Osaühing ROOSTA PUHKEKÜLA

What Osaühing ROOSTA PUHKEKÜLA does

Roosta Puhkeküla OÜ operates an integrated holiday village on an 18-hectare beach-and-forest property in Elbiku, Lääne-Nigula, Northwestern Estonia, 115 km from Tallinn and 39 km from Haapsalu. The asset comprises 35 holiday houses (one- to three-bedroom configurations plus three HUT touchscreen-controlled smart homes), 70 tent sites, and 14 caravan pitches, providing a maximum of 256 beds. On-site amenities include Roosta Resto à la carte restaurant, full-service catering for groups of 10 to 2,500, five seminar rooms (headroom up to 250 people in the Nuckö hall), a 2024 outdoor stage, and a 200 m² sauna complex with Finnish and steam options, family sauna, barrel sauna, and a mobile sauna on wheels. Over 20 paid activities span bowling (the only alley in Läänemaa), padel, tennis, beach tennis, disc golf, archery battle, horse riding, surfing, beer hikes with Roslep Brewery, coastal hikes, and two GPS-based mobile games (Viking Treasure Hunt and Mushroom Hunt) provided by partner 360° Hiking Company.

The company monetizes through per-night accommodation (seasonal pricing €119–€527 for houses, €22 camping, €29 caravan), à la carte F&B, packaged holidays (family, romantic, kids, school groups), transaction-based activity rentals, hourly/daily seminar and event space rental, and a €25/year loyalty card delivering 20% accommodation discounts. Distribution is hybrid: direct via the proprietary hotel.roosta.ee booking engine (SALBOS), phone, and email; plus B2B channels including event agencies (HYPE, Frank Events, Blue Drum), travel agency Estravel, loyalty partners (Club One/Tallink, Partner Card/Selver, ISIC/ITIC), and tourism portals (Visit Haapsalu, Puhkaeestis.ee). Customer segments span families with children, corporate/B2B event clients, couples, school/youth groups, event organizers, and outdoor campers.

Roosta is a private Estonian limited company (osaühing) operating under holding company Swedest Motel Group AS, which was named Läänemaa Employer of the Year in 2016. The company has invested continuously via EU and KKLM Leader grants in internet infrastructure (2017–2019), energy-efficient heating systems (2022, 2023), an outdoor stage (2024), and 99 solar panels (2025). Recent recognition includes Falstaff Restaurant Recognition (2024), Tourism Life Promoter Award (2024), and Family-Friendly Restaurant certification (2025). Headcount is reported at 11–50 employees and revenue is not publicly disclosed.

Name

Osaühing ROOSTA PUHKEKÜLA

Legal name

Roosta Puhkeküla OÜ

Website

https://roosta.ee

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Roosta Puhkeküla OÜ is a private Estonian holiday village operator running an 18-hectare beach-and-forest resort in Elbiku, Lääne-Nigula, serving families, corporate event clients, school groups, couples, and campers with 35 holiday houses, camping, F&B, and 20+ recreational activities.

Ownership category

akta.pro rank

Product category

Resort Hospitality Services

NAICS

Traveler Accommodation (7211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Large Group & Event-Friendly Homes (THAMAAAM)

akta.pro secondary industry

Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Holiday village hospitality
• Resort accommodation services
• Conference and event venues
• Recreational activity tourism
• Catering and restaurant services

Headquarters

HQ city

Viru-nigula

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation: Holiday house rentals (one, two, three bedroom), HUT modern houses, caravan sites (14 pitches), camping (70 tent sites). Revenue based on per-night rates varying by season.
2. Restaurant & Dining: Roosta Resto à la carte restaurant, bar services, full catering for events. Includes Dietrich café partnership.
3. Activities & Recreation: Over 20 activities including bowling, padel, tennis, beach tennis, disc golf, horse riding, archery battle, beer hikes, surf lessons, mobile games, saunas, coastal hikes. Revenue from per-activity fees.
4. Catering Services: Pre-ordered catering for events, party menus, funeral wake menus, hiking food packs, snacks. Minimum 10 people for party menus.
5. Event Spaces: Seminar rooms (Nuckö, Ormsö, Valge saal, Runö, Ragö), outdoor stage, party halls. Hourly and daily rental rates.
6. Sauna Rentals: Sauna complex (up to 30 people), family sauna, hot tub, barrel sauna, mobile sauna on wheels. Hourly rental.
7. Loyalty Program: Roosta loyalty card membership for repeat customers. Annual fee €25, offering 20% accommodation discount and other benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Roosta Puhkeküla OÜ operates an 18-hectare holiday village in northwest Läänemaa, Estonia, offering 35 holiday houses (one to three bedrooms) plus HUT smart homes, 70 tent sites and 14 caravan pitches. The property runs the Roosta Resto à la carte restaurant, full-service catering, five seminar and party halls including a 2024 outdoor stage, multiple saunas, and over 20 recreational activities (bowling, padel, tennis, surfing, disc golf, archery, horse riding, mobile games, beer hikes, coastal hikes). It serves both individual leisure guests and corporate clients with conferences, seminars, and events for up to 2,500 people.

Product overview

Roosta Holiday Village is a comprehensive resort complex offering a diverse portfolio of hospitality products and recreational services. The core offerings include accommodation in 35 holiday cottages across multiple configurations (one-bedroom, two-bedroom, two-bedroom with sauna, three-bedroom, and three HUT smart homes), plus camping and caravan sites. Dining is centered on Roosta Resto restaurant with à la carte menu, complemented by full-service Roosta Catering for events. The property features multiple sauna facilities (sauna complex, family sauna, barrel sauna, mobile sauna), extensive recreational activities (bowling, padel, tennis, beach tennis, surfing, horse riding, disc golf, archery battle, mobile games, beer hikes, coastal hikes), conference and seminar facilities (five rooms including Nuckö hall for 250, outdoor stage completed 2024), and pre-designed holiday packages for families, couples, and children. A loyalty program and adventure park complete the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Houses Accommodation Accommodation in 35 furnished holiday cottages on the Roosta property, sleeping up to 256 guests across one-, two-, and three-bedroom configurations plus HUT smart homes.
• Camping

Quantifiable outcome

• Event capacity up to 2,500 people with full catering
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• HYPE (360.ee)coreStrategic or Co-development PartnerEvent planning and brand experience agency. Creates meaningful events and brand programs for corporate clients. Helps bring corporate values to life through planning and executing events at Roosta.
• Frank EventscoreStrategic or Co-development PartnerEvent agency specializing in team games, summer days, winter days, motivational events, seminars, and conferences. 10 years experience serving over 400 corporate clients.
• Blue DrumminorStrategic or Co-development PartnerEntertainment and motivation agency since 2004. Specializes in parties, summer days, Christmas parties, and promotional events with creative 'out of the box' ideas.
• Club One (Tallink)coreGTM or Marketing PartnerTallink loyalty card program. Members receive permanent discounts at Roosta Holiday Village. Useful both at sea and on land travel.
• Estonian Nature Tours (Natourest)minorGTM or Marketing PartnerNature tour operator offering birding and nature tours. Groups frequently stay at Roosta. Recommends Roosta for corporate birdwatching trips.
• Surfar (Surf Club)coreChannel Partner/ Reseller/ DistributorSurf club at Roosta beach offering windsurfing, kite surfing, and SUP equipment rental with instructors. Year-round surf services for visitors.
• Osmussaare ReisidminorGTM or Marketing PartnerBoat tours from Dirham harbour to Osmussaar island. Provides excursion option for Roosta guests wanting to visit nearby attraction.
• Lääne County Tourism (Visit Haapsalu)coreGTM or Marketing PartnerOfficial tourism organization for Läänemaa. Promotes Roosta Holiday Village and Läänemaa as tourism destination. Joint marketing and destination promotion.
• ISIC/ITIC CardsminorGTM or Marketing PartnerInternational Student Identity Card and International Teacher Identity Card programs. Students and teachers receive discounts at Roosta.
• Partner Card (Selver)minorGTM or Marketing PartnerSelver supermarket loyalty program. Partner Card holders get permanent discounts at Roosta and special joint promotions.
• EstravelminorGTM or Marketing PartnerMajor Estonian travel agency. Gold Card holders receive permanent discounts at Roosta. Regular special offers for Estravel clients.
• Linnamäe LihatööstusminorOthersLocal meat producer supplying Roosta Catering and featured at events like Midsummer party. Represents local food heritage.
• Roslep BrewerycoreStrategic or Co-development PartnerLocal brewery providing beer for beer hike experiences at Roosta. Jointly developed beer hike packages combining nature walking with beer tasting at multiple stops.
• CoronaminorOthersMidsummer party headline sponsor providing beverages. Major event partnership.
• A. Le CoqminorOthersBeer sponsor for Midsummer party. Event beverage partnership.
• KIA EstoniaminorOthersGold sponsor for Midsummer 2026 celebration. Vehicle-related sponsorship.
• HUT (hut.ee)coreStrategic or Co-development PartnerConstruction/real estate partner for HUT smart holiday houses. Collaboration to create modern, contemporary holiday homes at Roosta. HUT 1, 2, 3 houses developed together.
• DiscBirdieminorGTM or Marketing PartnerDisc golf course developer. Co-developed 9-basket disc golf course with Noarootsi municipality at Roosta beach area.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Booking.com: Global accommodation distribution platform. Relevant as a channel partner and benchmark for distribution strategy, though not a direct operating competitor.
• Estravel: Estonia's largest travel agency and a Roosta distribution partner. Relevant as an adjacent ecosystem participant shaping how Estonian domestic and inbound bookings flow to properties like Roosta.

Broad incumbents

• Landal GreenParks: Major European operator of holiday parks with bungalows, recreational facilities, and family activities. Concept-comparable as a benchmark for the holiday-village-plus-activities model Roosta operates.
• Center Parcs (Pierre & Vacances Group): European holiday-village operator offering cottage accommodation, on-site activities, F&B, and event facilities at scale. Concept-comparable to Roosta's holiday-village-plus-activities model, though at significantly larger scale and broader geographic footprint.

Direct peers

• Pädaste Manor: Luxury manor resort on Muhu Island, Estonia, offering accommodation, fine dining, spa, and curated experiences. Comparable to Roosta as an Estonian destination resort combining lodging, F&B, and activities in a coastal/natural setting.
• Toila Puhkeküla / Toila SPA Hotel: Coastal Estonian resort complex on the Gulf of Finland offering accommodation, spa, catering, and conference services. Closely matches Roosta's beachside multi-component resort model.
• Hiiu Madis (Hiiu Holiday Village): Holiday village on Hiiumaa island, Estonia, offering cottage accommodation, catering, and activities. Closely matches Roosta's cottage-cluster holiday-village concept within Estonian coastal tourism.
• Vihula Manor Country Club & Spa: Country manor resort in northern Estonia offering accommodation, restaurants, spa, and event/seminar facilities. Directly comparable to Roosta's holiday-village-plus-events positioning within the Estonian hospitality market.

Regional players

• Spa Hotel Laine: Spa hotel in Haapsalu, Läänemaa — Roosta's nearest city — offering accommodation, dining, and wellness. Comparable regional competitor in the same Läänemaa tourism market.
• Aqva Hotel & Spa: Waterpark and spa resort in Rakvere, Estonia, with accommodation, dining, and conference capacity. Comparable as an Estonian regional resort pursuing family and corporate-event demand similar to Roosta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roostapuhkekeskus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osaühing ROOSTA PUHKEKÜLA