What Trendingtea B.v. does

TrendingTea B.V. is a Dutch specialty tea company headquartered in Dronten, Netherlands, operating as a private limited company (B.V.) founded by Niels and Roeland. The company sells premium loose-leaf teas, Fairtrade-certified direct-trade teas from Sri Lanka, pyramid tea bags (100% compostable and plastic-free), matcha, gift boxes, and tea accessories through three dedicated e-commerce channels: a consumer webshop (trendingtea.nl), a B2B portal (zakelijk.trendingtea.nl), and an education-specific portal. The product portfolio spans green, black, rooibos, white, herbal, and matcha categories with unit prices ranging from €3.50 to €49.95, and the company offers free shipping from €25 with 1-2 business day delivery from its own Dronten warehouse.

TrendingTea's business model is direct-to-consumer and direct-to-B2B with no subscription layer; revenue is generated through one-time unit purchases of tea SKUs and bundled giftboxes (notably the Impactmakers I/II/III lines co-branded with other Dutch social-impact producers). The company targets three segments — individual consumers for personal use and gifting, organizations for office tea supply and corporate gifting, and educational institutions — with no single customer segment disclosed as dominant. Customer scale is reported as 600+ organizations served (figure from 2021), with no updated customer-count or revenue disclosure available.

The underlying technology stack is a standard WordPress + WooCommerce webshop integrated with Google Analytics, Yoast SEO, Hotjar, Tawk chat support, Google Ads, and Facebook/LinkedIn social pixels. The company's primary differentiation is non-technical: a 100% fair tea chain anchored in Fairtrade, B Corp, and organic certifications, direct trade with Sri Lankan cooperatives, local processing and packaging in the country of origin, use of the Salvation Army 50|50 program for non-Fairtrade packaging, and recognition including a 2021 nomination for Entrepreneur of the Year (starters category) and a 2026 nomination for the Koning Willem I Prijs.

Name

Trendingtea B.v.

Legal name

TrendingTea B.v.

Website

https://trendingtea.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

TrendingTea B.V. is a Dutch specialty tea company that sells premium loose-leaf teas, Fairtrade-certified pyramid bags, matcha, and impact-branded gift boxes to consumers, organizations, and educational institutions through dedicated Dutch e-commerce portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Dronten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Tea Sales: TrendingTea generates revenue primarily through the direct sale of loose-leaf teas and pyramid tea bags via its consumer and B2B webshops. Products are sold at unit price points ranging from €3.50 to €49.95, with free shipping on orders over €25. No subscription model is explicitly referenced.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

TrendingTea B.V. sells its own-branded premium loose-leaf teas, compostable pyramid tea bags, matcha products with preparation accessories, and curated impact-maker gift boxes. Products are sold directly via three online storefronts (consumer, B2B, education) with fulfilment from its Dronten warehouse in the Netherlands, and feature Fairtrade, B Corp, and organic certifications with direct-trade sourcing from Sri Lanka.

Product overview

TrendingTea B.V. is a Dutch specialty tea company offering a portfolio of premium loose-leaf teas and pyramid tea bags. The product line is organized into three main categories: regular loose teas (including green tea, black tea, rooibos, white tea, herbal tea, and rooibos variants), Fairtrade-certified direct-trade teas imported from Sri Lanka (available as both loose tea and pyramid bags), and Matcha products with preparation accessories (whisk, bowl, measuring spoon). Additional offerings include curated gift boxes featuring products from Dutch impact makers (Giftbox Impactmakers I, II, III, and Brievenbusdoosje) and tea accessories. The company emphasizes direct trade relationships with tea farmers, fairtrade and organic certifications, and sustainable packaging (100% compostable pyramid bags). The core platform is the e-commerce webshop powered by WooCommerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Loose Tea (Losse Thee) Premium quality loose-leaf teas available in various varieties including green tea, black tea, rooibos, white tea, and herbal tea, with options for regular blends and Fairtrade-certified direct-trade selections.
• Green Tea Ginger & Lemon Refreshing loose-leaf green tea blend with ginger, lemongrass, orange peel, licorice, and natural flavors; brew at 70°C for 2-3 minutes, available in 200g or 70g packages.
• Green Tea Jasmin Chinese green tea blend with refined jasmine blossoms.
• Green Tea Chai Spicy loose-leaf blend with apple, cinnamon, orange, cardamom, pepper, coriander, clove, and natural flavors combined with green tea.
• Green Tea Earl Grey Pure green tea flavored with bergamot oil.
• Van Gogh Special Unique loose-leaf blend containing yellow rose buds, ginkgo, green tea, cornflower blossoms, lemongrass, and natural flavors, styled after Vincent van Gogh's palette.
• Romantic Roses Loose-leaf green tea with cranberries, thistle, natural flavors, rose blossoms, and safflower blossoms.
• Cranberry Happiness Loose-leaf black tea blend with cranberries, natural flavors, and rose blossoms; brew 3-4 minutes.
• Veggie Dream Loose-leaf black tea with parsley, carrot (parsnip), and natural flavors.
• Black Tea Mango Loose-leaf black tea with mango pieces, sunflower blossoms, and natural flavors.
• Rooibos Vanille Loose-leaf rooibos with vanilla pieces and natural flavors; brew at 95°C.
• Rooibos Appel Loose-leaf rooibos with apple, natural flavors, and rose blossoms; sold in multiple gram options.
• Rooibos Sweet Mango Loose-leaf fruity rooibos blend with mango, cardamom, marigold blossoms, and natural flavors.
• Pure Rooibos Pure loose-leaf rooibos sourced from South Africa with a herbaceous taste profile.
• Honeybush Loose-leaf honeybush from South Africa, positioned as the naturally sweet variant of rooibos.
• Spicy Rooibos Loose-leaf rooibos with citrus peel, banana pieces, chili peppers, lemongrass, orange blossoms, and natural flavors.
• Organic Herbal Boost Spicy organic herbal blend of ginger, peppermint, and sage with apple and orange, designed as a natural energy boost.
• Kamille (Chamomile) Loose-leaf 100% chamomile with a pure, herbaceous taste profile.
• Munt (Mint) Loose-leaf pure mint leaves with a refreshing taste.
• Fresh & Fit Loose-leaf herbal blend combining chamomile blossoms, melissa leaves, blackberry leaves, strawberry leaves, and orange blossoms.
• Sterrenmix Herbal mix with fennel, anise, peppermint, star anise, juniper, and licorice; brew 3-5 minutes.
• Argentina Maté Loose-leaf maté, the national drink of Argentina, combined with Brazilian guaran powder, citrus peel, sunflower blossoms, and natural flavors.
• FT Pure Green Tea Fairtrade-certified loose-leaf green tea directly imported from Sri Lanka and locally processed and packaged in the country of origin; brew at 70°C.
• FT Pure Ginger Loose-leaf pure ginger pieces with Fairtrade certification, directly imported from Sri Lanka; brew 5-6 minutes, available in 200g or 70g packages.
• FT Mint & Hibiscus Loose-leaf Fairtrade-certified green tea with fresh mint leaves and hibiscus, directly imported from Sri Lanka.
• FT Ginger & Lemon Loose-leaf Fairtrade-certified blend of green tea leaves, lemon, and spicy ginger pieces, directly imported from Sri Lanka.
• FT Forest Fruit Loose-leaf Fairtrade-certified fruity black tea with rose hip, strawberry, and raspberry, directly imported from Sri Lanka; brew at 95°C.
• FT English Breakfast Loose-leaf traditional Fairtrade-certified black tea directly imported from Sri Lanka.
• FT Black Tea Chai Loose-leaf Fairtrade-certified oriental blend of black tea with ginger, cinnamon, cardamom, clove, and nutmeg.
• FT African Rooibos Loose-leaf Fairtrade-certified South African rooibos flavored with cinnamon, apple, and orange, processed and packaged in Sri Lanka.
• Giftbox Impactmakers I Curated gift box combining TrendingTea with cookies baked by people with distance to the labor market (De Koekfabriek), fair chocolate from Chocolatemakers, and an informational flyer.
• Giftbox Impactmakers II Expanded gift box with 2x70g loose tea or 2x25 pyramid bags (Ginger Lemon and Black Tea Chai), 2 small storage tins, tea glass, cookies from De Koekfabriek, fairtrade chocolate, and sustainable nuts from Johnny Cashew.
• Giftbox Impactmakers III Premium gift box with 3x70g loose tea or 3x25 pyramid bags (Ginger Lemon, Black Tea Chai, and African Rooibos), biodegradable tea filters, 3 small storage tins, tea glass, social cookies, fairtrade chocolate, sustainable nuts, and informational flyer; personalized card option available.
• Giftbox Brievenbusdoosje Mailbox-sized gift box containing two tea packages with biodegradable tea filters and an informational flyer about TrendingTea's sustainable story; personalized card option available.
• Matcha – Ceremonial BIO Japanese organic ceremonial-grade matcha of beautiful daily-enjoyment quality, suitable for ceremonial preparation or matcha lattes; 50 grams.
• Matcha – Superior Ceremonial BIO Superior ceremonial-grade organic matcha sourced from Japan; 30 grams.
• Pyramid Tea Bags (Piramidezakjes) Sustainable pyramid tea bags made from 100% compostable and plastic-free materials, Fairtrade-certified, processed and packaged locally in Sri Lanka at the country of origin.
• FT English Breakfast Piramidezakjes Fairtrade-certified traditional black tea presented in 100% compostable, plastic-free pyramid tea bags.
• FT Black Tea Chai Piramidezakjes Fairtrade-certified black tea chai blend packaged in 100% compostable, plastic-free pyramid tea bags.

Quantifiable outcome

• Over 600 organizations served with quality tea with social and sustainable impact

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Koning Willem I StichtingminorOthersThe Koning Willem I Stichting nominates and awards the Koning Willem I Prijs, the most prestigious Dutch business award. TrendingTea was nominated for this prize in 2026.
• MKB-Nederland Regio ZwolleminorOthersMKB-Nederland Regio Zwolle and VNO-NCW jointly organize the annual Entrepreneur and Starter of the Year awards for the Regio Zwolle region, covering 22 municipalities. TrendingTea was nominated as one of three finalists in the starters category in 2021.
• VNO-NCWminorOthersVNO-NCW (alongside MKB-Nederland Regio Zwolle) runs the annual Entrepreneur and Starter of the Year awards for the Regio Zwolle region. TrendingTea was nominated as a finalist in the starters category in 2021.
• 50|50 (Leger des Heils / Salvation Army)coreImplementation/ SI/ Consulting PartnerTrendingTea's non-Fairtrade tea varieties are packaged by participants of the 50|50 program, part of the Salvation Army (Leger des Heils). This social enterprise helps participants find a sustainable place in society, providing meaningful employment for people with barriers to the regular labor market.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• T2 Tea: Australia-origin specialty tea retailer offering loose-leaf, tea bags, matcha, and curated gift boxes through owned retail and online. Highly comparable assortment and gifting-led positioning to TrendingTea.
• Pukka Herbs: UK-based herbal and wellness tea brand built around organic, Fairtrade, and ethically sourced botanicals. Closely comparable to TrendingTea's ethical supply-chain narrative and assortment of herbal/Rooibos blends marketed through owned channels.
• Teapigs: UK-based premium whole-leaf tea brand with strong ethical/sustainability positioning and direct-to-consumer plus B2B distribution. Highly comparable to TrendingTea's model of high-quality loose-leaf and pyramid bag teas sold via owned e-commerce with corporate gifting.
• DAVIDsTEA: Canadian specialty tea retailer selling loose-leaf and bagged teas, matcha, and accessories through owned e-commerce and retail. Comparable specialty assortment and gift/merchandising-driven direct-to-consumer model.
• Adagio Teas: US-based online specialty tea retailer with broad loose-leaf catalog, custom blending tools, and B2B/hospitality supply. Directly comparable e-commerce-led specialty tea distribution model.
• Tea Forte: US-based premium tea brand selling pyramid tea bags, loose-leaf teas, and luxury gift collections through owned e-commerce and B2B/hospitality channels. Comparable premium pyramid bag format, giftbox merchandising, and B2B distribution.
• Clipper Teas: UK-based Fairtrade-certified tea brand specializing in everyday black, green, and herbal teas with a clear ethical-sourcing story. Directly comparable to TrendingTea's Fairtrade pyramid bag and loose-leaf range imported from origin.
• Yogi Tea: European-origin (Germany) herbal and wellness tea brand sold across grocery and specialty channels with a wellness/functional benefit positioning. Comparable to TrendingTea's herbal, rooibos, and matcha-forward functional assortment.

Broad incumbents

• Whittard of Chelsea: Established UK premium tea retailer with a large catalog of loose-leaf teas, gift boxes, and in-store plus e-commerce distribution. Comparable assortment and corporate gifting angle, but operates at significantly greater scale and breadth.
• Taylors of Harrogate: Established UK tea and coffee brand with ethical sourcing credentials, broad retail distribution, and hospitality/B2B supply. Comparable ethical-sourcing positioning, but operates at significantly greater scale and category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyCGYI_1SCyjZpdy4mUWiCQ
• Facebookfacebook.com/TrendingTea/?locale=nl_NL
• LinkedInlinkedin.com/company/trendingtea-b.v.
• Instagraminstagram.com/trendingtea_nl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendingtea B.v.