Reno’s Sports Bar

What Reno’s Sports Bar does

Reno's Sports Bar is a privately held, single-location sports bar and grill operating as Reno's North at 16460 S. US Hwy 27 in Lansing, Michigan. Founded in 1993 as Reno's East in East Lansing and now owned by operator Jessie Stipcak (who acquired the business in 2003 from founder Steve Fata), the company serves the Lansing-East Lansing market with an American bar-fare menu, an extensive draft beer program of over 100 beers weighted toward Michigan breweries (Old Nation, Bell's, Founders, Cheboygan), cocktails, spirits, and wines, broadcast on over 60 TVs.

The venue monetizes through dine-in and bar service, online ordering via the Toast Tab platform, and a banquet and catering line covering dinner parties, cocktail receptions, plated dinners, and drink packages. Programming is a meaningful part of the value proposition: DJ Trivia on Thursday nights, live music on weekends, MSU Coaches Shows featuring Tom Izzo and other Michigan State coaches, and four seasons of sand volleyball leagues run in partnership with MiLife Greater Lansing Sport & Social Club.

As of mid-2024 the business has consolidated to one location following the sale of Reno's East to One North Kitchen & Bar and the prior divestiture of Reno's West to One North ownership around 2000. Proceeds from the East sale are being reinvested into Reno's North, including planned indoor pickleball courts. The company carries no disclosed technology platform, app, or AI capability beyond standard online ordering and organic social media on Facebook, Instagram, and Twitter.

Name

Reno’s Sports Bar

Legal name

Reno's Sports Bar

Website

https://renossportsbar.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Lansing, Michigan-based sports bar and grill founded in 1993, now operating as Reno's North since 2015. Serves local sports fans and MSU-affiliated customers with American bar fare, over 100 draft beers, live entertainment, volleyball leagues, and banquet and catering services.

Ownership category

akta.pro rank

Product category

Sports Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Sports bar restaurant
• Draft beer selection
• Banquet catering services
• Live music venue
• American bar food

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

Reno's Sports Bar operates a full-service sports bar and grill offering American bar food, a draft beer selection of over 100 beers featuring Michigan breweries, hand-crafted cocktails, spirits and wines. It also provides live entertainment such as DJ Trivia, live music, and sand volleyball leagues, along with banquet and catering services for private events and private parties.

Product overview

Reno's Sports Bar is a sports bar and restaurant offering featuring multiple integrated services: the core Reno's North sports bar and grill location at 16460 S. US Hwy 27 in Lansing, MI; a comprehensive food menu with American bar fare; an extensive draft beer selection of over 100 beers featuring Michigan breweries; hand crafted cocktails, spirits, wines, and bottle beers; banquet and catering services for private events; and live entertainment including music, DJ Trivia on Thursdays, and sand volleyball leagues. The business also features over 60 TVs for broadcasting sporting events.

Differentiator

Problem solved

Functional benefit

Products and services

• Reno's North Sports Bar & Grill Full-service sports bar and grill at 16460 Old U.S. 27, Lansing, MI, serving American bar food, draft beer, cocktails, and live entertainment. The primary operating location following the 2024 closure of Reno's East, with banquet facilities and volleyball courts.
• Food Menu American bar fare offered to dine-in customers, including house dips, loaded fries, bar bites, flatbread & sticks, salads, bowls, handhelds, wraps, burgers, melts, sides, pizzas & calzones, Tex-Mex, desserts, and a kids menu.
• Draft Beer Selection Over 100 distinct draft beers featuring Michigan craft breweries such as Old Nation, Bell's Brewing, Founders, and Cheboygan Brewing, alongside national brands like Yuengling and New Belgium.
• Drinks Program Hand-crafted cocktails, spirits, bottle beer, wines, and mixers available at the bar, with daily themed drink specials (Mojito Monday, Tropical Tuesdays, Windy Wednesday, Thirsty Thursday, Flirty Friday, Sangria Saturday, Sunday Funday) and happy hour pricing.
• Banquet & Catering Services Private event catering offering dinner parties (Italian pizza bar, southwest fajita & taco bar, pasta bar, mini slider bar), cocktail parties, à la carte appetizers, desserts, drink packages (mimosa bar, drink tickets, soda bar), sandwiches, pasta trays, specialty salads, and plated dinners for events hosted at Reno's North.
• Events & Entertainment Programming Recurring entertainment offerings including live music every weekend, DJ Trivia every Thursday at 7pm, sand volleyball leagues hosted with MiLife Greater Lansing Sport and Social Club across four seasons with open court days, and viewing of major sporting events broadcast on over 60 TVs.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves9 records

Expansion highlights4 records

Direct peers

• Twin Peaks Restaurant: National sports-bar chain focused on cold beer, casual food, and wall-to-wall TVs. Directly comparable to Reno's on format, sports-watching emphasis, and beer selection breadth.
• BJ's Restaurant Brewhouse: Casual dining chain with deep taproom-style beer program (including in-house brewing) and sports viewing. Similar to Reno's on the combination of broad beer selection, full menu, and group-friendly sports environment.
• Hooters: Iconic sports-bar and grill with TVs throughout, full bar, and casual American menu. Comparable to Reno's in format and sports-centric positioning, though differentiated by brand concept.
• Beef 'O' Brady's: Family-friendly sports pub chain with full bar, American menu, and game-day focus. Mirrors Reno's positioning as a neighborhood sports bar with a broad menu and community-oriented programming.
• Miller's Ale House: Casual sports-bar and ale house concept emphasizing a large beer list, American bar fare, and sports viewing. Closely aligned with Reno's on menu breadth, draft beer depth, and target customer.
• One North Kitchen & Bar: Lansing-area kitchen and bar operator that purchased Reno's East in 2024 and operates in the same Michigan State University customer base. A direct local competitor overlapping with Reno's on geography, format, and target customer.

Broad incumbents

• Logan's Roadhouse: Casual American bar and grill chain with full bar, TVs, and event/group dining. Overlaps with Reno's on casual sports-bar positioning, banquet potential, and American bar-fare menu.
• Buffalo Wild Wings: Largest US sports-bar chain with extensive TV coverage, wing-led menu, and full bar. Overlaps with Reno's on sports viewing, beer, and casual dining, but at far greater scale and brand recognition.
• TGI Fridays: Legacy casual-dining bar and grill with full bar, sports viewing, and banquet capabilities. Comparable to Reno's on general format and banquet/event offering, though at much larger scale and broader menu.

Emerging players

• HopCat: Craft beer-focused bar and restaurant with extensive tap list and food menu, concentrated in the Midwest. Highly comparable to Reno's on beer curation, especially Michigan craft emphasis, and casual dining format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/renossportsbar
• Facebookfacebook.com/renossportsbar
• Instagraminstagram.com/renossportsbar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reno’s Sports Bar