What Truffe & Moustache does

Truffe & Moustache is a French direct-to-consumer e-commerce brand selling 100% natural pet care products for dogs and cats, including dietary supplement cures (joint/mobility, anti-stress, skin/coat, immunity, dental, digestive/deworming, puppy/kitten growth), topical balms (paw/nose, healing), natural cleaning solutions (eyes, ears, anti-itch), Omega 3 & 6 vegetable oil blends, and complementary accessories and gift sets. Products are formulated by a veterinarian and a phytotherapy pharmacist using plant-based ingredients (spirulina, nettle, chamomile, cornflower, witch hazel, green tea, sweet orange, lavender) and are manufactured in France through a controlled partner supply chain. The portfolio spans roughly 18+ SKUs priced between €13.52 and €80.73 per unit, with gift cards from €15 to €100 and a points-based loyalty program.

The company operates exclusively through its owned e-commerce storefront at truffe-moustache.com, with shipping to France Metropolitan and Belgium and free-shipping thresholds of €39 (pickup point) and €59 (home delivery). Customer acquisition is driven by a content-led digital marketing mix: an SEO-oriented blog referencing veterinary sources, organic social presence on Facebook, Instagram, Pinterest, TikTok and YouTube, an email newsletter with promotional incentives, and earned media through appearances on French television (M6, C8) and France Bleu radio. An online diagnostic recommendation tool on the site guides purchase decisions without requiring email capture.

The business is registered as Naturofficine SAS, headquartered at 36 route du Pont noir, 36200 Badecon-le-Pin, France, with 1–10 employees and no disclosed external funding, parent, or subsidiary relationships. Leadership is centered on Thomas Frangin as President. The company reports a 4.8/5 average rating from confirmed customer reviews across product pages and maintains physical points of sale alongside the D2C channel. No patents, trademarks, certifications, or regulatory actions are disclosed in the available source material.

Name

Truffe & Moustache

Legal name

Naturofficine

Website

https://truffe-moustache.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Truffe & Moustache is a French direct-to-consumer e-commerce brand selling 100% natural dietary supplements, balms, and hygiene products formulated with veterinarians and phytotherapy pharmacists for dogs and cats, shipped to France and Belgium.

Ownership category

akta.pro rank

Product category

Natural Pet Care Products

NAICS

Pet and Pet Supplies Retailers (45991), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industries

Skin & Coat Supplements (HLAMALAB), Calming & Behavioral Support Supplements (HLAMALAD), Immune Support Supplements (HLAMALAE), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Allergy & Anti-Inflammatory Supplements (HLAMALAL), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

Keywords

• Natural pet supplements
• Herbal pet care
• Dog cat balms
• Pet hygiene products
• Phytotherapy pet wellness

Headquarters

HQ city

Argenton-sur-creuse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: Direct-to-consumer online sales of natural pet care products including dietary supplements (cures), balms, vegetable oils, cleaning care, treats, and accessories. One-time purchase model with price points ranging from approximately 13€ to 80€ per product. Gift cards available in 15€–100€ denominations. Free shipping offered above 39€ (pickup point) and 59€ (home delivery) in France and Belgium.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Truffe & Moustache sells 100% natural dietary supplement cures, topical balms, cleaning care solutions, vegetable oil blends, and pet accessories formulated for dogs and cats. Products are developed in partnership with veterinarians and phytotherapy pharmacists using plant-based ingredients and are manufactured in France. The portfolio addresses joint, skin/coat, stress, immune, digestive, dental, ear, and eye care, plus accessories such as chew toys and plush comfort items.

Product overview

Truffe & Moustache is a French e-commerce company selling 100% natural pet care products for dogs and cats, manufactured in France. The product portfolio centers on two core offerings: (1) dietary supplement cures — including Gambade (joint/mobility), Sérénité (anti-stress), Allure (skin/coat), Immunité (immune support), Croissance (puppy/kitten growth), Sourire (dental hygiene), Purification (digestive/deworming), and Pureté (urinary comfort) — alongside vegetable oil blends like Harmonie (Omega 3 & 6) with a senior-specific variant; and (2) topical care products including Velours (paw/nose balm), Rescousse (healing balm, dog and cat variants), Secours (purifying anti-itch cleaner), Murmure (ear cleaner), and Regard (eye cleaner). These are complemented by accessories (chew toys, plush comfort toys, reusable wipes) and gift sets (Coffret Aux petits soins) and gift cards. Products are formulated by veterinary and phytotherapy experts using plant-based ingredients, and are sold primarily through the company's e-commerce platform with delivery to France and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Gambade – Joint Mobility Supplement A 100% natural dietary supplement for dogs and cats designed to support joint mobility and comfort, formulated with plants and herbal ingredients to relieve arthritic pain and joint discomfort.
• Sérénité – Anti-Stress Cure A short-term dietary supplement cure for dogs and cats that provides calming and anti-stress effects, formulated with natural plants.
• Allure – Skin and Coat Care A dietary supplement designed to improve skin and coat health in dogs and cats, addressing skin conditions, itching, and coat quality through natural plant-based ingredients.
• Velours – Paw and Nose Balm A plant-based balm for moisturizing and protecting dogs' and cats' noses and paw pads, addressing dryness, cracking, and discomfort; also used for calluses on elbows.
• Rescousse – Healing and Soothing Balm A plant-based healing and soothing balm for dogs and cats that accelerates skin healing for various lesions including irritations, cracks, cuts, burns, hot spots, and insect bites. Available in separate versions for dogs and cats.
• Sourire – Dental Hygiene Supplement A short-term dietary supplement cure for dogs and cats promoting dental hygiene, helping reduce tartar buildup and freshening breath.
• Immunité – Immune Support Cure A short-term immune support dietary supplement for dogs and cats designed to stimulate natural defenses and immune function using natural plant ingredients.
• Purification – Digestive Deworming Cure A short-term natural cure for internal parasite control and digestive system purification for dogs and cats, serving as a natural deworming treatment.
• Croissance – Puppy and Kitten Growth Supplement A 100% natural dietary supplement for puppies and kittens designed to support healthy growth and development, enriched with calcium, minerals, vitamins, spirulina, and nettle extract.
• Harmonie – Vegetable Oil Omega 3 & 6 Blend A blend of 5 vegetable oils providing Omega 3 and 6 fatty acids for dogs and cats, supporting skin, coat, and overall health. A senior-specific variant (Âge d'Or) is also available for older pets.
• Murmure – Ear Cleaning Solution A natural ear cleaning solution for dogs and cats containing tea tree and true lavender essential oils, designed to dissolve cerumen, eliminate impurities, prevent otitis, and soothe ear irritations.
• Regard – Eye Cleaning Solution A natural eye contour cleaning solution for dogs and cats formulated with cornflower, witch hazel, and green tea to remove brown stains, tears, crusts, and impurities while soothing irritated eyes.
• Secours – Purifying Anti-Itch Cleaner A purifying and anti-itching cleaning care product for dogs and cats, designed to clean and soothe irritated skin areas, used in routine care for hot spots and minor lesions.
• Coffret Aux Petits Soins – Care Gift Set A curated gift set containing 5 essential care products (balms and cleaners for paws, nose, and skin) presented in a handcrafted French basket, designed as a gift package for pet owners.
• Truffe & Moustache Gift Card A gift card available in digital or physical format (with 1€ surcharge for physical), in denominations of 15€, 25€, 50€, 75€, and 100€, valid for 1 year and usable across all Truffe & Moustache products.
• Doudou – Calming Plush Toy A handmade plush toy for dogs and cats filled with two sachets of organic dried plant blend (lavender and calming herbs) designed to provide comfort and stress relief, particularly useful for puppies and kittens during the transition to a new home.
• Jouet de Fouille – Search Puzzle Toy A natural hemp rope and varied textile puzzle/food-dispensing toy designed to keep dogs and cats occupied, reduce boredom, and act as a natural anti-stress tool.
• Bâton d'Olivier – Olive Wood Chew Stick A 100% natural olive wood chew toy enriched with olive oil, designed to satisfy dogs' chewing instinct while helping clean teeth and strengthen gums, with size S recommended for puppies.
• Lingettes Lavables – Reusable Washable Wipes Reusable and washable soft cloth wipes made from organic and Oeko-Tex certified fabrics, designed with a corner pocket to fit over a finger for more precise cleaning of eyes and ears.
• Duo de Bienvenue Chiot et Chaton – Growth and Anti-Stress Duo A duo product combining growth support and anti-stress supplement for puppies and kittens, formulated to reinforce bones and provide calming effects.

Quantifiable outcome

• 4.8/5 average customer rating across all products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Via InnovaminorOthersVia Innova is shown among the company's supported-by logos on the website, indicating some form of backing, acceleration, or partnership with this innovation/incubation entity.
• Agro Vallée IncubationminorOthersAgro Vallée Incubation appears among supported-by logos, suggesting Truffe & Moustache participates in an agriculture/food tech incubation program in the Occitanie region.
• Région OccitanieminorOthersRégion Occitanie is listed among supporting organizations/logos, indicating regional government support for the company.
• Crealia OccitanieminorOthersCrealia Occitanie appears among supported-by logos, indicating a regional creative/economic development partnership.
• Villa BluminorOthersVilla Blu appears among supported-by logos, but no specific description is available in the source data.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virbac: Major French veterinary pharmaceutical and animal health company with nutraceutical and dermatology ranges; a broader incumbent operating across prescription and supplement categories.
• Vetoquinol: French-listed animal health company covering therapeutic nutrition, dermatology and joint care; broader incumbent with overlapping condition-specific pet supplement positioning.
• Ceva Santé Animale: Global animal health major headquartered in Libourne, France; broader incumbent with companion animal wellness and supplement-adjacent ranges that compete for the same vet-channel shelf space.
• Beaphar: Dutch-headquartered global pet health and wellness manufacturer with broad supplement, hygiene and care ranges; broader incumbent that overlaps heavily with T&M's joint, skin, dental and immunity SKUs.
• Mars Petcare (incl. Royal Canin, Satis+): Largest global pet food and wellness group; broader incumbent with veterinary diet, supplement and naturals lines that compete for the same premium-pet-owner wallet share.

Direct peers

• Naturlys: French natural pet supplements brand selling herbal cures and wellness products for dogs and cats online; the closest comparable D2C natural-supplement counterpart in the same French-speaking market.
• Vetosoin: France-based online pet wellness retailer offering natural supplements, hygiene products and care accessories; directly comparable in veterinary-formulated D2C positioning and product mix.

Regional players

• Wamiz: Leading French online pet media and commerce platform serving French-speaking dog and cat owners with content and product recommendations; comparable audience and French-market content funnel.
• Maxi Zoo: Europe's largest specialty pet retail chain with strong French and Belgian footprint; comparable distribution and customer base for premium pet supplements and care products.
• Zoomalia: French online pet retailer and content platform with broad wellness and accessory range; comparable D2C scale and SEO-led customer acquisition in the same French-speaking geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@truffemoustache
• Facebookfacebook.com/TruffeMoustache
• LinkedInlinkedin.com/company/truffemoustache
• Instagraminstagram.com/truffemoustache
• Pinterestfr.pinterest.com/truffemoustache
• TikToktiktok.com/@truffemoustache

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truffe & Moustache