Model Milk
Model Milk is a single-location Calgary restaurant offering elevated evening dine-in service with craft cocktails and curated wines, three private event venues, and a small branded merchandise shop, operating as part of the Concorde Group hospitality portfolio.
- Company typePrivate
- Founded-
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Model Milk does
Model Milk is a single-location dine-in restaurant operating at 308 17th Avenue SW in Calgary, Alberta, with evening service Tuesday through Sunday from 5pm until close. The core offering is a food menu positioned as both classic and original, supported by an extensive craft cocktail program (signature drinks priced CA$16-CA$18) and a curated international wine list with by-the-glass options ranging from CA$12 to CA$250. The venue is part of the Concorde Group hospitality portfolio, and its operational infrastructure (gift card platform, careers, brand site) is routed through that parent group's systems.
The business operates three private event configurations within the same block of 17th Avenue: an 18-seat Private Dining Room with audio-visual capability, the Model Citizen speakeasy (50 seated / 70 cocktail) at 300 17th Avenue SW, and a Full Venue option accommodating 70 seated or 120 cocktail guests. Model Citizen has been suspended from regular service and currently operates only as a private event space. Revenue is generated through dine-in transactions, private event bookings (quote-based via Triple Seat and JotForm portals), gift card sales through Concorde Group, and a small direct-to-consumer merchandise channel selling branded apparel and accessories at fixed price points in Canadian dollars.
There is no proprietary technology platform; the company relies on standard third-party reservation (Pigeonhole), event booking (Triple Seat, JotForm), and e-commerce tooling, alongside its own website and email newsletter for direct customer engagement. Customer acquisition is concentrated on local Calgary diners and corporate/private event bookers in the 17th Avenue corridor, with no named enterprise accounts disclosed.
Model Milk firmographics
Firmographics- Name
- Model Milk
- Legal name
- Model Milk
- Website
- https://modelmilk.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Model Milk is a single-location Calgary restaurant offering elevated evening dine-in service with craft cocktails and curated wines, three private event venues, and a small branded merchandise shop, operating as part of the Concorde Group hospitality portfolio.
- Ownership category
- akta.pro rank
Where Model Milk is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Model Milk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Food and beverage sales: Primary revenue stream from dine-in restaurant service offering cocktails, wines, and food menu items. Cocktails priced at $16-$18, wine by the glass ranging $12-$250. Revenue generated through table service and bar sales.
- Private event hosting: Revenue from booking private events across three venue configurations. Includes Private Dining Room, Model Citizen speakeasy, and full venue bookings for corporate events, celebrations, and gatherings.
- Merchandise sales: Online shop selling branded merchandise including apparel (caps) and accessories (tote bags). Items sold at fixed price points in Canadian dollars.
- Gift cards: Gift card sales through Concorde Group platform, providing another revenue stream and customer acquisition channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cocktails priced at $16-$18 per drink |
| Unit Pricing | Pay-as-you-go | Wine by the glass ranging $12-$250 |
| Unit Pricing | Pay-as-you-go | Branded merchandise at various price points |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Model Milk product offering
Product offeringCore offering
Model Milk is a dine-in restaurant located at 308 17 Avenue SW in Calgary, Alberta, offering a food menu focused on cuisine that is both classic and original, alongside an extensive craft cocktail program ($16-$18 per cocktail) and a curated wine-by-the-glass selection ($12-$250). The restaurant also operates the adjacent Model Citizen speakeasy (300 17th Avenue SW), three private event spaces accommodating 18-120 guests, an online merchandise shop, and gift cards sold through Concorde Group.
Product overview
Model Milk is a single-location dine-in restaurant in Calgary, Alberta operating as part of the Concorde Group. The core offering consists of food service and a cocktail/beverage program, complemented by three private event spaces: the 18-seat Private Dining Room, the full venue (70 seated/120 cocktail), and the Model Citizen speakeasy (50 seated/70 cocktail). The company also operates an online shop selling branded merchandise including apparel and accessories. No platform-plus-modules software architecture exists—this is a traditional hospitality business.
Differentiator
Problem solved
Functional benefit
Brands
- Pigeonhole: Related venue mentioned in footer navigation.
Products and services
- Model Milk Restaurant Dine-In Service Full dine-in restaurant experience offering food menu and beverage program at 308 17 Avenue SW, Calgary. Open Tuesday-Sunday from 5pm until close. Serves local Calgary diners and visitors to the 17th Avenue corridor.
- Cocktails and Beverage Program Extensive craft cocktail program with signature drinks priced at $16-$18, including creative mixology options like Freak on a Lychee and Cass-eek and Destroy. Wine program features bubbles, whites, and reds from international regions including French Champagne, Loire Valley, Germany, and Italy.
- Private Dining Room Events 18-seat private dining room with a long communal table, private washroom, and window looking into the main dining room. Equipped with audio-visual capabilities for business dinners and intimate gatherings.
- Full Venue Private Events Exclusive access to the entire Model Milk restaurant including main dining room, mezzanine level, and bar/lounge area for private events. Accommodates 70 seated or 120 cocktail-style guests.
- Model Citizen Speakeasy Private Events Private event space at the Model Citizen speakeasy located at 300 17th Avenue SW (upstairs), accommodating up to 50 seated or 70 cocktail-style guests. Features open kitchen concept and minimalist decor with separate entrance.
- Model Milk Gift Cards Gift cards sold through the Concorde Group platform, providing customers with a gifting option for dining experiences at Model Milk.
- Model Milk Online Merchandise Shop Online e-commerce shop at modelmilk.ca/shop selling branded merchandise including the MM Slugger Cap (CA$55), Full Fat Tote Bags (CA$45), and MM Sharpie (CA$3). Canvas tote bags made in USA with artwork designed by local artist Justin Scott and printed in Calgary.
Companies that use Model Milk
Customer profileSegments2 records
Ideal customer profiles2 records
Model Milk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Model Milk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Concorde GroupcoreParent hospitality group operating Model Milk. Provides gift card platform, careers page infrastructure, and operational backing. Concorde Group is the parent company behind Model Milk and related restaurant concepts.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Model Milk competitors and assessment
Company assessmentDirect peers
- Pigeonhole: A sibling restaurant within the Concorde Group portfolio, located in close proximity to Model Milk. It is directly comparable as a same-owner, similarly positioned Calgary dining destination under the Concorde Group umbrella.
- Bridgette Bar: A Concorde Group restaurant in Calgary offering a comparable upscale-but-approachable dining experience with a strong cocktail program. Directly comparable as a sister Concorde Group venue targeting similar demographics.
- Cluny: A Concorde Group restaurant in Calgary with a comparable positioning as a stylish, design-forward dining venue. Directly comparable as a sister Concorde Group concept operating in the same market.
Regional players
- Deane House: A Calgary upscale restaurant housed in a historic building, offering private event spaces and seasonal menus. Comparable as a Calgary heritage venue with similar event-hosting capabilities.
- Charcut Roast House: A Calgary-based chef-driven restaurant with a strong cocktail program and private dining offerings. Comparable as a Calgary premium dining venue with a similar craft beverage focus.
- Rouge Restaurant: An upscale Calgary restaurant in a heritage building with a chef-driven menu and craft cocktail program. Comparable as a Calgary-based premium dining destination with a similar experiential positioning.
- River Cafe: An upscale independent restaurant in Calgary focused on regional Canadian cuisine with a curated wine program. Comparable as a Calgary-based premium dining destination targeting similar clientele.
- Teatro Restaurant: A long-standing upscale Italian restaurant in downtown Calgary. Comparable as a Calgary fine-dining venue with a strong wine program and similar special-occasion customer base.
Broad incumbents
- Alo Restaurant: A top-tier Canadian fine-dining restaurant in Toronto with a curated cocktail program and premium beverage pricing. Comparable as a Canadian premium dining destination with a similar craft beverage and experience focus.
- Momofuku Toronto: David Chang's Canadian restaurant group offering upscale-casual dining with strong cocktail programs. Comparable as a higher-volume, multi-city operator targeting a similar craft-driven, design-forward dining customer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Model Milk social profiles
Digital presenceModel Milk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Model Milk leadership team
Management profileNumber of profiles
Model Milk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Model Milk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Model Milk
What does Model Milk do?
Model Milk is a dine-in restaurant located at 308 17 Avenue SW in Calgary, Alberta, offering a food menu focused on cuisine that is both classic and original, alongside an extensive craft cocktail program ($16-$18 per cocktail) and a curated wine-by-the-glass selection ($12-$250). The restaurant also operates the adjacent Model Citizen speakeasy (300 17th Avenue SW), three private event spaces accommodating 18-120 guests, an online merchandise shop, and gift cards sold through Concorde Group.
Is Model Milk a public or private company?
Model Milk is a private company. It is classified as corporate owned and is currently operating.
When was Model Milk founded?
Model Milk was founded in -1. It employs 11 to 50 people.
Where is Model Milk based?
Model Milk is headquartered in Calgary, Canada, in the North America region.
How does Model Milk make money?
Four revenue lines are on record. Food and beverage sales are the primary driver. The others are private event hosting, merchandise sales and gift cards.
Who are Model Milk's main competitors?
Direct peers on record are Pigeonhole, Bridgette Bar and Cluny. Regional players are Deane House, Charcut Roast House, Rouge Restaurant, River Cafe and Teatro Restaurant. Broad incumbents are Alo Restaurant and Momofuku Toronto.
Does Model Milk have an API?
No public API is recorded for Model Milk.