What NOTEWORTHY.SUPPORT LIMITED does

Noteworthy Support is a UK-based specialist advisory firm founded in 2018 by former Microsoft employee Sian Herrington, headquartered in Birmingham. The company exclusively serves Microsoft channel partners, helping them maximize value from participation in the Microsoft AI Cloud Partner Program through operational support, funding optimization, designation roadmapping, and Microsoft Commercial Marketplace enablement. Its product portfolio centers on the Partner Center Healthcheck (RAG audit reports), Microsoft Alliances-as-a-Service (monthly subscriptions from £1,500/month in Bronze/Silver/Gold tiers), Marketplace Mastery for ISVs, Partner Activate (one-time onboarding from £3,000), and the Microsoft-backed Noteworthy Partner Community (Pro/Executive membership tiers).

The underlying technology is consultative domain expertise rather than a proprietary software platform; the company's distinctive methodology is the Partner Center Healthcheck, which audits how partners appear to Microsoft sellers across funding usage, Co-Op management, and designation progress. ISO27001 certification supports enterprise data security requirements, and the team includes former Microsoft employees providing insider knowledge of Partner Center operations. The company is a privately held, bootstrapped, female-founder-led entity with no disclosed institutional investors or funding rounds.

Noteworthy's revenue model blends recurring subscription revenue (Alliances-as-a-Service, Partner Community memberships) with one-time professional services (Partner Activate, Healthcheck audits, Marketplace Mastery engagements, Practice Building consultancy). Go-to-market is sales-led via direct consultation booking through HubSpot, supplemented by a strategic channel partnership with Exertis Cloud (announced Sep 2024) that extends distribution into Exertis's UK Microsoft partner network. A Microsoft-backed community program with content marketing, events (including Noteworthy Live), and newsletter reach into Microsoft's executive network drives top- and mid-funnel engagement. Customer segments span Microsoft Channel Partners, new Microsoft Partners, ISVs/start-ups expanding into Azure, and hardware resellers transitioning to cloud, all served exclusively within the UK.

Name

NOTEWORTHY.SUPPORT LIMITED

Legal name

Noteworthy Support Ltd.

Website

https://noteworthy.support

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Noteworthy Support is a UK-based specialist advisory firm that helps Microsoft channel partners optimize their participation in the Microsoft AI Cloud Partner Program through subscription managed services, audits, onboarding, and marketplace enablement.

Ownership category

akta.pro rank

Product category

Microsoft Partner Channel Advisory Services

NAICS

Other Computer Related Services (541519), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Microsoft partner support
• Partner Center operations
• Channel partner consulting
• Microsoft ecosystem advisory
• Partner program management

Headquarters

HQ city

Three Legged Cross

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Microsoft Alliances Subscription: Monthly subscription service providing access to Noteworthy's team of Microsoft partner experts, covering deal registration, pre-sales funding claims, and all alliance management functions at a fraction of the cost of an in-house Alliances Lead. Offered in Bronze, Silver, and Gold packages.
2. Partner Activate Program: One-time onboarding service for new Microsoft partners, managing the verification process, business profile creation, designation roadmapping, and initial Partner Center setup.
3. Partner Center Healthcheck Report: One-time audit service providing comprehensive Partner Center assessment with actionable insights.
4. Marketplace Mastery: Training and operational support program for Microsoft Commercial Marketplace sales, combining innovation of ISV with sales support.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Noteworthy Support provides specialist consultancy and managed services exclusively for Microsoft channel partners, helping them navigate Microsoft Partner Center operations, unlock funding and incentives (Co-Op, MCI), achieve Solution Partner Designations, and grow Microsoft Commercial Marketplace sales. The firm delivers these through subscription-based managed programs, one-time audits, and onboarding services tailored to the Microsoft AI Cloud Partner Program.

Product overview

Noteworthy Support is a specialist advisory firm providing a suite of Microsoft partner support services. The core offerings include Partner Center Healthcheck (audit reports), Microsoft Alliances-as-a-Service (subscription service in Bronze/Silver/Gold tiers from £1,500/month), Marketplace Mastery® (marketplace sales training), the Noteworthy Partner Community (managed partner program with Pro/Executive tiers), and Partner Activate (onboarding at £3,000). Additional services include Practice Building consultancy, Co-op Funds Guide, and Partner of the Year eBook. The company focuses exclusively on helping Microsoft partners maximize their partnership value through operational support, funding optimization, and Microsoft ecosystem navigation.

Differentiator

Problem solved

Functional benefit

Brands

• Marketplace Mastery: Training and operational support program to drive Microsoft Commercial Marketplace sales.
• Partner Activate
• Noteworthy Partner Community
• Alliances-as-a-Service
• Partner Center Healthcheck

Products and services

• Partner Center Healthcheck
• Microsoft Alliances-as-a-Service
• Marketplace Mastery
• Noteworthy Partner Community
• Partner Activate
• Practice Building, GTM and Industry Management

Quantifiable outcome

• $661 billion addressable market opportunity available to Microsoft partners through proper program navigation
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Microsoft UKflagshipStrategic or Co-development Partner · 24 June 2025Noteworthy and Microsoft UK jointly launched the Noteworthy Partner Community - a Microsoft-backed program designed to support Microsoft partners who are currently not directly managed by Microsoft. This collaboration bridges the engagement gap and provides structured, scalable support to help partners succeed in the Microsoft AI Cloud Partner Program. Nick Hedderman, Channel Lead for Microsoft UK, and Gemma Sharp, Director of Partner Development at Microsoft UK, publicly endorsed the partnership.
• Exertis CloudcoreChannel Partner/ Reseller/ Distributor · 17 September 2024Strategic UK partnership enabling Exertis's extensive network of Microsoft Partners to access Noteworthy's expertise. Exertis's partners gain access to Noteworthy's team of experienced Microsoft consultants for guidance on funding, incentive opportunities, benefits and specialisations, and Azure Marketplace optimisation. Exertis partners also receive access to Noteworthy's flagship Partner Health Check assessment. James Yates, Managing Director Cloud & Software at Exertis UK, called Noteworthy 'exceptional at what they do.'
• ResultfulminorGTM or Marketing PartnerChannel marketing agency partnership for co-created content. Resultful collaborated with Noteworthy on the Partner of the Year eBook and Microsoft Partner Co-op Funds Guide. Resultful provides PR support for Noteworthy with media enquiries directed to Nathan Selby at Resultful.
• British Heart FoundationminorOthersCharitable partnership in memory of Rich Shipton, a colleague and friend of the Microsoft community. Noteworthy sells '#WWRD' hoodies with 100% of profits (£85 each) going directly to the British Heart Foundation. This initiative honors Rich's legacy while supporting heart health charitable work.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sherweb: Cloud services distributor and managed services provider specializing in enabling Microsoft CSP partners with billing, provisioning, and partner operations support — directly comparable to Noteworthy's Microsoft partner enablement focus.
• Cloudreach (an Atos company): Premier Microsoft Azure-focused consultancy helping partners and enterprises navigate Microsoft cloud programs and build Microsoft-aligned practices — comparable advisory positioning within the Microsoft ecosystem.
• Crayon: Cloud economics and optimization consultancy advising enterprises and partners on Microsoft licensing, cloud cost, and program optimization — comparable advisory depth within the Microsoft commercial ecosystem.

Broad incumbents

• Pax8: Global cloud distribution platform serving Microsoft and other vendors' partners with provisioning, marketplace, and operational tooling — overlaps with Noteworthy's partner enablement mandate at much greater scale and broader scope.
• Ingram Micro Cloud: Global cloud marketplace and distributor powering Microsoft CSP and ISV partners — comparable broad incumbent with Partner Center, marketplace, and funding enablement capabilities at global scale.
• ALSO Cloud: European IT distribution group with a dedicated cloud marketplace serving Microsoft partners — comparable in offering Microsoft-aligned enablement, marketplace, and partner services across European markets.

Others

• Resultful: UK channel marketing agency that partners with Noteworthy on co-created content and PR; representative of the broader ecosystem of marketing and GTM agencies serving the Microsoft partner channel.

Regional players

• Bytes Software Services: UK-headquartered IT software and services distributor with a Microsoft practice serving UK partners — a regional incumbent addressing a similar UK Microsoft partner audience through distribution and enablement.
• ANS Group: UK-based Microsoft-focused cloud and managed services provider serving enterprise customers and partners — a regional Microsoft-aligned peer with comparable partner-adjacent service depth.

Emerging players

• ZINFI Technologies: Channel management and partner relationship management (PRM) software vendor helping vendors and partners optimize channel operations — comparable partner-operations enablement at the software layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noteworthysupport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOTEWORTHY.SUPPORT LIMITED