What TAITO does

TAITO Corporation is a Japanese arcade and video game company founded in 1953 and headquartered in Tokyo. It operates as a vertically integrated arcade entertainment business combining game development, hardware manufacturing, network services, and physical retail under the Taito Station brand across Japan. Its portfolio spans multiple categories: coin-operated arcade games distributed through Taito Station venues; dedicated consumer hardware including the EGRET II mini miniature arcade cabinet and the Train Densha de GO! PLUG&PLAY line; rhythm and music games such as ZUNTATA, Groove Coaster, and MUSIC DIVER; prize and lottery products via the Taito Kuji business; and networked arcade services through NESiCA NET. In 2010, Taito divested its home console software business to Square Enix, concentrating subsequent operations on arcade, mobile (iOS/Android), and dedicated hardware.

The company's revenue mechanics combine several streams: consumer coin-revenue and ancillary prize sales at Taito Station locations, hardware unit sales for EGRET II mini and PLUG&PLAY devices, mobile in-app monetization on iOS and Android app stores, licensed/branded accessory sales (e.g., Groove Coaster wireless earbuds), and revenue-share from third-party arcade titles such as Street Fighter 6 Type Arcade hosted in Taito venues. Distribution spans owned retail arcades, global mobile app stores, Nintendo Switch console storefronts, and direct-to-consumer hardware channels. The customer base is fragmented across arcade enthusiasts, mobile gamers, train-simulation hobbyists, rhythm-game players, and prize-redemption consumers, with no disclosed enterprise anchor customers.

In 2025 Taito announced a co-development partnership with Kadokawa Corporation for a Nintendo Switch title based on the 'The Detective Is Already Dead' anime franchise — a notable strategic move given the company's 2010 exit from console publishing. Taito is privately held, reports no public ownership structure, and operates with a headcount in the 501–1000 range. Pricing, revenue, and detailed customer concentration data are not publicly disclosed in the available sources.

Name

TAITO

Legal name

TAITO CORPORATION

Website

https://tap.taito.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TAITO Corporation is a Japanese arcade and video game company founded in 1953, operating Taito Station arcade centers, developing arcade and mobile games, and producing consumer hardware such as the EGRET II mini and Train Densha de GO! PLUG&PLAY devices for arcade enthusiasts and home consumers.

Ownership category

akta.pro rank

Product category

Arcade Gaming & Video Game Entertainment

NAICS

Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets) (HDACANAK)

akta.pro secondary industry

Retro Gaming Hardware (Mini Consoles, Emulation Handhelds) (CRACAOAL)

Keywords

• Arcade game development
• Arcade center operations
• Video game publishing
• Retro gaming hardware
• Rhythm action games

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Distribution channels4 records

Core offering

TAITO Corporation develops, publishes, and operates arcade and video game entertainment products, including its owned chain of Taito Station arcade centers in Japan, the EGRET II mini home arcade cabinet hardware, mobile and console game titles (rhythm games such as Groove Coaster/ZUNTATA and MUSIC DIVER, train simulation games such as Densha de GO!, and prize/lottery products), and arcade network services including NESiCA NET.

Product overview

TAITO Corporation is a Japanese game company operating a diverse product portfolio centered on arcade entertainment. The company's offerings include: (1) Taito Station arcade centers featuring coin-operated games; (2) Arcade hardware including the EGRET II mini miniature cabinet; (3) The 電車でGO！ train simulation series with PLUG＆PLAY devices; (4) Music/rhythm games including ZUNTATA and MUSIC DIVER; (5) Network services through NESiCA NET; (6) Prize/lottery products through タイトーくじ; and (7) Collaborative products like Groove Coaster wireless earbuds. Taito's home console game business was transferred to Square Enix in 2010, leaving arcade and dedicated hardware as the primary focus of Taito-branded consumer products.

Differentiator

Problem solved

Functional benefit

Brands

• ZUNTATA: TAITO's internal music team and brand known for video game soundtracks and music production.
• TAITO STATION
• EGRETII mini

Products and services

• Taito Station Arcades Taito Station is TAITO's chain of arcade game centers throughout Japan, offering coin-operated arcade games, crane and prize games, and other gaming entertainment experiences for individual consumers.
• EGRET II mini EGRET II mini is a miniature arcade cabinet produced by TAITO for home use, containing multiple classic Taito arcade games including previously unreleased titles such as the 1982 'Adventure Canoe' game.
• Densha de GO! PLUG&PLAY Densha de GO! PLUG&PLAY is a train simulation game series from TAITO presented as a dedicated hardware device that connects to a display, allowing players to experience operating trains at home.
• Densha de GO! PLUG&PLAY2 Sanyo Shinkansen-hen EX Densha de GO! PLUG&PLAY2 Sanyo Shinkansen-hen EX is an extended version of TAITO's train simulation hardware featuring the Sanyo Shinkansen (bullet train) route with enhanced gameplay features for train operation enthusiasts.
• NESiCA NET NESiCA NET is TAITO's online network service for arcade games, providing connectivity and data management for compatible arcade machines used in arcade operations.
• MUSIC DIVER MUSIC DIVER is a music and rhythm arcade game from TAITO offering interactive rhythm-based gameplay for arcade and gaming audiences.
• NOBOLT NOBOLT is an arcade video game title distributed by TAITO and available at Taito Station arcade centers in Japan.
• Taito Kuji Taito Kuji is TAITO's crane game and lottery prize product line available at Taito Station arcade centers, offering various physical prizes to players.
• Tetote × Connect Tetote × Connect is a video game product from TAITO featuring multiplayer and online connectivity for connected play experiences.
• Groove Coaster Collaboration Wireless Earbuds Groove Coaster Collaboration Wireless Earbuds are collaborative wireless earphones branded with TAITO's Groove Coaster music game franchise, featuring game-themed design and audio for rhythm gaming.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Kadokawa CorporationcoreStrategic or Co-development Partner · 6 April 2025Taito is collaborating with Kadokawa Corporation on the development of a Nintendo Switch video game for the 'The Detective Is Already Dead' anime franchise. This marks the first console game in the series, with Taito contributing to the game development for the franchise's fifth anniversary. Key production staff and voice actors from Season 1 are returning for the project.
• Square EnixcoreStrategic or Co-development Partner · 11 March 2010In March 2010, Taito's consumer game business for home video game consoles was consolidated into Square Enix. All Taito-branded home video game software support was transferred to the Square Enix Support Center, maintaining the Taito brand while consolidating operations.

Recent moves7 records

Expansion highlights5 records

Emerging players

• Hamster Corporation: Japanese publisher specializing in retro game re-releases through digital storefronts and the Arcade Archives series. Closely comparable to TAITO's EGRET II mini hardware line in targeting retro gaming nostalgia demand.
• City Connection (MOSS Ltd.): Japanese retro gaming hardware and publisher involved with reproduction arcade boards and mini console variants. Directly comparable to TAITO's EGRET II mini line in competing for the same nostalgic gaming hardware niche.

Direct peers

• Capcom Co., Ltd. Japanese game developer with arcade heritage and ongoing arcade-based titles, alongside console and mobile publishing. Comparable to TAITO in crossover arcade-to-consumer gaming strategy and franchise-driven revenue model.
• Bandai Namco Entertainment: Major Japanese game publisher and arcade operator with arcade centers, amusement facilities, and a deep portfolio of classic IPs. Highly comparable to TAITO across arcade operations, hardware product categories, and consumer game publishing.
• D3 Publisher: Japanese game publisher with a diversified portfolio across arcade, console, mobile, and budget-priced casual titles. Comparable to TAITO on multi-platform publishing strategy and Japanese retail game distribution.
• SNK Corporation: Japanese game developer and publisher with deep arcade heritage, particularly in fighting games and dedicated arcade hardware such as the NeoGeo line. Comparable to TAITO on arcade heritage IP, hardware accessory development, and nostalgic gamer appeal.
• Konami Digital Entertainment: Japanese game developer and publisher with strong arcade presence including music games and amusement titles. Directly comparable to TAITO on arcade-software development, rhythm game franchises, and physical amusement industry participation.
• Spike Chunsoft Co., Ltd. Japanese game developer and publisher with arcade and console titles across visual novels, adventure, and rhythm genres. Comparable to TAITO on multi-format Japanese game development with similar fan-driven subcultures.
• Sega Corporation: Japanese arcade and video game company operating arcade venues, developing arcade and consumer games, and selling hardware. Closest direct peer to TAITO given shared Japanese arcade heritage, ownership of physical venues, and multi-platform game publishing.

Broad incumbents

• Square Enix Holdings: Japanese game publisher that consolidated TAITO's former home video game business in 2010 and now publishes console releases of Taito-branded IP. Related as a strategic partner and parallel incumbent in console/PC publishing where TAITO's IP is exploited.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TaitoCorp
• Facebookfacebook.com/TAITO.Eng
• LinkedInlinkedin.com/company/taito

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAITO