Heart of Gaming

Name

Heart of Gaming

Legal name

Heart of Gaming

Website

https://heartofgaming.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Family Entertainment / Arcade Venue

NAICS

Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Dedicated LAN Gaming Centers (PC/Console Stations, Hourly Play) (MPAFALAA)

Keywords

• Arcade entertainment venue
• Video game arcade
• Family entertainment center
• Retro gaming lounge
• Event booking services

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Day Pass Entry Fees: One-time entrance fees granting all-day access to all arcade machines, console stations, air hockey, and ping pong tables. Pricing tiers based on age, student status, and emergency services identification.
2. Monthly Subscription: Recurring monthly pass at £39.95 for unlimited access during operating hours
3. Event Hosting: Birthday party and educational trip bookings with custom pricing based on group size and requirements

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Heart of Gaming operates a single physical arcade venue in Croydon, South London, providing all-day access to 60+ free-to-play arcade machines, console gaming stations (SNES through PS5/Switch), air hockey, and ping pong for a flat entry fee. The venue also hosts private birthday parties and educational group trips on a custom-quote basis. Customers purchase either per-visit day passes or a recurring monthly membership.

Product overview

Heart of Gaming is a single physical arcade venue (not a software platform) offering an all-inclusive arcade gaming experience. The core product is unlimited play on 60+ arcade machines during a paid admission window. The venue organizes games into five themed categories—Shoot It!, Stomp It!, Race It!, Fight It!, and Play It!—spanning shooting games (House of the Dead, Ghost Squad), rhythm games (MaiMai, Taiko no Tatsujin), racing games (Daytona USA, Mario Kart GP), fighting games (Street Fighter, Tekken), and classic arcade cabinets. Console gaming stations (SNES through PS5 and Switch) and table games (air hockey, ping pong) are bundled in at no extra cost. The portfolio also includes event booking for parties and educational groups, and tiered admission passes (day, late, monthly). All offerings are delivered at one location in Croydon, South London; there is no modular software architecture, no add-on purchases, and no separate product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Arcade Gaming Venue (all-inclusive) Single physical arcade venue offering all-day access to 60+ free-to-play arcade machines (shooting, rhythm, racing, fighting, and classic cabinets), console gaming stations, air hockey, and ping pong for a flat entry fee. Targeted at families, gamers, and group visitors in South London.
• Event and Birthday Party Booking Private booking service for birthday parties, school trips, and special-occasion group events at the Croydon arcade venue, with custom pricing and availability arranged via email, website form, or Facebook.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NQ64: London-based retro arcade bar with multiple sites (Soho, Stratford, Shoreditch). Comparable as a paid-entry, drink-and-play arcade venue targeting adult gaming enthusiasts and groups in urban UK locations.
• Player Ready: UK gaming and entertainment venue combining arcade, console, and event hosting. Comparable in its mix of physical cabinets, console stations, and party/event bookings under a single venue model.
• Two Bits: Independent UK retro arcade venue. Comparable small-scale, enthusiast-led pay-to-play arcade with a similar cabinet-led proposition.
• Las Vegas Arcade: Central London (Soho) long-running arcade with a mix of redemption, racing, and classic cabinets. Comparable as a pay-to-play London arcade operator with established tourist and family footfall.
• Four Quarters: Peckham, London retro arcade bar offering pay-on-entry access to classic and modern cabinets. Comparable venue type, pricing structure, and South London target market overlap with Heart of Gaming.
• Pixel Bar: Retro arcade bar concept operating in multiple UK cities. Comparable as an all-inclusive, time-based-pay arcade targeting adult gaming enthusiasts and group bookings.
• Arcade Club: UK-based multi-site retro and modern arcade operator (locations include Sheffield, Birmingham, Walsall). Directly comparable because of similar genre mix, all-day pay-on-entry pricing model, and large cabinet counts targeting the same enthusiast audience.

Broad incumbents

• Timezone: International arcade and family entertainment centre chain operating across multiple continents. Comparable as a large-scale physical arcade operator with mixed classic and modern gaming machines.
• Namco Funscape: Long-established UK arcade and family entertainment centre operator (part of Namco/Bandai Namco group). Comparable as a multi-site physical arcade operator with broader family entertainment positioning.
• Taito: Japan-based arcade operator and game developer (creator of Space Invaders, Darius, and other arcade IPs). Comparable as the source/licensor of several cabinets featured at Heart of Gaming (e.g., Maimai is a Sega title, but Taito is an industry-defining arcade operator).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/heartofgaming

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of Gaming