HANSA-PARK

What HANSA-PARK does

HANSA-PARK Freizeit- und Familienpark GmbH & Co. KG is a privately held German theme park operating from a single site in Sierksdorf, Schleswig-Holstein, directly on the Baltic Sea coast near Lübeck. The park positions itself as "Germany's only adventure park by the sea" (Deutschlands einziger Erlebnispark am Meer) and operates across 11 themed areas — including Wikingerland, Peterhof von Novgorod, Hanse in Europa, and Bezauberndes Britannien — with roller coasters, water rides, interactive attractions, and live shows. Its flagship attraction is the KÄRNAN invert coaster, supplemented by family coasters such as the Cornwall Coaster launched on May 23, 2026.

The company operates a direct-to-consumer commercial platform combining on-site gate sales, a multilingual e-commerce shop (shop.hansapark.de) for day tickets and gift cards, dedicated iOS/Android mobile apps with wait-time display, and an automated license-plate-recognition parking system. Customer accounts underpin a subscription-style season pass product and newsletter-driven retention via Maileon. Ancillary revenue is generated through on-site food and beverage, merchandise, parking fees, and a dedicated corporate events portal; the HANSA-PARK Resort extends the property into multi-day stays distributed via Landal and Ostseezeit. Customer segmentation is primarily families with children, with secondary segments in corporate clients and organized groups (schools, youth organizations). The legal entity is a GmbH & Co. KG limited partnership with no parent company, institutional investors, or public listing disclosed, and operations are supported by a permanent headcount of 11–50 staff supplemented by seasonal labor.

Name

HANSA-PARK

Legal name

HANSA-PARK Freizeit- und Familienpark GmbH & Co. KG

Website

https://hansapark.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

HANSA-PARK is a privately held German theme park on the Baltic Sea coast in Sierksdorf, Schleswig-Holstein, positioning itself as Germany's only adventure park by the sea. It operates 11 themed areas with roller coasters, water rides, and shows, serving families, corporate clients, and groups via on-site, online, and resort accommodation channels.

Ownership category

akta.pro rank

Product category

Theme Park / Amusement Park

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Amusement Parks & Theme Parks (THAAAAAA), Water Parks (THAAAAAB)

Keywords

• Theme park operations
• Amusement park attractions
• Family entertainment venue
• Leisure park admissions
• Coastal amusement park

Headquarters

HQ city

Sierksdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Day Tickets: One-time admission tickets for day visitors, sold online or at the gate. Primary revenue driver for individual leisure visitors.
2. Season Passes: Annual or seasonal passes granting unlimited park access for the validity period. Linked to customer accounts for data collection and marketing purposes.
3. Food & Beverage: On-site restaurants, snack points, and catering services offering breakfast experiences and general dining throughout the park.
4. Merchandise & Shopping: Retail shops selling themed merchandise and souvenirs within the park.
5. Gift Cards & Vouchers: Pre-paid gift cards and vouchers sold through the online shop as gifting options.
6. Corporate Events: Dedicated corporate event hosting and venue rental services for business functions, sold through the eventplanner.hansapark.de portal.
7. Parking: Vehicle parking fees including special rates for coaches, motorhomes, caravans, motorcycles, and short-term parking using automated LPR-based billing.
8. Online Shop: E-commerce platform (shop.hansapark.de) selling tickets, season passes, gift cards, and potentially merchandise for delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

HANSA-PARK operates a seaside amusement/theme park in Sierksdorf on the Baltic Sea, offering rides, attractions, and family entertainment to leisure visitors. The park complements its core admission experience with on-site food and beverage, merchandise, gift cards, parking, resort accommodations, a mobile app, an online shop, and corporate event hosting.

Product overview

HANSA-PARK is a leisure and theme park offering a unified visitor experience centered on its theme park attractions. The core product is the theme park itself, featuring roller coasters, water rides, interactive attractions, and shows across twelve themed areas. Supporting products include a mobile app for park navigation and wait times, an e-commerce platform for ticketing and merchandise, and on-site accommodation through the HANSA-PARK Resort. The park also offers corporate event hosting services. All offerings are managed under the unified HANSA-PARK brand, with the online shop and app serving as digital touchpoints for visitor engagement.

Differentiator

Problem solved

Functional benefit

Brands

• HANSA-PARK Wappen: The coat of arms of HANSA-PARK, a heraldic symbol representing the park's identity.

Products and services

• Theme Park Admission (Day Tickets) Single-day and multi-day entry tickets granting access to rides, attractions, and entertainment at HANSA-PARK for individual visitors and families.
• Annual Season Pass / Membership Recurring annual or seasonal passes that provide unlimited or multi-visit access to HANSA-PARK for returning customers and local residents.
• HANSA-PARK Mobile App Mobile application providing park information, ride details, and ticketing functionality to HANSA-PARK visitors.
• Online Shop E-commerce store selling HANSA-PARK branded merchandise, gift cards, and related products directly to consumers.
• Resort Accommodations Accommodation offerings tied to HANSA-PARK visits, enabling multi-day stay packages for families and tourists.
• Corporate & Private Events Hiring of HANSA-PARK venue and facilities for corporate team outings, group celebrations, and private events, including tailored packages.
• Food & Beverage and Gift Card Services On-site dining and refreshments at the park, supported by prepaid gift cards usable across the venue.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Payone GmbH (Sparkassen-Finanzgruppe)coreTechnology or IntegrationPayment service provider handling all credit card (VISA, Mastercard) and EC card transactions both online and on-site. PCI-DSS certified processor ensuring secure payment processing. Provides alias-based payment method storage to protect card data.
• XQueue GmbH (Maileon)coreTechnology or IntegrationNewsletter and email marketing service provider for distributing HANSA-PARK communications. Handles opt-in double opt-in subscription management, email delivery, and tracking analytics.
• HKS Systeme GmbHcoreTechnology or IntegrationEmail service provider for web shop communications, including transactional emails and marketing messages. Uses Brevo (Sendinblue) as sub-processor.
• LandalmajorChannel Partner/ Reseller/ DistributorHoliday accommodation partner for HANSA-PARK Resort properties. Provides booking platform integration for resort accommodations including 'Muschel' type houses.
• compolicy GmbHminorImplementation/ SI/ Consulting PartnerExternal data protection officer (Datenschutzbeauftragter) service provider. Located in Kiel, Germany. Handles GDPR compliance advisory.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Efteling: Dutch fairy-tale themed park comparable in scale and family positioning. Highly comparable as a European regional theme park with themed areas, on-site accommodation, and strong multi-day visitor appeal.
• Movie Park Germany: Movie-themed amusement park in Bottrop, Germany. Directly comparable as a mid-sized German theme park with a strong thematic concept and family appeal.
• Heide Park: Northern German theme park in Soltau, Lower Saxony. Closest direct competitor in scale and northern German regional positioning, offering roller coasters and themed areas to family audiences.
• Tivoli Gardens: Historic Danish amusement park in Copenhagen. Comparable European regional theme park with on-site dining, rides, and seasonal events; aligns with HANSA-PARK's Danish-language targeting of Scandinavian visitors.
• LEGOLAND Deutschland: LEGOLAND-branded theme park in Günzburg, Germany. Comparable as a family-focused destination theme park in Germany with seasonal attendance and integrated on-site accommodation.
• Phantasialand: Major German theme park in Brühl with highly themed areas and roller coasters. Closely comparable in product offering (multi-themed park with thrill rides and family attractions) and target demographic.

Broad incumbents

• Europa-Park: Germany's largest theme park located in Rust, with 6M+ annual visitors. Comparable as a multi-themed destination park serving families in Germany, but at significantly larger scale and inland location.
• Merlin Entertainments: Global attractions operator (LEGOLAND, Madame Tussauds, SEA LIFE). Comparable as a multi-site theme park operator globally, though at vastly larger scale and with portfolio diversification.

Emerging players

• Serengeti-Park Hodenhagen: Lower Saxony-based wildlife and amusement park. Comparable as a mid-sized German regional leisure destination combining attractions with extended stay appeal for families.

Others

• Hansa-Park Resort (Landal partner): Landal GreenParks is the resort distribution partner for HANSA-PARK Resort accommodations. Comparable as a channel partner and as a holiday park operator competing for the same vacation-stay customer wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Hansapark

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANSA-PARK