What Resultful does

Resultful is a privately-held, boutique B2B marketing agency that exclusively serves organizations operating within the Microsoft partner ecosystem. The company's customer base spans Managed Service Providers (MSPs), Independent Software Vendors (ISVs), distribution partners, and Microsoft partners more broadly, with named engagements including Chorus and TD SYNNEX. Its service portfolio covers the full marketing stack: marketing strategy, value proposition development, campaign execution, content marketing, paid advertising, SEO, email marketing, marketing training, account-based marketing (ABM), Microsoft Partner of the Year award submission support, and a 'Marketing into Microsoft' programme designed to raise partner visibility with Microsoft sellers.

The agency is differentiated by deep specialization in Microsoft channel dynamics, including co-op funding mechanics, Frontier partner requirements, Microsoft Marketplace SEO, and seller engagement — areas the firm addresses through proprietary research and educational content such as the 'Frontier or follower?' state of Microsoft partner marketing report. The offering is delivered as professional services rather than via a software platform; pricing is quote-based and initiated through 'Submit a brief' or 'Contact us' CTAs on the company website, suggesting a consultative, project-and-retainer engagement model.

Resultful is founder-led by Nathan Selby, who is the public author of all marketing insights content and is consistently cited in client testimonials. The firm appears to be UK-based based on British English usage in source materials, though no legal entity details, funding history, headcount, or revenue figures are disclosed. Operating status is confirmed as active, with content publishing as recent as May 2026 and visible enterprise case study work.

Name

Resultful

Legal name

Resultful

Website

https://resultful.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Resultful is a privately-held, UK-based boutique marketing agency that exclusively serves Microsoft partners — including MSPs, ISVs, and distribution partners — delivering strategy, campaigns, content, SEO, ABM, and Microsoft-specific enablement services on a consultative, project-based model.

Ownership category

akta.pro rank

Product category

B2B Marketing Services for Microsoft Partners

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Microsoft partner marketing
• Channel marketing agency
• B2B marketing services
• Account-based marketing
• Partner go-to-market

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services and Consulting: Professional services revenue generated through bespoke marketing strategy, campaign development, and consulting engagements for Microsoft partners. Engagement models appear to include project-based work and retainer arrangements based on the 'Submit a brief' customer acquisition flow.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Resultful is a boutique B2B marketing agency that delivers intent-led marketing strategy, campaigns, content, paid advertising, SEO, email, ABM, and Microsoft-channel-specific programs exclusively for Microsoft partners (MSPs, ISVs, and distribution partners). Engagements are consultative and project- or retainer-based, acquired through direct brief submission or contact via the agency website.

Product overview

Resultful is a marketing agency for Microsoft partners offering a unified suite of professional marketing services. The portfolio includes: Marketing Strategy, Value Proposition Development, Marketing Campaigns, Content Marketing, Paid Advertising, SEO, Email Marketing, Marketing Training, Account-Based Marketing (ABM), Microsoft Partner of the Year Award Submission, and Marketing into Microsoft. These services are designed specifically for MSPs, ISVs, distribution partners, and Microsoft partners, delivered as consultative and executional marketing services rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Focused marketing strategies that cut through crowded channel chatter, align with buyer intent, and provide a clearer route to business growth for Microsoft partners.
• Value Proposition Development

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Godfrey: Godfrey is a B2B marketing agency offering brand, demand generation, content, and ABM services to technology and industrial clients. It is comparable to Resultful as a specialist B2B tech marketing agency operating in adjacent verticals with overlapping ABM and content capabilities.
• Boldspace: Boldspace is a UK-based B2B marketing and digital agency serving technology and SaaS clients with ABM, content, and demand generation services. It is comparable to Resultful as a similarly-positioned UK B2B tech marketing agency targeting enterprise technology buyers.
• Single Grain: Single Grain is a digital marketing agency specializing in SEO, paid media, content marketing, and ABM for SaaS and tech clients. It is comparable to Resultful as a specialist B2B tech marketing agency offering the same mix of SEO, paid advertising, content, and ABM services.
• The Marketing Practice: The Marketing Practice is a B2B tech marketing agency with strong ABM and demand generation capabilities, serving technology and SaaS clients globally. It competes directly with Resultful for the same enterprise B2B tech marketing budgets and client profiles.
• Velocity Partners: Velocity Partners is a B2B tech marketing agency specializing in ABM, content, and demand generation for technology companies. It is highly comparable to Resultful as both operate as specialist B2B tech marketing agencies serving software/cloud vendors with ABM-led strategies.

Broad incumbents

• Stein IAS: Stein IAS is a B2B creative and digital marketing agency with deep ABM and customer experience capabilities, serving large enterprise technology and industrial clients. It is comparable as a broader incumbent offering overlapping ABM and B2B creative services to Resultful's enterprise customer base.
• Walker Sands: Walker Sands is a larger B2B marketing agency offering PR, demand generation, ABM, and content services to technology clients across multiple verticals. It is comparable to Resultful as a broader incumbent that has built cloud/tech practice areas serving some of the same Microsoft-adjacent enterprise client profiles.
• Definition: Definition is a UK-based B2B creative and content marketing agency with strong technology sector credentials. It is comparable to Resultful as a broader UK incumbent offering overlapping creative, content, and campaign services to B2B tech clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/resultfulagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resultful