FLIGHT PATH LIVE LTD

What FLIGHT PATH LIVE LTD does

Flight Path Live Ltd operates as a private direct-to-consumer e-commerce business selling a single specialized hardware product: the Bird GPS and Performance Tracker. The device is a 2.2-gram GPS tracking ring designed for attachment to birds, offering real-time satellite positioning with 1-3 meter accuracy, flight performance metrics (altitude, speed, distance, duration), health monitoring, and up to 30 days of battery life. A companion mobile/web app provides flight history, progress charts, and geo-fencing alerts, supporting simultaneous monitoring of multiple birds.

The company targets a niche but segmented customer base: hobbyist pigeon racers (primary), falconers and raptor trainers, wildlife researchers studying migration patterns, and pet bird owners. The product is sold exclusively through a Shopify-powered storefront at flightpathlive.com with global shipping and multi-currency support. Revenue is generated entirely through one-time hardware sales in five bundle configurations (1x to 12x units), with volume discounts up to 21% on the largest bundle. Pricing ranges from $48 for a single tracker to $451 for a 12-pack.

The business operates without disclosed institutional funding, appears bootstrapped or founder-owned, and has no disclosed headcount, office locations, patents, or partnerships. Marketing is limited to email newsletter capture and Trustpilot-mediated customer reviews. The company holds a 4.8/5 Trustpilot rating, indicating positive customer satisfaction within its established base, though no enterprise customers, institutional clients, or B2B relationships are evidenced.

Name

FLIGHT PATH LIVE LTD

Legal name

Flight Path Live

Website

https://flightpathlive.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Flight Path Live Ltd is a private e-commerce company selling a lightweight (2.2g) GPS tracker ring for birds, targeting pigeon racers, falconers, wildlife researchers, and pet bird owners via a global Shopify storefront with one-time hardware sales only.

Ownership category

akta.pro rank

Product category

Bird GPS Trackers

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Bird Supplies Retail (CRALAHAK)

Keywords

• Bird GPS trackers
• Pigeon tracking devices
• Bird performance monitoring
• Wildlife GPS tracking
• Falconry tracking equipment

Headquarters

HQ city

Pontypridd

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. GPS Tracker Hardware Sales: One-time hardware sales of Bird GPS and Performance Tracker devices sold in various bundle quantities (1x, 2x, 3x, 6x, 12x packs) with tiered pricing and volume discounts. Revenue is generated through direct e-commerce sales via Shopify platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Flight Path Live Ltd sells an ultra-lightweight Bird GPS and Performance Tracker ring (2.2 grams) for racing pigeons and other birds, providing real-time GPS location, flight performance metrics, and health monitoring via a companion mobile and web app. Hardware is sold direct-to-consumer through the company's Shopify storefront in five bundle configurations (1x, 2x, 3x, 6x, 12x) with tiered volume discounts of up to 21%, with global shipping and multi-currency support.

Product overview

Flight Path Live offers a single core product line: the Bird GPS and Performance Tracker, available in five bundle configurations (1x, 2x, 3x, 6x, and 12x units). The product is a lightweight GPS tracking ring designed for racing pigeons and birds, providing real-time location tracking, flight performance metrics (altitude, speed, distance, duration), health and activity monitoring, and up to 30 days of battery life. The system includes a companion mobile/web app for flight history, progress charts, and geo-fencing alerts. All products share the same hardware and app integration capabilities, differing only in quantity and per-unit pricing with volume discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• 1x Bird GPS and Performance Tracker Single-unit purchase option of the company's lightweight GPS and performance tracking ring for birds. Weighing 2.2 grams, it provides real-time GPS tracking, flight performance metrics (altitude, speed, distance, duration), health and activity monitoring, up to 30 days of battery life, and water-resistant durability. Syncs with the Flight Path mobile and web app for flight history, progress charts, and geo-fencing alerts.
• 2x Bird GPS and Performance Tracker Bundle of two Bird GPS and Performance Trackers offering the same features as the single-unit product, with a 7% volume discount applied to the per-unit price for buyers outfitting multiple birds in a loft.
• 3x Bird GPS and Performance Tracker Bundle of three Bird GPS and Performance Trackers with a 10% per-unit volume discount over single-unit pricing, intended for buyers tracking a small flock or competition team.
• 6x Bird GPS and Performance Tracker Bundle of six Bird GPS and Performance Trackers with a 14% per-unit volume discount over single-unit pricing, targeted at loft owners and competitive racing teams outfitting larger flocks.
• 12x Bird GPS and Performance Tracker Bundle of twelve Bird GPS and Performance Trackers with a 21% per-unit volume discount — the maximum volume discount tier — suited for larger lofts, racing clubs, and fleet-wide outfitting.
• Flight Path Companion App Companion mobile and web app paired with the Bird GPS and Performance Tracker hardware, providing flight history, progress charts, geo-fencing alerts, and the ability to monitor multiple birds simultaneously. Bundled with hardware sales; not sold as a standalone SKU evidenced in the source data.

Quantifiable outcome

• 30 days battery life with quick USB charging
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Telonics: Telonics designs and manufactures GPS and VHF wildlife telemetry collars and tags deployed on a wide range of species. It is comparable to Flight Path Live because both commercialize lightweight GPS wildlife/bird tracking hardware, though Telonics sells primarily to research and conservation customers at higher price points.
• AviTrac: AviTrac is an Israeli company that develops lightweight GPS tracking devices designed specifically for birds, including pigeons and raptors. It is the closest direct competitor to Flight Path Live because both offer specialized bird GPS trackers to the same racing/training/professional avian market.
• Marshall Radio Telemetry: Marshall Radio Telemetry produces telemetry transmitters and GPS tracking systems for wildlife research, including bird-borne transmitters. It is a direct peer to Flight Path Live because the core hardware competency (lightweight GPS data loggers for birds) overlaps, even though Marshall's customer base is predominantly scientific.
• Whistle (Mars Petcare): Whistle sells GPS and health/activity tracking devices for dogs, paired with a subscription app that logs activity, location, and health insights. It is highly comparable to Flight Path Live because both monetize pet/animal wearables through hardware-plus-service bundles, targeting animal owners who want real-time tracking and behavioral data on their animals.
• Tractive: Tractive is a leading consumer GPS tracker company for pets (dogs, cats), offering real-time location tracking via GPS and cellular connectivity with a companion app. It is directly comparable to Flight Path Live because both sell lightweight GPS location hardware plus a subscription-backed companion app to animal owners, with the only meaningful difference being the target species (companion pets vs. birds).
• Lotek Wireless: Lotek Wireless manufactures wildlife telemetry and GPS tracking equipment used by researchers to monitor animal movement, behavior, and migration. It is comparable to Flight Path Live because the underlying technology (animal-borne GPS telemetry with remote data retrieval) is the same, though Lotek focuses on scientific and academic customers rather than hobbyists.
• PawTrack: PawTrack offers GPS-tracking collars purpose-built for cats, with live location monitoring and a companion app. It is a direct peer to Flight Path Live because it sells animal-specific GPS wearables with companion software to a similarly enthusiast animal-owner customer base, with comparable product positioning and pricing structure.
• Fi: Fi produces smart dog collars with built-in GPS tracking, activity monitoring, and a mobile app. It is a direct peer because the product category (animal-borne GPS wearables with a connected app) is essentially identical to Flight Path Live's offering, with the only difference being the species focus and form factor.

Broad incumbents

• Garmin: Garmin produces a vast portfolio of GPS-enabled wearables and tracking devices across outdoor, aviation, fitness, and pet categories. It is a broad incumbent peer because its general GPS tracking technology and miniaturization capabilities could easily be redirected into the bird-tracking niche Flight Path Live serves, and it already offers comparable GPS accuracy and battery life across its product lines.

Emerging players

• Bird Buddy: Bird Buddy sells AI-powered smart bird feeders that identify visiting species and send notifications to a mobile app. It is an emerging adjacent peer because it targets the same bird-loving consumer segment (and overlaps with the wildlife research interest) with a connected device + app model, but addresses a different use case (observation vs. tracking).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61583298330029

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLIGHT PATH LIVE LTD