Coonawarra SA

What Coonawarra SA does

Coonawarra Bush Holiday Park is a privately owned, family-operated holiday park and glamping destination located on 200 acres of virgin bushland in Coonawarra, South Australia, approximately 380km southeast of Adelaide. The park operates under trading names Coonawarra Cabins and Coonawarra Caravan Park and is owned by S. Moignard, with no identified institutional investors, parent company, or external funding. The property is adjacent to the Comaum State Forest and the Coonawarra wine region, and is protected by a heritage agreement with the South Australian Government that permanently restricts development on the virgin bushland.

The business offers a diverse accommodation portfolio spanning unpowered and powered campsites (~$30-$40/night), standard glamping bell tents (~$159), astronomy-themed Moonlover and Star Gazer tents (~$169-$179), architect-designed ensuite cabins (~$139-$179), Hex Bubbles (~$219), Taj Mahal and Hamptons transparent bubble domes (~$239-$249), and Bush Hideaway Tiny Homes (~$205-$229). Pricing carries a 10% pensioner and group discount and a 20% long-stay discount. Core technology includes a 3-phase 130kW battery-ready solar system (Jinko panels, Fronius inverter) with the stated goal of off-grid operation within five years, plus eBike bakfiets (250W, 150kg capacity) for wine tours. Ancillary revenue streams include on-site Hundred of Comaum wine sold via Shopify, gel blaster skirmish experiences and quarterly Wargames events in partnership with the South East SA Gel Blaster Club, bush wine and chocolate pairing experiences, archery, marron/yabbie fishing, astronomical binoculars hire, wedding and function hosting (up to 100+ guests), and school camp packages (from $20/person/night).

The go-to-market motion is direct-to-consumer through the company's own website (cbhp.com.au) backed by an RMS booking engine, supplemented by third-party listings on Airbnb, Booking.com, FareHarbor, and TinyAway, and co-marketing partnerships with Coonawarra Discovery and the Penola Visitor Information Center for wine tour distribution. The customer base spans leisure travelers, glamping and wine tourism couples and families, school groups, wedding parties, and the gel blaster enthusiast community, with marketing concentrated on the company's Facebook page, Instagram, and organic search.

Name

Coonawarra SA

Legal name

Coonawarra Bush Holiday Park

Website

https://cbhp.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Coonawarra Bush Holiday Park is a privately owned holiday park and glamping destination in South Australia's Coonawarra wine region, offering diverse accommodation (campsites, bell tents, bubbles, cabins, tiny homes) plus activities like gel blaster Wargames, eBike wine tours, and weddings, serving leisure travelers, families, school groups, and event guests.

Ownership category

akta.pro rank

Product category

Holiday Park and Tourist Accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAMAJAJ

Family & Recreation Campgrounds (Amenities/Activities Focus)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAAAHAE

Mountain & Wilderness Lodges

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Nature Lodges & Eco-Resorts

SECONDARYTHAGAOAF

Safari Camps & Tented Lodges

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAAAAAI

Nature Lodges & Eco-Resorts

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

Keywords

• Holiday park accommodation
• Glamping experiences
• Caravan and camping sites
• Wine tourism services
• Outdoor recreation activities

Headquarters

HQ city

Coonawarra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Rental: The primary revenue stream is short-term rental of various accommodation types including glamping tents, bubbles, cabins, and powered/unpowered campsites. Pricing varies by season, accommodation type, and number of guests. Additional revenue generated from activity rentals (eBikes, gel blasters, astronomical binoculars), event hosting (weddings, school camps, Wargames events), and ancillary services.
2. Wine Sales: Online wine sales through Shopify store (Hundred of Comaum Wines) and on-site cellar door experiences including bush wine and chocolate pairings. Wine is included with deluxe accommodation upgrades.
3. eBike and Activity Rentals: Revenue from renting electric bakfiets bikes for winery tours ($59-$89), gel blaster sessions ($45-$99), and other recreational activities like archery ($40 per person)
4. Events and Functions: Wedding and function venue hire with catering packages ranging from $20-$90 per head. School camp bookings at $20 per person per night. Gel blaster Wargames events with ticket sales ($19-$99 per person)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Coonawarra Bush Holiday Park operates a 200-acre nature-based holiday park in South Australia's Coonawarra wine region, offering diverse short-stay accommodation including architect-designed cabins, luxury bubble accommodations, themed glamping tents, tiny homes, and powered/unpowered campsites. The park also provides on-site activities (gel blaster experiences, eBike winery tours, bushwalking, fishing, archery, stargazing) and hosts weddings, functions, school camps, and seasonal Wargames events, complemented by on-site wine production under the Hundred of Comaum brand.

Product overview

Coonawarra Bush Holiday Park is a nature-based holiday accommodation and activity provider offering diverse lodging options and outdoor experiences in South Australia's Coonawarra wine region. The accommodation portfolio includes architect-designed Ensuite Cabins, luxury dome-shaped Taj Mahal Bubbles, Hamptons-styled bubble accommodations, Hex Bubbles, Star Gazer and Moonlovers glamping tents, Standard Glamping Bell Tents, Outback tents, Bush Hideaway tiny homes, plus powered and unpowered campsites. Activities include gel blaster experiences and Wargames events, eBike winery tours, bush wine and chocolate pairings, bushwalking, marron/yabbie fishing, archery, and astronomical binoculars hire. The property also hosts weddings, functions, and school camps, and sells Hundred of Comaum wines produced from their vineyard. Booking is primarily handled through integrated RMS Bookings system, FareHarbor for eBikes, and TinyAway for tiny homes.

Differentiator

Problem solved

Functional benefit

Brands

• South East SA Gel Blaster Club: Gel blaster club and war games events hosted at the park, including Winter Wargames and Spring Wargames competitions
• Hundred of Comaum Wines
• Bush Cellar Door
• Coonawarra Discovery Wine Tours

Products and services

• Taj Mahal Bubbles Luxury dome-shaped bubble accommodations featuring arches, domes, high ceilings, and massive windows. Each unit includes king-size bed plus 2 singles (sleeps 4), tea/coffee facilities, 240v and USB power, fire drums, heating, air conditioning, electric blankets. 3 units available at $249 Fri/Sat for 2, $239 Sun/weekdays.
• Bush Hideaway Tiny Homes Self-contained tiny houses with bush views featuring queen-size bed, full bathroom, kitchenette, split air conditioning, eco-friendly cassette toilet, hand basin, gas-heated shower, table and chairs outside. From $205 weekday for 2 people; 2 units available.
• Hampton Bubblies Hamptons-styled holiday bubble units with cool colours, chic feel, multimedia projectors, king-size bed plus foldout couch (sleeps 3), heating, aircon, electric blankets, picnic tables outside. From $249 Fri/Sat for 2. Expanding to 7 units by September 2025.
• Moonlovers Glamping Tents Private group of 7 identical 5-star canvas glamping tents with optional heating. Each sleeps 4 adults with astronomical binoculars, tea/coffee facilities, electric blankets, sky-themed interior, 240v/12v/USB power, dual layered with insulating inner skin. From $169 low season for 2 people.
• Ensuite Cabins Architect-designed modern self-contained cabins with private deck, BBQ, ensuite bathroom, air conditioning, heating, ceiling fan, microwave, gas cooktop, flat screen TV, fridge, queen bed plus queen sofa bed (sleeps 4). 4 cabins from $139-$179 low season nightly for 2 people. Pet friendly.
• Star Gazer Glampers Hilltop glamping tents located away from ambient light, featuring 240v power, 2 single beds and king bed with electric blankets, galaxy-themed linen, astronomical binoculars included. Double insulated with inner-skin. 4 tents from $179 low season for 2 pax, sleeps max 4.
• Hex Bubbles Improved bubble accommodation using air frame structure without airlock. Single room plus ensuite with 360 degree views, day and night privacy curtains, king-size bed with electric blanket, air conditioning, heating. From $219 low season. Sleeps max 2.
• Standard Glamping Bell Tents Insulated bell tents 5m across, 3m high on solid platforms. 240v power, king bed with electric blanket, tea/coffee facilities, flyscreens, sun shades, water cooler, esky, hot water bottles, dual layered with insulating inner skin. 7 tents from $159 low season for 2 people. Sleeps max 4.
• Outback Tents Glamping tents featuring country horse theme with reigns and authentic saddles, mains electricity, electric blankets, kettle, lights, pot belly stove, rain entrance alcove, ensuite toilet and sink. Double skinned for warmth. Sleeps 4.
• Powered Campsites 30 x 15A powered sites for caravans and motorhomes plus 3 x 10A powered sites for tents and cars. Many drive-through sites averaging 10m x 20m on level grass. 15A sites from $40 per night for 2 people; 10A sites from $35 for 2 people. Pensioner and group (5+ bookings) discount 10%.
• Unpowered Campsites 17 unpowered sites on lush grass plus 10+ private sites in the bush (virgin forest). From $30 per night for 2 people. $15 per extra person per night over 5 years old. Pensioner and group (5+ bookings) discount 10%.
• Electric Bike (Bakfiets) Hire 250W electric tricycles for winery tours. Carry up to 150kg with padded carry box, kids seatbelts, rain covers. Part Day (3 hours) $59 each, Full Day (5 hours) $89 each. 5 bikes available — 2 at Coonawarra, 3 at Penola.
• Bush Wine and Chocolate Pairing Bush cellar door experience featuring 4 wines matched with 4 adult chocolate varieties. Includes 1975 camo landrover ride to secret location. $20 per person, minimum 4 persons.

Quantifiable outcome

• Solar system expected to save $2,000 per quarter, with total 5-year benefit of $25,000 and 10-year benefit of $130,000
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Coonawarra DiscoverycoreChannel Partner/ Reseller/ Distributor · 1 November 2021Wine tour company based in Coonawarra with 17 years of experience. Provides custom and 'Best of Coonawarra' wine tours. Handles eBike rental operations from Penola and Coonawarra locations. Cross-promotes with the holiday park for shuttle services and tour bookings.
• Penola Visitor Information CenterminorChannel Partner/ Reseller/ Distributor · 1 February 2021Official visitor information center in Penola that distributes eBikes for Coonawarra Discovery tours and provides park information to tourists.
• South East SA Gel Blaster ClubcoreStrategic or Co-development Partner · 27 June 2020The park hosts the South East SA Gel Blaster Club and organizes quarterly Wargames events together. The club provides marshalling, games rules, and military simulation expertise. Club meetings are held at training days and swap/sell events for gel blaster parts are organized.
• Atchi's GBMGminorGTM or Marketing Partner · 27 June 2020Gel blaster retailer based in Mount Gambier. Sponsors Winter Wargames I event and provides prize contributions (modified Kris Vector blaster valued at $500). Retail partner for event participants.
• Pew Pew ArmouryminorGTM or Marketing Partner · 27 June 2020Gel blaster retailer based in Mount Gambier. Sponsors Winter Wargames I event and provides prize contributions (M4A1 SMG valued at $300). Retail partner for event participants.
• Live Bands (WIZE, STITCHES)minorGTM or Marketing Partner · 27 June 2020Live music acts performing at Wargames events. WIZE played at Winter Wargames I (June 2020), STITCHES performed at Spring Wargames (September 2020). Bands attract local guests from surrounding towns.
• Wineries Walking TrailminorGTM or Marketing PartnerFree walking trail connecting 5 wineries (Redmans, Brands Laira, Wynns, Digiorios, Zemas) through the Coonawarra wine region. Park provides shuttle service for $30 per person.

Scale indicators13 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Tasman Holiday Parks: Australian holiday park group operating parks primarily in NSW and other states. Competes in the same caravan park/cabin segment with similar leisure traveler target market, but is a multi-property chain rather than a single experiential destination.
• Discovery Parks: Major Australian holiday park operator with 60+ parks across Australia. Comparable overlap in cabin and powered site offerings for leisure travelers, though Discovery Parks lacks the unique bubble/glamping formats and wine-region integration that define Coonawarra Bush Holiday Park.
• BIG4 Holiday Parks: Australia's largest holiday park franchise network with 180+ parks nationwide. Comparable as a direct competitor in the caravan/cabin/glamping accommodation space, but BIG4 operates broadly across Australia whereas Coonawarra Bush Holiday Park is a single independent property with a more experiential positioning.
• NRMA Parks and Resorts: Large Australian caravan and holiday park operator with multiple regional locations. Overlaps with Coonawarra Bush Holiday Park in powered site and cabin offerings for caravan and family travelers, though NRMA's portfolio is broader and less experiential.

Direct peers

• Nightfall Camp: Luxury glamping camp in Queensland's Lamington National Park featuring permanent tented pavilions in wilderness setting. Directly comparable as a nature-based luxury glamping operator targeting experiential travelers willing to pay premium ADR.
• Tiny Away: Australian tiny home accommodation platform/operator featuring self-contained tiny houses in nature settings. Direct listing partner for Coonawarra's Bush Hideaway Tiny Homes and direct competitor in the tiny house accommodation category targeting couples and small families.
• Paperbark Camp: Boutique glamping retreat in Jervis Bay NSW offering luxury tented accommodation in a natural bush setting. Comparable as a high-end nature-immersed glamping destination targeting similar premium leisure travelers and couples seeking unique accommodation experiences.
• Bubble Tent Australia: Australian operator specializing in transparent bubble accommodation similar to Coonawarra's Taj Mahal, Hex, and Hampton Bubbles. Direct competitor in the novel bubble/glamping accommodation category targeting couples and experiential travelers.

Regional players

• Barossa Valley wine region accommodations: Comparable wine region accommodation properties in other Australian wine regions (Barossa, Margaret River, Hunter Valley). Compete for the same wine tourism traveler segment, though they operate in different geographies; useful for benchmarking wine-tourism-driven demand and ADR positioning.

Others

• Luxury Lodges of Australia: Collection of high-end Australian lodges and experiential accommodation properties. Comparable positioning in the premium experiential accommodation market targeting affluent travelers, though member lodges typically offer full-service luxury rather than self-contained bubble/glamping formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coonawarra.caravan.park
• LinkedInlinkedin.com/company/coonawarra-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coonawarra SA