Vision Is Priceless

What Vision Is Priceless does

Vision Is Priceless is a 501(c)(3) nonprofit organization (legal name: Vision Is Priceless Council, EIN 59-3386495) founded in 1996 and headquartered at 6161 Arlington Expressway, Jacksonville, Florida. The organization delivers free vision screenings, comprehensive eye exams, prescription glasses, and specialty eye care to uninsured and underserved adults and children across five Northeast Florida counties (Duval, St. Johns, Clay, Baker, Nassau). Its core programs include the Adult Vision Program, the Sight in Schools children's program, community Vision Screenings, and the Gift of Sight specialty cataract surgery program founded by Dr. Jeffrey Levenson of Levenson Eye Associates, which has delivered more than 1,000 sight-restoring surgeries to date. Service delivery is enabled by a Volunteer Vision Network of over 60 local eye care professionals and uses the SPOT Vision Screener, a handheld portable device, for pediatric vision assessments.

The organization's technology footprint is deliberately lean: there is no proprietary software platform, no API or SDK offering, and no AI/ML capability development; the SPOT Vision Screener is the sole named diagnostic technology and is operated by trained volunteers at partner locations and schools. Services are provided free of charge with no billing, insurance, or revenue collected from beneficiaries.

Vision Is Priceless generates no commercial revenue; funding comes from individual donations (one-time and recurring via PayPal), a Business Partner Program of corporate sponsors, two annual signature fundraising events (Strides for Sight walk and Pull for Sight clay shoot), and foundation grants from Community Foundation, ASCRS Foundation, Riverside Hospital Foundation, and the Levenson Family Charitable Fund. Reach and beneficiary outcomes reported include 35,000+ free vision screenings per year, with no publicly disclosed revenue figure.

Name

Vision Is Priceless

Legal name

Vision Is Priceless Council

Website

https://visionispriceless.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Vision Is Priceless is a 501(c)(3) nonprofit, founded in 1996 in Jacksonville, Florida, providing free vision screenings, eye exams, glasses, and specialty eye care to uninsured and underserved adults and children across five Northeast Florida counties through a 60+ professional volunteer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization relies on charitable donations from individuals to fund vision screening services, eye exams, glasses, and specialty care for underserved populations. Donations can be made one-time or as recurring monthly gifts through PayPal.
2. Corporate/Business Partner Program: Annual financial gifts from business partners who receive sponsorship benefits at Strides for Sight and Pull for Sight events, free vision screenings for employees, and other partnership benefits throughout the year.
3. Special Event Fundraising: Annual events including Strides for Sight Family Festival & Walk and Pull for Sight Clay Shoot generate revenue through event participation fees and associated donations.
4. Foundation Grants: Support from foundations including Community Foundation, ASCRS Foundation, Riverside Hospital Foundation, and Levenson Family Charitable Fund for specific programs like the Gift of Sight cataract surgery initiative.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vision Is Priceless provides free vision screenings, comprehensive eye exams, prescription eyeglasses, and specialty eye care (including cataract surgery through the Gift of Sight program) to uninsured and underserved adults and children in Northeast Florida. Services are delivered directly through community screenings, school-based programs, and a volunteer network of 60+ eye care professionals, with no charge to qualifying patients.

Product overview

Vision Is Priceless is a 501(c)(3) nonprofit organization that has provided charitable vision care since 1996. The organization operates a unified service model consisting of multiple programs: the Adult Vision Program and Sight in Schools Children's Program provide free vision screenings using SPOT vision screener devices, with follow-up eye exams delivered through a network of over 60 volunteer eye care professionals (Volunteer Vision Network). The Gift of Sight Program addresses advanced needs through free cataract surgery partnerships. Complementary programs include The Blue Lobster Books (children's educational materials) and awareness events (Strides for Sight walk, Pull for Sight Clay Shoot). The organization serves Duval, St. Johns, Clay, Baker, and Nassau counties in Northeast Florida.

Differentiator

Problem solved

Functional benefit

Brands

• Gift of Sight: A partnership program with Dr. Jeffrey Levenson of Levenson Eye Associates to provide free cataract surgery for uninsured individuals who are legally blind due to cataracts
• Sight in Schools

Products and services

• Adult Vision Program Free vision screenings, comprehensive eye exams, and prescription glasses for uninsured and underserved adults in Northeast Florida who meet income eligibility requirements. Adults who fail a screening are referred to volunteer eye care professionals for full exams and follow-up care.
• Sight in Schools Children's Program School-based vision screening program for children ages 3-18 using SPOT vision screener devices, delivered in daycares, preschools, private schools, and parochial schools throughout the First Coast area. Children identified with vision issues are referred for further eye care through the Volunteer Vision Network.
• Community Vision Screenings Free public vision screening events held at community partner locations including Lutheran Social Services, Ruth's Place, MASS Clinic, and Arlington Eye Clinic across Duval, St. Johns, Clay, Baker, and Nassau counties. Screenings check visual acuity and identify individuals who need a full eye exam.
• Gift of Sight Program Free cataract surgery program for uninsured individuals who are legally blind in both eyes due to cataracts, meet limited income guidelines, and reside in Northeast Florida. Delivered in partnership with Levenson Eye Associates; the program has provided over 1,000 sight-restoring surgeries to date.
• Volunteer Vision Network Network of 60+ eye care professionals—optometrists, ophthalmologists, and eye surgeons—who volunteer to provide free eye exams and specialty exams to Vision Is Priceless clients across Northeast Florida. Services are delivered at the volunteers' own offices and clinics, including Advanced Eye Care, Clay Eye Physicians & Surgeons, Florida Eye Specialists, Florida Retina Institute, Jacksonville Eye Center, Johnson & Johnson Vision Care, Nemours Ophthalmology, and Retina Associates.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• MrBeastcoreStrategic or Co-development Partner · 1 January 2023In 2023, YouTube megastar MrBeast partnered with Dr. Jeff Levenson and Vision Is Priceless to bring sight-restoring cataract surgery to 40 individuals in Northeast Florida through the Gift of Sight program. His generosity was inspired by Dr. Levenson's TED Talk on ending preventable blindness.
• Dr. Jeffrey Levenson / Levenson Eye AssociatescoreStrategic or Co-development PartnerDr. Jeffrey Levenson serves as a Vision Is Priceless board member and founded the Gift of Sight Program in partnership with the organization. He has five locations across Northeast Florida and has performed over 1,000 sight-restoring cataract surgeries through this partnership. Dr. Levenson also volunteers internationally with Surgical Eye Expeditions (SEE) International.
• Volunteer Vision Network (60+ eye care professionals)coreStrategic or Co-development PartnerNetwork of 60+ local eye care professionals including ophthalmologists, optometrists, and eye surgeons who provide free eye exams and specialty exams for Vision Is Priceless clients in Duval, St. Johns, Clay, Baker, and Nassau counties. Includes practitioners from Advanced Eye Care, Clay Eye Physicians & Surgeons, Florida Eye Specialists, Florida Retina Institute, Jacksonville Eye Center, Johnson & Johnson Vision Care, Levenson Eye Associates, Nemours Ophthalmology, Retina Associates, and others.
• WW GayminorOthersBusiness partner supporting Vision Is Priceless through the Business Partner Program.
• Levenson Eye AssociatesminorOthersBusiness partner supporting Vision Is Priceless through the Business Partner Program.
• Miller (Meco)minorOthersBusiness partner supporting Vision Is Priceless through the Business Partner Program.
• Blue Lobster / World Electric SupplyminorOthersBusiness partner supporting Vision Is Priceless through the Business Partner Program.
• GilbaneminorOthersBusiness partner supporting Vision Is Priceless through the Business Partner Program.
• FRIminorOthersBusiness partner supporting Vision Is Priceless through the Business Partner Program.
• Cecil W. Powell InsuranceminorOthersBusiness partner supporting Vision Is Priceless through the Business Partner Program.
• The Silverfield GroupminorOthersBusiness partner supporting Vision Is Priceless through the Business Partner Program.
• Upper DeckminorOthersBusiness partner supporting Vision Is Priceless through the Business Partner Program.
• Surgical Eye Expeditions (SEE) InternationalminorStrategic or Co-development PartnerDr. Jeffrey Levenson volunteers with SEE International internationally, serving as Chief Medical Officer. He travels throughout Central and South America to perform free eye exams and cataract surgeries and trains local ophthalmologists.
• Robin Taylor-ChiarellominorOthersChildren's author who is generously donating proceeds from her book 'The Blue Lobster Visits the Eye Doctor' to support Vision Is Priceless programs. The book has received the Mom's Choice Award.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RestoringVision: RestoringVision is a global nonprofit that provides new reading glasses and sunglasses to people in need through NGO partnerships. Comparable nonprofit distribution model focused on vision product access for underserved populations.
• Surgical Eye Expeditions (SEE) International: SEE International mobilizes volunteer ophthalmologists to perform free cataract and other sight-restoring surgeries domestically and abroad. Highly comparable as Vision Is Priceless's Gift of Sight program follows the same in-kind surgeon model with Dr. Levenson serving as SEE's Chief Medical Officer.
• EyeCare America (AAO Foundation): EyeCare America is the American Academy of Ophthalmology Foundation's public service program providing free medical eye care to uninsured seniors. Closely mirrors Gift of Sight's model of free cataract care for uninsured, income-eligible individuals via volunteer ophthalmologists.
• Prevent Blindness: Prevent Blindness is the oldest US volunteer eye health and safety nonprofit, focused on vision screenings, public education, and advocacy. Comparable mission scope around preventive vision screening and access to care for underserved populations.
• New Eyes for the Needy: New Eyes for the Needy is a US nonprofit that purchases prescription eyeglasses for low-income individuals through a voucher program. Comparable as a nonprofit addressing the affordability gap for corrective eyewear, overlapping with Vision Is Priceless's glasses-distribution function.
• OneSight: OneSight is a global nonprofit affiliated with EssilorLuxottica that provides free vision screenings, eye exams, and glasses to underserved populations worldwide. Directly comparable as a nonprofit vision-care delivery organization with a volunteer/clinic model similar to Vision Is Priceless.
• ASCRS Foundation: The ASCRS Foundation operates the Operation Sight program providing free cataract surgery to uninsured US patients in need. Highly comparable surgical-access mission; ASCRS Foundation is already a VIP financial partner, making this both a funder and structural peer.

Broad incumbents

• Lions Clubs International Foundation (SightFirst): The Lions' SightFirst program is the largest non-governmental funder of corneal transplants and cataract surgeries globally. Compares as a broader-established nonprofit with vision-care programs for underserved populations, already shown as a partner (Lions) in VIP's ecosystem.

Emerging players

• VisionSpring (BRIDGE): VisionSpring is a social enterprise (now BRIDGE) that provides affordable eyeglasses to low-income populations globally through distribution partnerships. Comparable in addressing vision access for underserved communities, though operating via market-based rather than purely charitable model.

Regional players

• Volunteer Eye Surgeons International (VESI): VESI is a nonprofit of volunteer ophthalmologists providing free surgical eye care domestically and internationally. Comparable in-kind surgeon model to Gift of Sight, primarily serving as a peer nonprofit rather than direct geographic competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VisionIsPriceless
• LinkedInlinkedin.com/company/visionispriceless

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Is Priceless