The Warehouse Food Hall
- Company typePrivate
- Founded2022
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Warehouse Food Hall firmographics
Firmographics- Name
- The Warehouse Food Hall
- Legal name
- The Warehouse Food Hall
- Website
- https://warehouseboise.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where The Warehouse Food Hall is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Warehouse Food Hall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vendor Lease/Rent: The food hall generates revenue by leasing space to independent food and retail vendors. The company connects vendors with thousands of monthly guests and takes a commission or rent from each vendor operating within the 29,000+ square foot facility.
- Gift Card Sales: Sale of gift cards for use at any vendor within the food hall.
- Event Space Rental: Hosting of private events, workshops, and entertainment programming that drives additional revenue and foot traffic.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Warehouse Food Hall product offering
Product offeringCore offering
The Warehouse Food Hall operates a 29,000+ square foot multi-vendor culinary and entertainment hub in downtown Boise's BoDo district, leasing space to 15+ independently owned food, drink, and retail vendors under one roof. It also houses entertainment venues (Treefort Music Hall and BoDo Cinema) and hosts recurring events such as live music, trivia nights, mixology classes, and workshops, while offering gift cards and private event space for rental.
Product overview
The Warehouse Food Hall is a curated multi-vendor food hall and entertainment complex spanning over 29,000 square feet in downtown Boise's BoDo district. The venue houses 15+ independently owned food and drink establishments (including Anzalone Pizza, CAMP Cocktail Bar, Mazzah Mediterranean, Basquenese, El Cafetal, Dumpling Time, Totally Smashed, Rush Bowls, Caffé D'arte, Just Chicken, Neighbor Tim's BBQ, KB's Burritos, Poppy Seed Bakery, and The Loading Dock), a retail vendor (Idaho Livin'), and entertainment venues (Treefort Music Hall and BoDo Cinema). The food hall also offers regular events programming including Mixology Expedition tastings, live music, trivia nights, workshops, and private event space. It is owned and operated by Geronimo Hospitality Group.
Differentiator
Problem solved
Functional benefit
Products and services
- The Warehouse Food Hall Experience
- Events & Entertainment Programming
- Gift Cards
- Private Event Space & Pop-up Opportunities
- Treefort Music Hall
- BoDo Cinema
Quantifiable outcome
- Thousands of guests walk through the doors each month
Companies that use The Warehouse Food Hall
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
The Warehouse Food Hall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Warehouse Food Hall partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Kash Feng (Dumpling Time Owner)coreDumpling Time owner partnering to bring the Asian restaurant concept to Boise. The concept was founded in California Bay Area in 2017 and has five Bay Area locations. This Boise location marks its first expansion outside California.
- Jon Bergscheider (Local Partner)minorLocal partner for Dumpling Time's Boise expansion at The Warehouse Food Hall.
- Maria Silva and Adriana Scarpetta (El Cafetal Owners)coreOwners of El Cafetal, an authentic Colombian restaurant. Arrived in Idaho in 2002, opened first restaurant, reopened in Nampa in 2016 after a fire. The Warehouse location is their expansion into downtown Boise.
- Matthew and Barbie Larrinaga (Basquenese Founders)coreFourth-generation Idahoan Basque and Vietnamese-American founders of Basquenese, a unique Basque and Vietnamese fusion concept. Started with food truck in 2023 before opening at The Warehouse.
- Geronimo Hospitality GroupcoreGeronimo Hospitality Group is headquartered in Beloit, Wisconsin and owns and operates The Warehouse Food Hall. They operate a growing collection of award-winning, upscale boutique hotels, restaurants and clubs.
- Hendricks GroupminorAppears in footer as co-branding partner. Job opportunities listed through Hendricks Group recruiting platform.
- Game Night LiveminorPresents weekly trivia nights at The Warehouse Food Hall every Tuesday from 7-9 p.m.
- Heirloom Dance StudiominorPresents swing dance events at The Warehouse Food Hall.
- Alt Touch TherapyminorPresents speed dating events at The Warehouse Food Hall.
- Painted Leaf StudiominorPresents painting workshops at The Warehouse Food Hall.
- Gemma ArtsminorWomen-owned Idaho-based production company presenting free public concerts at The Warehouse Food Hall on first Wednesdays.
- Rediscovered BooksminorPresents the Grown Up Book Fair event at The Warehouse Food Hall.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
The Warehouse Food Hall competitors and assessment
Company assessmentDirect peers
- Ponce City Market: Ponce City Market is a mixed-use development in Atlanta featuring a food hall with multiple independent food vendors, retail, and entertainment. Its combination of curated food hall, retail, and entertainment programming parallels The Warehouse's multi-vendor destination model.
- Assembly Food Hall: Assembly Food Hall is a multi-story food hall in Nashville featuring multiple independent restaurants, bars, and entertainment venues. Its combination of diverse independent food vendors, bars, and entertainment programming mirrors The Warehouse's offering.
- Industry City: Industry City is a Brooklyn-based food hall and commercial complex featuring multiple independent food vendors, retail, and entertainment spaces. Its mix of curated independent food concepts and additional offerings parallels The Warehouse's diverse vendor model.
- Chelsea Market: Chelsea Market in NYC is an iconic food hall and retail destination featuring multiple independent food vendors and shops. Its curated multi-vendor marketplace model with food and retail under one roof parallels The Warehouse Food Hall's concept.
- Krog Street Market: Krog Street Market in Atlanta is a curated food hall featuring multiple independent restaurants and retail vendors in a converted industrial space. Its curated independent vendor model and industrial-style destination setting are comparable to The Warehouse's approach.
- Time Out Market: Time Out Market operates curated food halls featuring multiple chef-driven restaurants and bars under one roof across multiple cities, similar to The Warehouse Food Hall's multi-vendor model. Both curate independent food and beverage operators in destination-style venues with entertainment programming.
- Urbanspace: Urbanspace operates curated food halls and vendor marketplaces featuring independent food concepts in urban locations. The multi-vendor food hall model with curated independent operators in destination venues parallels The Warehouse's approach.
- The Market at Pearl: The Market at Pearl in San Antonio is a curated food hall featuring multiple independent restaurants, bars, and shops within a larger mixed-use development. Its multi-vendor food and beverage hall concept parallels The Warehouse Food Hall's structure.
- Eataly: Eataly operates Italian marketplace food halls combining multiple restaurants, retail, and educational experiences in large-format venues. Similar to The Warehouse, it provides diverse dining options and a destination experience with curated independent concepts under one roof.
Others
- Geronimo Hospitality Group: Geronimo Hospitality Group is the parent company that owns and operates The Warehouse Food Hall. It also operates a portfolio of upscale boutique hotels, restaurants, and clubs, providing strategic and operational support to The Warehouse as a related entity rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Warehouse Food Hall social profiles
Digital presenceThe Warehouse Food Hall financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Warehouse Food Hall leadership team
Management profileNumber of profiles
Profiles1 record
The Warehouse Food Hall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Warehouse Food Hall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Warehouse Food Hall
What does The Warehouse Food Hall do?
The Warehouse Food Hall operates a 29,000+ square foot multi-vendor culinary and entertainment hub in downtown Boise's BoDo district, leasing space to 15+ independently owned food, drink, and retail vendors under one roof. It also houses entertainment venues (Treefort Music Hall and BoDo Cinema) and hosts recurring events such as live music, trivia nights, mixology classes, and workshops, while offering gift cards and private event space for rental.
Is The Warehouse Food Hall a public or private company?
The Warehouse Food Hall is a private company. It is classified as corporate owned and is currently operating.
When was The Warehouse Food Hall founded?
The Warehouse Food Hall was founded in 2022. It employs 11 to 50 people.
Where is The Warehouse Food Hall based?
The Warehouse Food Hall is headquartered in Boise, United States, in the North America region.
How does The Warehouse Food Hall make money?
Three revenue lines are on record. Vendor Lease/Rent is the primary driver. The others are gift Card Sales and event Space Rental.
Who are The Warehouse Food Hall's main competitors?
Direct peers on record are Ponce City Market, Assembly Food Hall, Industry City, Chelsea Market, Krog Street Market, Time Out Market, Urbanspace, The Market at Pearl and Eataly. Geronimo Hospitality Group is listed as an others.
Does The Warehouse Food Hall have an API?
No public API is recorded for The Warehouse Food Hall.