Live Free

What Live Free does

Live Free Ministries is a 501(c)(3) nonprofit organization founded in 2019 and headquartered in Woodbury, New Jersey, that targets men struggling with pornography and lust addiction through a faith-based recovery model. The organization is led by founder and CEO Carl Thomas, who concurrently heads XXXchurch.com and brings roughly a decade of experience in the faith-based recovery category, lending the brand institutional credibility in a niche where trust is the primary conversion driver. Live Free operates as a vertically integrated recovery platform rather than a single-product nonprofit, layering subscriptions, paid courses, group programs, and partner-distributed resources.

The company's core product is the Live Free Community App, a subscription-based mobile application available on iOS and Android that combines accountability tracking with community and small-group functionality. Surrounding products include the X3Pure Rewired course priced at $249, small group subscriptions at $39 per month, the Live Free Coaching Network (a paid service layer), Live Free Wives (a sub-brand addressing spouses), and Football, Faith & Family (an athlete-focused vertical). Distribution extends beyond app stores through a Church Partner Program that places Live Free resources inside congregational recovery ministries and across free top-of-funnel assets such as the 2026 Free 3-Part Video Series.

The business model combines tiered subscription pricing on the consumer side ($4.99 per month or $49.99 per year for the app), course revenue, small-group fees, coaching services, and donations that flow into the 501(c)(3) structure. Customer segments include individual men seeking recovery, their spouses, faith-driven athletes, and churches operating as institutional distribution partners. As a small, founder-led nonprofit with no disclosed revenue, headcount, or external funding in the available data, Live Free's economic scale is not directly observable, but its product breadth and active launch cadence through 2026 indicate a strategy of expanding wallet share within a defined niche rather than pursuing mass-market scale.

Name

Live Free

Legal name

Live Free Ministries

Website

https://livefreecommunity.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Free Ministries is a 501(c)(3) nonprofit that operates a subscription mobile app, paid digital courses, small-group programs, and coaching services to deliver faith-based recovery resources to men struggling with pornography and lust addiction, with distribution through a Church Partner Program.

Ownership category

akta.pro rank

Product category

Faith-based addiction recovery platform

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Social Audio & Live Community Platforms (BPAMABAH)

akta.pro secondary industries

Cohort-Based Courses & Live Bootcamps (MPACALAC), Faith & Religious Live Streaming Platforms (MPACACAK), Educational Live Streaming Platforms (Classes/Tutorials) (MPACACAH)

Keywords

• Faith-based addiction recovery
• Men's ministry support app
• Accountability community platform
• Sexual addiction counseling
• Church partnership program

Headquarters

HQ city

Woodbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. App Subscription: Monthly and annual subscription plans for individual app access. Monthly at $4.99/month, annual at $49.99/year. Includes weekly content, free courses, supportive community, and desktop, Android, and iOS access.
2. Small Group Subscription: $39 per month subscription for online small group program offering weekly video meetings for support and accountability, which includes free access to the Live Free community and app.
3. Course Sales: X3Pure Rewired course sold as a one-time purchase ($249 during launch week) with lifetime access to video lessons, worksheets, and bonuses including Live Free Community access.
4. Donations: Tax-deductible donations to the 501(c)(3) nonprofit organization. 100% of donations go towards resources and development of new programs. Corporate sponsorships also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Live Free operates a subscription-based mobile and desktop community app that provides a private, secure space for men seeking freedom from porn, masturbation, and lust addiction. Members access custom profiles, direct messaging, real-time chat, polls, member search, personalized ad-free feeds, and weekly audio/video teaching content for accountability and recovery support. The core offering is layered with paid courses (X3pure Rewired, X3pure 30-Day Recovery Program), a weekly Small Group Program with video meetings, 1-on-1 coaching, and a branded church partner program for men's ministries.

Product overview

Live Free is a nonprofit faith-based recovery ministry offering a suite of interconnected products and services centered on the Live Free Community App — a subscription-based mobile and desktop platform providing private, secure community spaces with custom profiles, live chat, direct messaging, polls, member search, personalized feeds, and weekly audio/video content. The platform integrates access to both free resources (the 10-day action plan) and premium paid courses including the flagship X3pure Rewired course ($249 lifetime) and the X3pure 30-Day Recovery Program. The Live Free Wives community extends free support to spouses. An optional Small Group Program ($39/month) adds weekly video accountability meetings with access to the community app. The Live Free Coaching Network provides 1-on-1 personal coaching. All offerings are unified by a Christ-centered, science-informed recovery philosophy targeting men struggling with porn, lust, and sexual addiction.

Differentiator

Problem solved

Functional benefit

Brands

• Live Free Wives: A free support community for spouses of men struggling with porn and lust.
• Football, Faith & Family
• Live Free Coaching Network
• X3Pure

Products and services

• Live Free Community App A subscription-based mobile and desktop application providing a private, secure community for men seeking freedom from porn and lust, with custom profiles, direct messaging, live chat, polls, member search, personalized feeds, weekly audio/video content, and access to free and premium courses; available on iOS, Android, and desktop at $4.99/month or $49.99/year.
• Small Group Program An online small group program offering weekly video meetings for peer support and accountability with a consistent group of men, priced at $39/month and including free access to the Live Free Community App.
• X3pure Rewired Course A comprehensive 12-lesson video course grounded in peer-reviewed neuroscience, psychology, and theology research covering compulsive sexual behavior recovery, with companion worksheets and lifetime access to the Live Free Community, priced at $249.
• X3pure 30-Day Recovery Program A 30-day online recovery program from XXXchurch.com focused on purity and healing from compulsive sexual behaviors, created by Steven Luff and integrated with the Live Free ministry.
• Live Free Coaching Network A network providing 1-on-1 personal coaching and guidance for men facing life's challenges, including advice, accountability, and goal-setting support, offered through the Live Free ministry.
• Live Free Wives A free support community for spouses of men struggling with porn and lust, launched in 2019 alongside the main Live Free platform and hosted on the livefreecommunity.org website.

Quantifiable outcome

• Freedom from porn addiction is accessible to anyone

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• XXXchurchcoreStrategic or Co-development PartnerXXXchurch.com is a voice for change, a source for help, and a community of support for those struggling with porn and sex addiction. Carl Thomas, Live Free Founder, is also CEO of XXXchurch.com.
• Football, Faith & FamilycoreStrategic or Co-development PartnerA program of Live Free Ministries that provides free 1-on-1 mentorship to athletes seeking to grow in their faith and relationships.
• Men of IronminorStrategic or Co-development PartnerProvides tools and training needed to grow in faith, family, friends, fitness, and finances for mentors and proteges.
• Fight for Love MinistriesminorStrategic or Co-development PartnerA community that empowers women in porn-affected relationships with the facts and faith to fight back effectively.
• Small Groups OnlinecoreStrategic or Co-development PartnerOnline small group program offering weekly video meetings for support and accountability. Live Free app access is included free with small group membership.
• Live Free Coaching NetworkminorStrategic or Co-development Partner1-on-1 personal coaching and guidance to help with life's many challenges. Provides advice, accountability, and goal smashing support.
• Faith & Sex CenterminorStrategic or Co-development PartnerLicensed psychotherapy for individuals, couples, and groups either in person or via video-telephone. Steven Luff is a contributor.
• Heart to Heart CounselingminorStrategic or Co-development PartnerLocated in Colorado, specializes in sexual addiction counseling, treating intimacy anorexia and supporting partners. Dr. Doug Weiss is a contributor.
• Ever AccountableminorGTM or Marketing PartnerInternet accountability software for men and women who want to live porn-free and with purpose. Proudly sponsored by Ever Accountable.
• X3Pure / X3WatchminorGTM or Marketing PartnerAccountability tools and recovery program provider. X3Pure 30-Day Recovery Program created by Steven Luff. Proudly sponsored by X3Watch.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/livefreecommunityapp
• LinkedInlinkedin.com/company/live-free

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Free