Dun & Bradstreet
Dun & Bradstreet is a publicly traded business intelligence company that delivers verified global business data anchored in the D-U-N-S Number, serving enterprise, small business, and public sector clients with sales, marketing, risk, compliance, and finance solutions.
- Company typePublic
- Founded1841
- HeadquartersJacksonville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Dun & Bradstreet does
Dun & Bradstreet, Inc. is a publicly traded business intelligence company (NYSE: DNB) that delivers verified, continuously updated data on global businesses, anchored in the D-U-N-S Number as a persistent identifier. Founded in 1841 and headquartered in Jacksonville, Florida, the company serves three primary customer segments — Enterprise, Small Business, and Public Sector — addressing compliance onboarding, supplier risk, financial risk, sales acceleration, marketing intelligence, and master data management use cases. Its product portfolio is built as a platform-plus-modules architecture: the D&B Commercial Graph and D-U-N-S Number form the foundational identity and data layer, with flagship offerings including D&B Hoovers (sales acceleration), D&B Finance Analytics Credit Intelligence (credit risk), D&B Connect, D&B Risk Analytics modules, Master Data Management, and Analytics Studio. A newer D&B.AI ecosystem wraps this foundation with AI Connectors and an MCP Server designed to feed governed business context directly into enterprise AI agents and LLMs.
The company monetizes primarily through subscription-based business intelligence products (D&B Hoovers, Credit Intelligence, Data Cloud APIs) and quote-based enterprise analytics solutions, with a freemium layer at the D-U-N-S Number identifier that drives funnel into premium services. Go-to-market combines enterprise field sales with a consultative motion for large clients, sales-led mid-market engagement (notably for D&B Hoovers and Credit Intelligence with free trials), self-service web portals for SMBs and individuals (including a $39/month credit file tier), an API/developer channel, and a Worldwide Network of partner business information providers plus resellers for international and indirect distribution. Recent strategic emphasis has been on positioning D&B as the verified context layer for enterprise AI — via D&B.AI, AI Connectors, and the MCP Server — alongside continued investment in a centralized D&B Marketplace and broader sales/marketing intelligence modules. Named enterprise customers span Customer Intelligence (Octave), Food Manufacturing (The Marzetti Company), Financial Services (DLL), and Software/Tech (a global software company), indicating a diversified logo base.
Dun & Bradstreet firmographics
Firmographics- Name
- Dun & Bradstreet
- Legal name
- Dun & Bradstreet, Inc.
- Website
- https://dnb.com
- Company type
- Public
- Founded year
- 1841
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dun & Bradstreet is a publicly traded business intelligence company that delivers verified global business data anchored in the D-U-N-S Number, serving enterprise, small business, and public sector clients with sales, marketing, risk, compliance, and finance solutions.
- Ownership category
- akta.pro rank
Dun & Bradstreet industry classification
Industry- Product category
- Business Intelligence & Commercial Data Analytics
- NAICS
- Credit Bureaus (56145), Activities Related to Credit Intermediation (5223), Directory and Mailing List Publishers (51314)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)
- akta.pro secondary industries
- Data Analytics & Business Intelligence Services (BPAHALAC), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Dun & Bradstreet is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dun & Bradstreet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Business Intelligence Subscriptions: Subscription-based access to business intelligence solutions including D&B Hoovers, Credit Intelligence, and data APIs. Provides tiered access to company profiles, financial data, contacts, and analytics.
- Credit Reports and Scores: Purchase of individual business credit reports and ongoing credit monitoring services. Includes access to D&B scores and ratings for risk assessment.
- Enterprise Analytics Solutions: Large-scale credit management and risk analytics solutions for enterprise clients, including D&B Finance Analytics Credit Intelligence and DNBi for portfolio management.
- D-U-N-S Number Services: Free unique identifier assignment for establishing business credit profiles. Revenue generated through associated premium services and data enrichment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Credit File Access |
| Subscription | Annual | D&B Hoovers |
| Subscription | Annual | D&B Finance Analytics Credit Intelligence |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Dun & Bradstreet product offering
Product offeringCore offering
Dun & Bradstreet provides verified, continuously updated business intelligence anchored in the proprietary D-U-N-S Number, a unique global business identifier. Its offerings include the D&B Commercial Graph data foundation, the D&B.AI context layer for enterprise AI workflows, D&B Hoovers for sales acceleration, D&B Finance Analytics Credit Intelligence for credit risk management, and D&B Risk Analytics for compliance and supplier risk. Products are delivered as subscriptions, APIs, and self-service platforms to enterprise, small business, and public sector customers worldwide.
Product overview
Dun & Bradstreet operates as a business intelligence platform delivering verified, continuously updated business data anchored in the persistent D-U-N-S Number identity. The product portfolio consists of the core D&B.AI ecosystem (which includes the D&B Commercial Graph and AI connectors for context delivery), the flagship D&B Hoovers sales acceleration platform, and D&B Finance Analytics Credit Intelligence for credit risk management. Additional offerings include D&B Connect for data cloud access, D&B Risk Analytics for compliance and supplier intelligence, and industry-specific solutions. The architecture follows a platform-plus-modules model where the D-U-N-S Number serves as the foundational identity layer unifying all products and enabling interoperability across compliance, procurement, finance, sales, marketing, and data management solution areas.
Differentiator
Problem solved
Functional benefit
Brands
- D&B.AI: AI ecosystem providing verified business context for enterprise AI workflows, including the D&B Commercial Graph, AI connectors, and MCP Server for AI agent integration.
- D&B Hoovers
- D&B Finance Analytics Credit Intelligence
- D&B Connect
- D&B Risk Analytics
- DNBi
- D&B Onboard
Products and services
- D&B.AI Enterprise AI ecosystem that grounds AI models, agents, and workflows in verified business intelligence anchored in the D-U-N-S Number, providing a context layer for AI decision reliability. Includes the D&B Commercial Graph and AI connectors for enterprise AI systems.
- D&B Hoovers Sales acceleration platform enabling discovery of targeted leads, new sales opportunities, and company research for both public and private companies to speed the selling process. Targets sales acceleration buyers through subscription access with free trials.
- D&B Finance Analytics Credit Intelligence Credit risk management solution integrating industry-leading data and analytics into a credit management platform for decision-making with confidence. Serves enterprise credit risk and finance teams with portfolio management capabilities.
- D&B Connect Platform for accessing the D&B Data Cloud to discover insights about companies of interest, enabling master data management and integration across enterprise systems.
- D-U-N-S Number Free unique business identifier that establishes business credit profiles and unlocks access to suppliers, lenders, and government contracts; serves as the persistent identity anchor for D&B's entire data ecosystem.
- D&B Risk Analytics - Compliance Intelligence Compliance risk management solution for third-party screening and due diligence, supporting compliance, KYB, and ongoing monitoring use cases.
- D&B Risk Analytics - Supplier Intelligence Supplier risk management solution for evaluating and monitoring vendors and suppliers, providing multi-tier supplier visibility and early risk detection.
- Master Data Management Enterprise data unification solution that standardizes and unifies core business data across systems to create consistent foundations for decisions, workflows, and analytics.
Quantifiable outcome
- Faster credit decisions with more timely, reliable financial signals
- +2 more outcomes
Companies that use Dun & Bradstreet
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Dun & Bradstreet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
Dun & Bradstreet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- World's Leading Business Information ProviderscoreAn unrivalled global partnership between Dun & Bradstreet and the world's leading business information providers. This partnership helps executives across the globe to make strong business decisions through shared data and intelligence resources.
- Channel and Distribution PartnersmajorPartnerships offering options beyond traditional buyer/seller dynamics including data exchange, advertising, co-creating, and selling together. Partners resell and distribute D&B data products through their own channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dun & Bradstreet competitors and assessment
Company assessmentBroad incumbents
- Experian: Experian is a major global credit bureau that also provides business credit information and marketing data services, overlapping with D&B in business credit reports and marketing intelligence.
- Refinitiv (LSEG): Refinitiv, now part of LSEG, provides financial and business data through platforms like World-Check, directly comparable to D&B's compliance and supplier risk offerings.
- S&P Global Market Intelligence: S&P Global's Market Intelligence division (including S&P Capital IQ) delivers company financials, fundamentals, and business intelligence comparable to D&B Finance Analytics and D&B Hoovers.
- Equifax: Equifax is a global credit bureau offering commercial credit information, marketing data, and analytics — competing with D&B in business credit reporting and B2B marketing data.
Emerging players
- ZoomInfo: ZoomInfo is a B2B data platform focused on sales and marketing intelligence with modern PLG motions, competing with D&B Hoovers and D&B Marketing Intelligence in mid-market and enterprise segments.
- Veridion: Veridion is an AI-native company data provider offering fresh firmographic and firm-level data via APIs, representing an emerging alternative to D&B's data cloud for digital-first enterprise workflows.
Direct peers
- Creditsafe: Creditsafe provides business credit reports and company information on more than 400 million companies globally, directly competing with D&B's business credit file and Credit Intelligence products.
- Cortera: Cortera provides business credit intelligence and B2B payment data, directly competing with D&B Credit Intelligence in commercial credit risk analytics.
- Coface: Coface specializes in trade credit management and business information, overlapping with D&B's credit intelligence and supplier risk solutions, particularly for cross-border trade.
- Bureau van Dijk (Moody's Analytics): Bureau van Dijk (now part of Moody's Analytics) is the closest direct competitor, offering global business information, corporate records, and beneficial ownership data through the Orbis platform — directly comparable to D&B's Commercial Graph and global coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dun & Bradstreet social profiles
Digital presenceDun & Bradstreet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dun & Bradstreet leadership team
Management profileNumber of profiles
Dun & Bradstreet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dun & Bradstreet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dun & Bradstreet
What does Dun & Bradstreet do?
Dun & Bradstreet provides verified, continuously updated business intelligence anchored in the proprietary D-U-N-S Number, a unique global business identifier. Its offerings include the D&B Commercial Graph data foundation, the D&B.AI context layer for enterprise AI workflows, D&B Hoovers for sales acceleration, D&B Finance Analytics Credit Intelligence for credit risk management, and D&B Risk Analytics for compliance and supplier risk. Products are delivered as subscriptions, APIs, and self-service platforms to enterprise, small business, and public sector customers worldwide.
Is Dun & Bradstreet a public or private company?
Dun & Bradstreet is a public company. It is classified as public and is currently operating.
When was Dun & Bradstreet founded?
Dun & Bradstreet was founded in 1841. It employs 51 to 100 people.
Where is Dun & Bradstreet based?
Dun & Bradstreet is headquartered in Jacksonville, United States, in the North America region.
How does Dun & Bradstreet make money?
Four revenue lines are on record. Business Intelligence Subscriptions are the primary driver. The others are credit Reports and Scores, enterprise Analytics Solutions and D-U-N-S Number Services.
Who are Dun & Bradstreet's main competitors?
Broad incumbents on record are Experian, Refinitiv (LSEG), S&P Global Market Intelligence and Equifax. Emerging players are ZoomInfo and Veridion. Direct peers are Creditsafe, Cortera, Coface and Bureau van Dijk (Moody's Analytics).
Does Dun & Bradstreet have an API?
Yes. Dun & Bradstreet offers an API ecosystem through its D&B.AI platform and AI connectors that deliver verified business insights into enterprise systems. The D&B Commercial Graph serves as the underlying data foundation. API access is available through developer.dnb.com.
What industry is Dun & Bradstreet in?
Dun & Bradstreet's product category is Business Intelligence & Commercial Data Analytics. Its primary akta.pro industry code is HDAEAMAG, Financial Planning & Analysis (FP&A) & BI, with a secondary code of BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 56145 and its SIC code is 6159.