Wing Factory
- Company typePrivate
- Founded1997
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Wing Factory firmographics
Firmographics- Name
- Wing Factory
- Legal name
- Wing Factory
- Website
- https://wingfactory.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wing Factory industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
Keywords
Where Wing Factory is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wing Factory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Sales: Revenue generated from customers dining at the restaurant, including wings, burgers, salads, appetizers, and beverages such as beer.
- Takeout and Delivery: Online ordering revenue through Toast Tab platform for pickup and delivery orders.
- Catering Services: Corporate and event catering services offering wing platters, chicken finger platters, taco bars, salads, and sides. Pricing per person or per platter for events serving 10-500+ people.
- Gift Cards: Sale of gift cards for takeout, delivery, and dine-in redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bone-In Wings |
| Unit Pricing | Pay-as-you-go | Boneless Wings |
| Unit Pricing | Pay-as-you-go | Fingers & Fries |
| Unit Pricing | Pay-as-you-go | Chicken Wing Platter |
| Unit Pricing | Pay-as-you-go | Taco Bar |
| Unit Pricing | Pay-as-you-go | Wing Boxes |
| Unit Pricing | Pay-as-you-go | Backyard Picnic |
| Unit Pricing | Pay-as-you-go | Burgers |
| Unit Pricing | Pay-as-you-go | Salads |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wing Factory product offering
Product offeringCore offering
Wing Factory operates a neighborhood restaurant and sports bar specializing in chicken wings, handcrafted burgers, salads, and cold beer for dine-in, takeout, and delivery service. The company also runs a catering operation providing wing platters, taco bars, sandwich boxes, and party platters for corporate events, parties, and gatherings of 10-500+ guests. It complements food sales with a Toast Tab-powered loyalty program (Cluckie Club), gift cards, and weekly trivia and music bingo events.
Product overview
Wing Factory is a family restaurant and sports bar offering a focused menu centered on crispy chicken wings, burgers, and cold beer. The core products include bone-in and boneless wings in dozens of flavor combinations, build-your-own burgers with beef, poultry, and plant-based options, and a full-service bar. The product portfolio includes add-on modules such as appetizers and salads, catering services for events ranging from 10 to 500+ guests, a loyalty program (Cluckie Club), gift cards, and regular entertainment including trivia and music bingo events. Online ordering and delivery are available through Toast Tab integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Chicken Wings
Companies that use Wing Factory
Customer profileSegments4 records
Ideal customer profiles2 records
Wing Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wing Factory partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Toast TabcoreToast Tab provides the online ordering platform, payment processing, and gift card system for Wing Factory. The integration enables online ordering for to-go and delivery, gift card sales, and the Cluckie Club loyalty/rewards program.
- Team TriviaminorTeam Trivia provides weekly trivia night events at Wing Factory locations every Wednesday at 8:30 PM. Prizes include house cash and bragging rights. This partnership drives mid-week foot traffic and customer engagement.
- Soundcheck Music BingominorSoundcheck Music Bingo provides weekly music bingo events every Tuesday at 7:00 PM. This entertainment partnership creates recurring weekly events that attract music-loving customers and drive Tuesday evening traffic.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Wing Factory competitors and assessment
Company assessmentDirect peers
- Wing Zone: Wings-focused chain with strong delivery and online-ordering infrastructure. Comparable to Wing Factory on core product (chicken wings) and on use of digital ordering/loyalty channels.
- Twin Peaks: Sports-bar chain with broad casual-dining menus and game-day programming. Comparable on the neighborhood sports-bar business model that combines wings, beer, and scheduled entertainment.
- Wingstop: Largest U.S. chicken-wing focused chain with dine-in, takeout, delivery, and a comparable flavor-driven menu. Directly comparable as the dominant wings-category specialist that Wing Factory competes with for the same customer occasions.
- Yard House: Upscale casual sports-bar chain known for a broad beer selection and shareable menu including wings. Comparable on neighborhood sports-bar positioning, bar-led experience, and shareable protein-centric menu.
- Hooters: Casual sports-bar chain with wings as a centerpiece menu item and a strong dine-in/bar atmosphere. Comparable on wings + sports-bar positioning and family-friendly dine-in traffic patterns.
- Buffalo Wild Wings: National wings-and-sports-bar chain combining a broad wing menu with full bar service and game-day programming — the closest large-format analog to Wing Factory's neighborhood sports-bar concept.
Broad incumbents
- Chili's Grill & Bar: Large national casual-dining chain whose menu includes bone-in and boneless wings. Comparable as a broader-portfolio incumbent competing for the same casual-dining, game-day occasions across metro Atlanta.
- Dave & Buster's: National eatertainment chain combining a full bar and casual menu with arcade and game-day experiences. Comparable to Wing Factory's family-friendly Sunday promotions and bar-driven entertainment positioning, though at much larger scale.
Emerging players
- Atomic Wings: Wings-focused casual chain with a flavor-driven menu similar to Wing Factory's sauce library. Comparable as a smaller, growing wings specialist whose expansion could compete directly in Atlanta-adjacent markets.
Regional players
- PDQ Chicken: Chicken-focused fast-casual chain concentrated in the U.S. Southeast. Comparable as a regional chicken-centric operator whose Atlanta-area presence competes for the same chicken-loving casual diner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks5 records
Key highlights6 records
Customer concentration
Wing Factory social profiles
Digital presenceWing Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wing Factory leadership team
Management profileNumber of profiles
Profiles1 record
Wing Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wing Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wing Factory
What does Wing Factory do?
Wing Factory operates a neighborhood restaurant and sports bar specializing in chicken wings, handcrafted burgers, salads, and cold beer for dine-in, takeout, and delivery service. The company also runs a catering operation providing wing platters, taco bars, sandwich boxes, and party platters for corporate events, parties, and gatherings of 10-500+ guests. It complements food sales with a Toast Tab-powered loyalty program (Cluckie Club), gift cards, and weekly trivia and music bingo events.
Is Wing Factory a public or private company?
Wing Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wing Factory founded?
Wing Factory was founded in 1997. It employs 1 to 10 people.
Where is Wing Factory based?
Wing Factory is headquartered in Atlanta, United States, in the North America region.
How does Wing Factory make money?
Four revenue lines are on record. Dine-in Sales are the primary driver. The others are takeout and Delivery, catering Services and gift Cards.
Who are Wing Factory's main competitors?
Direct peers on record are Wing Zone, Twin Peaks, Wingstop, Yard House, Hooters and Buffalo Wild Wings. Broad incumbents are Chili's Grill & Bar and Dave & Buster's. Atomic Wings is listed as an emerging player. PDQ Chicken is listed as a regional player.
Does Wing Factory have an API?
No public API is recorded for Wing Factory.
What industry is Wing Factory in?
Wing Factory's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 722511 and its SIC code is 5810.