Name

GOALSENSE ANALYTICS LTD

Legal name

GoalSense Analytics Ltd

Website

https://goalsense.net

Company type

Private

Founded year

2025

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sports Betting Analytics

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industry

Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• Sports analytics
• Football statistics
• Betting trends
• BTTS tracking
• Over/under markets

Headquarters

HQ city

Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

GoalSense Analytics Ltd is building a web-based football statistics platform that surfaces real-time BTTS (Both Teams To Score) and Over/Under betting trends across the UK's biggest football leagues. The product is targeted at individual sports bettors who want simplified, data-driven insight into specific betting markets rather than full match statistics. As of November 2025, the company is in pre-launch mode, collecting email addresses via the website to notify subscribers when the platform goes live and to invite early-access beta users.

Product overview

GoalSense Analytics Ltd offers a single unified product — GoalSense — a real-time football statistics platform focused on BTTS (Both Teams To Score) and Over/Under betting trend tracking across UK leagues. The product is a straightforward analytics tool designed for sports bettors seeking simplified access to live match statistics.

Differentiator

Problem solved

Functional benefit

Products and services

• GoalSense GoalSense is a web-based real-time football statistics platform that tracks BTTS (Both Teams To Score) and Over/Under betting trends across the UK's biggest football leagues. It is designed for individual sports bettors who want simplified, data-driven insight into specific betting markets.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• FootyStats: FootyStats publishes detailed team and match statistics (including BTTS and Over/Under percentages) for football leagues, targeted at bettors seeking data-driven picks. It competes head-on with GoalSense for the same UK football bettor search intent.
• Forebet: Forebet is a long-standing football predictions and statistics site offering algorithmic forecasts, BTTS, Over/Under and other betting-market signals across global leagues. It is the closest direct comparison to GoalSense on product overlap and SEO-driven acquisition in the football analytics-for-bettors niche.
• SmartBettingClub: SmartBettingClub is a subscription-based sports betting tips and tool provider focused on football, horse racing and other sports for UK and European bettors. It is relevant as a UK-anchored subscription analytics product competing for the same bettor wallet.
• OddsMonkey: OddsMonkey is an odds, matched betting and value-betting analytics platform serving UK sports bettors with calculators, statistics and tools. It is comparable to GoalSense as a UK-focused, bettor-tools product with adjacent data-driven workflows.
• Football Whispers: Football Whispers is a football predictions and statistics platform combining AI-derived forecasts with editorial content for bettors. It is comparable to GoalSense as a UK football-centric analytics product serving consumer bettors.
• Betaminic: Betaminic is a football betting analytics and strategy tool offering banker, draw and BTTS system outputs derived from historical data. It overlaps GoalSense on football betting analytics workflows and audience.

Broad incumbents

• Sofascore: Sofascore is a major multi-sport live-score and statistics platform covering football with in-depth match, BTTS and Over/Under metrics. It is a broad incumbent competing for the same football-data-for-bettors attention as GoalSense, but across many sports and geographies.
• Betfair: Betfair operates a sportsbook plus a betting exchange that publishes real-time odds and market data (including BTTS and Over/Under) for football. It is comparable as a UK-centric incumbent whose published market data and statistics overlap with the signals GoalSense surfaces for bettors.
• Stats Perform (Opta): Stats Perform (which owns the Opta brand) is a leading sports data and AI analytics provider supplying official data feeds and analytics to sportsbooks, media and leagues. It is comparable as the incumbent data layer underlying football betting analytics, though operating B2B at much larger scale.
• Bet365: Bet365 is one of the largest UK-licensed sportsbooks, offering extensive in-play football markets (including BTTS and Over/Under) with rich in-product statistics. It is comparable as the dominant UK-channel through which the bettors GoalSense targets ultimately place wagers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/goalensenet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOALSENSE ANALYTICS LTD