bedding; advance booking is required for group accommodations and events. No proprietary software, APIs, integrations, or digital booking system is described.

The business model is direct-to-consumer hospitality. Customers contact HMPK OÜ directly via phone (+37253448060) or email ([email protected]); pricing is quote-based and not publicly disclosed. Revenue is generated from per-stay accommodation fees and event-hall bookings. The primary customer segments are Estonian groups and families seeking weddings, summer days, family reunions, and corporate retreats, with a secondary segment of individual travelers and campers. Distribution is fully direct with no online booking platform, no marketing channels, and no third-party intermediaries.

Name

MTÜ Villamaa

Legal name

HMPK OÜ

Website

https://dageida.ee

Company type

Private

Founded year

2025

Operating status

Operating

Short description

MTÜ Villamaa operates Villamaa Puhkeküla, a rural vacation and event venue on Hiiumaa island, Estonia. It provides holiday houses, forest huts, and tent camping for up to 60 guests, plus an event hall for 100, targeting Estonian families and groups.

Ownership category

akta.pro rank

Product category

Vacation and Holiday Accommodation

NAICS

Other Traveler Accommodation (72119), Recreational and Vacation Camps (except Campgrounds) (721214), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Large Group & Event-Friendly Homes (THAMAAAM)

akta.pro secondary industries

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Hosted Private Rooms (On-Site Host) (THAMABAB)

Keywords

• Holiday accommodation
• Vacation rentals
• Event venue hosting
• Rural tourism lodging
• Cabin rental services

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Holiday Accommodation Rental: Nightly and multi-night rental of holiday houses (saunamaja, punane ja roheline maja), cabins (onnid), and event hall (kuursaal). Customers can also bring their own tents or campervans. Revenue generated from per-stay accommodation fees.

Go-to-market motion1 record

Distribution channels1 record

Core offering

MTÜ Villamaa operates Villamaa puhkeküla (Vacation Village) on Hiiumaa island, Estonia, renting holiday houses (saunamaja and punane/roheline maja), forest huts (onnid), a shared grill house, and an event hall (kuursaal) to individuals, families, and groups for overnight stays and events such as summer days, weddings, and corporate retreats. Customers book directly through the operator HMPK OÜ via phone or email, and may also bring their own tents or campervans.

Product overview

MTÜ Villamaa operates Villamaa Puhkeküla, a rural vacation and event destination located on Hiiumaa island, Estonia, near Kärdla and Kõpu between Luidja beach. The offering is a portfolio of distinct accommodation units and shared facilities rather than a unified platform: the Saunamaja (sauna house with jacuzzi and outdoor pool), Punane ja roheline maja (red and green house with kitchen), Villamaa onnid (forest huts in 4-5 person sizes), Grillimaja (shared grill house), and Kuursaalis (event hall for up to 100 guests). The site accommodates up to 60 overnight guests and also accepts tents and camper vans. All units provide bedding; advance booking is required for custom group accommodations and event services.

Differentiator

Problem solved

Functional benefit

Products and services

• Saunamaja (Sauna House) A vacation house featuring a sauna with jacuzzi, an outdoor pool/pond for cooling off after sauna sessions, and a fireplace on the first floor. Sleeps up to 7 guests on the second floor with bedding provided. Also suitable for small meetings or conferences for up to 10 people. Targeted at small groups seeking a premium sauna-based stay at Villamaa puhkeküla.
• Punane ja roheline maja (Red and Green House) A vacation house with washing facilities, WC, and a fully equipped kitchen including refrigerator. Features a fireplace on the first floor and sleeping accommodations for up to 7 guests on the second floor with bedding provided. Targeted at families and small groups who want self-catering capability.
• Villamaa onnid (Villamaa Huts) Forest-side accommodation huts available in 4-person and 5-person configurations, offering affordable lodging with clean bedding provided. A shared grill house is available for meal preparation. Targeted at budget travelers and groups seeking nature-based hut stays.
• Grillimaja (Grill House) A shared grill house available to all guests of Villamaa puhkeküla for cooking and meal preparation. Targeted at all overnight guests, including hut and tent campers, as a supplementary facility.
• Kuursaalis (Kursaal / Event Hall) An event hall that can accommodate up to 100 people, suitable for summer days, weddings, and other celebrations and events. Targeted at groups and families organizing events alongside overnight stays at the village.
• Majutusvõimalused (Accommodation Services) Bundle accommodation service for up to 60 guests in vacation houses and huts, with options for tent camping and camper van stays. Includes advance booking for custom group accommodations and event planning. Targeted at groups and families seeking integrated overnight and event stays at Villamaa puhkeküla.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Huttopia: French vacation-village operator offering forest-side cabins, tents, and nature-based amenities across Europe. Directly comparable to Villamaa's combination of saunamaja-style houses, forest huts, and shared grill/event facilities in a natural setting.
• RMK Puhkealad ja Puhkekülad: Estonian state forest management centre operating recreational areas and vacation villages across Estonia. Comparable as a forest-side accommodation operator with cabins and outdoor amenities.
• Roosta Puhkeküla: Estonian vacation village located in Noarootsi on the west coast. Operates a similar multi-unit holiday village with cabins, houses, and event-hosting capacity, making it a closely comparable domestic competitor.

Others

• Puhka Eestis (Estonian Tourist Board): Estonian national tourism promotion portal that aggregates domestic vacation-village listings and drives inbound demand. Relevant as a distribution and visibility channel for rural Estonian operators like Villamaa.

Broad incumbents

• Tallink Hotels: Estonian-headquartered hotel chain operating full-service and budget hotels including routes serving the country's main tourism corridors. Comparable as a domestic Estonian accommodation provider with established booking and marketing infrastructure.
• Landal GreenParks: Large European operator of holiday parks with bungalows, lodges, and recreational amenities. Comparable in combining whole-home rentals with on-site shared amenities (pools, event spaces) but operates at significantly broader portfolio scale.
• Center Parcs Europe: Major European vacation-village chain offering forest cottages, event venues, and family amenities across multiple countries. Overlaps with Villamaa's multi-unit, nature-anchored, event-capable concept but at much larger scale and with mature booking infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTÜ Villamaa