Redman Wines

What Redman Wines does

Redman Wines is a fourth-generation, family-owned winery operating from Coonawarra, South Australia, producing premium red wines from the region's celebrated terra rossa soil. Founded by Bill Redman in 1908 and re-established under the Redman Wines label in 1966 after the original property was sold to Lindeman's, the business is today owned and operated by Bruce and Mal Redman (third generation) with their sons Dan and Mike Redman (fourth generation, who bought into the business in 2020). The winery farms 34 hectares of estate vineyards, including the historic Hoffmann vineyard, and produces Cabernet Sauvignon, Shiraz, Sangiovese, Rosé, and Riesling, alongside specialty products such as the flagship The Redman (a Cabernet/Shiraz blend, with the 2022 vintage awarded 96 points by Angus Hughson in the South Australian Wine Guide 2026), the limited William Wilson Shiraz Cabernet tribute wine, and large-format magnums and imperials.

Production is built on traditional, minimal-intervention winemaking, most notably an in-field crushing process unique among Australian wineries that prevents microbial contamination, plus open fermenters with hand plunging for Cabernet. The business generates revenue through three streams: direct-to-consumer sales via the owned e-commerce storefront and the Coonawarra cellar door (orders in 12-bottle cartons with freight charges), a Wine Club subscription offering exclusive releases and back-vintage access, and wholesale distribution via The Wine Company (NSW/VIC/QLD), Porter & Co. (SA/NT), and international distributors in China, Singapore, the UK, and Japan.

In May 2026, Redman Wines reacquired the historic Rouge Homme brand from Treasury Wine Estates, returning the 1952-founded Coonawarra label to family ownership after 60 years of separate ownership. The winery maintains active participation in regional events (Tasting Australia, Coonawarra Uncorked) and is a partner in the six-winery Coonawarra Wineries Walking Trail. The company is privately held with no external institutional investors and operates as Redman Wines PTY LTD.

Name

Redman Wines

Legal name

Redman Wines PTY LTD

Website

https://redman.com.au

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Short description

Redman Wines is a fourth-generation family-owned Coonawarra winery producing premium estate red wines (Cabernet Sauvignon, Shiraz, Sangiovese) via direct-to-consumer e-commerce, cellar door, Wine Club subscription, and Australian and international wholesale distribution.

Ownership category

akta.pro rank

Product category

Premium Australian Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRANABAF

Alcohol Subscription & Wine Clubs (Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRANAAAB

Wine Shops (Off-Premise)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

Keywords

• Premium red wines
• Coonawarra winery
• Family-owned vineyard
• Australian wine production
• Wine cellar door

Headquarters

HQ city

Coonawarra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales through e-commerce website (redman.com.au) and cellar door in Coonawarra. Products sold include still wines (Shiraz, Cabernet Sauvignon, Sangiovese, Rosé), large format bottles (magnums, imperials), museum wines, and special offerings. Orders fulfilled in 12-bottle cartons with freight charges.
2. Wine Club Membership: Recurring subscription model offering monthly newsletter communications with latest releases, exclusive specials, and priority access to limited releases including back-vintage Rouge Homme wines. Members receive first access to special releases.
3. Wholesale Distribution: Bulk wine sales to trade distributors (The Wine Company for NSW/VIC/QLD, Porter & Co. for SA/NT) and international distributors (China, Singapore, UK, Japan). Sales in carton quantities to wine merchants and retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Redman Wines is a fourth-generation family-owned winery producing premium red wines from Coonawarra's terra rossa soil since 1908. The portfolio includes flagship Cabernet Sauvignon, Shiraz, Sangiovese, Rosé, Riesling, The Redman blend, and specialty single-vineyard wines, sold via direct e-commerce, cellar door, wine club membership, and wholesale distribution across Australia and international markets.

Product overview

Redman Wines is a fourth-generation family winery producing premium red wines from Coonawarra since 1908. The core product portfolio centers on their flagship Cabernet Sauvignon and Shiraz wines, complemented by Sangiovese, Rosé, and Riesling. The winery also offers a range of specialty products including The Redman (flagship blend), William Wilson (limited edition claret), and The Last Row Shiraz (single vineyard). Large format bottles (Magnums and Imperials) are available for celebration purchases. The winery operates a Wine Club membership and Cellar Door retail experience. In May 2026, Redman reacquired the historic Rouge Homme brand, returning it to family ownership after 60 years.

Differentiator

Problem solved

Functional benefit

Brands

• Rouge Homme: Historic Coonawarra wine brand featuring Cabernet Sauvignon, Shiraz, and clarets. Repurchased by Redman Wines from Treasury Wine Estates in May 2026, returning to family ownership after 60 years.

Products and services

• Cabernet Sauvignon Premium Coonawarra Cabernet Sauvignon wine crafted from the region's legendary terra rossa soil, available in various vintages for wine enthusiasts and collectors.
• Shiraz Premium Coonawarra Shiraz wine made from family-owned vineyards, including fruit from the historic Hoffmann shiraz vineyard.
• Sangiovese Lighter-style red wine made from Sangiovese grapes grown in the Limestone Coast region, serving as an alternative to bolder reds for summer drinking.
• Rosé Dry-style rosé wine made from Cabernet or Shiraz grapes using skin contact method, launched in 2018 as the winery's first non-red wine.
• Riesling White wine made from Riesling grapes, with 400 Riesling vines planted among the Shiraz in John's Block vineyard.
• The Redman Flagship wine of Redman Wines, typically a Cabernet Sauvignon/Shiraz blend, built for ageing with recommended drinking window of 10+ years. The 2022 vintage received 96 points from Angus Hughson, South Australian Wine Guide 2026.
• William Wilson Shiraz Cabernet Limited edition 'traditional claret' tribute wine blending Redman Shiraz and Balnaves Cabernet Sauvignon, with only 250 dozen produced.
• The Last Row Shiraz Single vineyard Shiraz made from the Hoffmann vineyard, originally part of the Hoffmann family vineyard that supplied grapes for Rouge Homme from 1908 to 1966.
• Museum Wines Aged vintage wines from the Redman cellar, available for purchase from the museum collection, including historical Rouge Homme selections and back-vintages.
• Large Format Bottles (Magnums and Imperials) 1.5L Magnum bottles (equivalent to 2 standard bottles) and 6L Imperial bottles (equivalent to 8 standard bottles) of Cabernet Sauvignon and other wines, suited for celebrations and longer ageing.
• Rouge Homme Reacquired historic Coonawarra wine brand first bottled in 1952, known for Clarets and Cabernet Sauvignon/Shiraz blends. Returned to Redman family in May 2026 after 60 years of separate ownership.
• Wine Club Recurring membership program offering monthly newsletter communications with latest releases, exclusive specials, and priority access to limited releases including back-vintage Rouge Homme wines.
• Cellar Door On-site winery cellar door offering tastings and sales, open 7 days a week, with winemakers available by appointment for guided tastings through the wine range.
• Retro Range A styled range of wines presented in retro/vintage aesthetic packaging.

Quantifiable outcome

• 96 Points awarded to 2022 The Redman by Angus Hughson, South Australian Wine Guide 2026
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and regional.

• Treasury Wine Estates (TWE)flagshipStrategic or Co-development Partner · 1 May 2026In May 2026, Redman Wines reacquired the historic Rouge Homme brand from Treasury Wine Estates, returning it to family ownership in the 60th year of the Redman brand. The sale included a small quantity of back-vintage wine offered first to Wine Club members. TWE had owned the brand since 2011 following acquisition through Lindeman's.
• The Wine CompanycoreChannel Partner/ Reseller/ DistributorAustralian wine distributor handling trade and distribution for NSW, VIC, and QLD. Located at 6 Expo Court, Mount Waverly, Victoria 3149. Primary wholesale channel for Redman wines in eastern Australian markets.
• Porter & Co.coreChannel Partner/ Reseller/ DistributorAustralian wine distributor handling trade and distribution for SA and NT. Located at 71 Duthy Street, Malvern, SA 5061. Primary wholesale channel for Redman wines in South Australian home market.
• Riversdale Fine WinesregionalChannel Partner/ Reseller/ DistributorInternational distributor for Redman wines in China market.
• Benchmark WinesregionalChannel Partner/ Reseller/ DistributorInternational distributor for Redman wines in Singapore market.
• ABS Wine AgenciesregionalChannel Partner/ Reseller/ DistributorInternational distributor for Redman wines in UK market.
• A WinesregionalChannel Partner/ Reseller/ DistributorInternational distributor for Redman wines in Japan market.
• Coonawarra Wineries Walking TrailcoreStrategic or Co-development PartnerPartnership among six Coonawarra wineries (Redman, Brand's Laira, Ottelia, Wynns, Di Giorgio, Zema Estate) operating a 5km walking trail circuit with consolidated wine ordering service. Trail launched 2018, dog-friendly, with multi-winery order consolidation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yalumba: Australia's oldest family-owned winery, producing premium wines across multiple regions and price points. Comparable to Redman in family heritage and premium red wine positioning, but with significantly broader portfolio and distribution scale.
• Penfolds: Treasury Wine Estates-owned premium Australian wine portfolio including Penfolds Grange, Bin series, and previously Rouge Homme. Represents the broad incumbent against which Redman competes for premium positioning and trade channel attention.

Direct peers

• Parker Coonawarra Estate: Coonawarra family winery producing premium red wines from terra rossa soils, with similar DTC, cellar door, and export-led distribution model to Redman.
• Brand's Laira of Coonawarra: Coonawarra winery and fellow participant in the 6-winery Coonawarra Walking Trail partnership alongside Redman. Produces similar premium red varietals and competes for the same DTC cellar door and trade customers.
• Wynns Coonawarra Estate: Coonawarra's most iconic winery, producing premium Cabernet Sauvignon and Shiraz from the same terra rossa soil as Redman. Wynns is the historic reference point for the region and a direct competitor for cellar door traffic, awards, and trade distribution, and even hosted the Rouge Homme handover lunch for Redman's family.
• Balnaves of Coonawarra: Family-owned Coonawarra winery producing premium Cabernet Sauvignon, Shiraz, and Merlot. Source of Cabernet grapes for Redman's limited-edition William Wilson Shiraz Cabernet blend, making it both a peer and a supply partner in the same region.
• Zema Estate: Family-owned Coonawarra winery and walking trail partner with Redman, producing premium Cabernet Sauvignon, Shiraz, and Merlot. Comparable in family-ownership, region, and target premium consumer segment.

Regional players

• Jim Barry Wines: Family-owned Clare Valley/Robe winery producing premium Cabernet Sauvignon and Shiraz with similar Australian regional heritage focus. Comparable to Redman in family ownership story, premium positioning, and DTC cellar door model.

Emerging players

• Torbreck: Premium Australian Rhone-style producer from Barossa Valley known for full-bodied Shiraz blends. Comparable to Redman in small-batch, premium, traditional winemaking philosophy with strong critic recognition and export focus.
• Henschke: Fifth-generation family-owned premium Australian winery from Eden Valley, producing iconic Hill of Grace Shiraz. Comparable to Redman in multi-generational family ownership, premium positioning, and limited-production heritage red wine focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/redmanwines
• LinkedInlinkedin.com/company/redmanwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redman Wines