assembly food hall
The Food Hall Co. is a private U.S. food hall developer and operator running multi-concept culinary and entertainment destinations, including Legacy Food Hall in Plano, TX, Assembly Food Hall in Nashville, TN, and the forthcoming Amazon-partnered Shaver Hall in NYC.
- Company typePrivate
- Founded-
- HeadquartersNashville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What assembly food hall does
The Food Hall Co. is a private food hall developer and operator headquartered in Plano, Texas, that creates and operates multi-concept culinary and entertainment destinations. The company operates two properties: Legacy Food Hall in Plano, Texas (opened November 2017, a 55,000+-square-foot European-style venue with 20+ curated food stalls, 5 full-service bars, the wholly-owned Unlawful Assembly Brewing Co. craft brewery, and The Box Garden outdoor entertainment venue) and Assembly Food Hall in Nashville, Tennessee (opened 2020, over 100,000 square feet with 30+ eateries and bars, the Sixty Vines restaurant, three live performance stages, and Skydeck on Broadway — characterized in source material as the largest, most comprehensive food hall developed in North America). A third project, Shaver Hall in Midtown Manhattan, was announced in June 2024.
The company serves three distinct customer segments: (i) end consumers — diners, tourists, and local residents — seeking curated dining and entertainment experiences; (ii) independent chefs, restaurateurs, and culinary entrepreneurs who lease stall space within the food halls via a public vendor application program; and (iii) commercial real estate developers and landlords (most prominently Amazon for Shaver Hall) seeking experiential anchor tenants for mixed-use developments. Revenue is generated through three streams: leasing space to food vendors and restaurateurs, direct food and beverage sales through company-operated bars and the Unlawful Assembly Brewing Co. subsidiary, and entertainment and venue revenue from event spaces, rooftop venues, and performance stages. The company manages a 52-week marketing calendar and hosts more than 800 events and live shows annually across its two operating properties.
The Food Hall Co. has no proprietary software or technology platform disclosed — its differentiation rests on hospitality design expertise (leadership has hands-on involvement in over $11 billion in hospitality design projects and multiple design awards), the capital intensity of large multi-story food halls that create barriers to entry, and anchor-tenant positioning within high-traffic mixed-use developments. The company is privately held, operates as The Food Hall Company, LLC (Texas), has no disclosed funding rounds, no identified institutional investors, and no parent company. Leadership includes CEO Michael Morris, COO Jessica Keller, and Co-Founder Randy DeWitt.
assembly food hall firmographics
Firmographics- Name
- assembly food hall
- Legal name
- The Food Hall Company, LLC
- Website
- https://assemblyfoodhall.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Food Hall Co. is a private U.S. food hall developer and operator running multi-concept culinary and entertainment destinations, including Legacy Food Hall in Plano, TX, Assembly Food Hall in Nashville, TN, and the forthcoming Amazon-partnered Shaver Hall in NYC.
- Ownership category
- akta.pro rank
assembly food hall industry classification
Industry- Product category
- Food Hall and Hospitality Venue Operations
- NAICS
- Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industry
- Bars & Pubs (Non-Music) (MPAGAIAC)
Keywords
Where assembly food hall is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
assembly food hall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Food Hall Tenant/Vendor Leasing: The Food Hall Co. generates revenue by leasing space to independent food vendors, restaurateurs, and chefs who operate within its food hall properties. Each vendor operates their own stall concept and pays rent for the space.
- Food and Beverage Sales (Direct): The company operates its own bar venues (e.g., 5 full-service bars at Legacy Hall) and Unlawful Assembly Brewing Co. craft brewery, generating direct revenue from food and beverage sales to consumers.
- Entertainment and Venue Revenue: Revenue is generated from entertainment events and venue spaces including The Box Garden (outdoor entertainment venue), Skydeck on Broadway (largest rooftop entertainment venue in Nashville), and three live performance stages at Assembly Food Hall.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
assembly food hall product offering
Product offeringCore offering
The Food Hall Co. develops and operates large-scale, multi-concept food hall destinations featuring curated independent food stalls, full-service bars, live entertainment venues, and event spaces. The company leases space to independent chefs and restaurateurs while also directly operating its own bars, craft brewery (Unlawful Assembly Brewing Co.), and entertainment venues such as The Box Garden and Skydeck on Broadway.
Product overview
The Food Hall Co. operates a portfolio of food hall destinations, including operating properties (Assembly Food Hall in Nashville and Legacy Food Hall in Plano, TX) and an upcoming development (Shaver Hall in NYC). Each food hall is a multi-level comprehensive dining and entertainment venue featuring multiple food stalls, full-service bars, and live entertainment options. Assembly Food Hall offers 30+ eateries with Skydeck rooftop entertainment; Legacy Food Hall features 20+ food stalls, Unlawful Assembly Brewing Co. craft brewery, and Box Garden outdoor venue; Shaver Hall (NYC) is planned for 10+ stalls with restaurants and bars. The company also maintains a vendor application program for prospective culinary operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Assembly Food Hall Assembly Food Hall is a multi-level comprehensive dining and entertainment destination in downtown Nashville, TN, anchoring the transformative Fifth & Broadway development. It features 30+ eateries and bars, the Sixty Vines restaurant, three live performance stages, and Skydeck on Broadway, described as the largest rooftop entertainment venue in Nashville, and spans over 100,000 square feet.
- Legacy Food Hall Legacy Food Hall is an innovative European-style food hall in Plano, TX combining a food hall, beer garden, craft brewery, and live entertainment destination. Its three-story, 55,000+ square foot space features more than 20 curated food stalls, 5 full-service bars, the Unlawful Assembly Brewing Co. craft brewery on the third floor, and The Box Garden outdoor entertainment venue.
- Shaver Hall Shaver Hall is a planned 35,000-square-foot food hall development in Midtown Manhattan, located within Amazon's Hank building at 424 5th Avenue in the historic Lord & Taylor building. Planning includes two restaurants, more than 10 food stalls, two full-service bars, a curated bodega, and space for entertainment, with first announced tenants Chick Chick and Taqueria Al Pastor.
- Unlawful Assembly Brewing Co. Unlawful Assembly Brewing Co. is a craft brewery and taproom operating on the third floor of Legacy Food Hall in Plano, TX, focused on brewing with unexpected, fresh ingredients as a wholly-owned subsidiary of The Food Hall Co.
Quantifiable outcome
- Over 800 events and live shows hosted annually between two properties
- +8 more outcomes
Companies that use assembly food hall
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
assembly food hall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
assembly food hall partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- AmazoncoreAmazon partnered with The Food Hall Co. to bring Shaver Hall to the ground floor of Amazon's 'Hank' building at 424 5th Avenue (historic Lord & Taylor building) in Midtown Manhattan. Amazon opened the building following extensive restoration and is creating an integrated urban experience that supports 18-hour districts. Amazon's Vice President of Global Real Estate & Facilities noted that Shaver Hall will open the ground floor to the entire community and create opportunities for local small businesses.
- Chick ChickflagshipChick Chick, founded by Chef Jun Park, is one of the first two announced food stall tenants at Shaver Hall. The concept celebrates Korean-inspired chicken and will be a flagship culinary tenant in the 35,000-square-foot New York City food hall.
- Taqueria Al PastorflagshipTaqueria Al Pastor is one of the first two announced food stall tenants at Shaver Hall, offering authentic Mexican cuisine including flavorful al pastor tacos and traditional Mexican fare.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
assembly food hall competitors and assessment
Company assessmentDirect peers
- Eataly: Eataly operates multi-location Italian-themed food halls combining curated food stalls, sit-down restaurants, bars, and retail in a single experiential destination — directly comparable to Assembly's curated multi-vendor, multi-bar, and entertainment-driven food hall model.
- Time Out Market: Time Out Market curates the city's best chefs and restaurateurs under one roof alongside bars and cultural programming in cities including New York, Miami, Chicago, and Boston — a directly analogous curated food hall concept with a similar event-driven consumer engagement model.
- Ponce City Market: Atlanta's Ponce City Market is a large-scale mixed-use food hall and entertainment destination combining curated food stalls, bars, retail, and event programming in a historic adaptive-reuse building — comparable to Assembly's mixed-use anchor tenant positioning and entertainment-led programming.
- Industry City: Industry City is a large Brooklyn waterfront food, retail, and entertainment complex with curated food vendors and event spaces — directly comparable to Assembly's multi-vendor food hall plus live-event programming model.
- Citizen Public Market (by C3): Citizen Public Market is a curated food hall in Culver City, CA developed by C3, combining chef-driven stalls, bars, and event programming — directly comparable to Assembly's curated food theater model and curated bar/entertainment offering.
- Revival Food Hall: Revival Food Hall is a Chicago Loop food hall featuring a curated rotation of Chicago-based chef concepts and a central bar — directly comparable to Assembly's curated chef-vendor and bar-centric food hall model in another major U.S. downtown.
- Urbanspace: Urbanspace is a New York–based curated food hall operator (Urbanspace Vanderbilt, Urbanspace W 52nd, etc.) running multi-vendor food halls with rotating chef concepts — a directly comparable operating model focused on curated vendor curation in major urban office and tourist markets.
- Gotham West Market: Gotham West Market is a Hell's Kitchen, NYC food hall featuring a curated mix of food vendors and a full-service bar — a comparable curated food hall operator in the New York market where Assembly is entering with Shaver Hall.
- Chelsea Market: Chelsea Market is a landmark New York food hall featuring curated food vendors, retail, and offices in the Meatpacking District — a directly comparable curated food hall format with anchor-tenant relevance in the same Manhattan market where Shaver Hall is set to launch.
Emerging players
- North Loop Galley: North Loop Galley is a Minneapolis food hall featuring rotating chef-driven restaurant concepts and a bar — a smaller emerging food hall operator with a comparable rotating-chef and curated food vendor model, though at smaller scale and in a different region.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
assembly food hall social profiles
Digital presenceassembly food hall financial estimates
Financial estimateRevenue estimate
Valuation estimate
assembly food hall leadership team
Management profileNumber of profiles
Profiles3 records
assembly food hall subsidiaries and ownership
Company hierarchySubsidiaries1 record
assembly food hall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
assembly food hall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about assembly food hall
What does assembly food hall do?
The Food Hall Co. develops and operates large-scale, multi-concept food hall destinations featuring curated independent food stalls, full-service bars, live entertainment venues, and event spaces. The company leases space to independent chefs and restaurateurs while also directly operating its own bars, craft brewery (Unlawful Assembly Brewing Co.), and entertainment venues such as The Box Garden and Skydeck on Broadway.
Is assembly food hall a public or private company?
assembly food hall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was assembly food hall founded?
assembly food hall was founded in -1.
Where is assembly food hall based?
assembly food hall is headquartered in Nashville, United States, in the North America region.
How does assembly food hall make money?
Three revenue lines are on record. Food Hall Tenant/Vendor Leasing is the primary driver. The others are food and Beverage Sales (Direct) and entertainment and Venue Revenue.
Who are assembly food hall's main competitors?
Direct peers on record are Eataly, Time Out Market, Ponce City Market, Industry City, Citizen Public Market (by C3), Revival Food Hall, Urbanspace, Gotham West Market and Chelsea Market. North Loop Galley is listed as an emerging player.
Does assembly food hall have an API?
No public API is recorded for assembly food hall.
What industry is assembly food hall in?
assembly food hall's product category is Food Hall and Hospitality Venue Operations. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of MPAGAIAC, Bars & Pubs (Non-Music). Its NAICS code is 72251 and its SIC code is 5810.