Wilderness Trails Outfitters

What Wilderness Trails Outfitters does

Wilderness Trails Outfitters, operating legally as Wilderness Trails Inc., is a privately held, family-run wilderness outfitter founded in 1950 and headquartered in Jackson, Wyoming. The company operates from a basecamp along Sheffield Creek in Bridger Teton National Forest, approximately five minutes from Yellowstone's South Entrance, and functions as an Authorized Concessioner of Yellowstone National Park and Authorized Permittee of Grand Teton National Park. This dual federal authorization gives the company exclusive operating rights to run guided experiences inside protected parklands, which is the central pillar of its competitive position.

The core offering is a portfolio of horseback-enabled wilderness experiences: Bedroll & Breakfast glamping, half-day and full-day Trail Rides into the Teton Wilderness and Yellowstone, multi-day Backcountry Pack Trips (including the Yellowstone Thorofare route), Backcountry Fishing on horseback-accessed waters, and ethical fair-chase Big Game Hunting in the Teton Wilderness. The company has layered a series of premium-priced, themed retreats on top of these core adventures, including the Saddle & Soul women's yoga retreat, The High Country Social couples' and women's fly fishing retreats, Plein Air and Reading retreats, and the annual Cowgirl Camp. A branded merchandise store sells hats, tees, mugs, and sweatshirts.

Go-to-market is direct-to-consumer: customers book through the third-party theflybook.com platform integrated into the company website, by phone at (307) 733-5171, or via email. Retreats are priced at $2,750 per person (all-inclusive, with multi-installment billing at 150/90/30 days), trail rides and pack trips carry 50% non-refundable deposits with the balance due 7-30 days before the trip, and merchandise is sold at $25-$65. Distribution is exclusively domestic (USA) within Wyoming, supported by organic social (Instagram, TikTok), TripAdvisor, and email. Customer segments span adventure-seeking individuals and couples, wellness-focused travelers, private groups (corporate, family, friends), and hunting enthusiasts, with no enterprise contracts and a small headcount of 11-50.

Name

Wilderness Trails Outfitters

Legal name

Wilderness Trails Inc.

Website

https://wildernesstrailsoutfitters.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilderness Trails Outfitters is a family-run, federally authorized Jackson, Wyoming outfitter offering horseback trail rides, pack trips, glamping, fishing, hunting, and themed retreats in the Greater Yellowstone ecosystem to adventure-seeking tourists, wellness travelers, and private groups.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Services

NAICS

Tour Operators (56152), Recreational and Vacation Camps (except Campgrounds) (721214), Hunting and Trapping (114210)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAAADAD

Safari & Wildlife Adventure Tour Operators (Land-Based)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari)

SECONDARYTHAAALAA

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

SECONDARYTHAGAOAG

Adventure Base Camps (Trek/Climb/Expedition Camps)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAAALAE

Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

Keywords

• Guided horseback rides
• Wilderness pack trips
• Backcountry fly fishing
• Glamping accommodations
• Women wellness retreats

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Outdoor Adventure Bookings: Revenue from booking trail rides, pack trips, fishing excursions, and other outdoor activities. Pricing ranges from day rides to multi-day expeditions. Deposits of 25-50% required at booking with balance due 7-30 days prior to trip.
2. Specialty Retreats: Multi-day themed retreats including yoga retreats, fly fishing retreats, couples retreats, and women's retreats. Premium pricing of $2,750 per person including all meals, lodging, activities, and instruction. Installment payment plans available.
3. Merchandise Store: Branded merchandise including hats, t-shirts, mugs, and sweatshirts sold through the online store. Items range from $25-$65.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wilderness Trails Outfitters is a family-run wilderness outfitter that sells guided horseback experiences in the Greater Yellowstone ecosystem, including half- and full-day trail rides, multi-day backcountry pack trips, fly fishing excursions, fair-chase big game hunts, glamping-style "Bedroll & Breakfast" lodging, and themed retreats (yoga, fly fishing, plein air, reading, women's). Customers book directly via theflybook.com, phone, or email, and the company operates from a basecamp on Sheffield Creek near Yellowstone's South Entrance.

Product overview

Wilderness Trails Outfitters is a family-run wilderness adventure company providing guided experiences in the Greater Yellowstone ecosystem for over 70 years. The company operates a portfolio of interconnected core products: Bedroll & Breakfast glamping accommodations, guided Trail Rides, multi-day Wilderness Horse Packing Trips, Backcountry Fishing excursions, and Big Game Hunting experiences—all centered around their guest camp near Yellowstone's South Entrance. The company also offers seasonal Retreats & Workshops including yoga, fly fishing, and women's-specific programs (Saddle & Soul, The High Country Social, Cowgirl Camp, Wilderness Plein Air, Wilderness Reading, and Women's Retreats), which combine accommodations, guided activities, and instruction. A merchandise Store sells branded apparel. The products are booked through a third-party booking system (Theflybook) and some retreats are co-led with partner operators like Hastings Fishing Co., Ladyfish Fly Fishing, and Teton Wilderness Tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedroll & Breakfast Glamping-style overnight accommodations at a guest camp near Yellowstone's South Entrance, featuring wall tents with real beds, fireside cookouts, country-style breakfast, and access to the on-site trail system in the Teton Wilderness. Targeted at outdoor travelers seeking comfortable Western-style lodging near the national parks.
• Trail Rides Guided horseback tours ranging from half-day rides in the Teton Wilderness to full-day rides into Yellowstone National Park, led by experienced guides offering wildlife viewing and scenic vistas. Targeted at Jackson Hole tourists and outdoor enthusiasts seeking small-group wilderness riding experiences.
• Wilderness Horse Packing Trips Multi-day backcountry pack trips into Yellowstone Country and the Teton Wilderness Area using horses and mules to carry guests and gear, with custom-tailored itineraries, cook-prepared meals, and campfire tent accommodations. Targeted at adventure travelers seeking immersive multi-day wilderness expeditions.
• Backcountry Fishing Fly fishing excursions in Yellowstone Country rivers, streams, and lakes, accessed by horseback with experienced guides; both day-trip and multi-day fishing pack trip formats available. Targeted at fly fishing enthusiasts wanting horseback-supported access to remote fisheries.
• Big Game Hunting Ethical, fair-chase, 100% public land big game hunting experiences in the Teton Wilderness with drive-in camp amenities and access to remote backcountry hunting areas. Targeted at big game hunters seeking a backcountry hunt with a higher level of amenity.
• Saddle & Soul Women's Yellowstone Yoga Retreat A 4-day, 3-night women's yoga retreat featuring daily guided yoga sessions, horseback riding through Bridger Teton Wilderness, glamping accommodations, western-style meals, and a full-day Yellowstone van tour operated with partner Teton Wilderness Tours. Targeted at women seeking an all-inclusive wellness retreat that combines yoga with wilderness adventure.
• High Country Social Couples' Fly Fishing Retreat A 5-day fly fishing retreat open to women, men, and couples in Yellowstone country, co-led with Hastings Fishing Co. and Ladyfish Fly Fishing, including guided fishing excursions, wading and boat fishing on Yellowstone Lake, horseback-supported fishing along the Snake River, glamping accommodations, and shared camp meals. Targeted at couples and individuals seeking a premium guided fly fishing retreat.
• Cowgirl Camp Annual women's retreat experience combining horseback riding, wilderness activities, and community at the Wilderness Trails Outfitters guest camp. Targeted at women seeking a multi-day all-inclusive wilderness retreat.
• Wilderness Plein Air Retreat Art-focused retreat in the Wyoming wilderness that combines outdoor painting and sketching instruction with wilderness experiences. Targeted at artists and creatives seeking a nature-based art retreat.
• Wilderness Reading Retreat Literary-themed retreat offering guests time to read, relax, and connect with nature in the Wyoming backcountry. Targeted at readers seeking a quiet nature-immersive retreat experience.
• Women's Yellowstone Retreat Women-focused wilderness retreat in Yellowstone Country with guided outdoor activities and accommodations at the Wilderness Trails guest camp. Targeted at women seeking a guided multi-day wilderness experience.
• Wilderness Trails Store Online merchandise store selling branded apparel and souvenirs including hand-painted Cowgirl Camp hats ($65), Trinangle G t-shirts ($25), camp mugs ($30), and Pack String sweatshirts ($50). Targeted at past guests and brand fans seeking Wilderness Trails-branded merchandise.
• Wildlife & Scenic National Park Tours Partner-provided wildlife and scenic tours of Grand Teton and Yellowstone National Parks operated by Teton Wilderness Tours and bundled with Wilderness Trails' retreat packages (e.g., Saddle & Soul Yoga Retreat). Targeted at retreat guests wanting guided van-based park touring.
• Two Night Stay Two-night package option at the Bedroll & Breakfast guest camp, providing a short-stay glamping alternative to the standard overnight offering. Targeted at travelers wanting a brief wilderness lodging experience near Yellowstone.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Yellowstone National ParkcoreStrategic or Co-development PartnerWilderness Trails Outfitters is an Authorized Concessioner of Yellowstone National Park. This partnership grants exclusive rights to operate guided tours and pack trips within designated areas of the park, providing access that general tourists do not have.
• Grand Teton National ParkcoreStrategic or Co-development PartnerWilderness Trails Outfitters is an Authorized Permittee of Grand Teton National Park. This authorization allows the company to conduct guided horseback rides and wilderness activities within park boundaries.
• Teton Wilderness ToursminorStrategic or Co-development PartnerPartner company providing full-day van tours of Yellowstone National Park as part of the Saddle & Soul Yoga Retreat experience. Teton Wilderness Tours handles transportation and guided park touring while Wilderness Trails provides the basecamp and horseback components.
• Hastings Fishing Co.minorStrategic or Co-development PartnerFounded by William Hastings, a Jackson Hole-based fly fishing guide with 4+ years guiding experience. Hastings Fishing Co. leads the fly fishing instruction and guiding component of the High Country Social Couples' Fly Fishing Retreat, providing expertise in Yellowstone's rivers, lakes, and fisheries.
• Ladyfish Fly FishingminorStrategic or Co-development PartnerFounded by Jess Michie, Ladyfish Fly Fishing focuses on making fly fishing more accessible and approachable for women. Partners with Wilderness Trails to deliver the women's fly fishing retreat experience, bringing teaching expertise and community building to the partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lost Creek Ranch: Luxury log cabin resort in Jackson Hole offering horseback riding, fly fishing, and wilderness activities. Similar premium all-inclusive ranch experience targeting affluent travelers in the same Greater Yellowstone region with comparable pricing and activities.
• Brush Creek Ranch: Luxury Wyoming ranch near Saratoga offering all-inclusive experiences including horseback riding, fly fishing, and outdoor adventures. Comparable premium positioning and experiential model targeting affluent outdoor enthusiasts with similar retreat and adventure programming.
• Triangle X Ranch: National Park Concessioner in Moose, Wyoming operating guided horseback tours, trail rides, and lodge accommodations inside Grand Teton National Park. Direct competitor for guided horseback wilderness experiences in the same Jackson Hole ecosystem with overlapping target customers and concession-based business model.
• Turpin Meadow Ranch: Dude ranch in Dubois, Wyoming offering horseback riding, fishing, and wilderness experiences near Yellowstone and Grand Teton. Closely comparable horseback-focused ranch with similar activities, regional proximity, and small-scale family-style operations.
• Lone Mountain Ranch: Historic dude ranch in Big Sky, Montana offering horseback riding, fly fishing, hiking, and ranch accommodations. Operates as a National Park concessioner with similar guest activities and family-style service model targeting affluent outdoor recreation customers.
• The Ranch at Rock Creek: Luxury all-inclusive guest ranch in Philipsburg, Montana offering horseback riding, fly fishing, and wilderness activities. Comparable premium experiential ranch model in the Northern Rockies with similar guest demographics, pricing tier, and activity mix.
• Flat Creek Ranch: Luxury guest ranch located between Jackson and the National Elk Refuge offering horseback riding and fly fishing. Comparable premium Jackson Hole ranch experience targeting similar affluent outdoor recreation customers with all-inclusive wilderness programming.
• Heart Six Ranch: Guest ranch near Moran, Wyoming (Buffalo Valley area) offering horseback riding, fishing, and wildlife viewing. Operates close to Grand Teton National Park with similar horseback trail ride and outdoor recreation offerings targeting comparable customer segments.

Broad incumbents

• C Lazy U Ranch: Established luxury guest ranch in Granby, Colorado operating horseback riding as its core offering among broader ranch amenities. Larger established dude ranch operator in the broader Rockies market with overlapping target demographic and more extensive amenity portfolio.
• Vista Verde Guest Ranch: Luxury all-inclusive guest ranch in Steamboat Springs, Colorado offering horseback riding as a core activity among broader ranch programming. Established premium ranch operator with similar all-inclusive model and target market across the broader Rocky Mountain region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wildernesstrailsoutfitters
• TikToktiktok.com/@wildernesstrailsb
• Facebookfacebook.com/wildernesstrailsinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilderness Trails Outfitters