Marshall Radio Telemetry, Inc.
Marshall Radio Telemetry designs and manufactures premium GPS/UHF tracking equipment for falconers, parrot free-flight owners, sporting dog handlers, and rocketry users, selling globally through direct e-commerce, regional distributors, and a multilingual website network.
- Company typePrivate
- Founded1997
- HeadquartersNorth Salt Lake, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Marshall Radio Telemetry, Inc. does
Marshall Radio Telemetry, Inc., founded in 1997 and headquartered in North Salt Lake, Utah, designs, manufactures, and sells premium GPS long-range tracking and recovery equipment for a tightly defined set of end markets: falconers and bird-of-prey hunters, free-flight parrot enthusiasts, sporting dog handlers, and model rocketry users. The product portfolio centers on miniaturized GPS/UHF transmitters (RT Plus, Scout, Micro, PowerMax, RT Turbo, Turbo GPS) paired with proprietary direction-finding receivers (Field-Marshall 100-5000, Field-Marshall 5/10, Stealth G2), dog tracking collars (PPHP, H3K), and accessories including the TrackPack harness system with magnetic tap-on/tap-off switching. Engineering is led by a long-tenured team (VP Manufacturing Jerry Merritt has developed many of the products currently in market; VP Sales/Business Development Kevin Harcourt holds CS and Mechanical Engineering degrees from Utah State).
Marshall Radio Telemetry, Inc. firmographics
Firmographics- Name
- Marshall Radio Telemetry, Inc.
- Legal name
- Marshall Radio Telemetry Inc.
- Website
- https://marshallradio.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marshall Radio Telemetry designs and manufactures premium GPS/UHF tracking equipment for falconers, parrot free-flight owners, sporting dog handlers, and rocketry users, selling globally through direct e-commerce, regional distributors, and a multilingual website network.
- Ownership category
- akta.pro rank
Marshall Radio Telemetry, Inc. industry classification
Industry- Product category
- GPS Telemetry Equipment
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
Keywords
Where Marshall Radio Telemetry, Inc. is headquartered
LocationHeadquarters
- HQ city
- North Salt Lake
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Marshall Radio Telemetry, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- GPS Tracking Equipment Sales: Sale of GPS tracking systems, transmitters, receivers, dog collars, and accessories for falconry, parrot free-flight, and sporting dog applications
- Repair and Maintenance Services: System test and tune services for GPS systems, transmitters, receivers, and collars including cleaning, testing, and re-tuning. Pricing: Transmitter Services $30, Receiver Services $75, GPS System Services $115, Collar Services $57.50
- Apparel Sales: Branded apparel including jackets, fleeces, and outdoor wear featuring Marshall Radio branding (Spyfire jackets starting at $180, fleece jackets at $199, Arktik jackets at $279)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Transmitter Services - $30.00 |
| Unit Pricing | Pay-as-you-go | Receiver Services - $75.00 |
| Unit Pricing | Pay-as-you-go | GPS System Services - $115.00 |
| Unit Pricing | Pay-as-you-go | Collar Services - $57.50 |
| Unit Pricing | Pay-as-you-go | Spyfire Jacket for Men - from $180.00 |
| Unit Pricing | Pay-as-you-go | Men's Wool Jacket - $199.00 |
| Unit Pricing | Pay-as-you-go | Men's Kollusion Jacket - from $169.00 |
| Unit Pricing | Pay-as-you-go | Women's Arktik Jacket - from $279.00 |
| Unit Pricing | Pay-as-you-go | Women's Spyfire Jacket - from $260.00 |
| Unit Pricing | Pay-as-you-go | Men's Firefly Jacket - from $190.00 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Marshall Radio Telemetry, Inc. product offering
Product offeringCore offering
Marshall Radio Telemetry designs and manufactures premium GPS long-range tracking and recovery equipment, including UHF/GPS transmitters for birds of prey, dog tracking collars, and direction-finding receivers. The company serves falconers, parrot free-flight enthusiasts, sporting dog handlers, and rocketry hobbyists with an integrated ecosystem of transmitters, receivers, mounting accessories, and repair services, supported by regional distribution in the USA, UK, Europe, Gulf, and China.
Product overview
Marshall Radio Telemetry is a specialized manufacturer of GPS-based tracking and recovery equipment for falconers, parrot free fliers, sporting dog handlers, and rocketry enthusiasts. The product portfolio centers on falconry transmitters (RT Plus, Scout, Micro, PowerMax, RT, RT Turbo, Turbo GPS), dog tracking collars (PPHP, H3K), and direction-finding receivers (Field-Marshall 100-5000, Field-Marshall 5/10, Stealth G2). These core tracking products work together as an integrated system for locating birds and dogs. The company also offers mounting accessories including the TrackPack backpack harness system, along with maintenance services (GPS System Services, Transmitter Services, Receiver Services, Collar Services). A co-branded apparel line by KÜHL (Men's Firefly Jacket, Women's Arktik Jacket, Women's Spyfire Jacket, Women's Firefly Jacket, Men's Wool Jacket, Men's Kollusion Lined Jacket) serves the falconry community. The company operates regional websites for USA, Europe, UK, Gulf, China, and Worldwide markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Falconry Transmitters GPS and UHF transmitters designed for attachment to hunting birds including RT Plus, Scout, Micro, PowerMax, RT, RT Turbo, and Turbo GPS models with various mounting options (leg, tail, neck, backpack).
- Dog Tracking Collars GPS-enabled collars for tracking sporting dogs in the field, including PPHP and H3K models with optional lighting, used by hunters and dog trainers.
- Direction Finding Receivers Radio receivers for tracking and locating transmitters on birds and dogs, including Field-Marshall 100-5000, Field-Marshall 5/10, and Stealth G2 models, with omni and yagi antenna options.
- TrackPack Backpack Harness System Backpack harness system using Teflon tubular ribbon for secure attachment of transmitters to birds without feather interference, wrapping around the bird's body in a figure-8 pattern.
- Stealth G6 GPS Tracking Device GPS tracking device for Gulf region users. Price: $2,495.00.
- GPS System Services Comprehensive GPS system test and tune service to ensure proper calibration and functionality of Marshall GPS equipment. Priced at $115.
- Transmitter Services Maintenance service for transmitters including new antenna, rear spring, battery contact cleaning, and general performance testing. Priced at $30.
- Receiver Services Service and repair for Marshall Radio receivers. Priced at $75.
- Collar Services Service and maintenance for dog tracking collars. Priced at $57.50.
- Men's Wool Jacket Men's wool-lined jacket by KÜHL for falconry activities, providing warmth during field work. Priced at $199.
- Men's Kollusion Lined Jacket Men's lined jacket by KÜHL designed for falconry activities with full coverage and warm insulation. Priced from $169.
- Men's Spyfire Jacket Men's premium outdoor jacket by KÜHL with Marshall Radio telemetry logo. Priced from $180.
- Men's Firefly Jacket Men's insulated jacket by KÜHL with four-way stretch, water-resistant shell, and lightweight warmth. Priced from $190.
- Women's Arktik Jacket Women's jacket by KÜHL featuring waxed body fabric, removable faux fur hood, and synthetic Italian leather trim. Water and snow resistant. Priced from $279.
- Women's Spyfire Jacket Women's jacket by KÜHL with articulated patterning and body-mapped construction for technical performance. Priced from $260.
- Women's Firefly Jacket Women's lightweight insulated jacket by KÜHL with four-way stretch, water-resistant shell, and body-mapped softshell panels.
Quantifiable outcome
- 3-year warranty on receivers and dog collars, 1-5 year warranty on transmitters depending on model
- +2 more outcomes
Companies that use Marshall Radio Telemetry, Inc.
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
Marshall Radio Telemetry, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Marshall Radio Telemetry, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered primary and strategic.
- Mike's FalconryprimaryAuthorized USA dealer for falconry products located in Gresham, OR. Serves the Pacific Northwest falconry market.
- Western SportingprimaryAuthorized USA dealer for sporting goods and falconry equipment located in Sheridan, WY. Serves the Rocky Mountain region market.
- Northwoods LLCprimaryAuthorized USA dealer for falconry products located in Yelm, WA. Serves the Pacific Northwest market.
- S&S Hunting SuppliesprimaryAuthorized USA dealer for sporting dog equipment located in Canton, NC. Distributes Marshall dog tracking collars.
- Aquaholic JapanprimaryJapanese distributor for Marshall Radio products in Japan. Provides local sales and support for Japanese customers.
- Dmitry RodionovprimaryRussian distributor for Marshall Radio products. Serves the Russian-speaking market.
- Tommy's Falconry Centre / Top Falconry ClubprimaryTaiwan dealer for falconry products serving the Taiwanese market from Taoyuan City.
- PT Java Reef Indonesia Persada (Java Aviary)primaryIndonesian distributor for Marshall GPS products. Markets products through Tokopedia online marketplace.
- Farmer & The WolfprimaryBrazilian distributor for Marshall Radio products with contact via Miguel Perez, serving the Brazilian market.
- AerovisionstrategicAerovision app integration provides real-time GPS tracking data visualization for multiple birds on the same screen with flight recording capabilities. Customers report using Aerovision with Marshall GPS systems for enhanced tracking experience.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Marshall Radio Telemetry, Inc. competitors and assessment
Company assessmentBroad incumbents
- Garmin: Garmin's Astro and Alpha dog-tracking systems are the most direct large-scale competitor in sporting dog GPS telemetry, and the broader Garmin ecosystem (inReach, GPSMAP) overlaps with Marshall's direction-finding and GPS products. Garmin dwarfs Marshall on R&D, distribution, and software, but does not specialize in falconry or bird-mounted transmitters.
Direct peers
- SportDOG: SportDOG produces GPS and e-collar tracking systems for sporting and hunting dogs, directly overlapping Marshall's sporting-dog collar segment (PPHP, H3K). Both target hunters and field-trial handlers with hardware-led tracking solutions sold through sporting-goods dealers.
- Dogtra: Dogtra manufactures GPS dog tracking and training collar systems for hunting and sporting-dog use, competing head-to-head with Marshall's dog tracking collars. Both brands share the sporting-dog specialty retail channel and emphasize field reliability.
- Lotek Wireless: Lotek designs and manufactures GPS and VHF wildlife telemetry collars and tags for research and conservation, closely comparable to Marshall's GPS+UHF transmitters and TrackPack harness for birds. Lotek competes most directly in the wildlife-research and raptor-tracking segments.
- Telonics: Telonics builds VHF and GPS transmitters, receivers, and antennas for wildlife research, including raptor and avian applications. It overlaps with Marshall's transmitter/receiver portfolio and addresses the same research and conservation end-users.
Emerging players
- Tractive: Tractive is a subscription-based GPS pet tracker focused primarily on cats and dogs, with a software-first, consumer-oriented model. It represents the consumer-pet alternative to Marshall's premium, professional/hobbyist hardware and could expand into free-flight bird tracking.
- Vectronic Aerospace: Vectronic Aerospace supplies GPS and satellite-collared wildlife tracking systems (e.g., its 'Bird' and 'Bat' series), adjacent to Marshall's miniaturized bird-mounted GPS. It is more focused on research/satellite collars but competes for conservation and raptor-research budgets.
- Marco Polo Advanced Pet Tracker: Marco Polo offers a long-range, no-subscription pet tracking system with handheld receivers, conceptually similar to Marshall's direction-finding receiver + transmitter architecture. It targets high-value pet owners rather than falconry or field-trial users.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Marshall Radio Telemetry, Inc. social profiles
Digital presenceMarshall Radio Telemetry, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marshall Radio Telemetry, Inc. leadership team
Management profileNumber of profiles
Profiles6 records
Marshall Radio Telemetry, Inc. subsidiaries and ownership
Company hierarchySubsidiaries2 records
Marshall Radio Telemetry, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marshall Radio Telemetry, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marshall Radio Telemetry, Inc.
What does Marshall Radio Telemetry, Inc. do?
Marshall Radio Telemetry designs and manufactures premium GPS long-range tracking and recovery equipment, including UHF/GPS transmitters for birds of prey, dog tracking collars, and direction-finding receivers. The company serves falconers, parrot free-flight enthusiasts, sporting dog handlers, and rocketry hobbyists with an integrated ecosystem of transmitters, receivers, mounting accessories, and repair services, supported by regional distribution in the USA, UK, Europe, Gulf, and China.
Is Marshall Radio Telemetry, Inc. a public or private company?
Marshall Radio Telemetry, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marshall Radio Telemetry, Inc. founded?
Marshall Radio Telemetry, Inc. was founded in 1997. It employs 11 to 50 people.
Where is Marshall Radio Telemetry, Inc. based?
Marshall Radio Telemetry, Inc. is headquartered in North Salt Lake, United States, in the North America region.
How does Marshall Radio Telemetry, Inc. make money?
Three revenue lines are on record. GPS Tracking Equipment Sales are the primary driver. The others are repair and Maintenance Services and apparel Sales.
Who are Marshall Radio Telemetry, Inc.'s main competitors?
Garmin is listed as a broad incumbent. Direct peers are SportDOG, Dogtra, Lotek Wireless and Telonics. Emerging players are Tractive, Vectronic Aerospace and Marco Polo Advanced Pet Tracker.
Does Marshall Radio Telemetry, Inc. have an API?
No public API is recorded for Marshall Radio Telemetry, Inc..
What industry is Marshall Radio Telemetry, Inc. in?
Marshall Radio Telemetry, Inc.'s product category is GPS Telemetry Equipment. Its primary akta.pro industry code is HLAMAFAL, Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners). Its NAICS code is 334511 and its SIC code is 3812.