Plummé Beauty
Plummé Beauty is an Estonian direct-to-consumer brand that develops and sells a single product line of organic, cold-pressed plum kernel oil for skincare and haircare. The company ships globally to 190+ countries through its e-commerce storefront, targeting individual consumers seeking natural, multi-purpose beauty solutions.
- Company typePrivate
- Founded2021
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Plummé Beauty does
Plummé Beauty is an Estonian direct-to-consumer beauty brand founded in 2021 and headquartered in Tallinn, Estonia. The company develops and sells a single product line, Pure Plum Beauty Oil, a 100% organic cold-pressed oil extracted from Prunus Domestica kernels sourced from France. The oil is marketed as a multi-purpose skincare and haircare product suitable for dry, oily, sensitive, and acne-prone skin types, with attributes including vegan, cruelty-free, non-GMO, gluten-free, additive-free, and claims of natural SPF20 protection. The product is sold in two SKUs: a 10ml bottle at $29 and a 30ml bottle at $77.
The underlying technology is the cold-pressing extraction of oil from plum kernels, which the company positions as an upcycling of a by-product from the food industry. Manufacturing is contracted or sourced externally; the company itself does not disclose production facilities. Distribution is handled through a direct-to-consumer e-commerce storefront at plummebeauty.com, with fulfillment outsourced to Huboo Technologies and payment processing handled by KEVIN EU. Warehouses are operated in Estonia and the UK, and the company ships to 190+ countries worldwide, with free shipping offered in the EU and UK.
The business model is straightforward e-commerce: one-time purchases of two SKUs at premium price points, with revenue derived entirely from individual consumer transactions. The company has no disclosed B2B or wholesale revenue base, though a [email protected] contact suggests nascent wholesale activity. Marketing is conducted through Instagram, Facebook, blog content, email newsletters, and a Brand Ambassador Program. The company is bootstrap and family-owned, with 1-10 employees and no institutional funding, acquisitions, or M&A activity disclosed. Customer satisfaction is high, with aggregated reviews of 4.84-4.90 stars out of 5 across 94 reviews.
Plummé Beauty firmographics
Firmographics- Name
- Plummé Beauty
- Legal name
- Plumme Beauty OÜ
- Website
- https://plummebeauty.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plummé Beauty is an Estonian direct-to-consumer brand that develops and sells a single product line of organic, cold-pressed plum kernel oil for skincare and haircare. The company ships globally to 190+ countries through its e-commerce storefront, targeting individual consumers seeking natural, multi-purpose beauty solutions.
- Ownership category
- akta.pro rank
Plummé Beauty industry classification
Industry- Product category
- Natural Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE)
- akta.pro secondary industry
- High-Oleic & Specialty Oilseed Oils (AFAJALAC)
Keywords
Where Plummé Beauty is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Plummé Beauty business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of Pure Plum Beauty Oil through the company's own online store. Products are sold as one-time purchases with two size variants (10ml and 30ml). The company ships to 190+ countries worldwide with free shipping in EU and UK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 10ml Pure Plum Beauty Oil - travel size |
| Unit Pricing | Pay-as-you-go | 30ml Pure Plum Beauty Oil - full size |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Plummé Beauty product offering
Product offeringCore offering
Plummé Beauty produces and sells 100% organic, cold-pressed plum kernel oil (Prunus Domestica) sourced from France. The oil is offered as a multi-purpose skincare, body, hair, and nail treatment in two retail sizes — a 10ml bottle and a 30ml bottle — distributed primarily through the brand's own direct-to-consumer e-commerce store.
Product overview
Plummé Beauty offers a single unified product line: Pure Plum Beauty Oil, available in two sizes (30ml and 10ml). Both products are identical formulations of 100% organic, cold-pressed plum kernel oil derived from Prunus Domestica seeds sourced from France. The oil serves as a multi-tasking skincare and haircare solution, functioning as a moisturizer, primer, anti-aging treatment, and hair protector. The company sells directly through its e-commerce platform with free EU shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Plum Beauty Oil — 10ml 10ml bottle of 100% organic, cold-pressed plum kernel oil (Prunus Domestica) from France, marketed as a multi-purpose facial, body, hair, and nail oil for individual consumers seeking a single-ingredient natural product.
- Pure Plum Beauty Oil — 30ml 30ml bottle of 100% organic, cold-pressed plum kernel oil (Prunus Domestica) from France, intended for repeat or committed individual consumers using the oil as a multi-purpose skincare, hair, body, and nail treatment.
Quantifiable outcome
- 3x more Vitamin E than olive oil
- +3 more outcomes
Companies that use Plummé Beauty
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Plummé Beauty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plummé Beauty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Huboo Technologies LtdcoreHuboo Technologies Ltd serves as the primary warehouse and logistics partner for Plummé Beauty. They use courier services from the largest shipping companies (DHL, FedEx, etc.) depending on destination and package size. Products are shipped from either Estonia or the UK warehouse based on availability.
- KEVIN EU, UABcoreKEVIN EU, UAB provides payment processing services for the Plummé Beauty online store. They enable secure payment through PayPal, Visa/Mastercard, credit card payments, and various bank links across Estonia, Finland, Latvia, and Lithuania (Swedbank, SEB, LHV, Luminor, Coop Pank, and others).
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Plummé Beauty competitors and assessment
Company assessmentEmerging players
- Codex Beauty: Plant-based skincare brand with clinical positioning around botanical actives. Comparable focus on natural, science-backed ingredient-led skincare.
- Kahina Giving Beauty: Premium argan-oil-based natural skincare brand with ethical-sourcing narrative. Comparable clean-beauty positioning and sustainability-driven storytelling.
- RMS Beauty: Clean beauty brand featuring cold-pressed botanical oils. Comparable raw, minimally processed ingredient philosophy and DTC-led growth.
Direct peers
- The Ordinary: Single-ingredient, price-transparent skincare brand. Comparable minimalist ingredient-led proposition and global DTC scale, though broader SKU range and lower price points.
- Moroccanoil: Argan-oil-infused haircare brand built around a hero botanical ingredient. Plummé positions plum oil similarly across skin and hair.
- Trilogy Natural Products: Rosehip oil-led natural skincare brand. Comparable model: hero botanical oil as flagship, expanded into broader skincare, sold globally via retail and DTC.
- Josie Maran Cosmetics: Single-ingredient hero-oil (argan) beauty brand sold DTC and through retail. Closest analogue to Plummé's hero-ingredient, single-product, premium positioning model.
Broad incumbents
- Biossance: Clean beauty brand with sustainability and biotechnology-led ingredient story (squalane). Comparable ethical-sourcing narrative and premium DTC-plus-retail model.
- L'Occitane en Provence: Global natural beauty company selling plant-based skincare including oils. Comparable botanical-ingredient narrative but at vastly larger scale and retail footprint.
- Drunk Elephant: Clean/biocompatible skincare brand built around ingredient transparency and natural oils. Comparable target consumer and clean-beauty positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Plummé Beauty social profiles
Digital presencePlummé Beauty compliance and trust
Trust signalCompliance3 records
Plummé Beauty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plummé Beauty leadership team
Management profileNumber of profiles
Plummé Beauty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plummé Beauty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plummé Beauty
What does Plummé Beauty do?
Plummé Beauty produces and sells 100% organic, cold-pressed plum kernel oil (Prunus Domestica) sourced from France. The oil is offered as a multi-purpose skincare, body, hair, and nail treatment in two retail sizes — a 10ml bottle and a 30ml bottle — distributed primarily through the brand's own direct-to-consumer e-commerce store.
Is Plummé Beauty a public or private company?
Plummé Beauty is a private company. It is classified as family owned and is currently operating.
When was Plummé Beauty founded?
Plummé Beauty was founded in 2021. It employs 1 to 10 people.
Where is Plummé Beauty based?
Plummé Beauty is headquartered in Tallinn, Estonia, in the Europe region.
How does Plummé Beauty make money?
One revenue line is on record: E-commerce Product Sales.
Who are Plummé Beauty's main competitors?
Emerging players on record are Codex Beauty, Kahina Giving Beauty and RMS Beauty. Direct peers are The Ordinary, Moroccanoil, Trilogy Natural Products and Josie Maran Cosmetics. Broad incumbents are Biossance, L'Occitane en Provence and Drunk Elephant.
Does Plummé Beauty have an API?
No public API is recorded for Plummé Beauty.
What industry is Plummé Beauty in?
Plummé Beauty's product category is Natural Skincare. Its primary akta.pro industry code is AFAKAEAE, Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed), with a secondary code of AFAJALAC, High-Oleic & Specialty Oilseed Oils. Its NAICS code is 456120 and its SIC code is 2844.