The Mottley Law Firm

What The Mottley Law Firm does

The Mottley Law Firm PLC is a Richmond, Virginia-based plaintiff litigation practice founded in 2009 by Kevin W. Mottley. The firm focuses on traumatic brain injury and catastrophic personal injury matters, and also handles family estate disputes, business disputes, and civil appeals. Its service portfolio spans ten practice areas, with traumatic brain injury, personal injury, spinal cord injury, and wrongful death as the core offerings, supplemented by medical malpractice, nursing home abuse and neglect, product liability, estate disputes, business disputes, and civil appeals. From a single headquarters at 8001 Franklin Farms Dr in Richmond, the firm serves clients across more than ten Virginia cities including Winchester, Harrisonburg, Staunton, Lexington, Roanoke, Christiansburg, Marion, Abingdon, and Bristol, with the ability to associate local counsel for matters in other states.

The firm operates on a contingency-fee model for injury cases, collecting attorney fees only upon successful resolution and offering free case evaluations with no upfront costs. It supplements this professional-services revenue model with a formal attorney referral program that brings in complex TBI matters from other Virginia lawyers on a co-counsel basis. Marketing is driven by a multi-channel content engine that includes the Brain Case Live podcast, an active YouTube channel, downloadable legal guides, an SEO-optimized website with city-level landing pages, and presence on Facebook, X, LinkedIn, Instagram, AVVO, and Google My Business. Track record includes settlements and verdicts totaling more than $30 million across the founder's career, with headline results of $11M (tractor-trailer crash), $8M (mild TBI), $6.5M (wheelchair failure), $5M (pedestrian struck in crosswalk), and $3.5M (federal jury award).

Underlying technology is limited to standard law firm practice management and case management systems; the firm has no disclosed AI, API, SDK, or proprietary technology platform. The team consists of four people: founding attorney Kevin W. Mottley, associate attorney Benjamin P. Kyber, legal administrative assistant Juliet Markowitz, and paralegal Danielle Angell. The firm is a Virginia professional corporation, wholly owned and operated by its founder, with no institutional investors, parent company, or external funding disclosed.

Name

The Mottley Law Firm

Legal name

The Mottley Law Firm PLC

Website

https://mottleylawfirm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mottley Law Firm is a Richmond, Virginia plaintiff litigation practice specializing in traumatic brain injury and catastrophic personal injury cases, with additional work in estate and business disputes, serving clients statewide across Virginia on a contingency-fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Law Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Personal injury law
• Traumatic brain injury
• Civil litigation
• Wrongful death representation
• Estate dispute law

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Legal Services - Personal Injury: Contingency fee-based legal representation for personal injury cases including traumatic brain injuries, spinal cord injuries, car accidents, truck accidents, wrongful death, and other serious injuries. No upfront costs to clients.
2. Estate and Business Dispute Legal Services: Legal representation for family estate disputes, will contests, trust disputes, and business disputes including breach of contract, fraud, and corporate governance litigation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

The Mottley Law Firm PLC is a Virginia-based plaintiff litigation law firm providing legal representation primarily in traumatic brain injury (TBI) and personal injury matters, with additional practice areas covering spinal cord injuries, wrongful death, product liability, medical malpractice, nursing home abuse, family estate disputes, business disputes, and civil appeals. The firm operates on a contingency fee basis for injury cases, offering free case evaluations and collecting attorney fees only upon successful case resolution. Founded by former defense lawyer Kevin W. Mottley, the firm serves clients throughout the Commonwealth of Virginia from its Richmond headquarters.

Product overview

The Mottley Law Firm PLC is a Virginia-based plaintiff litigation law firm offering comprehensive legal services primarily focused on traumatic brain injury (TBI) and personal injury cases, with additional expertise in family estate disputes, business disputes, and civil appeals. The firm's core service offerings consist of ten distinct legal practice areas: Personal Injury Legal Services (covering car accidents, truck accidents, motorcycle accidents, catastrophic injuries, pedestrian accidents, DUI victims, workplace injuries, product liability, dog bites, slip-and-fall, and rideshare accidents), Traumatic Brain Injury Legal Services, Spinal Cord Injury Legal Services, Wrongful Death Legal Services, Product Liability Legal Services, Medical Malpractice Legal Services, Nursing Home Abuse and Neglect Legal Services, Family Estate Disputes Legal Services, Business Disputes Legal Services, and Civil Appeals Legal Services. The firm also provides supplementary free educational resources including the 'Nuts & Bolts' personal injury guide, the 'Brain Case' TBI guide, a family estate disputes guide, and an attorney referral guide, along with the Brain Case Live Podcast for educational content. The firm operates from a Richmond, VA office and serves clients throughout the Commonwealth of Virginia, with the ability to handle cases across the United States with appropriate local counsel.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for personal injury victims in Virginia, including car accidents, truck accidents, motorcycle accidents, catastrophic injuries, pedestrian accidents, DUI victim cases, workplace injuries, product liability, dog bites, slip-and-fall incidents, and rideshare accidents. Contingency fee representation with free case evaluation.
• Traumatic Brain Injury (TBI) Legal Services Specialized legal representation for traumatic brain injury survivors in Virginia, including cases arising from auto accidents, motorcycle crashes, truck collisions, slip-and-fall incidents, violent assaults, and sports injuries. This is the firm's primary focus area and key differentiator.
• Spinal Cord Injury Legal Services Legal representation for spinal cord injury victims resulting from auto accidents, motorcycle crashes, truck collisions, slip-and-fall incidents, and other accidents, addressing liability, medical expenses, and long-term care needs.
• Wrongful Death Legal Services Legal representation for families pursuing wrongful death claims arising from fatal accidents caused by negligence in Virginia, including tractor-trailer and other catastrophic crashes.
• Product Liability Legal Services Legal representation for victims of defective products and product liability cases in Virginia, including cases involving wheelchair failures, automotive defects, and other consumer products.
• Medical Malpractice Legal Services Legal representation for victims of medical malpractice in Virginia, helping clients pursue claims against healthcare providers for negligent care that caused injury or worsened medical conditions.
• Nursing Home Abuse and Neglect Legal Services Legal representation for victims of nursing home abuse and neglect in Virginia, holding facilities and their operators accountable for substandard care of elderly and vulnerable residents.
• Family Estate Disputes Legal Services Legal representation in family estate disputes in Virginia, including will contests, trust disputes, powers of attorney abuse, breach of fiduciary duty, breach of trust, proceedings before commissioners of accounts, and guardianship and conservatorship proceedings.
• Business Disputes Legal Services Legal representation in business disputes in Virginia, including breach of contract, tortious interference with contract and business expectancy, conspiracies, fraud, corporate veil-piercing, corporate breach of fiduciary duty, shareholder derivative actions, minority shareholder oppression claims, and corporate governance litigation.
• Civil Appeals Legal Services Appellate legal representation for civil cases in Virginia, including appeals before Virginia state courts for clients whose cases require post-trial or interlocutory appellate review.
• TBI Attorney Referral Program Formal referral program for Virginia attorneys to co-counsel traumatic brain injury cases and complex personal injury matters with Kevin Mottley, providing referring attorneys with specialized TBI representation for their clients under co-counsel arrangements.

Quantifiable outcome

• Over $30 million in settlements and verdicts collected for clients
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Virginia Department of TransportationminorOthersThird-party resource linked on firm website for brain injury victims to understand traffic laws and strengthen Virginia brain injury claims
• National Resource Center for Traumatic Brain InjuryminorOthersHeadquartered at Virginia Commonwealth University's Medical College of Virginia, provides resources to victims and families for coping with TBI
• Brain Injury Association of AmericaminorOthersNational organization providing information about advocacy and care for brain injury victims, linked as third-party resource
• Virginia Brain Injury CouncilminorOthersCouncil under Virginia Department for Aging and Rehabilitative Services consisting of survivors, caretakers, and healthcare professionals promoting accessible services
• Brain Injury Association of VirginiaminorOthersNon-profit organization providing guidance and assistance to brain injury victims and families in Virginia

Scale indicators13 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Morgan & Morgan: Largest U.S. plaintiff personal injury firm with nationwide footprint and a Virginia presence. Comparable in PI and TBI practice areas but operates at much larger scale with massive marketing budget.
• Weitz & Luxenberg: National mass-tort and personal injury firm with established TBI and brain damage practice. Comparable in TBI specialization but far larger scale and broader geographic footprint than Mottley.

Direct peers

• Cowan & McCloskey: Small Virginia-based plaintiff personal injury firm handling car accidents, truck accidents, and wrongful death cases. Directly comparable boutique PI practice in the same state.
• Phelan Petty: Richmond, VA personal injury and catastrophic injury law firm. Directly competes with Mottley on plaintiff-side PI and TBI cases in the same metro market.
• Allen & Allen: One of the largest plaintiff personal injury firms in Virginia, headquartered in Richmond with offices across the state. Directly competes with The Mottley Law Firm in PI, TBI, and catastrophic injury matters with very similar service offerings.
• Breit Drescher Imprevento: Norfolk/Virginia-Beach-based personal injury and criminal defense firm. Comparable to Mottley as a Virginia PI practice serving clients across the Commonwealth.
• Marks & Harrison: Established Virginia-based personal injury law firm with offices across the state including Richmond. Directly comparable to Mottley on PI, TBI, and wrongful death representation serving Virginia clients.
• Richmond Trial Lawyers (The Law Offices of Gregory S. Hogel): Richmond-area personal injury and trial firm. Comparable boutique competitor in the same metro market serving similar plaintiff PI and TBI clientele.
• Geoff McKim & Associates: Charlottesville/Richmond-region personal injury firm handling catastrophic injury, TBI, truck accidents, and wrongful death. Comparable to Mottley in scope and Virginia geographic focus.

Others

• Brain Injury Association of Virginia (resource referral): Non-profit Virginia organization providing TBI resources and referrals. Not a competitor but a closely tied partner in the TBI ecosystem that channels potential clients toward law firms like Mottley.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MottleyLawFirm
• YouTubeyoutube.com/user/mottleylawfirm/featured
• Facebookfacebook.com/MottleyLawFirm
• LinkedInlinkedin.com/company/the-mottley-law-firm-plc
• Instagraminstagram.com/mottleylawfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mottley Law Firm