Twin Peaks
- Company typePrivate
- Founded2005
- HeadquartersLewisville, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Twin Peaks firmographics
Firmographics- Name
- Twin Peaks
- Legal name
- Twin Peaks Restaurant
- Website
- https://ttwinpeaksmenu.us
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Twin Peaks industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Neighborhood & Sports Bars (THAFAEAA), Sports Bars (CRANACAC)
Keywords
Where Twin Peaks is headquartered
LocationHeadquarters
- HQ city
- Lewisville
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
Twin Peaks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: Revenue is generated through the sale of made-from-scratch American food items (burgers, wings, tacos, steaks, flatbreads, salads, appetizers, desserts) and beverages (draft beer served at 29°F, cocktails, spirits, soft drinks). The restaurant operates dine-in, takeout, and delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Menu Items (Unit Pricing) |
| Unit Pricing | Pay-as-you-go | Happy Hour Discounted Pricing (Daily) |
| Unit Pricing | Pay-as-you-go | Premium Spirits and Full Bar Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Twin Peaks product offering
Product offeringCore offering
Twin Peaks operates a chain of 110+ lodge-style sports restaurants across 27 US states, serving scratch-made American comfort food (burgers, wings, steaks, flatbreads, salads, tacos, soups) alongside a full-service bar centered on its proprietary 29°F draft beer produced on-site at Twin Peaks Brewery. Each location provides dine-in, outdoor seating, takeout, delivery, and live sports viewing on wall-to-wall HDTVs in a mountain-lodge-inspired setting.
Product overview
Twin Peaks is a lodge-style sports restaurant chain operating over 100 locations across 27 US states. The core offering is a unified dining experience combining hearty scratch-made American food, ice-cold 29°F draft beer served in frosted mugs, and a lively sports viewing atmosphere with wall-to-wall HDTVs. The product portfolio spans multiple menu categories including Bites (appetizers), Wings, Burgers, Sandwiches, Tacos, Flatbreads, Salads, Soups, Hot Dishes (entrees), Party Packs (catering), Sides, Sweet Things (desserts), and a full Beverages program including craft beers, cocktails, and non-alcoholic options. Additional offerings include Happy Hour specials and catering services through Party Packs. The restaurant chain positions itself as an 'ultimate sports lodge' where guests enjoy scratch-made meals, cold beers, and live sports entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- Twin Peaks Restaurant — Lodge-Style Sports Restaurant Experience Lodge-style sports restaurant experience combining scratch-made American comfort food, ice-cold 29°F draft beer served in frosted mugs, handcrafted cocktails, and live sports viewing on wall-to-wall HDTVs. Available at 110+ company- and franchise-owned locations across 27 US states for dine-in, outdoor seating, takeout, and delivery.
- Twin Peaks Party Packs Pre-built group meal packages designed to feed 4–6 guests, including chicken fried chicken, sirloin steak, chargrilled salmon, chicken and shrimp, spicy chipotle chicken, chicken fried steak, chicken tenders, peaks sampler family size, brisket chili family size, steak salad family size, and house salad family size. Targeted at group outings, family dinners, and group celebrations.
- Twin Peaks Happy Hour Daily happy hour promotion offering discounted draft beers ($3–$5), cocktails ($4–$5), wine/sangria ($4–$5), soft drinks ($2.00–$3.00), appetizers ($3–$6), and late-night menu items ($4–$6) during the 2–7 PM and 10–11 PM windows, designed to drive foot traffic in off-peak hours and provide value to adult social diners.
Quantifiable outcome
- Satisfies a wide range of customer preferences with 15+ menu categories from bites to party packs, addressing varied appetites and group dining needs
Companies that use Twin Peaks
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Twin Peaks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Twin Peaks partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Twin Peaks competitors and assessment
Company assessmentDirect peers
- Dave & Buster's: Eatertainment chain combining full-service American dining, sports viewing on large screens, and arcade gaming. Comparable to Twin Peaks on sports-and-dining destination positioning, though with an added gaming component.
- Hooters: Iconic American sports bar chain known for themed service staff, wings, burgers, and full bar. Closest direct comparable to Twin Peaks on the combination of distinctive uniform, sports-bar atmosphere, and full American menu.
- Buffalo Wild Wings: The largest US sports bar chain (now BWW, owned by Inspire Brands), offering wings, beer, and wall-to-wall sports viewing. Directly comparable to Twin Peaks on menu, sports-bar positioning, and bar-led revenue mix.
- BJ's Restaurant & Brewhouse: Casual dining chain (200+ US locations) with on-site brewery, deep beer program, sports viewing, and broad American menu. Closely comparable to Twin Peaks on the combination of in-house brewing and sports-lodge positioning.
- Wingstop: Wings-focused chain (1,800+ US locations) with dine-in and off-premise sports-friendly positioning. Overlaps with Twin Peaks on wings, beer, and sports-adjacent customer occasions but lacks the lodge theme.
- Walk-On's Sports Bistreaux: Sports-themed casual dining chain (60+ US locations) emphasizing Louisiana-influenced American fare, sports viewing, and full bar. Comparable to Twin Peaks on sports-themed destination positioning and full-service menu.
- Yard House: Upscale sports bar chain with 80+ US locations offering 100+ taps, large TVs, and a broader American menu. Directly comparable to Twin Peaks on sports-bar positioning, beer program depth, and full-service dining.
Broad incumbents
- TGI Fridays: Legacy casual dining chain with bar program, sports viewing, and broad American menu. Comparable as a broader incumbent in casual dining / sports bar adjacency, though without Twin Peaks' lodge-themed differentiation.
- Chili's Grill & Bar: Large casual dining chain (1,600+ US locations) with full bar, TVs, burgers, and wings. Comparable as a broad incumbent competing for the same casual-dining sports-viewing occasions Twin Peaks targets.
Regional players
- Buffalo Wing University / Plucker's Wing Bar: Sports bar chain concentrated in Texas and the South with strong wings, beer, and sports-viewing positioning. Comparable to Twin Peaks on concept and Texas/Southern regional overlap.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Twin Peaks social profiles
Digital presenceTwin Peaks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twin Peaks leadership team
Management profileNumber of profiles
Twin Peaks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twin Peaks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twin Peaks
What does Twin Peaks do?
Twin Peaks operates a chain of 110+ lodge-style sports restaurants across 27 US states, serving scratch-made American comfort food (burgers, wings, steaks, flatbreads, salads, tacos, soups) alongside a full-service bar centered on its proprietary 29°F draft beer produced on-site at Twin Peaks Brewery. Each location provides dine-in, outdoor seating, takeout, delivery, and live sports viewing on wall-to-wall HDTVs in a mountain-lodge-inspired setting.
Is Twin Peaks a public or private company?
Twin Peaks is a private company. It is classified as unknown and is currently operating.
When was Twin Peaks founded?
Twin Peaks was founded in 2005. It employs 5,001 to 10,000 people.
Where is Twin Peaks based?
Twin Peaks is headquartered in Lewisville, United States, in the North America region.
How does Twin Peaks make money?
One revenue line is on record: food and Beverage Sales.
Who are Twin Peaks's main competitors?
Direct peers on record are Dave & Buster's, Hooters, Buffalo Wild Wings, BJ's Restaurant & Brewhouse, Wingstop, Walk-On's Sports Bistreaux and Yard House. Broad incumbents are TGI Fridays and Chili's Grill & Bar. Buffalo Wing University / Plucker's Wing Bar is listed as a regional player.
Does Twin Peaks have an API?
No public API is recorded for Twin Peaks.
What industry is Twin Peaks in?
Twin Peaks's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 722511 and its SIC code is 5810.