AROMA CAFE BAR INC.

What AROMA CAFE BAR INC. does

Aroma Café Bar Inc. is a privately held, family-owned boutique café and catering operator headquartered in Calgary, Alberta, Canada. The company runs two physical locations in the Marda Loop neighborhood — the original cSpace Marda Loop café opened March 10, 2020, and a second location on 33 Avenue SW opened November 29, 2023. The core product is a neighborhood coffee shop serving fresh coffee, artisanal pastries, and authentic Mexican comfort food, with culinary direction led by Chef Georgina of the Cortines Mejia family, originally from Oaxaca, Mexico.

Beyond in-store dining, the business extends through four adjacent modules: Aroma Catering Services for corporate and private events, a Corporate Events & Community Hub that monetizes the venue as a licensed event space, ticketed Special Events (Paint & Wine Nights, Story Time & Crafts, Trivia Nights) distributed via Eventbrite, and online ordering for pickup through Square. Revenue is generated through point-of-sale food and beverage sales, quote-based catering, and ticketed event admission. Go-to-market is direct-to-consumer and local, relying on walk-in traffic, the company website, email newsletter, social channels, and community-based marketing including a GoFundMe fundraiser to revive live events.

The operating model is small-scale and family-controlled, with no disclosed external investors, no headcount data, no patents or trademarks, and no disclosed financial figures. There is no proprietary technology platform; the digital footprint consists of a Wix website, Square storefront, Eventbrite listings, and standard social profiles. Customer engagement is community-anchored in a single Calgary neighborhood, with diversification of revenue streams partially mitigating concentration but geographic and operational scale remain modest.

Name

AROMA CAFE BAR INC.

Legal name

Aroma Café Bar Inc.

Website

https://aromacafebar.ca

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Aroma Café Bar Inc. is a privately held, family-owned boutique café in Calgary's Marda Loop neighborhood, operating two locations serving specialty coffee, pastries, and authentic Mexican comfort food, with adjacent catering, corporate event, and ticketed community event revenue streams.

Ownership category

akta.pro rank

Product category

Specialty Café and Catering Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Specialty coffee shop
• Mexican cuisine catering
• Artisan pastries
• Café event hosting
• Community café

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. In-store food and beverage sales: Revenue from selling fresh coffee, artisanal pastries, and authentic Mexican comfort food directly to walk-in customers at two Calgary locations.
2. Catering services: Customizable catering options including Charcuterie Boards, Continental Breakfast, Taco Bar, Three-Course Dinner Menus, and Full-day Premium service for corporate events, private gatherings, and community functions.
3. Special event tickets: Revenue from ticketed events such as Paint & Wine Nights, Story Time & Crafts, and Trivia Nights sold through Eventbrite.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Aroma Café Bar operates two boutique café locations in Calgary's Marda Loop neighborhood, serving specialty coffee, artisanal pastries, and authentic Oaxacan Mexican comfort food to walk-in customers. The company extends its kitchen and venue capacity through customizable catering services, corporate event hosting, and ticketed community events such as paint nights and trivia nights.

Product overview

Aroma Café Bar operates as a boutique coffee shop and restaurant with a multi-offering portfolio. The core product is the café itself, serving fresh coffee, artisanal pastries, and authentic Mexican comfort food at two Calgary locations. The business extends beyond the café through four service modules: Aroma Catering Services (customizable food catering), Corporate Events & Community Hub (venue hosting), Special Events (community cultural events), and Online Ordering via Square. Founded by the Cortines Mejia family with Chef Georgina as culinary lead, the establishment positions itself as a community-focused gathering space blending Mexican flavors with coffee culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Aroma Café Bar (Main Café) Boutique coffee shop offering fresh coffee, artisanal pastries, and authentic Mexican comfort food served in a welcoming, community-focused atmosphere across two Calgary locations in Marda Loop. Targets walk-in neighborhood customers seeking quality coffee and Mexican cuisine.
• Aroma Catering Services Catering service providing customizable food options including Charcuterie Boards, Continental Breakfast, Taco Bar, Three-Course Dinner Menus, and Full-Day Premium service for weddings, birthdays, corporate lunches, and milestone celebrations. Targets event organizers, corporate clients, and private gatherings in Calgary.
• Corporate Events & Community Hub Event hosting service for corporate meetings, team-building sessions, business presentations, social gatherings, and meetup groups. Features a fully licensed café with evening availability and customizable food and beverage packages. Targets Calgary-area organizations and social groups.
• Special Events Ticketed community events including Paint & Wine Nights, Story Time & Crafts, and Trivia Nights, plus fundraising events and cultural gatherings. Tickets sold through Eventbrite to local Calgary community members and social groups.
• Online Ordering (Square) Online food ordering system powered by Square, enabling customers to place pickup orders from Aroma Café Bar's menu. Targets walk-in and pickup customers in the Calgary area.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Philz Coffee: Multi-location specialty coffee chain built on a craft, neighborhood-coffee-bar identity. Comparable to Aroma as a demonstration of how an independent neighborhood coffee concept can scale while preserving its authenticity narrative.
• Blue Bottle Coffee: Large specialty coffee chain operating boutique-format cafes globally. Comparable to Aroma as a scaled-up expression of the boutique specialty-coffee-with-food cafe model Aroma operates, illustrating the addressable growth ceiling for the format.

Direct peers

• Una Pizza + Wine: Calgary independent neighborhood restaurant with a focused menu and local following. Comparable to Aroma as a similarly-sized independent Calgary operator relying on neighborhood traffic and a defined culinary point-of-view.
• Model Milk: Calgary independent restaurant with a chef-driven menu and a strong neighborhood reputation. Comparable to Aroma as a Calgary independent operator of similar scale built around a founder's culinary identity.
• Lukes Drug Mart: Long-standing Calgary diner and counter-service restaurant with a strong local community following. Comparable to Aroma as an established Calgary independent eatery anchored by neighborhood loyalty and personal service.
• Phil & Sebastian Coffee Roasters: Calgary-based specialty coffee roaster with multiple cafe locations emphasizing premium sourcing and craft coffee. Comparable to Aroma as an established Calgary independent specialty cafe operator competing for the same local coffee-and-food customer.
• Sidewalk Citizen Bakery: Calgary artisan bakery operating cafe service alongside its baked-goods production. Comparable to Aroma as a Calgary cafe-bakery format business that combines specialty coffee, pastries, and a neighborhood community presence.
• Rosso Coffee Roasters: Calgary-based specialty coffee roaster operating multiple boutique cafe locations focused on high-quality coffee in a community-oriented format. Directly comparable to Aroma as an independent Calgary specialty coffee operator with a multi-location neighborhood strategy.
• Native Tongues Taqueria: Calgary Mexican restaurant focused on authentic regional Mexican cuisine in a casual sit-down format. Closest comparable on the food side — competing for the same Calgary customer seeking authentic Mexican flavors in a neighborhood setting.
• The Coup: Calgary independent vegetarian cafe with a strong community-focus and ethical-sourcing ethos. Comparable to Aroma as a Calgary independent cafe that pairs specialty beverages with a defined food point-of-view and a community-gathering identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/aromacafebaryyc
• Facebookfacebook.com/aromacafebaryyc
• Instagraminstagram.com/aromacafebaryyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AROMA CAFE BAR INC.