XXXchurch.com

What XXXchurch.com does

XXXchurch.com is a faith-based online ministry that provides Christian-oriented resources, support communities, and clinical-informed tools for individuals and couples recovering from pornography and sexual addiction. Operated as a project of Live Free Ministries, a 501(c)(3) nonprofit (EIN 84-1942797), the platform targets six primary audience segments — men struggling with sexual addiction, spouses and women affected by partner betrayal, young adults, couples, parents, and the same-sex attraction community — and reports serving 275,000 people annually.

The product portfolio is structured as an integrated ecosystem rather than a single product. Core offerings include X3Pure Rewired, a science-based recovery workshop built on 100+ peer-reviewed sources addressing attachment wounds and nervous system patterns; X3watch 2.0, an accountability and monitoring software tool; Small Groups Online, a platform hosting 60+ online accountability groups meeting multiple times daily; the Live Free Community mobile app for men's accountability; and Live Free Wives, a dedicated support channel for spouses. Supporting tools include the Sexual Addiction Screening Test (SAST) developed with hospitals and therapists, the 10 Day Freedom From Porn Action Plan email curriculum, the 'When Shame Gets Real' book, a Resource Marketplace, and one-on-one coaching via Zoom with named advisors Carl Thomas (CEO) and Melissa Ruff (Director of Live Free Wives).

The revenue model combines donation-driven fundraising (with a stated $75,000 year-end target and only 1% of the audience contributing), one-time resource and course sales, professional-services revenue from coaching sessions (~$35 per session bundled with a free Small Groups Online month), and recurring subscription revenue from small groups and workshops. GTM is community-led, leveraging blog content marketing segmented by audience vertical, email newsletter capture, social media presence across Facebook, YouTube, Twitter, and Instagram, and affiliate referral infrastructure across affiliated Live Free Ministries sub-brands. Leadership is concentrated in founder/CEO Carl Thomas (also founder of Live Free Ministries and Certified Neuro Health Coach) and Melissa Ruff; the organization operates with 1-10 employees from Woodbury, United States, and shows no institutional capital, M&A activity, or disclosed revenue trajectory.

Name

XXXchurch.com

Legal name

Live Free Ministries

Website

https://xxxchurch.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

XXXchurch.com is a faith-based nonprofit ministry that provides online resources, accountability software, peer support groups, and coaching for individuals and couples recovering from pornography and sexual addiction, serving approximately 275,000 people annually.

Ownership category

akta.pro rank

Product category

Faith-Based Addiction Recovery Services

NAICS

Other Individual and Family Services (624190), Religious Organizations (8131)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Pornography addiction recovery
• Faith-based recovery support
• Sexual integrity resources
• Online support groups
• Accountability software

Headquarters

HQ city

Woodbury

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Primary revenue source with only 1% of audience contributing. Annual year-end fundraising campaign targeting $75,000 goal. Operates as 501(c)(3) nonprofit.
2. Resource and Product Sales: Sale of books (e.g., 'When Shame Gets Real'), courses, accountability software, and other recovery resources through the marketplace.
3. One-on-One Coaching: 45-minute Zoom sessions with advisors providing personal direction for recovery. Includes free month of Small Groups Online ($35 value) as upsell.
4. Premium Workshops and Courses: X3Pure Rewired course enrollment and other educational programs providing deeper recovery work.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

XXXchurch.com is a faith-based online recovery ministry that provides resources, tools, and community support to help individuals overcome pornography addiction and pursue sexual integrity. The organization offers educational content, accountability software (X3watch), online peer support groups (Small Groups Online with 60+ groups), a mobile community app, recovery workshops (X3Pure Rewired), one-on-one coaching via Zoom, and assessment tools. It operates as a project of Live Free Ministries, a 501(c)(3) nonprofit organization serving approximately 275,000 people annually.

Product overview

XXXchurch.com operates as a faith-based recovery ministry platform offering a comprehensive suite of interconnected resources for pornography addiction and sexual integrity. The core product portfolio includes X3Pure Rewired (a science-based workshop addressing root causes), X3watch 2.0 (accountability software), and Small Groups Online (peer support groups). The Live Free Community App and Live Free Wives sub-brand extend support to men and spouses respectively. Additional offerings include One-on-One Help coaching, the Sexual Addiction Screening Test assessment tool, the 10 Day Freedom Action Plan, the 'When Shame Gets Real' book, Resource Marketplace, and the Shameless educational event. The organization is a project of Live Free Ministries, a 501(c)(3) nonprofit.

Differentiator

Problem solved

Functional benefit

Brands

• X3watch: Accountability software and monitoring tool for devices
• X3pure
• Live Free Wives
• Live Free Community
• Small Groups Online

Products and services

• X3Pure Rewired Workshop

Quantifiable outcome

• 275,000 people served annually through programs and resources
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Small Groups OnlinecoreGTM or Marketing PartnerPrimary referral partner for online support groups. XXXchurch promotes Small Groups Online as the recommended community resource with 60+ groups meeting daily. Affiliate tracking links on site drive traffic between platforms.
• Live Free CommunitycoreGTM or Marketing PartnerRelated ministry providing the Live Free Community App. XXXchurch serves as project of Live Free Ministries and promotes the app to men seeking accountability and authentic community.
• Live Free WivescoreGTM or Marketing PartnerSeparate ministry focused on women and spouses impacted by sexual betrayal. Melissa Ruff serves as director of Live Free Wives and provides one-on-one coaching for XXXchurch clients.
• X3purecoreGTM or Marketing PartnerHome of X3Pure Rewired, the educational workshop program built on peer-reviewed research. XXXchurch heavily promotes this course as the foundation for understanding addiction recovery.
• X3watchcoreTechnology or IntegrationAccountability software for devices and browsers. Offered as part of the Accountability Plus bundled suite of resources. Provides monitoring and blocking capabilities.
• Live Free MinistriescoreOthersParent nonprofit organization. XXXchurch is a project of Live Free Ministries, a 501(c)(3) nonprofit with EIN 84-1942797. Live Free Ministries provides organizational structure and nonprofit status.
• EverAccountableminorGTM or Marketing PartnerSponsor of XXXchurch. Accountability software provider featured in sponsored section of website.
• South Dayton ToyotaminorGTM or Marketing PartnerSponsor of XXXchurch. Featured in sponsored section of website alongside other community partners.
• CTC ChurchminorGTM or Marketing PartnerChurch sponsor of XXXchurch. Featured in sponsored section demonstrating community support from faith-based organizations.
• Fervent ChurchminorGTM or Marketing PartnerChurch sponsor of XXXchurch. Featured in sponsored section demonstrating community support from faith-based organizations.
• Faith and Sex CenterminorGTM or Marketing PartnerMinistry sponsor focused on faith and sexuality topics. Featured in sponsored section of website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faithful & True Ministries: Christian counseling and recovery ministry for sexual brokenness and pornography addiction, offering workshops, intensives, and spouse support directly comparable to XXXchurch's X3Pure Rewired and Live Free Wives offerings.
• Covenant Eyes: Accountability and screen-time software for individuals and families seeking freedom from pornography—directly comparable to XXXchurch's X3watch 2.0 accountability software with overlapping customer base.
• EverAccountable: Accountability software partner/sponsor of XXXchurch that provides device monitoring to block pornography—competes with X3watch in the same accountability-software niche.
• Pure Desire Ministries: Faith-based ministry offering group programs, online courses, and resources for sexual addiction and pornography recovery—directly competing with XXXchurch's X3Pure Rewired, Small Groups, and coaching offerings for the same Christian audience.
• Celebrate Recovery: Large Christ-centered 12-step recovery program hosted in thousands of churches, addressing addictions including pornography and sex addiction—competes with XXXchurch for the same faith-based recovery audience and church partnerships.
• Fortify (Fight the New Drug): Science-based, app-driven porn-recovery program with structured lessons and a peer community—directly competes with XXXchurch's X3Pure Rewired workshop and Live Free Community App for the same recovery audience.
• Samson Society / Set Free Ministries: Faith-based ministries offering small groups and discipleship for men overcoming pornography and sexual addiction—comparable in format to XXXchurch's Small Groups Online and recovery-focused community programming.
• Betrayal Trauma Support / APSATS: Association of Partners of Sex Addicts Trauma Specialists and related spouse support communities—directly comparable to XXXchurch's Live Free Wives sub-brand serving spouses of pornography addicts.
• LifeSTAR Sexual Addiction Recovery Program: Clinical sexual addiction recovery program combining professional therapy with faith-based components for individuals and couples—overlaps with XXXchurch's coaching and partner-support services.

Broad incumbents

• American Association of Christian Counselors: Large professional association providing training, certification, and resources for Christian counselors including sexual addiction specialties—a broader incumbent serving the same faith-based mental health ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/teamxxxchurch
• YouTubeyoutube.com/channel/UCurfFVUPxe5SveKb8gDuR4Q
• Facebookfacebook.com/x3church
• Instagraminstagram.com/x3church
• LinkedInlinkedin.com/company/xxxchurch-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XXXchurch.com